Social media is a vital component of digital marketing campaigns, and companies need skilled strategists to reach target audiences on social platforms. Despite the large number of opportunities available, you’ll need to market yourself effectively to prospective employers, mentioning your skills in copywriting, digital marketing, brand messaging, and more. The best way to accomplish this is by crafting a results-driven resume that highlights the strongest aspects of your social media background. We’ll provide valuable insights to help translate your experience into an impactful marketing document.
This social media resume focuses on professional experience to illustrate the candidate's accomplishments in the field of social media despite it being an entry-level resume.
This senior-level social media resume focuses on the candidate's accomplishments in their previous work experience by using concrete statistics to illustrate their success.
Why this digital marketing manager resume example is strong:
This digital marketing resume lists key skills at the end of their resume in addition to featuring them throughout the resume to make sure those keywords are present for hiring managers and applicant tracking systems.
Why this content marketing resume example is strong:
Content marketing involves both creative storytelling and statistics, which is why this candidate uses both in their resume to illustrate their success in their field.
Why this digital marketing resume example is strong:
This digital marketing resume focuses on key metrics to show how the candidate has succeeded in the past and gives a list of skills to show hiring managers they have the experience needed.
Social Media Text-Only Resume Templates and Examples
A social media specialist with two years of experience specializing in digital marketing, brand messaging, copywriting, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.
Professional Experience
Social Media Coordinator, TriFecta Technologies, Miami, FL
February 2022 – present
Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine marketing approach
Verify compliance of all brand content with company SEO and SMO strategies and approve the release of all company-owned social media
Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn
Social Media Assistant, Self-Employed, Miami, FL
June 2021 – February 2022
Grew the company’s Instagram audience by 200% within one year by analyzing market data and improving messaging to better align content with target audiences
Created engaging text, graphics, and video content for multiple social media channels
Increased favorable brand-related material on social media by collaborating with influencers
A social media marketing expert with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.
Professional Experience
Social Media Manager, New England Social, Boston, MA
July 2019 – present
Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
Wrote two case studies on social media that were published in industry publications
Social Media Specialist, Rayne Marketing Consultants, Boston, MA
June 2016 – July 2019
Tracked clients’ social metrics daily and provided recommendations to improve user engagement and grow audiences, resulting in a 50% to 100% increase on average
Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, health care organizations, and Fortune 100 companies
Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for over 15 clients concurrently and performed A/B testing to optimize messaging
Key Skills
Brand messaging
Community management
Digital marketing
Editorial calendars
Social media strategy
Education
Bachelor of Arts (B.A.) Marketing, Boston College, Boston, MA | September 2012 – June 2016
Certifications
Meta Social Media Marketing Professional Certificate, Coursera, 2019
A results-oriented marketing leader with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.
Professional Experience
Director of Social Media, Ballard Funding Inc., Seattle, WA
March 2016 – present
Oversee all aspects of social media strategy for a $50 million personal loan company, develop and execute high-impact digital marketing campaigns, and grow followership by 500% across all social media platforms, contributing to a 5% increase in annual revenue
Collaborate with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
Improve social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
Determine return on investment for social media and present data results to the marketing department and executive team
Social Media Manager, Cadence Technologies, Seattle, WA
June 2013 – March 2016
Developed innovative digital marketing strategies for a technology start-up with over $10 million in venture capital funding, coordinated with senior leadership to establish brand identity, and executed a variety of digital media campaigns
Grew followership across LinkedIn and Facebook by 300% and developed style guidelines for the marketing department to ensure consistency of brand messaging
Key Skills
Crisis management
Cross-functional leadership
Google Analytics
Social media marketing
Sprout Social
Education
Bachelor of Arts (B.A.) Marketing, University of Washington, Seattle, WA | September 2009 – June 2013
Certifications
Professional Certified Marketer (PCM) in Digital Marketing, AMA, 2016
A digital marketing manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and client brand awareness. A strong cross-functional leader with expertise in marketing automation.
Professional Experience
Digital Marketing Manager, SEO Marketing Pros, Newark, NJ
May 2016 – Present
Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5 million to $5 million in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50% to 250% increases in page views
Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels
Digital Marketing Manager, Alita Inc., Newark, NJ
May 2011 – May 2016
Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20 million in annual revenue
Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed key performance indicators (KPIs), and coordinated with marketing teams to define customer retention strategy
Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5 million increase in sales
Education
Bachelor of Science (B.S.) Digital Marketing, University of Newark, Newark, NJ May 2011
A content marketing professional with five years of experience specializing in digital marketing, content strategy, Google Analytics, and copywriting. A proven track record of developing strategies to enhance SEO performance and web traffic for emerging products and brands.
