When hiring managers receive an application for a sales leadership job, they look for one thing: numbers. They want to see how you’ve grown and improved organizations and how much.

The following guide will show you how to quantify your successes on your cover letter for a regional sales manager position. Below you’ll find:

  • Three cover letter examples demonstrating the various performance metrics you can include.
  • Three tips on writing a substantive and engaging cover letter for your next sales leadership job.

Regional Sales Manager Cover Letter Examples and Templates

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Regional Sales Manager Cover Letter Tips

1. Quantify business performance

Performance numbers are key to any sales application. But in the past few years, a tumultuous economy has made many sales organizations’ revenue uneven through no fault of their own. If this applies to you, don’t worry, there are plenty of other metrics you can focus on to show you’ve grown, developed, or otherwise improved the business. Consider giving percentages for any progress you’ve made in increasing profit margins, client satisfaction rates, or staff retention.

Example


In the past year alone, our achievements have included:

  • Raising average customer satisfaction rate by 10%
  • Landing new contracts with 6 major clients
  • Trimming costs by 7% during a time of broad operational streamlining

2. Show your interest in the company

Cover letters have an advantage over resumes and LinkedIn profiles in that they let you directly express your interest in the job at hand. A great way to do this is to quote text right from the job posting if it piqued your interest. Then explain how the quoted text aligns with your work background. By tailoring your letter this way, you can show the hiring manager you are specifically interested in their organization.

Example


Your job posting caught my attention. I also follow the principle that “a company can only succeed by helping its clients succeed.” I’ve led my region to deliver steady revenue growth by renewing our focus on top-caliber customer service and experiences.

3. Strike a confident tone

Cover letters work best when they project confidence. But countless jobseekers start their cover letter with a timid line like “Please accept my enclosed application to your advertised job opening.” Phrases like this are the written equivalent of a clammy handshake. Start your letter by striking a more confident tone. You can do this by citing a specific, impressive achievement from your sales leadership experience. Use one that overlaps with the hiring company’s stated needs and includes specific numbers on your region’s sales or business performance.

Example


Dear Ms. Khatun:

During my three years as a sales manager for BCD Corp., I’ve led my team to generate 32% annual revenue growth while bolstering profit margins. I’d love to bring that same level of sales excellence to your company in the role of Regional Sales Manager.

Regional Sales Manager Text-Only Cover Letters

  • Entry-level
  • Mid-career
  • Senior-level

Mina Sayed
123 Bedford Avenue, New York, NY 12345 | (123) 456-7890 | [email protected]

Thursday, June 30, 2022

Mx. Taylor Gibbons
Hiring Manager
FGH Corporation
(123) 456-7890
[email protected]

Dear Mx. Gibbons:

In my four years as regional sales manager for LMN Inc., I’ve led the organization to maintain near-perfect (98%) client retention despite various pandemic-related service challenges. I’m thrilled at the opportunity to now apply my sales leadership and customer relations skills at your firm.

Your job posting caught my attention. I also follow the principle that “a company can only succeed by helping its clients succeed.” I’ve led my region to deliver steady revenue growth by renewing our focus on top-caliber customer service and experiences. In the past year alone, our achievements have included:

  • Raising average customer satisfaction rate by 10%
  • Landing new contracts with 6 major clients
  • Trimming costs by 7% during a time of broad operational streamlining

This is just a sample of my ability to turn strong sales leadership into positive business results. I’d welcome the chance to speak with you further about how I can help grow and develop sales at your company. I appreciate your time and consideration and look forward to possibly hearing from you soon.

Sincerely,
Mina Sayed

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Frank Hackett

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Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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