Marketing Resume Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Samia Saidi
(123) 456-7890
[email protected]
454 Second Street, Atlanta, GA 23456
Profile
A Social Media Marketing Coordinator with entry-level experience, specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.
Professional Experience
Social Media Marketing Coordinator, Rising Eagle Technology, Atlanta, GA
June 2020 – Present
- Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
- Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
- Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events
Social Media Marketing Intern, Arizona State University, Tempe, AZ
January 2020 – June 2020
- Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors for Arizona State University, including LinkedIn, Twitter, and Facebook
- Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
Key Skills
- Brand Messaging
- Social Media Marketing
- Content Writing
- Data Analytics
- Marketing Strategy
Education
Bachelor of Science in Marketing
Arizona State University, Tempe, AZ, September 2016 – June 2020
Eun Park
(123) 456-7890
[email protected]
676 Third Street, Denver, CO 87654
Profile
A Senior Digital Marketing Specialist with eight years of experience, specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.
Professional Experience
Digital Marketing Strategist, Skyline Digital Marketing Inc., Denver, CO
April 2015 – Present
- Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
- Collaborate with marketing teams to develop visual materials, content, and website designs
- Enhance social media presence for clients across Facebook, Twitter, YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average
Marketing Coordinator, Purple Dog Fitness, Denver, CO
June 2012 – March 2015
- Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
- Established and managed social media presence on Facebook, Twitter and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
- Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link building campaigns, and increased web traffic by over 200%
Education
Bachelor of Science in Marketing
University of Texas at Austin, Austin, TX, September 2008 – June 2012
Key Skills
- Digital Marketing Strategy
- SEO Marketing
- Lead Nurturing
- Content Marketing
- Social Media Marketing
Certifications
- Digital Marketing Pro, American Marketing Association, 2020
Isidora Cifuentes
(123) 456-7890
[email protected]
898 Fourth Boulevard, Chicago, IL 65432
Profile
A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.
Professional Experience
Marketing Manager, Antelope Airlines, Chicago, IL
October 2016 – Present
- Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
- Manage and build a 20-person marketing team, oversee an annual budget of $30M, and lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
- Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)
Marketing Manager, White Tiger Consulting, Chicago, IL
July 2007 – October 2016
- Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
- Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
- Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
Education
Bachelor of Science in Business Administration – Marketing
University of Florida, Gainesville, FL, September 2001 – June 2005
Master of Science in Marketing
Indiana University Kelley School of Business, Bloomington, IN, September 2005 – June 2007
Key Skills
- Marketing Strategy
- Cross-functional Leadership
- SEO Marketing
- Brand Messaging
- Project Management
Certifications
- Professional Certified Marketer, Marketing Management, American Marketing Association, 2019
Common Key Skills and Action Verbs for Marketing Resumes
Hiring managers use applicant tracking systems (ATS) to help them analyze resumes and identify potential candidates. The ATS scans your resume and evaluates it based on the key skills and action verbs that indicate a person will be successful in the role. Including appropriate action verbs and keywords and phrases can be a critical part of ensuring your resume is flagged by the ATS and forwarded to the hiring manager, increasing your chance of being invited for an interview.
| Key Skills and Proficiencies | |
|---|---|
| A/B Testing | Account-Based Marketing (ABM) |
| Analytics | Brand Awareness |
| Brand Marketing | Campaign Development |
| Content Marketing | Cross-Functional Leadership |
| CRM | Digital Advertising |
| Digital Marketing Strategy | Digital Media |
| Email Marketing | Google Analytics |
| Key Performance Indicators (KPIs) | Lead Nurturing |
| Lead Generation | Marketing Research |
| Paid Search Campaigns | Product Marketing |
| Project Management | Search Engine Optimization (SEO) |
| Search Engine Marketing (SEM) | Social Media Marketing |
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
Tips for Writing a Better Marketing Resume
Highlight your marketing education achievements
Hiring managers look for marketing job candidates who have the education and knowledge to be successful in the job. Most positions ask that candidates have a bachelor’s degree in marketing or a relevant field while some companies look for employees with a master’s degree. Always include the details of your education, including the degree you earned, the school name and location and your graduation year. In addition to this, add some details about your achievements, coursework and any relevant projects to give the hiring manager a more rounded picture of your schooling.
