To write an impactful social media manager resume, craft a document that showcases your strongest achievements throughout your marketing career. Hiring managers and companies are drawn to candidates with a proven track record of generating value. Provide tangible examples like social media campaigns you created, paid search campaigns, and product marketing to illustrate your social media expertise. We’ll offer expert tips to help translate your experience into an engaging social media manager resume.
Most Popular Social Media Manager Resumes
Enterprise Social Media Manager Resume
Why this enterprise social media manager resume example is strong:
This resume effectively showcases the candidate’s expertise in managing large-scale social media campaigns for a $20 million enterprise company. The substantial growth in followers, from 300,000 to 4 million, demonstrates the candidate’s ability to create high-impact content and drive engagement. Additionally, the combination of skills like SEO, SEM, and content marketing makes this resume highly competitive. The certifications in HubSpot Content and Inbound Marketing show the candidate's commitment to continued learning, further enhancing their qualifications.
Learn more about certifications on resumes here.
Mid-Level Social Media Manager Resume
Why this mid-level social media manager resume example is strong:
This resume highlights the candidate’s success in growing audiences for clients across diverse industries. A key strength is the impressive 400% growth in Instagram followers, reflecting a deep understanding of audience engagement. By showcasing experience in coordinating with global teams and developing strategies for enterprise clients, the candidate presents themselves as a highly adaptable and effective marketer. The Google Data Analytics and Cornell University certifications further strengthen their technical skills.
Read about showcasing skills and accomplishments here.
Tech Social Media Manager Resume
Why this tech social media marketing manager resume example is strong:
This resume stands out with the candidate’s long history of building social media success in the tech industry, contributing to a $1.2 million revenue increase from a product launch. Managing digital teams and maintaining consistent messaging shows leadership and strategic thinking. The certifications in digital marketing and data analytics underscore the candidate’s expertise in metrics-driven marketing, while their collaboration with sales and advertising teams highlights cross-functional skills.
Check out more tips on aligning with industry trends here.
Social Media Marketing Manager Resume
Why this social media marketing manager resume example is strong:
This resume demonstrates a strong ability to drive brand awareness and improve market share for a niche product, with impressive statistics like a 230% increase in followership and $7.8 million in new revenue. The candidate’s work with craft breweries shows a deep understanding of aligning brand messaging with target audiences, a key skill in the competitive craft beer industry. The inclusion of certifications from Google and Cornell reinforces the candidate’s ability to leverage data analytics to optimize campaigns.
Read more about effective content creation for resumes here.
Entry-Level Social Media Manager Resume
Why this entry-level social media manager resume example is strong:
Despite only two years of experience, this resume highlights significant achievements like increasing audience engagement by 30% and follower growth by 180%. The candidate’s ability to create engaging content and optimize campaigns using data analysis stands out. Additionally, the certification as a Certified Social Media Manager demonstrates a commitment to professional development. For early-career professionals, this combination of results and relevant skills is key to standing out.
Learn about building strong entry-level resumes here.
Freelance Social Media Manager Resume
Why this freelance social media manager resume example is strong:
This resume emphasizes the candidate’s versatility in managing social media strategies for clients across various industries. Their ability to maintain a 91% client retention rate speaks to their effectiveness in meeting client needs, while a 300% increase in followers for a start-up technology company highlights their ability to scale brands. The candidate’s adaptability as a freelancer is demonstrated by their success in identifying unique strategies to enhance client social media presence.
Learn more about the benefits of freelancing experience here.
Social Media Community Manager Resume
Why this social media community manager resume example is strong:
This resume is strong because it showcases the candidate’s ability to build and manage online communities for a major dental care company, leading to an 87% growth in the online community. The candidate’s skills in public relations and crisis communication, alongside their success in increasing user engagement by 62%, are essential for maintaining a positive brand image. The demonstrated ability to manage social media for a premiere hotel chain also shows adaptability across industries. Learn more about showcasing community management skills here.
Entry-Level Social Media Coordinator Resume
Why This Resume Is a Great Example
Jamie’s resume shows her ability to quickly adapt internship skills to real-world campaigns and demonstrates measurable reach and engagement improvements. The clear, concise structure highlights key achievements without overwhelming detail.
Key Tips
Emphasize early wins—highlight metrics from internships to compensate for limited experience. For crafting an effective entry-level summary, see Resume Summary Examples.
