Marketing Resume Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Samia Saidi
(123) 456-7890
[email protected]
454 Second Street, Atlanta, GA 23456
Profile
Motivated marketer skilled in public speaking, building networks and leading teams. Dedicated to using a strategic and analytical approach to marketing to ensure campaigns reach the target audience and success can be repeated. Able to work with brands to identify their key attributes and communicate this authentically to customers.
Key Skills
- Brand management
- Strategic and analytical ability
- Expertise in consumer and competitor research
- Highly organized
- Strong communication skills
Education
Bachelor of Science in Marketing
Arizona State University, Tempe, AZ, September 2012 – June 2016
Master of Business Administration
University of California – Los Angeles, Los Angeles, CA, September 2016 – June 2018
Professional Experience
Marketing Professional, Rising Eagle Technology, Atlanta, GA
June 2016 – Present
- Worked with technology start-up to identify and define a strong brand to take to customers, including values, purpose, visual identity and target market
- Create marketing strategy for new product, including pre-launch and launch events, and ongoing marketing goals
- Tracked performance of marketing initiatives to determine return on investment
- Conducted customer research and facilitated focus groups to help company determine best features to include in product
Marketing Intern, Red Hamster Entertainment, Los Angeles, CA
January 2018 – June 2018
- Assisted in creating advertising and promotional materials for film and television, including press releases, posters and social media content
- Conducted market research and analyzed current trends
- Participated in team meetings and contributed to brainstorming and idea generation
- Helped implement marketing campaigns and strategies and generated reports on the results of campaigns.
Eun Park
(123) 456-7890
[email protected]
676 Third Street, Denver, CO 87654
Profile
Digital marketing specialist with 8+ years’ experience in social media, copywriting and online advertising. Proven success at building brands, creating an online presence and increasing community engagement. Able to think strategically and utilize testing and analytics to ensure campaign success.
Professional Experience
Digital Marketing Strategist, Online Hippo, Denver, CO
April 2015 – Present
- Manage all online marketing for portfolio of up to 12 clients in a variety of industries, including technology, fitness, travel and hospitality
- Collaborate with internal departments to develop visual materials, web content and new website designs
- Establish strong social media presence for clients across Facebook, Instagram, Twitter, YouTube and other key sites, leading to an an average 55% increase in followers and 72% increase in community engagement
- Develop marketing strategies for clients and communicate the plan and results achieved to executive teams
Social Media and Marketing Assistant, Purple Dog Fitness, Denver, CO
June 2012 – March 2015
- Developed range of marketing materials for a new gym, including brochures, articles, press releases, newsletters and presentations
- Established and managed social media presence on Facebook, Twitter and Instagram
- Recommended and helped create series of YouTube fitness videos that lead to a 22% increase in community engagement across all social media accounts
- Researched SEO keywords and optimized website content, leading to gym achieving first page Google ranking for key terms
Education
Bachelor of Business Administration in Marketing
University of Texas at Austin, Austin, TX, September 2008 – June 2012
Key Skills
- Market research and analysis
- Expertise in digital marketing mediums, including social, content and email marketing
- Conversion optimization
- Copywriting and content marketing
- Strategic marketing solutions
Certifications
- Digital Marketing Pro, American Marketing Association, 2020
Isidora Cifuentes
(123) 456-7890
[email protected]
898 Fourth Boulevard, Chicago, IL 65432
Profile
Strong leader with 13+ years’ experience creating and implementing marketing strategies that increase brand awareness and revenue. Skilled at maximizing returns while meeting deadlines and staying on-budget. Focused on building strong teams that can deliver significant ROI and complete challenging projects.
Professional Experience
Executive Marketing Manager, Antelope Airlines, Chicago, IL
October 2016 – Present
- Develop and implement key, large-market campaigns that raise awareness of Antelope Airlines services, including redesign of landing page that increased sales conversion figures by 42%
- Manage team of 22 skilled professionals, including marketers, social media experts and IT professionals and annual budget of $30 million
- Monitor key performance indicators and track return on investment to ensure campaigns are effective and contributing to company growth
- Manage multiple marketing projects simultaneously to reach different segments of the target market, including business and vacation travelers
Marketing Manager, White Tiger Consulting, Chicago, IL
July 2007 – October 2016
- Created strong brand design schemes for range of clients, helping them unify company visuals across all platforms
- Presented marketing pitches to clients and senior partners
- Coordinated team of marketing professionals, communicating needs of the project and delegating responsibilities to ensure campaigns were completed on time and within budget
- Created analytics reports to highlight important information to clients, including visitor trends, page performance and customer survey results
Education
Bachelor of Science in Business Administration – Marketing
University of Florida, Gainesville, FL, September 2001 – June 2005
Master of Science in Marketing
Indiana University Kelley School of Business, Bloomington, IN, September 2005 – June 2007
Key Skills
- Team building and training
- Budget management
- Market research
- Project management methodology
- Strategic planning
Certifications
- Professional Certified Marketer, Marketing Management, American Marketing Association, 2019
Common Key Skills and Action Verbs for Marketing Resumes
Hiring managers use applicant tracking systems (ATS) to help them analyze resumes and identify potential candidates. The ATS scans your resume and evaluates it based on the key skills and action verbs that indicate a person will be successful in the role. Including appropriate action verbs and keywords and phrases can be a critical part of ensuring your resume is flagged by the ATS and forwarded to the hiring manager, increasing your chance of being invited for an interview.
