Social Media Resume Examples
Years of Experience
- 2-3
- 5-10
- 10+
Noah Johnson
(123) 456-7890
[email protected]
123 Armada Driver, Charleston, SC 29403
Profile
A Social Media Specialist with three years of experience, specializing in digital marketing, brand messaging, copy writing, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.
Professional Experience
Social Media Specialist, Blackbaud, Charleston, SC
February 2020 – Present
- Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine marketing approach
- Verify compliance of all brand content with company SEO and SMO strategies and approve the release of all company-owned social media
- Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all of Blackbaud’s social media outlets
Social Media Marketer, Publix Super Markets, Charleston, SC
July 2018 – January 2020
- Grew the company’s Instagram audience by 200% within one year by analyzing market data and improving messaging to better align content with target demographics and users
- Created engaging text, graphics, and video content for multiple Publix social media channels
- Increased favorable brand-related material on the web and social media by collaborating with influencers
- Raised customer satisfaction by 25% in three months by monitoring social channels and purposefully interacting with frustrated followers
Education
Bachelor of Science in Social Media Management
Liberty University Lynchburg, VA, August 2014 – May 2018
Key Skills
- Social Media Strategy
- Search Engine Optimization (SEO)
- Crisis Communication
- Public Relations
- Content Marketing
Certifications
- HubSpot Content Marketing Certification, HubSpot Academy, 2020
- HubSpot Inbound Marketing Certification, HubSpot Academy, 2018
- HubSpot Email Marketing Certification, HubSpot Academy, 2018
Avery Allen
(123) 456-7891
[email protected]
1234 Kingston Court, Hartford, CT 06122
Profile
A Social Media Marketing Expert with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.
Professional Experience
Social Media Account Manager, New England Social, Hartford, CT
July 2019 – Present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $8o0K
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
Social Media Account Coordinator, Social Butterflies, Hartford, CT
August 2014 – June 2019
- Tracked clients’ social metrics daily and provided recommendations to improve user engagement and grow audiences, resulting in a 50%-100% increase on average
- Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, healthcare organizations, and Fortune 100 companies
- Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for 15+ clients concurrently and performed A/B testing to optimize messaging
Education
Bachelor of Arts in Digital Media
New York University New York, NY, September 2010 – May 2014
Key Skills
- Social Media Strategy
- Digital Marketing
- Community Management
- Brand Messaging
- Editorial Calendars
Certifications
- Google Analytics IQ Certification, Google, 2018
Amelia James
(123) 456-7891
[email protected]
437 America Road, Portland, ME 04059
Profile
A results-oriented marketing leader with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication to repair brand image and mend relationships with customers.
Professional Experience
Director of Social Media, Tom’s of Maine, Kennebunk, ME
December 2018 – Present
- Initiate and manage creative social media campaigns to raise awareness of company events, resulting in a 40% growth in attendance between 2018 and 2019
- Collaborate with marketing, sales, and advertising teams to ensure consistent brand messaging
- Improve Tom’s of Maine’s social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
- Determine ROI for social media and present data results to the marketing department and executive team
Senior Social Media Specialist, CVS Health, Woonsocket, RI
July 2015 – November 2018
- Trained various branches of the company in CVS Health’s corporate social media guidelines
- Increased customer satisfaction from an average rating of 3.2 to 4.5 stars by responding to and resolving issues via social media
- Grew followership across LinkedIn and Facebook by 150% and developed style guidelines for the marketing department to ensure consistency of brand messaging across all social platforms
Communications and Social Media Associate, Ben & Jerry’s, South Burlington, VT
July 2013 – June 2015
- Oversaw crisis management via content and interactions on Ben & Jerry’s social media channels
- Applied data analysis skills to identify consumer habits and develop solutions to expand reach across target audiences, resulting in a 120% increase in followership
Education
Bachelor of Arts in Public Relations and Applied Communication
University Of Vermont Burlington, VT, September 2005 – May 2009
Key Skills
- Crisis Management
- Social Media Marketing
- Data analysis
- Google Analytics
- Sprout Social, Radian6
Certifications
- Professional Certified Marketer (PCM)® in Digital Marketing, American Marketing Association, 2015
Common Key Skills and Action Verbs for Social Media Resumes
Many companies use an applicant tracking system (ATS) to assist hiring managers in finding the best candidates for an open position and reducing the abundance of resumes busy leaders must sift through. An ATS is a software that collects, organizes, and rates all applicants’ resumes based on the keywords they include. While this technology is designed to make life easier for employers, it can also take the human aspect out of the recruiting process. For instance, an ATS can drastically diminish the odds of your resume ever being seen by a person.