Healthcare Social Media Manager Resume
Why This Resume Is a Great Example
Alex’s resume demonstrates the ability to blend healthcare expertise with social media tactics, evidenced by substantial increases in patient engagement and portal sign-ups. The focus on compliance and collaboration with clinical staff adds critical industry relevance.
Key Tips
Highlight industry-specific competencies, such as HIPAA and patient education, to pass ATS filters. For more on structuring industry resumes, see the Best Resume Formats.
E-Commerce Social Media Manager Resume
Why This Resume Is a Great Example
Taylor’s resume ties social media efforts directly to revenue, showcasing impressive ROAS and sales figures. The blend of organic and paid strategies highlights a well-rounded skill set tailored to online retail success.
Key Tips
Quantify ROI from paid and influencer campaigns to demonstrate bottom-line impact. For insights on showcasing technical proficiencies, see Technical Skills for a Resume.
Social Media Advertising Manager Resume
Why This Resume Is a Great Example
Jordan’s resume quantifies ad spend ROI and CPA reductions, underscoring strong analytical and budget-management abilities. The focus on testing and optimization demonstrates a data-driven approach essential for modern advertising roles.
Key Tips
Detail your budget and performance metrics to showcase advertising impact. For best practices in metrics presentation, see How to Make a Resume.
Influencer Marketing Manager Resume
Why This Resume Is a Great Example
Morgan’s resume ties influencer partnerships directly to six-figure sales, demonstrating clear ROI. Including contract savings and robust reporting frameworks highlights strategic and analytical strengths.
Key Tips
Include revenue figures and savings to underscore cost-effectiveness and impact. For more on showcasing partnership success, see What to Put on a Resume.
Social Media Content Manager Resume
Why This Resume Is a Great Example
Jamie’s resume highlights her ability to manage end-to-end content workflows and deliver measurable engagement gains, with a clear breakdown of responsibilities and results. The concise format allows hiring managers to quickly see her content strategy and production skills.
Key Tips
Highlight both the creative process and data-backed outcomes in your content role. For more on organizing your content skills, see Best Resume Formats.
Social Media Analyst Resume
Why This Resume Is a Great Example
Alex’s resume clearly demonstrates the analytical tools and methodologies he used to drive campaign optimization and cost savings. The focus on specific metrics and software expertise makes his impact tangible to recruiters.
Key Tips
Showcase your proficiency with analytics platforms and the business impact of your insights. For guidance on highlighting technical skills, see Technical Skills for a Resume.
Social Media Strategist Resume
Why This Resume Is a Great Example
Taylor’s resume emphasizes her strategic planning capabilities, linking social efforts to tangible lead-gen results and ROI figures. The inclusion of a playbook and segmentation work highlights her holistic approach.
Key Tips
Frame your social strategies within broader marketing goals to show strategic thinking. For more on structuring your resume, see Resume Outline Examples.
Social Media Brand Manager Resume
Why This Resume Is a Great Example
Jordan’s resume demonstrates her ability to establish and protect brand identity, with concrete examples of crisis mitigation and guideline enforcement. The training and consistency metrics underscore her leadership in brand management. Key Tips
Key Tips
Highlight your role in shaping and safeguarding brand perception to showcase brand stewardship. For more branding insights, see Best Font for Resume.
Social Media Engagement Specialist Resume
Why This Resume Is a Great Example
Morgan’s resume showcases her ability to foster deep audience connections through live events and contests, with clear metrics on participation and brand buzz. The social listening work highlights proactive community management.
Key Tips
Demonstrate how you turn passive followers into active brand advocates. For more on engagement tactics, see the Customer Service Skills for a Resume.
Global Social Media Manager Resume
Why This Resume Is a Great Example
Casey’s resume demonstrates expertise in adapting campaigns for multiple markets, with clear metrics on engagement lifts and ROI. The inclusion of localization processes and international influencer work underscores her global focus.
Key Tips
Showcase your experience managing content in different languages and regions to highlight global savvy. For guidance on structuring complex campaigns, see Resume Outline Examples.
Social Listening & Insights Lead Resume
Why This Resume Is a Great Example
Drew’s resume highlights his proficiency in social listening tools and demonstrates the business impact of his insights on product development and brand reputation. The focus on cross-team training shows leadership in a data-driven culture.
