Product Marketing Manager Resume Examples and Templates for 2023

Product Marketing Manager Text-Only Resume Examples

Years of Experience

Tips for Writing a Better Product Marketing Manager Resume

1. Focus on the employer’s needs

Fundamentally, resumes are a form of marketing. They persuade by focusing on the needs of their target audience. You can make your resume a powerful marketing document if you center it on the aspects of your background that speak to your target employer and omit everything else but your recent work outline.

In this sense, it helps to view your career and education experience like a product with many features and applications. If you were devising a market strategy for a versatile product, you wouldn’t try to cover every application equally. Instead, you’d focus on the applications that matter most to each customer demographic. Apply the same principle to market your experience on your resume. Focus on the skills and achievements that matter most to your target employer, and your resume will have the best chance of generating interest and interviews.

2. Trade out “creative” and “innovative”

It’s great to be creative and innovative in your field. But these two adjectives are so overused on resumes today that they make no real impact on hiring managers – ironically, calling yourself “creative” makes you seem uncreative.

Fortunately, you have other options. Consider using any of these terms to describe yourself:

Also, consider using any of these terms to describe the products you promote:

3. Position yourself for an industry move

If you don’t have a preferred industry for your next job, make your resume “industry-neutral” so you can use it for marketing jobs in various sectors. The primary place to do this is your resume Profile summary. In this section, do two things:

1. Avoid naming any industries where you’ve worked before.
2. Stress your overall adaptability.

With this positioning strategy, you can keep yourself from being pigeonholed in any one industry. You can also get hiring managers to view your skillset as transferable to their work environment and business needs.

Key Skills Hiring Managers Look for on Product Marketing Manager Resumes

For a better product marketing manager resume, include a “Key Skills” section. This section gives hiring managers a quick overview of the expertise and value you offer. It also helps your resume perform better in ATS scans. Consider including any of the terms below:

Common Action Verbs for Product Marketing Manager Resumes

It’s easy to get stuck when writing the Experience section of your resume. You may find yourself running out of action verbs to describe your work. To help you over the hump, we put together this list of strong resume verbs for a product marketing manager:

How to Align Your Product Marketing Manager Resume With a Job Posting

When you find a product marketing manager job posting that interests you, look closely at the required skills and credentials. Are there any you possess but haven’t featured on your resume yet? Maybe you’ve worked with similar products or at similar size companies. If so, add a mention of that experience to your resume’s Profile or Key Skills section. Taking this extra step will make your resume more inclusive to the job at hand and more likely to attract the hiring manager’s notice.

More Resume & Cover Letter Resources

The Bureau of Labor Statistics forecasts that jobs for advertising, promotions, and marketing managers will increase by about ten percent between 2021 and 2031. For more insight on pursuing opportunities in this growing field, check out the links below: