How To Write a Professional Product Marketing Manager Resume
Create a professional product marketing manager resume by compiling your relevant experience and skills and packaging them in a compelling document. Your resume should position you as the ideal candidate for the job — just as marketing materials and packaging might present a product as the right solution for a customer.
Keep reading for tips on how to brand yourself as a qualified candidate for specific positions. This guide covers topics such as creating your work experience and skills sections, using action verbs to enhance your resume, and choosing the right format for your document.
1. Write a dynamic profile summarizing your qualifications
This short section should include two to three well-written, data-rich sentences that position you as a prime candidate for a specific job. Focus on the key qualifications the employer mentioned in the job listing as well as details that demonstrate your experience, excitement for the work, and knowledge. Include information that reflects the type of products you have experience promoting, the industries you’ve worked in, or nonmarketing skills that may be relevant to the position.
Profile Example #1
Customer-focused Product Marketing Manager with 5+ years of experience at small companies and startups. Committed to continually gaining and applying new expertise and product knowledge. Experienced and confident public speaker.
Profile Example #2
Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.
2. Add an accomplishment-driven professional experience section
You only have so much room for this section, so consider listing accomplishments that had the greatest positive impact on the business or team. For example, if you created marketing materials that supported $500,000 in new revenue, that’s probably a more impressive bullet point than saying you implemented a product development feedback form to support project communication.
However, you do need to consider the employer’s job listing. If cross-functional collaboration is a want for the company, feature examples of you interfacing with various teams and departments to execute projects.
Professional Experience Example #1
Product Marketing Manager, RKF Inc., Seattle, WA | October 2017 to Present
- Coordinate marketing and promotions of various company products and services
- Focus on finding new ways to boost customer engagement and satisfaction with company’s products
- Perform regular assessments of new customer needs
- Draw on advanced product expertise to continually test and improve ad copy messaging
- Set and executed strategy for digital and social media communications targeting a new customer segment
Professional Experience Example #2
Product Marketing Manager, 23andMe, Nashville, TN | October 2017 to Present
- Coordinate marketing and promotions of various company products
- Write, edit, and distribute content to various communication platforms, including web, PR, advertising, social media, and sales support materials
- Review and offer product feedback to content writers, project managers, and other marketing staff
- Helped drive 2M+ new visits to company website in the past year, building a powerful new online market presence
- Streamlined marketing processes to achieve greater daily efficiency
3. Include relevant education and certifications
Employers know that strong candidates for marketing management positions understand how to write for their audience. That can mean hiring managers take a more critical approach to resumes and look for specific details rather than compelling language. Education could be one of those details, as it’s a straightforward differentiator.
Include any relevant degrees and certifications you have to increase your credibility and build trust with potential employers. While it is best to list the most relevant credentials first, don’t be afraid to include tangential certifications if they’re relevant to cross-over skills you can bring to the job.
Education
Template:
[Degree Name]
[School Name], [City, State Abbreviation] | [Graduation Year]
Example:
Bachelor of Arts (B.A.) Advertising
University of Florida, Gainesville, FL | 2019
Certifications
Template:
[Certification Name], [Awarding Organization] | [Completion Year]
Example:
Certified Product Manager, Association of International Product Marketing and Management | 2022
4. List pertinent key skills
When you provide a highly relevant skills list on your resume, you increase your chances of making a good first impression with hiring managers. Employers can quickly scan this section of your resume to see whether you have knowledge that fits their needs.
For instance, if an employer is looking for a product marketing manager with product launch and digital marketing experience, listing these skills on your resume (if applicable) can help strengthen your position as a qualified candidate.
Some common skills employers want in a product marketing manager include:
| Key Skills and Proficiencies | |
|---|---|
| Competitor and market analysis | Consumer analytics |
| Content writing and editing | Cross-functional collaboration |
| Customer needs assessment | Customer satisfaction |
| Digital and social media marketing | Integrated marketing communications |
| Market share growth | New product launch |
| Pricing strategy | Product branding and positioning |
| Product demand forecasting | Product marketing management |
| Public speaking and presentations | Sales team training and support |
| Strategic brand management | Time and resource management |
How To Pick the Professional Product Marketing Manager Resume Template
Choose an industry-specific template that couples the creativity expected in the marketing field with professional design. Look for easy-to-customize templates that work in Google Docs or Microsoft Word, and avoid complex designs with complicated flourishes or fancy fonts. These take away from your qualifications and don’t always work well with digital application processes.
Seek templates that clearly demark sections for skills, education, and experience. Designs that maximize the information you can fit on a single page without creating a cluttered appearance are best.
Professional Product Marketing Manager Text-Only Resume Templates and Examples
Years of Experience
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- #3
Kevin Morrison
123 Windermere Rd., Seattle, WA 12345 | (123) 456-7890 | [email protected]
Profile
Customer-focused Product Marketing Manager with 5+ years of experience at small companies and startups. Committed to continually gaining and applying new expertise and product knowledge. Experienced and confident public speaker.
Professional Experience
Product Marketing Manager, RKF Inc., Seattle, WA | October 2017 to Present
- Coordinate marketing and promotions of various company products and services
- Focus on finding new ways to boost customer engagement and satisfaction with company’s products
- Perform regular assessments of new customer needs
- Draw on advanced product expertise to continually test and improve ad copy messaging
- Set and executed strategy for digital and social media communications targeting a new customer segment
Education
Bachelor of Arts (BA) – Marketing (minor in Consumer Psychology)
University of Washington, Seattle, WA
Key Skills
- Competitor & Market Analysis
- Consumer Analytics
- Content Writing & Editing
- Cross-Functional Collaboration
- Customer Needs Assessment
- Customer Satisfaction
- Digital & Social Media Marketing
- Integrated Marketing Communications
- Market Share Growth
- New Product Launch
- Pricing Strategy
- Product Branding & Positioning
- Product Demand Forecasting
- Public Speaking & Presentations
- Sales Team Training & Support
- Strategic Brand Management
- Time & Resource Management
Raheem Richardson
123 Franklin Pike, Nashville, TN 12345 | (123) 456-7890 | [email protected]
Profile
Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.