Key Tips
Emphasize the tools and frameworks you’ve used to mine social insights and the clear outcomes they drove. For tips on presenting technical skills, see Technical Skills for a Resume.
Social Media Training Manager Resume
Why This Resume Is a Great Example
Chris’s resume demonstrates his ability to build and scale social media training programs that have measurable improvements in brand compliance and team performance. His use of assessment metrics underscores his results-oriented approach.
Key Tips
Highlight both the instructional design process and the quantifiable training results. For more on résumé formatting, see Best Font for Resume.
Social Media Campaign Manager Resume
Why This Resume Is a Great Example
Pat’s resume ties campaign budgets directly to ROI and lead-volume metrics, illustrating precise budget management and optimization skills. The end-to-end campaign oversight showcases comprehensive expertise.
Key Tips
Quantify your budget outcomes and creative process efficiencies to demonstrate end-to-end campaign mastery. For campaign planning insights, see How to Make a Resume.
Social Video Content Manager Resume
Why This Resume Is a Great Example
This resume highlights Jamie’s end-to-end video production expertise with clear metrics on views and engagement. The blend of creative direction and influencer collaboration demonstrates her ability to scale brand storytelling.
Key Tips
Illustrate your video series performance with concrete numbers to showcase impact. For more on structuring multimedia resumes, see Best Resume Formats.
Social Analytics Manager Resume
Why This Resume Is a Great Example
Sam’s resume showcases his ability to surface actionable insights through dashboards and analyses that drove measurable user growth and revenue. His technical skill set underpins his strategic contributions.
Key Tips
Emphasize the business outcomes of your analyses to illustrate strategic value. For tips on showcasing analytics skills, see Technical Skills for a Resume.
Social Media Editor Resume
Why This Resume Is a Great Example
Morgan’s resume underscores her editorial precision and data-driven approach to copy testing, with clear gains in engagement metrics. Her role in creating a style guide highlights leadership in content standards.
Key Tips
Highlight both your editorial impact and process improvements to demonstrate comprehensive content leadership. For guidance on content structuring, see Resume Skills.
TikTok Strategy Lead Resume
Why This Resume Is a Great Example
Key Tips
Showcase your understanding of platform-specific mechanics and user behavior to stand out. For more on crafting niche-platform resumes, see What to Put on a Resume.
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Social Media Manager Text-Only Resume Templates and Examples
How To Write a Social Media Manager Resume
1. Write a brief summary of your social media qualifications
To grab the hiring manager’s attention, you’ll need to create an eye-catching professional profile at the top of your resume. Your summary of qualifications should provide a concise yet compelling snapshot of your career. Be sure to incorporate three to four specializations that align with the job description, as this will show companies you’re qualified for the role immediately upon reviewing your resume.
Professional Profile - Example #1
A social media manager with six years of experience executing dynamic marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance.
Professional Profile - Example #2
A results-driven social media manager with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies.
2. Outline your social media experience in a compelling list
To build a strong professional experience section, incorporate hard numbers, metrics, and monetary figures into your bullet points. This is especially important for social media managers, as your chances of landing an interview increase drastically if you can augment your achievements with compelling data. Also, emphasize your experience developing strategies for social media and digital marketing, as this is essential for senior-level roles.