Professional Experience
Content Marketing Specialist, Clear Energy Inc., Seattle, WA
May 2019 – Present
Develop and implement content marketing strategy for the introduction of new alternative energy products to the market, including the creation of blog posts, landing pages, social media campaigns, and case studies
Improve SEO search rankings for “solar energy solutions” from 25th to 15th by conducting webpage audits and introducing link-building campaigns across the site
Support a 200% increase in product sales on the company website by creating web copy and online modules in alignment with target audiences
Content Marketing Specialist, Seattle Marketing Consultants, Seattle, WA
May 2017 – May 2019
Delivered content marketing services to client businesses throughout the greater Seattle area, evaluated web copy, performed SEO audits, researched target demographics, and provided recommendations to grow online presence
Coordinated with client marketing teams, content writers, and SEO specialists to identify opportunities to enhance SEO growth and improve time-on-page metrics
Education
Bachelor of Arts (B.A.) Marketing, University of Washington, Seattle | WA May 2017
Key Skills
Content marketing
SEO strategy
Google Analytics
Product marketing
Copywriting
Paul Morrison
(123) 456-7890 [email protected] LinkedIn | Portfolio
Boston, MA 12345
Profile
A dynamic digital marketing specialist with five years of experience, specializing in paid search, SEO, lead generation, and product marketing. A proven track record of developing innovative strategies to grow web presence and organic traffic for client websites. Expertise in leveraging analytics to refine data-driven decision-making for digital initiatives.
Professional Experience
Digital Marketing Specialist, New England Marketing Consultants, Boston, MA
May 2018 – Present
Lead paid search initiatives and digital marketing campaigns, analyze customer trends and behavior, recommend user experience (UX) enhancements, and define marketing strategies for client accounts generating $100,000 to $400,000 in annual revenue
Improve lead generation and traffic for customer websites and social media accounts by 40% to 70% by aligning marketing initiatives and brand voice across all channels
Leverage Google Analytics to evaluate web performance metrics and create reports for the marketing team and senior leadership to refine paid search strategies
Digital Marketing Specialist, Amherst Realtors, Amherst, MA
May 2016 – May 2018
Executed email marketing campaigns and digital initiatives to enhance lead generation and improve website traffic by 120% for a leading real estate company
Analyzed SEO performance, conducted marketing research on competitor sites, and identified refinements to web copy and design
Led an initiative to implement online lead-generation ads on LinkedIn, performed testing, and secured executive buy-in, resulting in a 50% increase in conversion rates
Education
Bachelor of Arts (B.A.) Marketing, University of Boston, Boston | MA May 2016
Key Skills
Digital marketing
Paid search
SEO
Search engine marketing (SEM)
Google Analytics
How To Write a Social Media Resume
1. Create a profile by summarizing your social media qualifications
As a social media professional, you already understand the importance of grabbing the reader’s attention quickly. If your Facebook or Twitter post isn’t engaging, it’ll be quickly passed over by audiences. The same is true for the resume, so creating a strong opening summary that provides an engaging snapshot of your career is essential. Emphasize your ability to create impactful content and brand marketing strategies, skill sets highly coveted by marketing departments.
Senior-Level Profile Example
Profile
A marketing executive with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.
Entry-Level Profile Example
Profile
A social media specialist with two years of experience specializing in digital marketing, brand messaging, copywriting, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.
2. Create a powerful list of your social media experience
To create an accomplishment-driven professional experience section, feature numbers, monetary figures, and metrics for your achievements. Hiring managers are heavily interested in your results, so include as many relevant data points as possible in your bullet points. For example, if your social media tactics increased followership, engagement, or conversions, you’d highlight these percentages prominently on your resume.
