Social Media Cover Letter Examples

Updated April 2, 2021

Employment for social media occupations within the advertising, promotions, and marketing field is expected to grow by 6% or 18,800 jobs from 2019 to 2029, according to the Bureau of Labor Statistics. Although specific job numbers will vary by occupation within the field, the continued rise of online media will increase the demand for social media occupations. Even in a growing job market, there is competition for the choicest positions. Drafting a compelling cover letter can help get you noticed and distinguish you from other qualified candidates.

If you’re not sure how to optimize your cover letter, download one of our four cover letter examples. Study the templates and tips below to discover how to make a good impression on the hiring manager, regardless of whether you’re seeking an entry-level or experienced position.

Downloadable Resume and Cover Letter Examples

No Experience

Example #1 No Experience

2-3 Years

Example #2 2-3 Years

5-10 Years

Example #3 5-10 Years

10+ Years

Example #4 10+ Years

Social Media Cover Letter Examples (Text Format)

Years of Experience
  • No Experience 0
  • 2-3 Years 2-3
  • 5-10 Years 5-10
  • 10+ Years 10+

Trinity Kirkpatrick
Marketing Graduate | [email protected] | (321) 098-7654|432 My Street, Columbus, OH 43210

March 15, 2021

Sherry White
Senior Hiring Manager
Lunchbox
(890) 123-4567
[email protected]

Dear Ms. White,

During my final year at Ohio University, I ranked in the top 10% for my live focus group research project. My work helped a local business identify two lucrative new business avenues, increasing its profits by 23% in the following fiscal quarter. I hope to demonstrate similar acumen as a Social Media Assistant at Lunchbox.

As a driven graduate with specific expertise in engaging TikTok content creation, the opportunity to work on major campaigns for a market leader like Lunchbox appeals to me. I believe that the following accomplishments demonstrate that I have the creativity and skills to excel in your team:

  • Creating and editing a series of TikTok videos during my internship that contributed to a following increase of 25%
  • Receiving praise 4x during my placement assessments for my ability to analyze content performance and act upon points for improvement
  • Achieving the highest possible score for my marketing planning coursework module

I look forward to meeting you to explore how my strong knowledge of social media marketing strategies and committed work ethic can help Lunchbox meet its goals in 2021. Please don’t hesitate to get in touch to arrange an interview.

Sincerely,

Trinity Kirkpatrick

P.S. I would like to explain why I was shortlisted for a 2020 College of Business Student Award.

Tara Sharp
Social Media Assistant | [email protected] | (876) 543-2109|654 My Avenue, Helena, MT 21098

March 9, 2021

Amelie O’Brien
Talent Specialist
iGlow Mentoring
(765) 432-1098
[email protected]

Dear Ms. O’Brien,

Creating original content for a Facebook marketing campaign that grew my company’s online following by 34% in just three months is my proudest career accomplishment so far. I hope to offer the same creativity and strategic skills as a Social Media Specialist at iGlow Mentoring.

As an ambitious marketer with two years’ experience building social media engagement, iGlow Mentoring’s reputation for leveraging industry-leading digital marketing strategies is inspiring. My recent achievements demonstrate my suitability for the role:

  • Conducting research to create a posting schedule that capitalized on potential customers’ most active online periods
  • Working collaboratively with teammates to increase interaction on the company’s social media channels, resulting in a 34% increase in sales conversions in 2020
  • Receiving glowing praise in my annual review for efficiency, attention to detail, and strategic use of content management tools

I am excited to discuss with you how my innovative approach and talent for creating editorial calendars can help even more users discover iGlow Mentoring’s services in 2021. Please feel free to contact me to set a convenient time.

Sincerely,

Tara Sharp

P.S. I would love to explain why my supervisor singled me out for praise for my contribution to the company’s most successful Instagram campaign to date.

Georgia Hamilton
Digital Marketing Manager | [email protected] | (765) 432-1098| 432 Main Road, New Orleans, GA 43210

March 4, 2021

Victoria Moreno
Talent Specialist
Faubourg Brewing Company
(012) 345-6789
[email protected]

Dear Ms. Moreno,

Cutting my department’s spending by 23% while increasing campaign engagement by an average of 45% was my proudest achievement in 2020. I am excited to leverage my strategic planning skills and creative use of social media to help even more people discover Faubourg beers in 2021.

With more than seven years of experience managing marketing campaigns over multiple platforms and three promotions under my belt, the opportunity to be part of a forward-thinking brand like the Faubourg Brewing Company is enticing to me. I believe that my recent accomplishments show that I am the ideal candidate:

  • Redesigning my company’s Facebook, Twitter, and Instagram content to create a consistent brand voice, resulting in a revenue increase of 34% over two years
  • Leading a team of marketers to generate a Facebook ad campaign that was shortlisted for a Drum Award in 2020
  • Designing and delivering a successful internship program that led to the onboarding of three talented recruits

I would love to attend an interview to explain how my strong branding ability and engaging digital campaigns can help the Faubourg Brewing Company exceed its fiscal targets. I am available to meet at your convenience.

