To write an impactful social media manager resume, craft a document that showcases your strongest achievements throughout your marketing career. Hiring managers and companies are drawn to candidates with a proven track record of generating value. Provide tangible examples like social media campaigns you created, paid search campaigns, and product marketing to illustrate your social media expertise. We’ll offer expert tips to help translate your experience into an engaging social media manager resume.
Most Popular Resume Templates and Examples (Download in App)
Enterprise Social Media Manager Resume Example

Why this enterprise social media manager resume example is strong:
This resume effectively showcases the candidate’s expertise in managing large-scale social media campaigns for a $20 million enterprise company. The substantial growth in followers, from 300,000 to 4 million, demonstrates the candidate’s ability to create high-impact content and drive engagement. Additionally, the combination of skills like SEO, SEM, and content marketing makes this resume highly competitive. The certifications in HubSpot Content and Inbound Marketing show the candidate's commitment to continued learning, further enhancing their qualifications. Learn more about certifications on resumes here.
Mid-Level Social Media Manager Resume Example

Why this mid-level social media manager resume example is strong:
This resume highlights the candidate’s success in growing audiences for clients across diverse industries. A key strength is the impressive 400% growth in Instagram followers, reflecting a deep understanding of audience engagement. By showcasing experience in coordinating with global teams and developing strategies for enterprise clients, the candidate presents themselves as a highly adaptable and effective marketer. The Google Data Analytics and Cornell University certifications further strengthen their technical skills. Read about showcasing skills and accomplishments here.
Tech Social Media Manager Resume Example

Why this tech social media marketing manager resume example is strong:
This resume stands out with the candidate’s long history of building social media success in the tech industry, contributing to a $1.2 million revenue increase from a product launch. Managing digital teams and maintaining consistent messaging shows leadership and strategic thinking. The certifications in digital marketing and data analytics underscore the candidate’s expertise in metrics-driven marketing, while their collaboration with sales and advertising teams highlights cross-functional skills. Check out more tips on aligning with industry trends here.
Social Media Marketing Manager Resume Example

Why this social media marketing manager resume example is strong:
This resume demonstrates a strong ability to drive brand awareness and improve market share for a niche product, with impressive statistics like a 230% increase in followership and $7.8 million in new revenue. The candidate’s work with craft breweries shows a deep understanding of aligning brand messaging with target audiences, a key skill in the competitive craft beer industry. The inclusion of certifications from Google and Cornell reinforces the candidate’s ability to leverage data analytics to optimize campaigns. Read more about effective content creation for resumes here.
Entry-Level Social Media Manager Resume Example

Why this entry-level social media manager resume example is strong:
Despite only two years of experience, this resume highlights significant achievements like increasing audience engagement by 30% and follower growth by 180%. The candidate’s ability to create engaging content and optimize campaigns using data analysis stands out. Additionally, the certification as a Certified Social Media Manager demonstrates a commitment to professional development. For early-career professionals, this combination of results and relevant skills is key to standing out. Learn about building strong entry-level resumes here.
Freelance Social Media Manager Resume Example

Why this freelance social media manager resume example is strong:
This resume emphasizes the candidate’s versatility in managing social media strategies for clients across various industries. Their ability to maintain a 91% client retention rate speaks to their effectiveness in meeting client needs, while a 300% increase in followers for a start-up technology company highlights their ability to scale brands. The candidate’s adaptability as a freelancer is demonstrated by their success in identifying unique strategies to enhance client social media presence. Learn more about the benefits of freelancing experience here.
Social Media Community Manager Resume Example

