Sales Director Resume Examples and Templates for 2023

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Jobs for sales directors are expected to grow by 4% (or approximately 15,400) jobs from 2019 to 2029, according to the Bureau of Labor Statistics. While this is average growth across all occupations, growth for sales management occupations is dependent on the specific industry. Although online shopping is a competitor for traditional sales environments, organizations will focus on improving sales strategies. The increased emphasis on sales strategy will maintain the demand for sales directors.

The tough competition among sales directors should encourage you to write a strong resume. After all, you’re going against seasoned job seekers. Below, you’ll find downloadable resume examples for entry-level and experienced job seekers. You will also find tips on how to write a resume that aligns well with the job description.

Downloadable Resume Examples


Example #1 Entry-level


Example #2 Mid-career


Example #3 Senior-level

Sales Director Resume Examples

Years of Experience
  • Example #1 Example #1
  • Mid-career Mid-career
  • Senior-level Senior-level

Caitlin Sanford
(123) 456-7890
[email protected]
765 Address Road, Tampa, FL 21098


A Sales Director with seven years of experience, specializing in sales management, team leadership, territory management, and pipeline development. Adept at developing and managing high performance sales teams to exceed annual sales quotas and drive revenue generation.

Professional Experience

Director of Sales, Discovery Healthcare Solutions, Tampa, FL
March 2019 – Present

  • Oversee all aspects of sales operations for a provider of healthcare solutions and technology, build relationships with hospital CEOs, and grow the territory from $600K-$3.5M
  • Manage and develop a team of 30 sales representatives and two sales managers, define overarching sales strategy for the department, and improve average close rates to 35%
  • Identify opportunities to drive new business development throughout the healthcare sector and provide recommendations and proposals to senior leadership

Sales Director, Colonial Life, Tampa, FL
July 2013 – March 2019

  • Managed a 50-person sales department for a healthcare technology company valued at $20M, led consultations with client CEOs, and delivered product demonstrations on healthcare solutions and products
  • Developed and expanded sales pipelines by building referral networks, attending industry conferences, and establishing partnerships with major hospitals and healthcare providers
  • Identified opportunities to deliver value-added services and features to healthcare technology products, which increased benefits for customers and drove a 40% increase in average account growth

Key Skills

  • Territory Management
  • Salesforce CRM
  • Consultative Selling
  • Team Management
  • Product Demonstrations


Bachelor of Science in Business Administration
UNIVERSITY OF CENTRAL FLORIDA, Orlando, FL, September 2007 – June 2011

Master of Science in Business Administration
FLORIDA STATE UNIVERSITY, Tallahassee, FL, September 2011 – June 2013

Joseph Gough
(123) 456-7890
[email protected]
765 My Street, Detroit, MI 10987


A results-driven Sales Director with over eight years of experience within the technology industry, specializing in strategic planning, territory management, and product marketing. A proven track record of building and leading high performance sales organizations. Adept at identifying opportunities to develop new pipelines, grow territories, and expand revenue growth for enterprise organizations. .

Professional Experience

Technology Sales Director, Accenture, Detroit, MI
March 2014 – Present

  • Identify areas for growth, set strategic progress plans, and generate short and long-term team sales targets for an enterprise technology company with over $100M in annual sales
  • Manage over 100+ sales representatives, monitor performance, deliver coaching and mentorship, and identify opportunities to enhance sales operations and improve annual revenue by 15% YOY
  • Liaise with 12 major corporate clients, analyze organizational needs and business metrics, recommend appropriate products, and conduct demonstrations to showcase the benefits of Accenture technology

Technology Sales Manager, Tempo Technologies, Detroit, MI
July 2012 – March 2014

  • Managed all aspects of the sales cycle for a premiere technology start-up, sourced and qualified leads, built long-term relationships with clients, and generated over $6M in annual sales revenue
  • Planned and managed promotional events, delivered product demonstrations to potential clients, and identified opportunities to enhance brand engagement for prospects and existing clients


Bachelor of Science in Marketing
UNIVERSITY OF MICHIGAN, Dearborn, MI, September 2006- June 2010

Master of Science in Business Administration
EASTERN MICHIGAN UNIVERSITY, Ypsilanti, MI, September 2010- June 2012

Key Skills

  • Sales Management
  • Strategy Development
  • Product Marketing
  • Cross-functional Leadership
  • Technology Sales


  • Certified Professional Sales Leader, NASP, 2014

Patrick Griffiths
(901) 234-5678
[email protected]
123 My Street, Las Vegas, NV 21098


A dynamic Sales Director with 10+ years of experience building and leading high performance sales organizations to exceed revenue targets for enterprise companies. A proven track record of establishing enduring relationships with clients founded on trust and integrity. Adept at defining innovative growth strategies to drive new business development and enhance market penetration across untapped verticals.

