How To Write a Digital Marketing Manager Resume

To write an eye-catching digital marketing manager resume, you’ll need to craft an accomplishment-driven document that encapsulates the most compelling aspects of your career.

Emphasize your ability to develop innovative marketing strategies and execute successful campaigns. Demonstrate your strength in leading cross-functional teams and refining brand messaging within your market. This guide provides expert tips to help you translate your work history into a powerful marketing document.

  • Entry-Level
  • Mid-Career
  • Senior-Level
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1. Write a dynamic profile summarizing your digital marketing manager qualifications

Start with an opening sentence listing your job title, years of experience, and three to four specializations that align with the job description. Focus on your ability to build, develop, and manage dynamic marketing teams. Showcase key metrics to illustrate your industry expertise and success as a digital marketing manager. An engaging profile will help set the tone for your resume and differentiate you from the competition during the job search process.

Professional Profile - Example #1

A digital marketing manager with six years of professional experience specializing in campaign development, go-to-market strategy, and product marketing. A proven track record of developing innovative marketing strategies to drive penetration across untapped verticals. Adept at collaborating with cross-functional teams to refine campaign execution.

Professional Profile - Example #2

A digital marketing manager with over 10 years of experience specializing in marketing strategy, paid search, brand marketing, and A/B testing. A proven track record of building and leading high-performance marketing teams to execute end-to-end digital campaigns. A strong history of identifying opportunities to transform brand messaging aligned with target audiences.

2. Add your digital marketing manager experience with compelling examples

Bring your story to life for the hiring manager with an accomplishment-driven professional experience section. Generic job responsibilities won’t differentiate you from the competition. Showcasing your career achievements will. Provide key performance indicators (KPIs) to demonstrate the results if you led a digital marketing campaign. Incorporate these metrics into your bullet points if you improved conversions, web traffic, or product revenue.

Quantifying your accomplishments will establish a sense of scope for the hiring manager and demonstrate your proven track record of success within the digital marketing industry.

Professional Experience - Example #1

Digital Marketing Manager, Westline Insurance Inc., Seattle, WA | May 2016 – present

  • Enhance website performance and social media presence to drive customer acquisition for an insurance company and leverage Google Analytics to drive search engine optimization (SEO), resulting in a 600% increase in page views and a 100% increase in page clicks month over month
  • Partner with product marketing teams and the director of marketing to establish a brand identity centered on integrity and transparency
  • Collaborate with the data analytics team to build dashboards incorporating data from the customer relationship management (CRM), Google, and social media accounts to enhance reporting and provide insights on lead generation and campaign performance

Professional Experience - Example #2

Digital Marketing Manager, Enhanced B2B Solutions, Pittsburgh, PA | May 2016 – present

  • Enhance website performance and social media presence to drive customer acquisition for an insurance company, and leverage Google Analytics to drive SEO, resulting in a 600% increase in page views and a 100% increase in page clicks month over month
  • Partner with product marketing teams and the director of marketing to establish a brand identity centered on integrity and transparency
  • Collaborate with the data analytics team to build dashboards incorporating data from the CRM, Google, and social media accounts to enhance reporting and provide insights

Feature your education, certifications, and training courses to show prospective employers you have the background and qualifications to succeed in a digital marketing manager role.

List your degrees, colleges, and graduation dates. Certifications are also important for digital marketing managers, as hiring managers want to see you’re committed to expanding your knowledge in a continuously evolving industry. Career Foundry’s Digital Marketing Program is a great place to start at the entry level.



  • [Degree Name]
  • [School Name], [City, State Abbreviation] | [Graduation Year]


  • Bachelor of Science (B.S.) Digital Marketing
  • University of Pittsburgh, Pittsburgh, PA | 2016



  • [Certification Name], [Awarding Organization], [Completion Year]


  • Professional Certification in Digital Marketing, AMA, 2017
  • Digital Marketing Program, CareerFoundry, 2016

Integrate appropriate keywords into your resume to align with applicant tracking system (ATS) software. Employers seek qualified candidates that meet their criteria, and you won’t generate traction on the open market if you fail to meet these initial benchmarks. Highlight a mix of marketing and leadership skills to showcase your versatility as a candidate. Below, you’ll find a list of keywords and action verbs you may encounter during your job search:

