How To Write a Social Media Resume
Social media is a vital component of digital marketing campaigns, and companies are in need of skilled strategists to reach target audiences on social platforms. Despite the large number of opportunities available, you’ll still need to market yourself effectively to prospective employers. The best way to accomplish this is by crafting a results-driven resume that highlights the strongest aspects of your social media background. Throughout this guide, we’ll provide valuable insights to help you translate your experience into an impactful marketing document.
1. Write a compelling profile summarizing your qualifications
As a social media professional, you already understand the importance of grabbing the reader’s attention quickly. If your Facebook or Twitter post isn’t engaging, it’ll be quickly passed over by audiences. The same is true for the resume, so creating a strong opening summary that provides a compelling snapshot of your career is essential. Be sure to emphasize your ability to create compelling content and develop impactful brand marketing strategies, as these skill sets are highly coveted by marketing departments.
Senior-level Profile Example
Profile
A Marketing Executive with over ten years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.
Entry-Level Profile Example
Profile
A Social Media Specialist with two years of experience specializing in digital marketing, brand messaging, copywriting, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.
2. Add an accomplishment-driven professional experience section
To create an accomplishment-driven professional experience section, you’ll want to feature numbers, monetary figures, and metrics for your achievements. Hiring managers are heavily interested in your results, so you’ll want to include as many relevant data points as possible in your bullet points. For example, if your social media tactics increased followership, engagement, or conversions, you’d want to highlight these percentages prominently on your resume.
Senior-Level Professional Experience Example
Professional Experience
Director of Social Media, Ballard Funding Inc., Seattle, WA
March 2016 – Present
- Oversee all aspects of social media strategy for a $50M personal loan company, develop and execute high-impact digital marketing campaigns, and grow followership by 500% across all social media platforms, contributing to a 5% increase in annual revenue
- Collaborate with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
- Improve social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
Entry-Level Professional Experience Example
Professional Experience
Social Media Coordinator, TriFecta Technologies, Miami, FL
February 2022 – Present
- Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine marketing approach
- Verify compliance of all brand content with company SEO and SMO strategies and approve the release of all company-owned social media
- Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn
3. Include relevant education and certifications
In addition to your education, social media professionals should consider pursuing additional certifications. This will show prospective employers that you’re committed to furthering your knowledge of digital marketing and that you’ve remained current with industry trends.
Hootsuite’s Social Media Marketing Certification is strongly recommended, especially if you’re just starting your career. You could also consider pursuing brand marketing or other digital marketing credentials to emphasize your versatility as a social media professional.
Certifications
Template: [Certification Name], [Awarding Organization], [Completion Year]
Examples:
- Content Marketing Certification, HubSpot Academy, 2022
- Social Media Marketing Certification, HubSpot Academy, 2021
Education
Template:
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example:
- Bachelor of Arts (B.A.) Marketing
- BOSTON COLLEGE, Boston, MA September 2012 – June 2016
4. List relevant key skills and proficiencies
To generate interviews on the open market, you’ll need to incorporate keywords that match the needs of the organization you’re applying to. This will ensure compliance with Applicant Tracking Systems (ATS) and show hiring managers that you have the right qualifications for the role. Be sure to provide a mix of both technical and non-technical skills on your resume. Companies want candidates who can utilize social media tools and software effectively, but they also need professionals who excel in marketing strategy and communication. Below, you’ll find a list of key skills you may encounter during the job search:
| Key Skills and Proficiencies | |
|---|---|
| Brand Awareness | Brand Marketing |
| Campaign Management | Communication |
| Digital Marketing Strategy | Facebook Marketing |
| Google Analytics | Hootsuite |
| Instagram Marketing | Key Performance Indicators (KPIs) |
| LinkedIn Marketing | Paid Search Campaigns |
| Product Marketing | Project Management |
| Public Relations | Search Engine Optimization (SEO) |
| Social Media Marketing | Sprout Social |
| Strategy Development | Twitter Marketing |
How To Pick the Best Social Media Resume Template
As a social media marketing professional, consider selecting a template that has more visual appeal. That being said, you’ll want to ensure that the aesthetics of the template won’t distract the reader from your qualifications and career achievements. Try to find a healthy balance that emphasizes your creativity without compromising the integrity of your document.
Social Media Text-Only Resume Templates and Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Melissa Anderson
(123) 456-7890
[email protected]
LinkedIn | Portfolio
Miami, FL 12345
Profile
A Social Media Specialist with two years of experience specializing in digital marketing, brand messaging, copywriting, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.
Professional Experience
Social Media Coordinator, TriFecta Technologies, Miami, FL
February 2022 – Present
- Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine marketing approach
- Verify compliance of all brand content with company SEO and SMO strategies and approve the release of all company-owned social media
- Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn
Social Media Assistant, Self-Employed, Miami, FL
June 2021 – February 2022
- Grew the company’s Instagram audience by 200% within one year by analyzing market data and improving messaging to better align content with target audiences
- Created engaging text, graphics, and video content for multiple social media channels
- Increased favorable brand-related material on social media by collaborating with influencers
Key Skills
- Social Media Strategy
- Search Engine Optimization (SEO)
- Crisis Communication
- Public Relations
- Content Marketing
Certifications
- Content Marketing Certification, HubSpot Academy, 2022
- Social Media Marketing Certification, HubSpot Academy, 2021
Education
Bachelor of Arts (B.A.) Marketing
MIAMI DADE COLLEGE, Miami, FL September 2017 – June 2021
Skyler Thompsonn
(123) 456-7890
[email protected]
LinkedIn | Portfolio
Boston, MA 12345
Profile
A Social Media Marketing Expert with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.
Professional Experience
Social Media Manager, New England Social, Boston, MA
July 2019 – Present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800K
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
Social Media Specialist, Rayne Marketing Consultants, Boston, MA
June 2016 – July 2019
- Tracked clients’ social metrics daily and provided recommendations to improve user engagement and grow audiences, resulting in a 50%-100% increase on average
- Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, healthcare organizations, and Fortune 100 companies
- Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for 15+ clients concurrently and performed A/B testing to optimize messaging
Key Skills
- Social Media Strategy
- Digital Marketing
- Community Management
- Brand Messaging
- Editorial Calendars
Certifications
- Meta Social Media Marketing Professional Certificate, Coursera, 2019
- Content Marketing Certification, HubSpot Academy, 2017
- Social Media Marketing Certification, HubSpot Academy, 2016
Education
Bachelor of Arts (B.A.) Marketing
BOSTON COLLEGE, Boston, MA September 2012 – June 2016
Raheem Richardson
(123) 456-7890
[email protected]
LinkedIn | Portfolio
Seattle, WA
Profile
A results-oriented marketing leader with over ten years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.
Professional Experience
Director of Social Media, Ballard Funding Inc., Seattle, WA
March 2016 – Present
- Oversee all aspects of social media strategy for a $50M personal loan company, develop and execute high-impact digital marketing campaigns, and grow followership by 500% across all social media platforms, contributing to a 5% increase in annual revenue
- Collaborate with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
- Improve social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
- Determine ROI for social media and present data results to the marketing department and executive team
Social Media Manager, Cadence Technologies, Seattle, WA
June 2013 – March 2016
- Developed innovative digital marketing strategies for a technology start-up with over $10M in venture capital funding, coordinated with senior leadership to establish brand identity, and executed a variety of digital media campaigns
- Grew followership across LinkedIn and Facebook by 300% and developed style guidelines for the marketing department to ensure consistency of brand messaging
Key Skills
- Crisis Management
- Social Media Marketing
- Cross-functional Leadership
- Google Analytics
- Sprout Social
Certifications
- Professional Certified Marketer (PCM)® in Digital Marketing, AMA, 2016
- Content Marketing Certification, HubSpot Academy, 2014
- Social Media Marketing Certification, HubSpot Academy, 2013
Education
Bachelor of Arts (B.A.) Marketing
UNIVERSITY OF WASHINGTON, Seattle, WA September 2009 – June 2013
Frequently Asked Questions: Social Media Resume Examples and Advice
What are common action verbs for social media resumes?+
As a social media specialist, it’s important to differentiate your usage of verbs during the resume-building process. Hiring managers will be assessing your ability to deliver high-impact content, and if your bullet points seem repetitive, this can negatively impact your chances of landing the interview. To help you out, we’ve compiled a list of verbs you can use to enhance the readability of your document:
| Action Verbs | |
|---|---|
| Analyzed | Coordinated |
| Created | Built |
| Developed | Drove |
| Enhanced | Executed |
| Generated | Identified |
| Implemented | Improved |
| Increased | Led |
| Managed | Optimized |
| Oversaw | Partnered |
| Spearheaded | Supported |
How do you align your resume with a job description?+
According to the Bureau of Labor Statistics, social media jobs are expected to grow 8% between 2021 and 2031. Despite these strong growth indicators, social media marketing is a highly competitive field, and you’ll need to align your resume with the job descriptions to pursue the most lucrative opportunities.
For example, if a company is looking for a social media specialist who excels in brand marketing, you should highlight your experience redefining brand messaging to align with target audiences. If an organization is seeking a candidate with expertise in public relations, you may want to showcase your experience defining communication strategies. By tailoring your resume to individual job opportunities, you’ll maximize your chances of landing your dream role.
What is the best social media resume format?+
Social media professionals should use a reverse chronological format in most instances. This will ensure that your most recent experience is featured at the top of your resume. Functional resumes are generally considered outdated by recruiters, as skill-based resumes fail to properly detail the candidate’s qualifications and career experience.
Expert Advice: Include a cover letter with your resume
If a company requests a cover letter for the job application, you’ll want to mention specific information about the organization in your middle paragraphs. Start by researching the company’s reputation, mission statement, and work culture. Ask yourself how you align with the organization and provide insights into the potential value you can bring to their team. For more information, visit our social media cover letter guide.