To make sure your resume advances to the human part of candidate screening, we’ve put together a list of the most common skills and action verbs found in job descriptions for social media professionals. You can maximize the likelihood your resume will reach the desk or inbox or a human by incorporating the words from this list and the keywords you see frequently used in the job description into your final resume.
| Key Skills and Proficiencies | |
|---|---|
| Budgeting | Communication |
| Community management | Content management |
| Creativity | Customer service |
| Data analysis | Editorial calendars |
| Flexibility | Graphic design |
| Microsoft Office Suite | Photo editing |
| Pitching | Problem solving |
| Project management | Relationship building |
| Research | Search engine optimization |
| Self marketing | Social media management software: Sprout Social, Hootsuite |
| Social media: Facebook, TikTok, Pinterest, Snapchat, Twitter, Instagram | Strategic thinking |
| Time management | Video editing |
| WordPress | Writing |
| Action Verbs | |
|---|---|
| Analyze | Brainstorm |
| Budget | Coordinate |
| Create | Cultivate |
| Curate | Develop |
| Execute | Forecast |
| Implement | Increase |
| Optimize | Oversee |
| Plan | Respond |
| Strategize | |
Tips for Writing a Better Social Media Resume
Quantify your social media experience to feature your successes
Give employers a better sense of your talents and expertise by quantifying your social media experience. As you write your resume, try to answer the questions like “how much?” or “how many?” concerning your work. For instance, as a social media professional, you may find great information for your resume with questions such as:
- How much did your influencer collaboration increase your company’s conversion rate?
- How many followers did you add to the client’s audience?
- How much did your idea improve your company’s social media engagement?
Example #1
Good
Increased Kay Jewelers’ Instagram following by nearly 300% in less than one year.
Bad
Grew Kay Jewelers’ Instagram following.
Example #2
Good
Improved DICK’S Sporting Good’s conversion rate by 30% with a new influencer collaboration.
Bad
Improved DICK’S Sporting Good’s conversion rate.
Showcase your social media education achievements
When applying for a position as a social media professional, your education is important. It’s a smart move to highlight your achievements in addition to the standard school name, location, graduation year, and degree. Once you’ve added your basic information, provide any courses, projects, or experience related to the position for which you are applying.
For example, if you’re seeking employment as a social media specialist at a line of hair salons that wants to improve its Instagram engagement and conversions, include classes, assignments, or work history that involves Instagram, photo editing, business-to-consumer (B2C) marketing, and the beauty, retail or service industries.
Example #1
Good
Bachelor of Arts in New Media, Washington State University, 2014 – 2018
- Excelled in graphic design and social media writing courses.
- Lead Costume and Makeup Designer for 11 of WSU’s multi-performance theatre productions.
- Developed a campaign as part of my capstone course that increased our B2C client’s Instagram engagement by 60% and conversions by 40% in only four months.
Bad
Bachelor of Arts in New Media, Washington State University, 2014 – 2018
- Graduated Cum Laude.
- Minored in Japanese.
Example #2
For this example, imagine the individual is applying for a job as a social media content writer for a pet goods e-commerce website that wants a witty yet professional social media voice.
Good
Bachelor of Science in Digital and Social Media, University of Tennessee, 2011 – 2015
- Excelled in digital and creative writing courses.
- Operated a small e-commerce essay proofreading business.
- Humane Society volunteer, five hours per week for four years.
