Product Marketing Manager Resume Examples of 2023

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Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Downloadable Resume Examples

Example #1
Product-Marketing-Manager_Example-1.pdf

Example #1

Example #2
Product-Marketing-Manager_Example-2.pdf

Example #2

Example #3
Product-Marketing-Manager_Example-3.pdf

Example #3

Product Marketing Manager Text-Only Resume Examples

Years of Experience
  • Example #1 #1
  • Example #2 #2
  • Example #3 #3

Kevin Morrison
123 Windermere Rd., Seattle, WA 12345 | (123) 456-7890 | [email protected]

Profile

Customer-focused Product Marketing Manager with 5+ years of experience at small companies and startups. Committed to continually gaining and applying new expertise and product knowledge. Experienced and confident public speaker.

Professional Experience

Product Marketing Manager, RKF Inc., Seattle, WA | October 2017 to Present

  • Coordinate marketing and promotions of various company products and services
  • Focus on finding new ways to boost customer engagement and satisfaction with company’s products
  • Perform regular assessments of new customer needs
  • Draw on advanced product expertise to continually test and improve ad copy messaging
  • Set and executed strategy for digital and social media communications targeting a new customer segment

Education

Bachelor of Arts (BA) – Marketing (minor in Consumer Psychology)
University of Washington, Seattle, WA

Key Skills

  • Competitor & Market Analysis
  • Consumer Analytics
  • Content Writing & Editing
  • Cross-Functional Collaboration
  • Customer Needs Assessment
  • Customer Satisfaction
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Market Share Growth
  • New Product Launch
  • Pricing Strategy
  • Product Branding & Positioning
  • Product Demand Forecasting
  • Public Speaking & Presentations
  • Sales Team Training & Support
  • Strategic Brand Management
  • Time & Resource Management

Raheem Richardson
123 Franklin Pike, Nashville, TN 12345 | (123) 456-7890 | [email protected]

Profile

Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.

Professional Experience

Product Marketing Manager, 23andMe, Nashville, TN | October 2017 to Present

  • Coordinate marketing and promotions of various company products
  • Write, edit, and distribute content to various communication platforms, including web, PR, advertising, social media, and sales support materials
  • Review and offer product feedback to content writers, project managers, and other marketing staff
  • Helped drive 2M+ new visits to company website in the past year, building a powerful new online market presence
  • Streamlined marketing processes to achieve greater daily efficiency

Product Marketing Specialist, 23andMe, Nashville, TN | September 2015 to October 2017

  • Created sales and marketing materials for 5 product launches, laying groundwork for $300K new yearly revenue
  • Earned “Marketing Employee of the Month” twice for improvements to product marketing literature and sales tools

Education

Bachelor’s Degree – Communications
University of Tennessee, Knoxville, TN

Language

  • Fluency in Spanish | Proficiency in Italian

Key Skills

  • Competitor & Market Analysis
  • Consumer Analytics
  • Content Writing & Editing
  • Cross-Functional Collaboration
  • Customer Needs Assessment
  • Customer Satisfaction
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Market Share Growth
  • New Product Launch
  • Pricing Strategy
  • Process Redesign & Improvement
  • Product Branding & Positioning
  • Product Demand Forecasting
  • Public Speaking & Presentations
  • Sales Team Training & Support
  • Strategic Brand Management
  • Time & Resource Management

Melissa Anderson
123 Pine Brook Dr, Miami, FL 12345 | (123) 456-7890 | [email protected]

Profile

Strategic Product Marketing Manager with 5+ years of experience at large corporations. Adapt readily to new work challenges and industry conditions. Equally effective in leadership, training, or hands-on role. Skilled at balancing priorities and managing resources in a fast-paced work environment.