Key Skills and Proficiencies
A/B testing Account-based marketing (ABM)
Adobe Suite Advertising
Analytics Brand awareness
Brand marketing Campaign development
Cross-functional leadership CRM
Demand generation Digital marketing strategy
Google Adwords Google Analytics
Go-to-market strategy KPIs
Lead generation Marketing
Paid search campaigns Product marketing
Project management New product introduction (NPI)
SEO Search engine marketing (SEM)
Social media marketing  

5. Feature your leadership capabilities

Leadership skills are essential for digital marketing managers. Not only will you be responsible for managing marketing teams, but you’ll be collaborating cross-functionally with sales and product teams. Demonstrating your ability to interface with diverse teams and client stakeholders will go a long way in helping you secure interviews during the job search.

Focus on providing examples of you creating a high-performance work culture or empowering your team members rather than simply detailing the responsibilities you delegated. This will show hiring managers you’re the ideal fit for their organization.

How To Pick the Best Digital Marketing Manager Resume Template

As a digital marketing professional, selecting a template encapsulating your personal brand is best. That being said, be tactful in your usage of color and graphics. If your visual elements are too overwhelming, they may distract the hiring manager from your content. When in doubt, always prioritize structure, organization, and readability over aesthetics. Opt for a top-down, single-column format that allows you to prioritize key information and provide a straightforward reading experience.

Digital Marketing Manager Text-Only Resume Templates and Examples

  • Example #1
  • Example #2
  • Example #3

Allison Diamond
(123) 456-7890
[email protected]
123 Your Street, Newark, NJ


A Digital Marketing Manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and brand awareness for clients. A strong cross-functional leader with expertise in marketing automation.

Professional Experience

Digital Marketing Manager, SEO Marketing Pros, Newark, NJ
May 2016 – Present

  • Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5M-$5M in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
  • Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50%-250% increases in page views
  • Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
  • Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Digital Marketing Manager, Alita Inc., Newark, NJ
May 2011 – May 2016

  • Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20M in annual revenue
  • Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed KPIs, and coordinated with marketing teams to define customer retention strategy
  • Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5M increase in sales


Bachelor of Science (B.S.) Digital Marketing
University of Newark, Newark, NJ September 2007 – May 2011

Key Skills

  • Marketing Strategy
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Account-Based Marketing (ABM)
  • Social Media Marketing

Frequently Asked Questions: Digital Marketing Manager Resume Examples and Advice

What are common action verbs for digital marketing manager resumes?-

Start each bullet point with a strong action verb to infuse a dynamic and engaging element into your writing. Avoid passive language such as “responsible for” or “worked,” as this approach can frame your achievements as mundane job responsibilities. Be sure to differentiate your usage of action verbs. Repeating the same opening word multiple times may cause your bullet points to appear stale and redundant. Below, we’ve compiled a list of action verbs you can use to build your professional experience section:

Action Verbs
Analyzed Built
Conducted Coordinated
Created Designed
Developed Drove
Enhanced Evaluated
Executed Generated
Identified Implemented
Improved Increased
Led Managed
Optimized Oversaw
Partnered Spearheaded
How do you align your resume with a digital marketing manager job description?-

According to the Bureau of Labor Statistics, the average salary for digital marketing managers was $133,380 in 2023. These positions are expected to grow by 10% over the next decade.

Despite these positive projections, you’ll still need to align your resume with the job description to maximize your odds of landing the interview.

For example, if a company is seeking a digital marketing manager who excels in SEO strategy, provide examples of you implementing innovative digital strategies to drive web traffic. If an organization is seeking a candidate with an extensive background in brand marketing, you feature accomplishments demonstrating your ability to improve messaging for products and services. By customizing your resume for each individual job description, you’ll show hiring managers you’re the ideal candidate for the position.

What is the best digital marketing manager resume format?-

The reverse chronological resume format is the ideal choice for digital marketing managers.

This approach places your most recent and relevant work experience at the forefront of your document. As a management professional with years of experience, always avoid functional resume formats. Listing skills is important, but you won’t generate interviews by only listing buzzwords. You need detailed bullet points that encapsulate the strongest aspects of your career to generate interviews on the open market.

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Expert Advice
Include a cover letter with your resume

Craft a matching cover letter to bolster your job application. Tailor your document towards each individual company you apply to. Mention something specific about the organization’s reputation, products, or work culture and why this draws you to apply. For more information, visit our marketing manager cover letter guide.

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