- Vice President, Vols Improv Comedy, a selective student team that competed at festivals throughout North America.
Bad
Bachelor of Science in Digital and Social Media, University of Tennessee, 2011 – 2015
- Worked part-time at the financial aid center.
- President of the Disc Golf Club.
How to Align Your Resume With the Job Description
Employers in the process of hiring social media professionals sift through hundreds of resumes to identify their top-choice candidates who fit their unique needs.
One way to maximize your chance of attracting the hiring manager’s attention is to use your resume to showcase your experiences and abilities that match those specified in the job description. Follow the steps below to discover which words will have the most impact when sprinkled throughout your resume.
- Evaluate the job posting and create a list of essential skills based on the requirements listed by the hiring manager. If they mention a specific skill, experience, or accomplishment more than once, the employer likely believes it to be one of the most important.
- Check your resume against the keyword list you built during step one. Once a term from your keyword list has been naturally integrated into your resume, cross it off and continue to add the other keywords to your document.
- Lastly, triple-check that all the keywords you noted from the job description are in your resume, as seen below. It’s fine if you don’t have every skill listed in the job description. That’s not unusual. Today’s employers favor honesty and willingness to learn from candidates over people who misrepresent their background.
Review the example below to see how the highlighted keywords are incorporated into an applicant’s resume.
Example of Social Media Job Description
Alaska Airlines is searching for a Social Media Content Specialist with excellent writing skills and a knack for analyzing and applying data to social media content creation. Our ideal candidate will have hands-on experience producing copy, graphics, and video projects on a fast-paced, in-house team. Once hired, our Social Media Specialist will work at our office for six weeks. Following this, the individual will be given the option to work from home three days per week. We also offer a competitive benefits package, including an employer-matched 401(k). Applicants who have a background in creating B2C content for Facebook, Twitter, Instagram, or TikTok will take priority.
Responsibilities:
- Execute results-driven social media strategies and analyze data to determine areas for improvement.
- Brainstorm, plan, prepare, and evaluate content for some or all of the following effectiveness for Alaska Airlines social platforms: Facebook, Twitter, YouTube, Snapchat, Instagram, TikTok.
- Participate in the development of the social media department’s editorial calendar
- Respond to social media messages, inquiries, and comments in a timely and professional manner.
- Copy edit the content to ensure its accuracy and compliance with Alaska Airlines policies before publication.
- Organize and schedule content using social media management software such as Radian6.
- Actively participate in company updates and culture events via Slack and Zoom.
Qualifications
- 2-3 years of proven experience in social media.
- Has outstanding writing skills.
- A bachelor’s degree in communications, English, or other related fields.
- Ability to produce written, visual and audiovisual content
- Basic knowledge of Search Engine Optimization.
- Proficiency in data analysis, including Google Analytics.
- Hands-on experience with social media management software.
- Has United States work authorization.
- In-depth knowledge of Facebook, Twitter, Instagram, and TikTok, and other social media operations and strategies.
Based on the job description, the preferred job candidate has the following experience/personal qualities:
- Experience with Facebook, Twitter, Instagram, TikTok, and other social media
- Strong data analysis skills
- Expertise in social media management software such as Radian6
- Outstanding writing skills
- History of producing written, graphic, and multimedia content
- B2C experience
Now that we’ve identified the strongest keywords for this specific job description, it’s time to verify that they’re all included in our resume, as seen below. Remember, don’t check every single box when it comes to skills and experiences listed in the job requirements. That’s normal. Plus, employers tend to prefer honesty over deceptive behavior. Review the example below to see how the keywords were incorporated into the applicant’s resume.
Social Media Work Experience Example
Social Media Specialist
Nike, Beaverton, OR, October 2018 – March 2020
- Increased Nike’s Instagram following by 150% in three months by applying a B2C copy technique learned in a previous position.
- Used data analysis to select a new strategy that increased engagement on Nike’s TikTok by 35% in six months.
- Produced written, graphic, and video content for various Nike social media outlets.
- Managed Facebook and Twitter using Radian6 social media management software.