Professional Experience

Product Marketing Manager, OBZ Corp., Miami, FL | October 2017 to Present

  • Coordinate marketing and promotions of various company products
  • Set pricing strategies for new state-of-the-art products and services
  • Pinpoint, analyze, and translate market trends into high-potential new product ideas
  • Trained 20+ member sales teams on overall product value and positioning
  • Develop and present consumer demand forecasts to executive team
  • Facilitated a period of 15% market share growth

Education

Bachelor’s Degree – Advertising
University of Florida, Gainesville, FL

Key Skills

  • Competitor & Market Analysis
  • Consumer Analytics
  • Content Writing & Editing
  • Cross-Functional Collaboration
  • Customer Needs Assessment
  • Customer Satisfaction
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Market Share Growth
  • New Product Launch
  • Pricing Strategy
  • Product Branding & Positioning
  • Product Demand Forecasting
  • Public Speaking & Presentations
  • Sales Team Training & Support
  • Strategic Brand Management
  • Time & Resource Management

Tips for Writing a Better Product Marketing Manager Resume

1. Focus on the employer’s needs

Fundamentally, resumes are a form of marketing. They persuade by focusing on the needs of their target audience. You can make your resume a powerful marketing document if you center it on the aspects of your background that speak to your target employer and omit everything else but your recent work outline.

In this sense, it helps to view your career and education experience like a product with many features and applications. If you were devising a market strategy for a versatile product, you wouldn’t try to cover every application equally. Instead, you’d focus on the applications that matter most to each customer demographic. Apply the same principle to market your experience on your resume. Focus on the skills and achievements that matter most to your target employer, and your resume will have the best chance of generating interest and interviews.

2. Trade out “creative” and “innovative”

It’s great to be creative and innovative in your field. But these two adjectives are so overused on resumes today that they make no real impact on hiring managers – ironically, calling yourself “creative” makes you seem uncreative.

Fortunately, you have other options. Consider using any of these terms to describe yourself:

  • Forward-Looking
  • Imaginative
  • Inventive
  • Resourceful

 

Also, consider using any of these terms to describe the products you promote:

  • Groundbreaking
  • Novel
  • Original
  • State-of-the-Art

 

Examples:

Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.

  • Set pricing strategies for new state-of-the-art products and services

 

3. Position yourself for an industry move

If you don’t have a preferred industry for your next job, make your resume “industry-neutral” so you can use it for marketing jobs in various sectors. The primary place to do this is your resume Profile summary. In this section, do two things:

1. Avoid naming any industries where you’ve worked before.
2. Stress your overall adaptability.

With this positioning strategy, you can keep yourself from being pigeonholed in any one industry. You can also get hiring managers to view your skillset as transferable to their work environment and business needs.

Example:

Strategic Product Marketing Manager with 5+ years of experience at large corporations. Adapt readily to new work challenges and industry conditions. Equally effective in leadership, training, or hands-on role. Skilled at balancing priorities and managing resources in a fast-paced work environment.

Key Skills Hiring Managers Look for on Product Marketing Manager Resumes

For a better product marketing manager resume, include a “Key Skills” section. This section gives hiring managers a quick overview of the expertise and value you offer. It also helps your resume perform better in ATS scans. Consider including any of the terms below:

Key Skills and Proficiencies
Competitor & Market Analysis Consumer Analytics
Content Writing & Editing Cross-Functional Collaboration
Customer Needs Assessment Customer Satisfaction
Digital & Social Media Marketing Integrated Marketing Communications
Market Share Growth New Product Launch
Pricing Strategy Product Branding & Positioning
Product Demand Forecasting Product Marketing Management
Public Speaking & Presentations Sales Team Training & Support
Strategic Brand Management Time & Resource Management

Common Action Verbs for Product Marketing Manager Resumes

It’s easy to get stuck when writing the Experience section of your resume. You may find yourself running out of action verbs to describe your work. To help you over the hump, we put together this list of strong resume verbs for a product marketing manager:

Action Verbs
Analyze Center
Collaborate Connect
Coordinate Customize
Define Enhance
Generate Grow
Harness Improve
Integrate Introduce
Pinpoint Promote
Reduce Refocus

How to Align Your Product Marketing Manager Resume With a Job Posting

When you find a product marketing manager job posting that interests you, look closely at the required skills and credentials. Are there any you possess but haven’t featured on your resume yet? Maybe you’ve worked with similar products or at similar size companies. If so, add a mention of that experience to your resume’s Profile or Key Skills section. Taking this extra step will make your resume more inclusive to the job at hand and more likely to attract the hiring manager’s notice.

More Resume & Cover Letter Resources

The Bureau of Labor Statistics forecasts that jobs for advertising, promotions, and marketing managers will increase by about ten percent between 2021 and 2031. For more insight on pursuing opportunities in this growing field, check out the links below:

Resume examples

Cover letter examples

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