How To Write a Digital Marketing Resume
Digital marketing is a highly competitive field, and you must create a resume highlighting your accomplishments to stand out from the crowd. Digital advertising has experienced several advancements over the past ten years, so it’s important to show hiring managers that you’re at the forefront of these developments.
For example, highlighting your knowledge of omnichannel marketing, search engine marketing, and AI tools will convey that you’ve continued to evolve alongside the industry. You should also feature key achievements to demonstrate the value you bring to organizations. Throughout this guide, we provide expert tips to help you translate your digital marketing career into an impactful, professional resume.
- Entry-Level
- Mid-Career
- Senior-Level
1. Craft an outstanding profile with a summary of your digital marketing qualifications
Anyone who works in marketing will tell you that “marketing” something is a unique skill. Building a solid digital marketing resume begins with writing a compelling summary statement to display near the top of your resume.
In this section, you must do your best to separate yourself from the competition. Many people must correct the mistake of using generic filler words that offer no value, such as problem-solving or critical thinking. Instead, you can follow a simple formula that includes your job title, measurable achievements, and relatable expertise that you bring to the position.
Professional Profile - Example #1
A Digital Marketing Manager with 10+ years of experience specializing in content marketing, SEO strategy, brand messaging, and affiliate marketing. A proven track record of building and leading diverse teams to execute end-to-end digital campaigns. A strong history of developing innovative strategies to grow brand awareness and enhance content engagement.
Professional Profile - Example #2
A Digital Marketing Coordinator with three years of experience specializing in SEO marketing, social media, digital advertising, and demand generation. Adept at identifying opportunities to enhance web page performance, generate sales leads, and improve market penetration.
2. Showcase your digital marketing experience
When filling out the experience section of your resume, it’s easy to get caught up in listing bullet points of what you think you did in each position. However, you must demonstrate your impact, not just your job duties. Many people find achieving the right balance challenging, but it’s possible when you’re intentional. One way to set your digital marketing resume apart is by highlighting the results of your professional achievements.
For example, if you were responsible for managing email marketing campaigns, include the percentage of leads you generated over time. If you were responsible for implementing A/B tests, which provided better results? As you build your professional experience section, be thoughtful and ensure it centers on your accomplishments. It can make all the difference in landing your next interview.
Professional Experience - Example 1
Professional Experience
Digital Marketing Specialist, Cochran Medical Devices Inc., Detroit, MI
November 2019 – Present
- Manage all aspects of digital marketing strategy for a $50M medical device company, execute paid search and SEO marketing campaigns, develop digital ad copy, and successfully increase CTR from 1.56% to 2.72%
- Implement omnichannel marketing tactics to secure new business with major hospitals and medical facilities, contributing to a $10M increase in revenue over two years
- Analyze and monitor conversion rates and website traffic and provide recommendations to senior leadership to improve lead generation
Professional Experience - Example 2
Professional Experience
Digital Marketing Manager, Accelerate Learning Inc., Miami, FL
February 2016 – Present
- Define all aspects of digital marketing strategy for an online learning provider generating over $100M in annual revenue, including PPC, SEO, and content marketing campaigns
- Develop and implement affiliate marketing campaigns to enhance lead generation, establish strategic partnerships with educational institutions and online learning companies, and successfully generate over $10.2M in incremental revenue
- Collaborate with the marketing department, VP of marketing, and director of marketing to establish a brand identity centered around accessible learning and equity
3. Add digital marketing education and certifications
Another strategy you can use to help set your resume apart is bolstering your education and certifications section. This is especially important for digital marketing professionals, as hiring managers will be highly interested in your areas of expertise.
Including your education will also send a positive message to prospective employers that you’re highly engaged in your industry and have continued to expand your skill sets in digital marketing.
