How To Write a Visual Merchandising Resume

If you seek a visual merchandising position, start with a well-crafted resume that showcases your talents for creating visual displays in retail settings. Highlight your qualifications and experience in the field and get specific about the skills you’ve garnered, such as product marketing or graphic design. To get some resume inspiration, start with our list of tips and review our examples to put your best attributes on display.

  • Entry-level
  • Mid-career
  • Senior-level
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1. Summarize your visual merchandising qualifications in a dynamic profile

Grab the recruiter or hiring manager’s attention by creating a compelling summary of your qualifications. A resume profile is a short paragraph that provides a quick snapshot of your career. State how many years of experience you have, and then mention some of your areas of expertise in visual merchandising. Maybe you designed a holiday display for a high-traffic retail location or worked with other teams to help launch a new product to customers.

Senior-Level Profile Example

A visual merchandising leader with over 10 years of experience specializing in planograms, merchandising, strategic planning, and product marketing. A strong history of creating engaging visual displays and identifying optimal sightlines and focal points to maximize product exposure.

Entry-Level Profile Example

A visual merchandiser with entry-level experience, specializing in merchandising, graphic design, print production, and visual marketing. Adept at coordinating with marketing teams to develop, implement, and maintain high-impact retail displays to maximize product sales.

2. Add a compelling section featuring your visual merchandising experience

Resist the urge to list the duties you had at past jobs simply. Most of your resume should feature your professional accolades and achievements, so prospective employers can see the value you can bring to their organization. For a visual merchandising role, focus on the ability to collaborate with team members. Also, include any data-driven bullet points showcasing how your work impacted sales, and mention some of the project types you’ve worked on.

In other words, don’t just discuss that you designed and put up signage – describe how that sign helped drive new business.

Senior-Level Professional Experience Example

Visual Merchandiser, IKEA, New York, NY

May 2017 – Present

  • Manage visual marketing directives for a leading furniture store, oversee the development of compelling product stories for new launches, create digital signage, and identify key focal points to attract customer attention and maximize sales
  • Achieve a 10%-17% increase in retail sales YOY and drive visual merchandising redesigns to enhance the brand appeal, resulting in over $700K in revenue in 2021
  • Identify optimal lighting for displays to create an attractive ambience and utilize landscaping techniques to elevate products and enhance visibility

Entry-Level Professional Experience Example

Visual Merchandiser, Miami Craft Beverages, Miami, FL

May 2021 – Present

  • Coordinate with the visual design manager to develop and implement visual displays for a craft beer retail store, including identifying the optimal placement of floor and window displays based on foot traffic and product section
  • Increase monthly sales by 15% in 2021 by identifying opportunities to enhance the appeal of visual merchandising designs and improve store ambience using landscaping
  • Perform installation and removal of window presentations and in-store displays in support of promotional events for new product launches

3. Include your education and certifications relevant to visual merchandising

Most employers are looking for visual merchandising hires with professional experience and some formal education related to the work they’ll be doing. It might be a degree in marketing or design, fine arts, or another area of study, or even a related certificate program.



  • [Degree Name]
  • [School Name], [City, State Abbreviation] | [Graduation Year]


  • Bachelor of Arts (B.F.A.) Fine Arts
  • University of San Diego, San Diego, CA | 2017

There’s a good chance the companies you’re applying to use an applicant tracking system (ATS) that screens candidate resumes.  That’s why your resume must include the pertinent key skills, keywords, and phrases the hiring manager is looking for. It’s a good idea to look at the job description and mirror some of the same key terms and skills into your resume. Here are some examples of skills often included in visual merchandising job postings:

Key Skills and Proficiencies
Digital signage Fashion merchandising
Fixtures Graphic design
Key focal points Key performance indicators (KPIs)
Landscaping Lighting
Marketing Merchandising
Planograms Print signage
Product displays Product marketing
Product storytelling Retail sales
Sales forecasting Sightlines
Strategic planning Upselling

5. Include any retail or customer-facing experience

Because visual merchandising involves creating displays and product promotions to draw in customers and increase sales, it can be a plus to share any examples of you working with the public or if you’ve worked retail as a sales associate. Understanding consumer behaviors and retail business operations can help influence your design ideas and make you better at your job.