Sincerely,

Georgia Hamilton

P.S. I would enjoy explaining why I received a workplace commendation for my contribution to my company’s professional development program.

Janet Jane
Senior Social Media Manager | [email protected] | (123) 456-7890 | 123 Number Avenue, Boston, MA 02111

January 1, 2021

Carmen Carson
Senior Hiring Specialist
Massachusetts Digital Strategies, Inc.
(987) 654-3210
[email protected]

Dear Ms. Carson,

Consistently coming in under budget and beyond expectations has helped me advance quite far at my current organization. I would love to bring my budgeting and marketing skills to Massachusetts Digital Strategies as your Chief Social Strategist.

I am entering my 16th year in the field. Now that I’m several promotions into my career, I would like to take on a new challenge at an organization like yours, which works with inspiring clients. In turn, I believe they will be excited to work with me, given these recent personal successes:

  • Oversaw the Attleboro Zoo’s social media efforts during their 2020 fundraiser, which resulted in an estimated 300% ROI for the organization
  • Designed the Voice of the Fan engagement campaign for the Attleboro Barnstormers football team, which won the Innovative Campaign of the Year Award from the Massachusetts Social Media Guild
  • Drove my current company’s embrace of new channels, including TikTok

At your convenience, I would appreciate an interview so that I can tell you more about what I can bring to your organization. Please let me know when you have an ideal time to talk.

Sincerely,

Janet Jane, M.B.A.

P.S. I’d love to describe how I boosted a client’s Twitter account from 12 followers to 200 overnight!

Social Media Cover Letter Checklist

Your social media cover letter should include five key elements:

1. Heading. A stylized template can highlight your basic information. Your heading should include:

  • Your name, job title, and contact info
  • The date of application
  • The recipient’s details

2. Salutation. Either address the hiring manager by name, such as Mr. or Ms. [last name], or by “Dear Hiring Manager,” if you’re unable to find their name.

3. Introduction. Write a distinctive opening paragraph to introduce yourself and express your interest in the role.

4. Body paragraphs. Include your relevant professional experience, skills, education, and achievements in your body paragraphs. Bullet lists can help emphasize important points and break up blocks of texts for the hiring manager.

5. Closing section. Your conclusion or closing section is the call to action for the hiring manager to invite you for an interview. You can also add a postscript with a notable achievement to help draw the hiring manager’s eye.

Introduction

Use the introduction section of your cover letter to introduce yourself to the hiring manager in a distinctive way, as well as express your interest in the social media job opening. Select a quantifiable achievement on your resume that best demonstrates your qualifications and work it into your introduction. Rather than offering vague facts about your education or experience, be specific about your qualifications.

Good


As a social media manager with Saphron Company, I rebranded the organization’s social media accounts and gained over 100,000 followers within six months. As a social media manager with ABC Company, I hope to bring similar social media success to the brand.

Bad


I’m qualified for this role as I have over three years of experience managing social media campaigns.

Body Paragraphs

Your cover letter’s body paragraphs should describe your interest in the available social media role and what excites you about working with the organization. Be detailed in your description.

Then, describe your relevant accomplishments, such as educational degrees or certifications, career highlights, or any other successes or projects you’ve led or been a part of. Each achievement should be paired with a coordinating positive outcome to indicate the qualities that could make you successful in the social media role. Be sure to use quantifiable accomplishments, so hiring managers have a clear idea of your contributions and qualifications.

Good


As a social media manager with five years of experience managing social media marketing strategies, I’m interested in contributing to XYZ’s award-winning innovation. XYZ’s focus on high-quality traffic and user engagement aligns well with my own social media strategies.

 

I’d love the opportunity to contribute more success to the XYZ team. Some of my achievements include:

  • Planned and executed the ABCD campaign, generating over 5,000 user posts with the campaign hashtag across Instagram and Facebook
  • Conceptualized and introduced ABD Co’s Instagram profile, effectively driving user traffic and engagement, as well as gaining 200,000 followers in under two months
  • Designed and executed a promotional social media campaign to generate interest across various social media channels for a new product launch, exceeding expected launch sales by 20%

Bad


The job description indicates that the social media role requires three years of experience. I have five years of experience in social media and would like the opportunity to work with XYZ.

 

My past responsibilities include:

  • Creation and implementation of social media campaigns
  • Planning and delivering social content calendars
  • Drive brand awareness and user traffic and engagement

Closing

To make a final positive impression on the hiring manager, close your cover letter with a CTA that prompts them to invite you for an interview. Don’t simply thank the hiring manager for their time and consideration.

To emphasize your qualifications, include a postscript after your closing signature to highlight one more accomplishment. This strategy draws the eye and may improve your chances of having your cover letter noticed.

Good


I would like the opportunity to discuss with you how my qualifications can help me contribute to XYZ’s and its reputation for innovative social media strategies. Please feel free to contact me with an interview time that best suits your schedule.

 

Sincerely,

Jane Givens, Social Media Manager

 

P.S. During the interview, I can tell you about how I won the ABC Social Media Award!

Bad


Thank you for your time and consideration. I hope to discuss my qualifications with you and learn more about the social media position.

 

Sincerely,

Jane Givens