As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.
Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.
Customer Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write a Marketing Cover Letter
To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:
1. Contact information and salutation
List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.
2. Introduction
As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.
Example
I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.
3. Body paragraphs
Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers. Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.
Example
Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:
- Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
- Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
- Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events
4. Marketing skills and qualifications
Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:
| Key Skills and Qualifications | |
|---|---|
| Brand awareness | Brand marketing |
| Brand messaging | Campaign development |
| Content marketing | Content strategy |
| Copywriting | Cross-functional collaboration |
| Digital advertising | Digital marketing |
| Email marketing | Google Analytics |
| KPIs | Marketing strategy |
| Product marketing | Project management |
| Public relations | Search engine marketing (SEM) |
| SEO | Social media marketing |
5. Closing section
Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.
Example
I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.
Sincerely,
Joseph Corbin
Marketing Cover Letter Tips
1. Tailor your cover letter to the job description
A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.
2. Feature your marketing skill sets
It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.
3. Highlight key marketing achievements
As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.
Marketing Text-Only Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Aliya Jackson
Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn
January 1, 2024
Meiling Li
Hiring Manager
Alliance Marketing Co.
(987) 654-3210
[email protected]
Dear Ms. Li:
I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.
Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:
- Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
- Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
- Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average
I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.
Sincerely,
Aliya Jackson
Marketing Cover Letter FAQs
Why should I include a marketing cover letter?-
In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.
Are cover letters becoming obsolete?-
Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes, 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.
How do I make my cover letter stand out?-
In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.
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