Senior-Level Professional Experience Example
Professional Experience
Director of Social Media, Ballard Funding Inc., Seattle, WA
March 2016 – present
Oversee all aspects of social media strategy for a $50 million personal loan company, develop and execute high-impact digital marketing campaigns, and grow followership by 500% across all social media platforms, contributing to a 5% increase in annual revenue
Collaborate with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
Improve social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
Entry-Level Professional Experience Example
Professional Experience
Social Media Coordinator, TriFecta Technologies, Miami, FL
February 2022 – present
Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine the marketing approach
Verify compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approve the release of all company-owned social media
Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn
3. List any education and certifications relevant to social media
In addition to your education, social media professionals should consider pursuing additional certifications. This will show prospective employers you’re committed to furthering your knowledge of digital marketing and remain current with industry trends. Hootsuite’s Social Media Marketing Certification is strongly recommended, especially if you’re just starting your career. You could also consider pursuing brand marketing or other digital marketing credentials to emphasize your versatility as a social media professional.
Education
Template
[Degree Name]
[School Name], [City, State Abbreviation] [Dates Enrolled]
Example
Bachelor of Arts (B.A.) Marketing
Boston College, Boston, MA September 2012 – June 2016
Social Media Marketing Certification, HubSpot Academy, 2021
4. List your key skills and proficiencies for social media
To generate interviews on the open market, incorporate keywords that match the needs of the organization you’re applying to. This will ensure compliance with Applicant Tracking Systems (ATS) and show hiring managers you have the right qualifications for the role. Be sure to provide a mix of both technical and non-technical skills on your resume. Companies want candidates who can utilize social media tools and software effectively, but they also need professionals who excel in marketing strategy and communication. Below is a list of key skills you may encounter during the job search:
Key Skills and Proficiencies
Brand awareness
Brand marketing
Campaign management
Communication
Digital marketing strategy
Facebook Marketing
Google Analytics
Hootsuite
Instagram marketing
Key performance indicators (KPIs)
LinkedIn marketing
Paid search campaigns
Product marketing
Project management
Public relations
SEO
Social media marketing
Sprout Social
Strategy development
Twitter marketing
How To Pick the Best Social Media Resume Template
As a social media marketing professional, consider selecting a template that has more visual appeal. That being said, ensure the aesthetics of the template won’t distract the reader from your qualifications and career achievements. Seek a healthy balance that emphasizes your creativity without compromising the integrity of your document.
Frequently Asked Questions: Social Media Resume Examples and Advice
What are common action verbs for social media resumes?-
As a social media specialist, it’s important to differentiate your usage of verbs during the resume-building process. Hiring managers will be assessing your ability to deliver high-impact content, and if your bullet points seem repetitive, this can negatively impact your chances of landing the interview. We’ve compiled a list of verbs you can use to enhance the readability of your document:
Action Verbs
Analyzed
Built
Coordinated
Created
Developed
Drove
Enhanced
Executed
Generated
Identified
Implemented
Improved
Increased
Led
Managed
Optimized
Oversaw
Partnered
Spearheaded
Supported
How do you align your resume with a job description?-
According to the Bureau of Labor Statistics, social media jobs are expected to grow 8% between 2021 and 2031. Despite these strong growth indicators, social media marketing is a highly competitive field, and you’ll need to align your resume with the job descriptions to pursue the most lucrative opportunities.
For example, if a company is looking for a social media specialist who excels in brand marketing, highlight your experience redefining brand messaging to align with target audiences. If an organization is seeking a candidate with expertise in public relations, you may want to showcase your experience defining communication strategies. By tailoring your resume to individual job opportunities, you’ll maximize your chances of landing your dream role.
What is the best social media resume format?-
Social media professionals should use a reverse chronological format in most instances. This will ensure that your most recent experience is featured at the top of your resume. Functional resumes are generally considered outdated by recruiters, as skill-based resumes fail to detail the candidate’s qualifications and career experience properly.
How many pages should my social media resume be?-
Generally, a social media resume should be one page for candidates with fewer than 10 years of experience. A two-page resume is acceptable if you’re a seasoned professional with extensive accomplishments—but only if it provides meaningful details that strengthen your application. Tailor your content to the job, focusing on your most relevant qualifications.
Work history should typically cover the last 10 to 15 years. Older positions can be excluded or briefly summarized unless they’re highly relevant. A concise, focused resume demonstrates your ability to prioritize and communicate effectively.
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If a company requests a cover letter for the job application, mention specific information about the organization in your middle paragraphs. Start by researching the company’s reputation, mission statement, and work culture. Ask yourself how you align with the organization and provide insights into the potential value you can bring to their team. For more information, visit our social media cover letter guide.
Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).