Example #1
Good
Bachelor of Science in Economics
The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2016 – June 2020
Concentration in Marketing and Communications
Courses Completed:
- Marketing for Social Impact
- Digital, Social and E-Commerce Marketing
- Strategic Brand Management
Bad
Bachelor of Science in Economics
The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2016 – June 2020
Example #2
Good
Master’s of Business Administration
University of Wisconsin-Madison, Madison, WI, September 2017 – June 2019
Specialized in Marketing Analytics and Insights
Coursework:
- Data Visualization for Business Analytics
- Qualitatively Based Marketing Insights
- Experiments and Causal Methods for Business Insights
Bad
Master’s of Business Administration
University of Wisconsin-Madison, Madison, WI, September 2017 – June 2019
Quantify your marketing experience
Using specific numbers to showcase your marketing accomplishments can give hiring managers a clearer idea of your skills and the value you can bring to their company. Add hard numbers to the bullet points in your professional experience section to help tell the story of your success.
Example #1
Good
Planned social media strategy using coordinated content calendar across Facebook, Twitter and Instagram, leading to 2,500 extra followers in two months and 67% increased engagement
Bad
Implemented social media strategy with coordinated content calendar for multiple social media channels
Example #2
Good
Designed and implemented targeted marketing campaign with $1 million budget that brought in $3 million of new client revenue
Bad
Created and implemented marketing campaign that brought in a number of new clients
How to Align Your Resume With the Job Description
Hiring managers have a set of skills and attributes that they believe a candidate will need to be successful in the role. They use a job description to detail exactly what these attributes are. Tailoring your resume to mirror what’s included in the job description can help your application stand out from the crowd.
If you’re not sure what skills and experience you should be featuring, start by examining the job description. Generally, the most important requirements are listed first or mentioned more than once. Make sure your resume describes how you can deliver on those key priorities and focus on including your notable achievements and major attributes. Avoid bland descriptions and copy and pasting to ensure your resume doesn’t sound generic.
Example Digital Marketing Assistant Job Description
MD Marketing is looking for a Digital Marketing Assistant to develop and implement marketing campaigns and strategies for our clients. You will be working closely with a multidisciplinary team to create a strong brand identity for small and large businesses and plan campaigns that help clients reach their target audience.
The ideal candidate will have experience with online marketing campaigns and be able to identify new marketing trends and opportunities. Expertise in communicating with clients and presenting both campaign plans and the results gained is essential.
Responsibilities:
- Collaborating with internal marketing team members, clients and partners on marketing strategy
- Helping identify marketing trends and innovations that can help clients grow their business
- Giving presentations to clients and senior management
- Creating digital marketing campaigns, including social media, online advertising and SEO strategies
- Assist clients with brand management, including developing a brand identity and communicating brand authentically to customers
- Managing social media accounts
- Conduct market and consumer research
Qualifications:
- Bachelor’s degree in marketing, advertising or related field
- Online marketing experience
- Brand management expertise
- Strong presentation and written and verbal communication skills
- Experience managing time to work with multiple clients with competing deadlines
- Ability to conduct market and consumer research and present findings clearly
The job description shows that the successful applicant should have the following attributes and experience:
- Online marketing experience
- Brand management experience
- Ability to develop and implement marketing campaigns and strategies
- Presentation skills
- Experience working with clients
- Market and consumer research experience
- Teamwork and collaboration skills
- Ability to identify marketing trends
Take what you highlighted in the job description and identify the experience and skills you have that match. Below is an example of how to include these attributes in your resume to your advantage:
Marketing Work Experience Example
Digital Marketing Assistant, PP Marketing Consultants, Cleveland, OH
February 2017 – Present
- Help develop brand identity for multiple clients and manage social media and online presence to ensure brand awareness grew organically and authentically
- Develop online marketing campaigns and present plans to clients and senior management
- Conduct market and consumer research and keep up to date with marketing trends to ensure clients could connect with target demographics and grow their business
- Collaborate with large team to implement marketing strategies that used online marketing techniques to grow leads and revenue