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Professional Certification in Digital Marketing, AMA, 2019
- Semrush SEO Toolkit Exam, 2018
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example
- Bachelor of Science (B.S.) Marketing
- UNIVERSITY OF SAN DIEGO, San Diego, CA September 2016 – June 202
4. List digital marketing general resume skills and proficiencies
As a digital marketing professional, you already understand the importance of keyword optimization for websites and campaigns. The same is true for the job search, as most companies rely on Applicant Tracking Systems (ATS) to identify qualified candidates by parsing resumes for key terms that match the job posting. As you build your resume, refer to the job description to ensure your document features the right qualifications for the position. Below, you’ll find a list of keywords you may encounter during the job hunt:
| Key Skills and Proficiencies | |
|---|---|
| A/B Testing | Account-Based Marketing (ABM) |
| Analytics | Brand Awareness |
| Brand Marketing | Campaign Development |
| Content Marketing | Cross-Functional Leadership |
| CRM | Digital Advertising |
| Digital Marketing Strategy | Email Marketing |
| Google Analytics | Lead Nurturing |
| Lead Generation | Paid Search Campaigns |
| Product Marketing | Search Engine Optimization (SEO) |
| Search Engine Marketing (SEM) | Social Media Marketing |
How To Pick the Best Digital Marketing Resume Template
Selecting the ideal template can be challenging with such a wide variety of options. Don’t overly stress here. As long as it’s structured to highlight your qualifications and achievements, your choice won’t negatively impact your chances. It’s also best to avoid templates that overuse color, large bulky graphics, and large amounts of white space.
Digital Marketing Text-Only Resume Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Cameron Malfara
(123) 456-7890
Cameron Malfara @example.com
LinkedIn | Portfolio
Detroit, MI 12345
Profile
A Digital Marketing Specialist with six years of experience specializing in omnichannel marketing, digital advertising strategy, and paid search campaigns. A proven track record of spearheading initiatives to drive sales growth and enhance audience engagement.
Professional Experience
Digital Marketing Specialist, Cochran Medical Devices Inc., Detroit, MI
November 2019 – Present
- Manage digital advertising initiatives for a $50M medical device company, execute paid search and SEO marketing campaigns, develop digital ad copy, and successfully increase CTR from 1.56% to 2.72%
- Implement omnichannel marketing tactics to secure new business with major hospitals and medical facilities, contributing to a $10M increase in revenue over two years
- Analyze and monitor conversion rates and website traffic and provide recommendations to senior leadership to improve lead generation
Digital Marketing Coordinator, Abel Marketing Solutions Firm, Detroit, MI
June 2017 – November 2019
- Delivered marketing consulting services to a variety of client accounts ranging from $80K-$350K, which included developing strategies for SEO and paid search campaigns
- Identified opportunities to enhance website and digital ad performance, which included recommending content updates, web architecture improvements, and cross-linking
Key Skills
- Digital Marketing Strategy
- Paid Search Campaigns
- Omnichannel Marketing
- SEO Marketing Strategy
- Content Marketing
Certifications
- Professional Certification in Digital Marketing, AMA, 2019
- Semrush SEO Toolkit Exam, 2018
Education
Bachelor of Science (B.S.) Marketing
UNIVERSITY OF MICHIGAN, Ann Arbor, MI September 2013 – June 2017
Frequently Asked Questions: Digital Marketing Resume Examples and Advice
What are common action verbs for digital marketing resumes?-
It’s easy to find yourself running short on action verbs during the resume-building process. Often there’s only a limited number of verbs you can use to convey your professional experience accurately. It’s important to differentiate your usage of verbs to enhance the readability of your bullet points. Below, you’ll find a list of action verbs you can use to keep your content fresh and compelling:
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Developed |
| Drove | Enhanced |
| Evaluated | Executed |
| Generated | Identified |
| Implemented | Improved |
| Increased | Led |
| Managed | Optimized |
| Spearheaded | Supported |
How do you align your resume with a job description?-
Although companies continue investing heavily in digital marketing to expand their businesses, you’ll still need to carefully align your resume with the job description to differentiate yourself from the crowded field of applicants. If your document isn’t targeted towards individual opportunities, you may find yourself being passed over during the hiring process.
For example, suppose an organization is seeking a digital marketing specialist who excels in SEO marketing strategy. In that case, you’d want to provide specific examples of improving web traffic, CTR, or conversion rates. If a company seeks an expert in content marketing, you may want to showcase how you successfully improved content engagement amongst target audiences.
By aligning your resume with the job description, you’ll give yourself the best chance of landing the interview and propelling your career forward.
What is the best digital marketing resume format?-
Reverse chronological is the ideal format for digital marketing resumes. Hiring managers will always be more interested in your most recent achievements, especially for the digital marketing field, as new technologies, tools, and strategies are constantly emerging. Functional resumes are generally considered outdated by most recruiters in today’s job market, as skill-based formats aren’t equipped to detail your career accomplishments.
A matching cover letter can be a valuable asset to bolster your job application. If you submit one, customize your cover letter to the company you’re applying to. In the middle paragraphs, you should say something specific about the organization’s reputation or work culture and why this draws you to apply for the position. For more insights, visit our marketing cover letter guide.
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