Why this social media community manager resume example is strong:
This resume is strong because it showcases the candidate’s ability to build and manage online communities for a major dental care company, leading to an 87% growth in the online community. The candidate’s skills in public relations and crisis communication, alongside their success in increasing user engagement by 62%, are essential for maintaining a positive brand image. The demonstrated ability to manage social media for a premiere hotel chain also shows adaptability across industries. Learn more about showcasing community management skills here.
Social Media Manager Text-Only Resume Templates and Examples
How To Write a Social Media Manager Resume
1. Write a brief summary of your social media qualifications
To grab the hiring manager’s attention, you’ll need to create an eye-catching professional profile at the top of your resume. Your summary of qualifications should provide a concise yet compelling snapshot of your career. Be sure to incorporate three to four specializations that align with the job description, as this will show companies you’re qualified for the role immediately upon reviewing your resume.
Professional Profile - Example #1
A social media manager with six years of experience executing dynamic marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance.
Professional Profile - Example #2
A results-driven social media manager with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies.
2. Outline your social media experience in a compelling list
To build a strong professional experience section, incorporate hard numbers, metrics, and monetary figures into your bullet points. This is especially important for social media managers, as your chances of landing an interview increase drastically if you can augment your achievements with compelling data. Also, emphasize your experience developing strategies for social media and digital marketing, as this is essential for senior-level roles.
Professional Experience - Example #1
Social Media Manager, Excelsior Technologies, Detroit, MI
March 2019 – present
- Manage all marketing activities for an enterprise company valued at $20 million, including social media, content creation, search engine optimization (SEO), and search engine marketing (SEM)
- Develop content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales
- Run Facebook and Twitter accounts, increase followers from 300,000 to 4 million over a three-year span, and grow an Instagram account to over 500,000 followers within one year
Professional Experience - Example #2
Social Media Manager, Codex Marketing Inc., Los Angeles, CA
May 2018 – present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
3. Outline your education and social media-related certifications
In addition to your education, consider obtaining additional certifications to highlight your broad knowledge of digital marketing and social media. In fact, Hootsuite and Google Analytics certifications are sometimes requirements for social media manager roles. These certifications aren’t limited to software tools, however. Certifications in content marketing and public relations are also important for defining brand messaging and driving user engagement.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example
- Bachelor of Science (B.S.) Marketing
- University of Michigan, Ann Arbor, MI September 2012 – June 2016
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Google Data Analytics Professional Certificate, Google, 2018
- Social Media Marketing Certificate, Cornell University, 2017
4. List key social media skills and proficiencies
Most companies utilize applicant tracking systems (ATS) to identify qualified candidates for job postings. Due to the large volume of candidates, organizations rely on ATS to streamline the hiring process by scanning resumes for specific keywords. If your resume lacks a certain number of these key terms, you may be rejected automatically before your resume reaches the hiring manager. As you build your document, incorporate as many key terms as possible from the job description to ensure ATS compliance. Below are keywords you may encounter during the job search:
Key Skills and Proficiencies | |
---|---|
Brand awareness | Brand marketing |
Campaign management | Communication |
Digital marketing strategy | Facebook Marketing |
Google Analytics | Hootsuite |
Instagram marketing | Key performance indicators (KPIs) |
LinkedIn marketing | Paid search campaigns |
Product marketing | Project management |
Public relations | SEO |
Social media marketing | Sprout Social |
Strategy development | Twitter marketing |
How To Pick the Best Social Media Manager Resume Template
Although you may be drawn to a stylish template that emphasizes your creativity and personality, it’s generally best to select a simple template that is straightforward and well-organized. Using too much color or bulky graphics can sometimes be distracting for hiring managers. Remember, your qualifications and achievements will always be the deciding factor in whether or not a company decides to bring you in for an interview.
Frequently Asked Questions: Social Manager Resume Examples and Advice
What are common action verbs for social media manager resumes?-
It’s easy to run short on action verbs as you craft your bullet points. In some cases, a limited number of verbs can convey your job responsibilities and achievements accurately. It’s important to diversify your verbiage as much as possible, especially when pursuing a position that requires content writing skills. We’ve compiled a list of action verbs you can use to build your resume:
Action Verbs | |
---|---|
Analyzed | Built |
Coordinated | Created |
Developed | Drove |
Enhanced | Executed |
Generated | Identified |
Implemented | Improved |
Increased | Led |
Managed | Optimized |
Oversaw | Partnered |
Spearheaded | Supported |
How do you align your resume with a job description?-
According to Social the Bureau of Labor Statistics, media jobs, which fall under the category of public relations specialists, are projected to grow by 8% between 2021 and 2031. While the ever-evolving social media industry continues to expand, aspiring social media professionals should keep in mind that social media jobs are competitive, and the number of people eager to join the profession is rapidly increasing.
To maximize your chances of landing the interview, you’ll need to strategically align your resume with the job description. For example, if a company is seeking a social media manager with a strong background in product marketing, highlight examples of you executing campaigns to support new product launches and raise brand awareness. Customizing your resume for each unique opportunity will drastically increase your chances of landing an interview.
What is the best social media resume format?-
In most instances, use a reverse chronological format to ensure that your most recent accomplishments are featured at the top of your document. A functional resume is still not advised, even if you’re making a career transition into the social media space. Skill-based resumes are generally negatively received by recruiters and hiring managers because they lack detail and tend to appear generic.
How long should I make my social media manager resume?-
A one-page social media manager resume is the best option for most candidates, as it ensures clarity and brevity. If you have significant achievements or over 10 years of experience, extending to two pages is fine—but only if the content is tailored and directly supports your application. Focus on impactful accomplishments and key skills that relate to the job.
Include your most recent 10 to 15 years of work experience. Older roles should only appear if they provide unique insights or align closely with the job requirements. Keeping your resume concise and relevant will maximize its impact.
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If a company requires a cover letter, it’s important to tailor your document to the company you’re applying to. Mention something about the organization’s work culture or reputation in the middle paragraphs and why this draws you to apply for the position. The cover letter also allows you to highlight nuances of your experience that don’t always fit on the resume. For more insights, view our social media cover letter guide.