Digital Marketing Resume Templates and Examples (Download in App)
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Most Popular Digital Marketing Resumes
Senior Digital Marketing Manager Resume Example
Digital Marketing Analyst Resume Example
VP of Digital Marketing Manager Resume Example
Digital Marketing Assistant Resume Example
Digital Marketing Manager Resume Example
Digital Marketing Specialist Resume Example
Digital Marketing Text-Only Resume Templates and Examples
How To Write a Digital Marketing Resume
Digital marketing is a highly competitive field, and you must create a resume highlighting your accomplishments to stand out from the crowd. Since digital advertising has experienced several advancements over the past 10 years, it’s important to show hiring managers you’re at the forefront of these developments.
For example, emphasizing your knowledge of omnichannel marketing, search engine marketing (SEM), and artificial intelligence (AI) tools will convey you’ve evolved alongside the industry. Also, feature key achievements to demonstrate the value you bring to organizations. We’ll provide expert tips to help translate your digital marketing career into an impactful, professional resume.
1. Craft an outstanding profile with a summary of your digital marketing qualifications
Anyone who works in the field will tell you that “marketing” something is a unique skill. Building a solid digital marketing resume begins with writing an impactful summary statement to display near the top of your resume.
In this section, you must do your best to separate yourself from the competition. Many people must correct the mistake of using generic filler words that offer no value, such as solution-finding or critical thinking. Instead, you can follow a simple formula that includes your job title, measurable achievements, and relatable expertise that you bring to the position.
Professional Profile - Example #1
A digital marketing manager with over 10 years of experience specializing in content marketing, search engine optimization (SEO) strategy, brand messaging, and affiliate marketing. Track record of building and leading diverse teams to execute end-to-end digital campaigns. A strong history of developing innovative strategies to grow brand awareness and enhance content engagement.
Professional Profile - Example #2
A digital marketing coordinator with three years of experience specializing in SEO marketing, social media, digital advertising, and demand generation. Adept at identifying opportunities to enhance web page performance, generate sales leads, and improve market penetration.
2. Showcase your digital marketing experience
When filling out the experience section of your resume, it’s easy to get caught up in listing bullet points of what you think you did in each position. However, you must demonstrate your impact, not just your job duties. Many people find achieving the right balance challenging, but it’s possible when you’re intentional. One way to set your digital marketing resume apart is by highlighting the results of your professional achievements.
For example, if you were responsible for managing email marketing campaigns, include the percentage of leads you generated over time. If you were responsible for implementing A/B tests, which provided better results? As you build your professional experience section, be thoughtful and ensure it centers on your accomplishments. It can make all the difference in landing your next interview.
Professional Experience - Example 1
Professional Experience
Digital Marketing Specialist, Cochran Medical Devices Inc., Detroit, MI
November 2019 – present
- Manage all aspects of digital marketing strategy for a $50 million medical device company, execute paid search and SEO marketing campaigns, develop digital ad copy, and successfully increase click-through rate (CTR) from 1.56% to 2.72%
- Implement omnichannel marketing tactics to secure new business with major hospitals and medical facilities, contributing to a $10 million increase in revenue over two years
- Analyze and monitor conversion rates and website traffic and provide recommendations to senior leadership to improve lead generation
Professional Experience - Example 2
Professional Experience
Digital Marketing Manager, Accelerate Learning Inc., Miami, FL
February 2016 – present
- Define all aspects of digital marketing strategy for an online learning provider generating over $100 million in annual revenue, including pay-per-click (PPC), SEO, and content marketing campaigns
- Develop and implement affiliate marketing campaigns to enhance lead generation, establish strategic partnerships with educational institutions and online learning companies, and successfully generate over $10.2 million in incremental revenue
- Collaborate with the marketing department, VP of marketing, and director of marketing to establish a brand identity centered around accessible learning and equity
3. Add digital marketing education and certifications
Another strategy you can use to help set your resume apart is bolstering your education and certifications section. This is especially important for digital marketing professionals, as hiring managers will be highly interested in your areas of expertise.
Including your education will also send a positive message to prospective employers that you’re highly engaged in your industry and have continued to expand your skill sets in digital marketing.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example
- Bachelor of Science (B.S.) Marketing
- University of San Diego, San Diego, CA September 2016 – June 2020
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Professional Certification in Digital Marketing, AMA, 2019
- Semrush SEO Toolkit Exam, 2018
4. List digital marketing general resume skills and proficiencies
As a digital marketing professional, you already understand the importance of keyword optimization for websites and campaigns. The same is true for the job search, as most companies rely on Applicant Tracking Systems (ATS) to identify qualified candidates by parsing resumes for key terms that match the job posting. As you build your resume, refer to the job description to ensure your document features the right qualifications for the position. Below is a list of keywords you may encounter during the job hunt:
| Key Skills and Proficiencies | |
|---|---|
| A/B testing | Account-based marketing (ABM) |
| Analytics | Brand awareness |
| Brand marketing | Campaign development |
| Content marketing | Cross-functional leadership |
| Customer relationship management (CRM) | Digital advertising |
| Digital marketing strategy | Email marketing |
| Google Analytics | Lead generation |
| Lead nurturing | Paid search campaigns |
| Product marketing | SEO |
| SEM | Social media marketing |
How To Pick the Best Digital Marketing Resume Template
Selecting the ideal template can be challenging with such a variety of options. Don’t overly stress here. As long as it’s structured to display your qualifications and achievements, your choice won’t negatively impact your chances. It’s also best to avoid templates that overuse color, large bulky graphics, and large amounts of white space.
Frequently Asked Questions: Digital Marketing Resume Examples and Advice
What are common action verbs for digital marketing resumes?-
Using action verbs is a great way to infuse your bullet points with a dynamic element. Be strategic when selecting verbs, as it's important to prioritize active language when describing your professional experience. Provide a mix of verbs, as repetition can cause your bullet points to appear stale and monotonous. Below, you'll find a comprehensive list of action verbs to help you during the resume-building process:
| Action Verbs | |
|---|---|
| Analyzed | Built |
| Conducted | Coordinated |
| Created | Developed |
| Drove | Enhanced |
| Evaluated | Executed |
| Generated | Identified |
| Implemented | Improved |
| Increased | Led |
| Managed | Optimized |
| Spearheaded | Supported |
How do you align your resume with a job description?-
Companies continue investing heavily in digital marketing to expand their businesses. But you’ll still need to carefully align your resume with the job description to differentiate yourself from the crowded field of applicants. If your document isn’t targeted toward individual opportunities, you may be passed over during the hiring process.
For example, suppose an organization is seeking a digital marketing specialist who excels in SEO marketing strategy. In that case, provide specific examples of improving web traffic, CTR, or conversion rates. If a company seeks an expert in content marketing, you may want to showcase how you successfully improved content engagement amongst target audiences. By aligning your resume with the job description, you’ll give yourself the best chance of landing the interview and propelling your career forward.
What is the best digital marketing resume format?-
Reverse chronological is the ideal format for digital marketing resumes. Hiring managers will always be more interested in your most recent achievements, especially in the digital marketing field. New technologies, tools, and strategies are constantly emerging. Functional resumes are generally considered outdated by most recruiters in today’s job market, as skill-based formats aren’t equipped to detail your career accomplishments.
A matching cover letter can be a valuable asset to bolster your job application. If you submit one, customize your cover letter to the company you’re applying to. In the middle paragraphs, say something specific about the organization’s reputation or work culture and why this draws you to apply for the position. For more insights, visit our marketing cover letter guide.
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