Professional Experience - Example #1
Social Media Manager, Excelsior Technologies, Detroit, MI
March 2019 – present
- Manage all marketing activities for an enterprise company valued at $20 million, including social media, content creation, search engine optimization (SEO), and search engine marketing (SEM)
- Develop content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales
- Run Facebook and Twitter accounts, increase followers from 300,000 to 4 million over a three-year span, and grow an Instagram account to over 500,000 followers within one year
Professional Experience - Example #2
Social Media Manager, Codex Marketing Inc., Los Angeles, CA
May 2018 – present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
3. Outline your education and social media-related certifications
In addition to your education, consider obtaining additional certifications to highlight your broad knowledge of digital marketing and social media. In fact, Hootsuite and Google Analytics certifications are sometimes requirements for social media manager roles. These certifications aren’t limited to software tools, however. Certifications in content marketing and public relations are also important for defining brand messaging and driving user engagement.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example
- Bachelor of Science (B.S.) Marketing
- University of Michigan, Ann Arbor, MI September 2012 – June 2016
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Google Data Analytics Professional Certificate, Google, 2018
- Social Media Marketing Certificate, Cornell University, 2017
4. List key social media skills and proficiencies
Most companies utilize applicant tracking systems (ATS) to identify qualified candidates for job postings. Due to the large volume of candidates, organizations rely on ATS to streamline the hiring process by scanning resumes for specific keywords. If your resume lacks a certain number of these key terms, you may be rejected automatically before your resume reaches the hiring manager. As you build your document, incorporate as many key terms as possible from the job description to ensure ATS compliance. Below are keywords you may encounter during the job search:
| Key Skills and Proficiencies | |
|---|---|
| Brand awareness | Brand marketing |
| Campaign management | Communication |
| Digital marketing strategy | Facebook Marketing |
| Google Analytics | Hootsuite |
| Instagram marketing | Key performance indicators (KPIs) |
| LinkedIn marketing | Paid search campaigns |
| Product marketing | Project management |
| Public relations | SEO |
| Social media marketing | Sprout Social |
| Strategy development | Twitter marketing |
How To Pick the Best Social Media Manager Resume Template
Although you may be drawn to a stylish template that emphasizes your creativity and personality, it’s generally best to select a simple template that is straightforward and well-organized. Using too much color or bulky graphics can sometimes be distracting for hiring managers. Remember, your qualifications and achievements will always be the deciding factor in whether or not a company decides to bring you in for an interview.
Frequently Asked Questions: Social Manager Resume Examples and Advice
What makes a Social Manager CV stand out to recruiters?-
A Social Manager CV stands out by clearly demonstrating your expertise and achievements in the field. Be sure to use measurable outcomes and include quantifiable results wherever possible. Show how your contributions directly impacted the company, whether it’s through cost savings, operational efficiency, or revenue growth. Keep the layout clean and easy to navigate, focusing on relevant experience.
What are common action verbs for social media manager resumes?-
It’s easy to run short on action verbs as you craft your bullet points. In some cases, a limited number of verbs can convey your job responsibilities and achievements accurately. It’s important to diversify your verbiage as much as possible, especially when pursuing a position that requires content writing skills. We’ve compiled a list of action verbs you can use to build your resume:
| Action Verbs | |
|---|---|
| Analyzed | Built |
| Coordinated | Created |
| Developed | Drove |
| Enhanced | Executed |
| Generated | Identified |
| Implemented | Improved |
| Increased | Led |
| Managed | Optimized |
| Oversaw | Partnered |
| Spearheaded | Supported |
How do you align your resume with a job description?-
According to Social the Bureau of Labor Statistics, media jobs, which fall under the category of public relations specialists, are projected to grow by 8% between 2021 and 2031. While the ever-evolving social media industry continues to expand, aspiring social media professionals should keep in mind that social media jobs are competitive, and the number of people eager to join the profession is rapidly increasing.
To maximize your chances of landing the interview, you’ll need to strategically align your resume with the job description. For example, if a company is seeking a social media manager with a strong background in product marketing, highlight examples of you executing campaigns to support new product launches and raise brand awareness. Customizing your resume for each unique opportunity will drastically increase your chances of landing an interview.
What is the best social media resume format?-
In most instances, use a reverse chronological format to ensure that your most recent accomplishments are featured at the top of your document. A functional resume is still not advised, even if you’re making a career transition into the social media space. Skill-based resumes are generally negatively received by recruiters and hiring managers because they lack detail and tend to appear generic.
How long should I make my social media manager resume?-
A one-page social media manager resume is the best option for most candidates, as it ensures clarity and brevity. If you have significant achievements or over 10 years of experience, extending to two pages is fine—but only if the content is tailored and directly supports your application. Focus on impactful accomplishments and key skills that relate to the job.
Include your most recent 10 to 15 years of work experience. Older roles should only appear if they provide unique insights or align closely with the job requirements. Keeping your resume concise and relevant will maximize its impact.
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If a company requires a cover letter, it’s important to tailor your document to the company you’re applying to. Mention something about the organization’s work culture or reputation in the middle paragraphs and why this draws you to apply for the position. The cover letter also allows you to highlight nuances of your experience that don’t always fit on the resume. For more insights, view our social media cover letter guide.
