As a marketing professional, you already understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

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How To Write a Marketing Cover Letter

A great marketing cover letter has five main elements:

1. Heading. Use a professional template to enhance the style and presentation of your cover letter. Be sure your heading includes:

  • Your name, title, and contact info
  • The current date
  • The addressee’s details

2. Salutation. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.”

3. Introduction. Craft a strong opening paragraph to introduce yourself and convey your interest in the job. Feature your years of experience and one or two defining achievements. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO.

Example


I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. I believe that my expertise in digital marketing would be an asset to your organization.

4. Body paragraphs. Continue to highlight your marketing experience and achievements in your body paragraphs. Start by mentioning something specific about the company’s reputation, mission, or culture and why this draws you to apply for the position. Consider including a list of bullet points detailing your career accomplishments to break up the monotony of the text on the page.

Example


Ajax Gaming Studio’s innovative art style and storytelling draw me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I believe I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

  • Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
  • Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
  • Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

5. Closing section. Think of your conclusion as a call to action. Ask the hiring manager to contact you so you can learn more about the position. Be sure to thank them for their time and consideration.

Example


I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Sincerely,

Joseph Corbin

Marketing Cover Letter Tips

1. Tailor your cover letter to the job description

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Text-Only Cover Letter Templates and Examples

  • Entry-Level
  • Mid-Career
  • Senior-Level

Aliya Jackson
Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

January 1, 2024

Meiling Li
Hiring Manager
Alliance Marketing Co.
(987) 654-3210
[email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. I believe my expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I am confident I can achieve similar results for your organization based on my career accomplishments:

  • Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
  • Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
  • Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Sincerely,

Aliya Jackson

Marketing Cover Letter FAQs

Why should I include a marketing cover letter?-

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete?-

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes, 70% of correspondents voted that cover letters are no longer needed. What these numbers won’t tell you is that while cover letters aren’t always required, taking the time to write one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out?-

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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