| Key Skills & Proficiencies | |
|---|---|
| Analytical ability | Attention to detail |
| Brand management | Business acumen |
| Conduct competitor research | Conducting customer surveys |
| Creativity | Digital marketing |
| Event planning | Facilitating focus groups |
| Financial analysis | Interpersonal skills |
| Leadership | Monitor industry trends |
| Organizational ability | Results-oriented |
| Sales skills | Search engine optimization |
| Social media management | Strategic thinking |
| Teamwork | Time management |
| Writing reports | Written and oral communication |
| Action Verbs | |
|---|---|
| Analytical ability | Attention to detail |
| Brand management | Business acumen |
| Analyze | Collaborate |
| Communicate | Create |
| Define | Facilitate |
| Imagine | Influence |
| Lead | Listen |
| Monitor | Negotiate |
| Organize | Plan |
| Present | Research |
| Survey | |
Tips for Writing a Better Marketing Resume
Highlight your marketing education achievements
Hiring managers look for marketing job candidates who have the education and knowledge to be successful in the job. Most positions ask that candidates have a bachelor’s degree in marketing or a relevant field while some companies look for employees with a master’s degree. Always include the details of your education, including the degree you earned, the school name and location and your graduation year. In addition to this, add some details about your achievements, coursework and any relevant projects to give the hiring manager a more rounded picture of your schooling.
Example #1
Good
Bachelor of Science in Economics
The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2016 – June 2020
Concentration in Marketing and Communications
Courses Completed:
- Marketing for Social Impact
- Digital, Social and E-Commerce Marketing
- Strategic Brand Management
Bad
Bachelor of Science in Economics
The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2016 – June 2020
Example #2
Good
Master’s of Business Administration
University of Wisconsin-Madison, Madison, WI, September 2017 – June 2019
Specialized in Marketing Analytics and Insights
Coursework:
- Data Visualization for Business Analytics
- Qualitatively Based Marketing Insights
- Experiments and Causal Methods for Business Insights
Bad
Master’s of Business Administration
University of Wisconsin-Madison, Madison, WI, September 2017 – June 2019
Quantify your marketing experience
Using specific numbers to showcase your marketing accomplishments can give hiring managers a clearer idea of your skills and the value you can bring to their company. Add hard numbers to the bullet points in your professional experience section to help tell the story of your success.
Example #1
Good
Planned social media strategy using coordinated content calendar across Facebook, Twitter and Instagram, leading to 2,500 extra followers in two months and 67% increased engagement
Bad
Implemented social media strategy with coordinated content calendar for multiple social media channels
Example #2
Good
Designed and implemented targeted marketing campaign with $1 million budget that brought in $3 million of new client revenue
Bad
Created and implemented marketing campaign that brought in a number of new clients
How to Align Your Resume With the Job Description
Hiring managers have a set of skills and attributes that they believe a candidate will need to be successful in the role. They use a job description to detail exactly what these attributes are. Tailoring your resume to mirror what’s included in the job description can help your application stand out from the crowd.
If you’re not sure what skills and experience you should be featuring, start by examining the job description. Generally, the most important requirements are listed first or mentioned more than once. Make sure your resume describes how you can deliver on those key priorities and focus on including your notable achievements and major attributes. Avoid bland descriptions and copy and pasting to ensure your resume doesn’t sound generic.
Example Digital Marketing Assistant Job Description
MD Marketing is looking for a Digital Marketing Assistant to develop and implement marketing campaigns and strategies for our clients. You will be working closely with a multidisciplinary team to create a strong brand identity for small and large businesses and plan campaigns that help clients reach their target audience.
The ideal candidate will have experience with online marketing campaigns and be able to identify new marketing trends and opportunities. Expertise in communicating with clients and presenting both campaign plans and the results gained is essential.
Responsibilities:
- Collaborating with internal marketing team members, clients and partners on marketing strategy
- Helping identify marketing trends and innovations that can help clients grow their business
- Giving presentations to clients and senior management
- Creating digital marketing campaigns, including social media, online advertising and SEO strategies
- Assist clients with brand management, including developing a brand identity and communicating brand authentically to customers
- Managing social media accounts
- Conduct market and consumer research
Qualifications:
- Bachelor’s degree in marketing, advertising or related field
- Online marketing experience
- Brand management expertise
- Strong presentation and written and verbal communication skills
- Experience managing time to work with multiple clients with competing deadlines
- Ability to conduct market and consumer research and present findings clearly
The job description shows that the successful applicant should have the following attributes and experience:
- Online marketing experience
- Brand management experience
- Ability to develop and implement marketing campaigns and strategies
- Presentation skills
- Experience working with clients
- Market and consumer research experience
- Teamwork and collaboration skills
- Ability to identify marketing trends
Take what you highlighted in the job description and identify the experience and skills you have that match. Below is an example of how to include these attributes in your resume to your advantage:
Marketing Work Experience Example
Digital Marketing Assistant, PP Marketing Consultants, Cleveland, OH
February 2017 – Present
- Help develop brand identity for multiple clients and manage social media and online presence to ensure brand awareness grew organically and authentically
- Develop online marketing campaigns and present plans to clients and senior management
- Conduct market and consumer research and keep up to date with marketing trends to ensure clients could connect with target demographics and grow their business
- Collaborate with large team to implement marketing strategies that used online marketing techniques to grow leads and revenue