6. Feature your leadership capabilities

Visual merchandiser roles are dynamic positions that require expertise in both sales and marketing. To effectively implement your visual designs and product displays, you’ll often collaborate cross-functionally with different personnel across the store.

You may even travel between different store locations to ensure visual displays comply with brand guidelines and quality standards. Employers value candidates who can communicate effectively with diverse team members, and showcasing your leadership capabilities will also help paint a broader picture of who you are as a professional.

How To Pick the Best Visual Merchandising Resume Template

To choose the best visual merchandising resume, ensure it’s easy to read, crisp, and clean. Because the role has creative and design aspects, getting a little creative with the look is OK – just don’t go overboard with colors or graphics. The main focus should be on your accomplishments and qualifications.

Visual Merchandising Text-Only Resume Templates and Examples

  • Entry-level
  • Mid-career
  • Senior-level

Allison Rosenberg
(123) 456-7890
[email protected]
123 Convoy St, San Diego, CA 12345


A Visual Merchandiser with five years of professional experience specializing in fashion design, product marketing, graphic design, and merchandising. A proven track record of creating and implementing visually compelling displays for fashion products in high-traffic retail locations.

Professional Experience

Visual Merchandiser, Anthropologie, San Diego, CA
May 2019 – Present

  • Define visual direction for in-store product marketing displays across five store locations for a high-end women’s fashion brand, manage product flow, and identify opportunities to improve merchandising strategies and print signage
  • Create digital and print signage for product displays, develop planograms, and identify optimal floor placement, resulting in a 20% increase in sales YOY
  • Improve revenue by $550K per year across five store locations by analyzing sales metrics and redesigning visual merchandising materials for underperforming products

Sales Associate, Nordstrom, San Diego, CA
July 2017 – May 2019

  • Conducted research on emerging fashion trends, evaluated sales metrics, performed competitive analysis, and identified opportunities to enhance product stories
  • Oversaw outfitting of mannequins for new product launches and ensured aesthetic alignment of product displays with brand identity and messaging
  • Traveled to seven store locations to provide feedback to field leaders, analyzed floor displays, and delivered visual merchandising solutions based on space and architecture


Bachelor of Arts (B.F.A.) Fine Arts
University of San Diego, San Diego, CA September 2013 – May 2017

Key Skills

  • Visual Merchandising
  • Fashion Trends
  • Retail Sales
  • Product Marketing
  • Visual Displays

Frequently Asked Questions: Visual Merchandising Resume Examples and Advice

What are common action verbs for visual merchandising resumes?-

Writing the professional experience section of a resume can seem tedious at times, but choosing strong action verbs will keep the reader engaged. To help ensure you won’t run out of descriptive words to use, here are some common action verbs that are a good fit for visual merchandising jobs:

Action Verbs
Analyzed Collaborated
Coordinated Created
Designed Developed
Enhanced Evaluated
Executed Generated
Identified Implemented
Improved Increased
Led Managed
Optimized Oversaw
Performed Planned
How do you align your resume with a visual merchandising job description?-

To maximize the impact of your resume during the job search, tailor your content to the specific needs of individual organizations. Before writing your resume, research what companies are looking for and how your experience and skill sets match the job description for the position you’re applying for. Employers will want to see that you deeply understand product marketing within the visual merchandising space.

For example, you can showcase how you improved the visual appeal of product displays by customizing fixtures and floor placement according to the architecture and size of the store. You could also draw attention to how you utilized landscaping and lighting techniques to improve the atmosphere of the store environment. First impressions are everything in retail sales, and by demonstrating your ability to capture the attention and focus of your customers, employers will see the value you can bring to their team.

What is the best visual merchandising resume format?-

Like most job types, a reverse chronological resume format should work if you seek a visual merchandising job. This approach is the most common and familiar to recruiters and emphasizes your most recent work experience. Other more creative resumes, such as combination formats, are best left to unique situations, such as someone changing careers or entering the field for the first time.

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Expert Advice
Include a cover letter with your resume
Sending along your resume with an attached cover letter is always a nice touch, especially if you can directly address the employer’s needs.  To give you an idea of what a good cover letter looks like, explore our retail sales associate cover letter guide or our interior designer cover letter.
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