Professional Experience

Enterprise Sales Director, Numerator, Las Vegas, NV
July 2017 – Present

  • Lead a sales department comprised of 65 representatives and account managers, oversee the entire sales cycle, and motivate team members to exceed revenue targets and achieve 140% of annual quota in 2022
  • Serve as the point of contact for client stakeholders and C-level executives, generated new leads at trade shows and industry conferences, and secure five new accounts generating $4.5M in revenue
  • Recruit, nurture, and support the development of top talent, identify opportunities to enhance performance, and establish a high performance work culture centered on inclusion and empowerment

Territory Sales Manager, Celsius Holdings Incorporated, Las Vegas, NV
June 2000 – July 2017

  • Coordinate with regional managers to set team goals, define sales strategy, and identify new business opportunities for three territories generating over $40M in annual revenue
  • Planned and delivered professional development sessions for sales representatives to improve selling tactics, resulting in a 20% increase in sales revenue
  • Established and maintained professional networks, prospected for new clients, and attended meetings with key executives to build long-term relationships and identify business needs


Bachelor of Science in Business Administration and Management
UNIVERSITY OF NEVADA, Las Vegas, NV, September 1994 – June 1998

Master of Science in Business Administration
UNIVERSITY OF NEVADA, Las Vegas, NV, September 1998 – June 2000

Key Skills

  • Sales Management
  • Business Development
  • Team Management
  • Territory Management
  • Cross-functional Collaboration

Common Key Skills and Action Verbs for Sales Director Resumes

It’s important to highlight your key skills and action verbs as hiring managers frequently use Applicant Tracking Systems (ATS). An ATS identifies keywords in your resume, evaluating its alignment to the job description before determining whether it should be passed on to the hiring manager. So, the more you match the keywords, the better of a chance you’ll have that the hiring manager will see your resume.

Key Skills and Proficiencies
Account Management Account Development
B2B Sales B2C Sales
Business Development Client Relations
Consultative Sales Communication
Customer Relationship Management (CRM) Cross-Functional Leadership
Cross-Selling Deal Closing
Inside Sales Outside Sales
Lead Generation Lead Qualification
Negotiations Pipeline Development
Prospecting Salesforce
Sales Presentations Sales Strategy
Solution Selling Strategic Selling
Relationship Management Team Leadership
Territory Management Upselling
Action Verbs
Analyze Budget
Coach Communicate
Delegate Forecast
Implement Lead
Manage Mentor
Organize Plan
Recruit Report
Research Review
Sell Strategize

Tips for Writing a Better Sales Director Resume

Quantify your sales director experience on your resume

It’s important to highlight your experience with specific numbers so that hiring managers can quantify your abilities. When writing bullet points in your resume, try to answer with hard numbers that demonstrate the scope of your accomplishments.

Example #1


Demonstrated expert understanding in sales planning and strategy by leading a team of 12 sales managers and their teams to exceed forecasted sales by 20 percent over three years.


Led a team of sales representatives to meet forecasted sales targets.

Example #2


Strategized and implemented new sales processes to develop a high-performance sales team of 150, consequently improving sales from $10 million to $20 million over three years.


Created and trained sales teams on sales processes and strategies.

Highlight your educational achievements for sales

Most roles require that sales directors have a degree in a related field, so it’s important to showcase your educational achievements. Include the details of your education, including the school name, location, year of graduation, and the earned credential. Include any other relevant coursework, activities, or experience that you gained through your education.

Example #1


Bachelor’s Degree in Business Administration

OHIO STATE UNIVERSITY, B.A., Columbus, OH, 2014 – 2018

  • Studied macroeconomics and microeconomics
  • Excelled in course content such as professional selling and strategic management
  • Applied principles of finance and accounting to business context
  • Completed co-op work opportunities in the application in sales and business environments


Bachelor’s Degree in Business Administration

OHIO STATE UNIVERSITY, B.A., Columbus, OH, 2014 – 2018

  • Studied management, finance, communications, and marketing

Example #2


Sales Management Association Certification


  • Completed coursework in sales team leadership and communication
  • Completed coursework in various CRM programs


Sales Management Association Certification


How to Align Your Resume With the Job Description

To find a suitable candidate, hiring managers must review many resumes. It’s important to emphasize and align your relevant skills and experience according to the job description to distinguish yourself from other candidates.

The most important qualifications for the job are usually featured first in the description or repeatedly throughout. To guarantee that your resume stands out, compare it to the job description and ensure that it describes in detail how you meet the requirements. Highlight your notable accomplishments, and be sure to detail how your skills and experience indicate your value as a candidate.

Example Sales Director Job Description

XYZ Incorporated is a leading cosmetics manufacturing and distributing company seeking a Sales Director to develop and implement sales strategies and processes. The Sales Director is responsible for leading and coaching sales managers and sales representatives in order to grow sales targets. They are responsible for sales process execution, business development, and market research and forecasting. Interpersonal skills are also key to managing many company clients.


  • Develop and implement sales strategies and processes
  • Research and analyze market trends and results
  • Forecast sales and create sales performance goals
  • Prepare operational budgets
  • Establish training programs for sales managers and sales representatives with ongoing feedback and coaching
  • Develop and maintain relationships with clients and customers


  • Bachelor’s Degree in Business Administration, Communications, or Marketing
  • 5 years of experience in sales management
  • Experience in the cosmetics industry preferred
  • Thorough knowledge of various CRM programs
  • Strong verbal and written communication skills
  • High degree of motivation and enthusiasm for the sales process

According to the job description, the ideal job applicant should have the following skills and experience:

  • Develop and implement sales strategies and processes
  • Leading
  • Coaching
  • Business development
  • Market research and analysis
  • Sales forecasting
  • Interpersonal skills
  • Experience in the cosmetics industry
  • CRM experience
  • Communication

Write your resume to include the skills and experience keywords above. The example below shows how to incorporate your qualifications in your resume to match the job description: 

Sales Director Work Experience Example

Sales Director

Estee Lauder Cosmetics Company, July 2017-September 2020

  • Developed and implemented sales strategies and processes to achieve revenue growth of 25% over three years for a cosmetics distribution company
  • Established and led training program for over 200 sales staff, providing ongoing coaching and feedback to exceed targets every sales period
  • Researched and analyzed market trends to create precise sales forecasts and goals
  • Created new standards for business development and management and developed quality relationships with long-term clients
  • Communicated and collaborated with marketing and development departments