Professional Experience
Product Marketing Manager, 23andMe, Nashville, TN | October 2017 to Present
- Coordinate marketing and promotions of various company products
- Write, edit, and distribute content to various communication platforms, including web, PR, advertising, social media, and sales support materials
- Review and offer product feedback to content writers, project managers, and other marketing staff
- Helped drive 2M+ new visits to company website in the past year, building a powerful new online market presence
- Streamlined marketing processes to achieve greater daily efficiency
Product Marketing Specialist, 23andMe, Nashville, TN | September 2015 to October 2017
- Created sales and marketing materials for 5 product launches, laying groundwork for $300K new yearly revenue
- Earned “Marketing Employee of the Month” twice for improvements to product marketing literature and sales tools
Education
Bachelor’s Degree – Communications
University of Tennessee, Knoxville, TN
Language
- Fluency in Spanish | Proficiency in Italian
Key Skills
- Competitor & Market Analysis
- Consumer Analytics
- Content Writing & Editing
- Cross-Functional Collaboration
- Customer Needs Assessment
- Customer Satisfaction
- Digital & Social Media Marketing
- Integrated Marketing Communications
- Market Share Growth
- New Product Launch
- Pricing Strategy
- Process Redesign & Improvement
- Product Branding & Positioning
- Product Demand Forecasting
- Public Speaking & Presentations
- Sales Team Training & Support
- Strategic Brand Management
- Time & Resource Management
Melissa Anderson
123 Pine Brook Dr, Miami, FL 12345 | (123) 456-7890 | [email protected]
Profile
Strategic Product Marketing Manager with 5+ years of experience at large corporations. Adapt readily to new work challenges and industry conditions. Equally effective in leadership, training, or hands-on role. Skilled at balancing priorities and managing resources in a fast-paced work environment.
Professional Experience
Product Marketing Manager, OBZ Corp., Miami, FL | October 2017 to Present
- Coordinate marketing and promotions of various company products
- Set pricing strategies for new state-of-the-art products and services
- Pinpoint, analyze, and translate market trends into high-potential new product ideas
- Trained 20+ member sales teams on overall product value and positioning
- Develop and present consumer demand forecasts to executive team
- Facilitated a period of 15% market share growth
Education
Bachelor’s Degree – Advertising
University of Florida, Gainesville, FL
Key Skills
- Competitor & Market Analysis
- Consumer Analytics
- Content Writing & Editing
- Cross-Functional Collaboration
- Customer Needs Assessment
- Customer Satisfaction
- Digital & Social Media Marketing
- Integrated Marketing Communications
- Market Share Growth
- New Product Launch
- Pricing Strategy
- Product Branding & Positioning
- Product Demand Forecasting
- Public Speaking & Presentations
- Sales Team Training & Support
- Strategic Brand Management
- Time & Resource Management
Frequently Asked Questions: Professional Product Marketing Manager Resume Examples and Advice
What are common action verbs for professional product marketing manager resumes?+
Action verbs help you structure bullet points throughout your resume for optimal clarity and impact. They also help capture and hold the reader’s attention and tell a more engaging story about your experience.
For instance, write that you “coordinated efforts between sales and marketing teams” rather than simply listing “sales and marketing team coordination” as a job duty.
When possible, use action verbs specifically related to product marketing work. Start with the action verbs below, peppering them through your resume when relevant.
| Action Verbs | |
|---|---|
| Collaborated | Conceptualized |
| Coordinated | Created |
| Developed | Facilitated |
| Generated | Launched |
| Led | Managed |
| Marketed | Orchestrated |
| Planned | Positioned |
| Promoted | Researched |
| Strategized | Targeted |
| Visualized | Wrote |
How do you align your resume with a job description?+
Management job opportunities in the marketing and promotions sector are expected to grow by around 6% through 2032, according to the Bureau of Labor Statistics. However, product marketing is a competitive field, and you’ll likely be up against creative, resourceful competition.
One way to stand out in the application pile is to ensure your resume speaks directly to the employer’s needs. Look at the job listing carefully, identifying the requirements and preferences the employer communicated. Use the same verbiage in your resume whenever possible. For example, if the employer wants someone with product branding and positioning experience, include “product branding” in your skills list and the verb “positioned” in a product-related accomplishment statement.
What is the best professional product marketing manager resume format?+
Employers typically look to hire product marketing managers who can drive excellent results. A resume with a professional experience section chock-full of measurable achievements is sure to impress. At the same time, strong product managers bring a variety of skills to the table that don’t all shine through in accomplishment-based bullet points. A combination resume ensures you have space to include experience and skills and shows off the well-rounded, versatile professional you are.
Expert advice: include a cover letter with your resume
As a marketing professional, you’ve likely heard of the Rule of 7, which says customers must see a brand or product around seven times before they make a purchase. While no magic marketing number actually exists, more connections help close the deal. The same is true when seeking a job. Including a cover letter with your resume expands your opportunities for connection with hiring managers, improving your overall chance of success. Look to our marketing resume cover letter examples for some ideas on how to craft this important letter.
