Brand Ambassador Resume Templates and Examples (Download in App)
- Alcohol Brand Ambassador
- Brand Ambassador
- Promotional Brand Ambassador
Brand Ambassador Text-Only Resume Templates and Examples
Jessica Lang
(123) 456-7890
[email protected]
San Francisco, CA 12345
LinkedIn | Portfolio
Profile
A results-driven brand evangelist with a passion for the plant-based food industry, specializing in marketing strategy, brand messaging, and digital advertising. A strong history of securing partnerships with multinational retailers and major celebrities to support multi-million dollar sales growth for new product lines.
Professional Experience
Brand Ambassador, Impossible Foods, San Francisco, CA | March 2019 – present
- Manage overarching marketing strategy for plant-based meat product lines generating $20 million in annual revenue and secure a television advertisement featuring vegan celebrities such as Joaquin Phoenix
- Improve annual sales for plant-based burger products by 42% by improving packaging and visual merchandising to emphasize environmental sustainability
- Coordinate with media outlets to manage public relations and press releases for new product releases and media coverage of production methods
Brand Ambassador, Morning Star, San Francisco, CA | June 2016 – March 2019
- Served as brand ambassador for a major plant-based food company, which included building and maintaining relationships with multinational retailers
- Identified opportunities to improve alignment of brand messaging and product packaging with target audiences, contributing to a 17% increase in retail sales
Key Skills
- Brand messaging
- Digital advertising
- Marketing strategy
- Product marketing
- Competitor research
Certifications
- Certified Brand Ambassador Professional (CBAP), AMI | 2019
- Professional Certified Marketer (PCM), AMA | 2018
Education
Bachelor of Science (B.S.) Marketing
Boston College, Boston, MA | 2018
In this brand ambassador resume, the candidate focuses on their ability to cultivate and maintain strategic partnerships. Securing a celebrity endorsement is incredible for any brand’s growth, and featuring this type of achievement immediately sets the applicant apart from the competition.
How To Write a Brand Ambassador Resume
The key to writing a great brand ambassador resume is to provide a compelling snapshot of your expertise in product marketing and brand messaging. Paint a clear picture of how you’ve successfully promoted new products using a wide range of marketing strategies. Illustrate your ability to revitalize brand images by aligning messaging with target audiences. In this guide, we’ll help translate your experience into a powerful marketing document.
1. Write a dynamic profile summarizing your qualifications
Lead with a strong opening paragraph to set the tone for your brand ambassador resume and draw the reader in. Highlight your years of experience and the types of products and industries you’ve worked with in the past. Emphasize your unique talents as a marketing professional and how you’ve successfully grown brand awareness and production adoption throughout your career.
Profile Example #1
An innovative brand ambassador with six years of experience specializing in product marketing, brand messaging, and digital advertising. A proven track record of cultivating strategic partnerships and leading rebranding initiatives to enhance sales growth for product lines within the craft brewing industry.
Profile Example #2
A results-driven brand advocate with a passion for the plant-based food industry, specializing in marketing strategy, brand messaging, and digital advertising. A strong history of securing partnerships with multinational retailers and major celebrities to support multi-million dollar sales growth for new product lines.
2. Add an accomplishment-driven professional experience section
When building your professional experience section, use the same marketing approach you would for any product or brand. What is the company looking for in a brand ambassador? How have your contributions positively impacted product growth and brand awareness for previous employers? What insights should you feature to tell a compelling story? Answer these questions in your bullet points.
For example, if you led marketing campaigns to revitalize an underperforming brand, you might emphasize how your efforts contributed to an uptick in sales revenue. If you served as an ambassador for product launches, incorporate data points to show potential employers that you have a proven track record of successfully introducing new products to the market.
Professional Experience Example #1
Brand Ambassador, Cape Cod Craft Ciders, Falmouth, MA | October 2020 – present
- Lead the rebrand of a boutique cider product line to generate exposure across untapped market verticals, grow brand awareness, and increase sales by over $300,000 per year
- Conduct research on market segments and target audiences to identify opportunities and strategies to improve market share amongst craft beer customers
- Develop a strategic partnership with Total Wines and other key distributors to increase shelf space for new products, resulting in a 25% increase in blackberry cider sales
Professional Experience Example #2
Brand Ambassador, Impossible Foods, San Francisco, CA | March 2019 – present
- Manage overarching marketing strategy for plant-based meat product lines generating $20 million in annual revenue and secure a television advertisement featuring vegan celebrities such as Joaquin Phoenix
- Improve annual sales for plant-based burger products by 42% by improving packaging and visual merchandising to emphasize environmental sustainability
- Coordinate with media outlets to manage public relations and press releases for new product releases and media coverage of production methods
3. Include relevant education and certifications
In addition to your college degrees, feature relevant industry certifications in your brand ambassador resume. Although these credentials won’t guarantee you an interview, they do send a message that you’re passionate and committed to growing as a marketing professional.
Obtaining a Certified Brand Ambassador Professional (CBAP) distinction from the American Marketing Institute is a great place to start.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] | [Graduation Year]
Example
- Bachelor of Science (B.S.) Marketing
- Boston College, Boston, MA | 2016
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Certified Brand Ambassador Professional (CBAP), AMI | 2019
- Professional Certified Marketer (PCM), AMA | 2018
4. List pertinent key skills
Most companies utilize some form of applicant tracking system (ATS) to identify qualified candidates during the hiring process. To get your brand ambassador resume through the initial human resources screening and into the hiring manager’s hands, feature keywords and skills directly from the job posting. For example, if a company is seeking a brand ambassador with expertise in digital advertising, you might highlight your knowledge of Google Analytics, search engine optimization (SEO) marketing, or social media strategy. Below is a list of skills to consider adding to your brand ambassador resume:
| Key Skills and Proficiencies | |
|---|---|
| Brand awareness | Brand marketing |
| Brand messaging | Campaign development |
| Content marketing | Content strategy |
| Copywriting | Digital advertising |
| Digital marketing | Email marketing |
| Google Analytics | Key performance indicators (KPIs) |
| Marketing strategy | Product marketing |
| Project management | Public relations |
| Search engine marketing (SEM) | SEO |
| Social media marketing | |
How To Pick The Best Brand Ambassador Resume Template
Selecting a template that effectively captures your personal brand can be challenging. Although flashy colors and impressive logos can work for a marketing campaign, your brand ambassador resume template should be more reserved in terms of visual elements. The goal is to keep the reader’s attention fixated on your qualifications and experience, so opt for a traditional format with a simple, elegant font and limited use of color.
Frequently Asked Questions: Brand Ambassador Resume Examples and Advice
What are common action verbs for brand ambassador resumes?-
Action verbs are a great way to infuse a dynamic and engaging element into your writing. That said, overusing the same words repeatedly may cause your bullet points to appear stale or redundant. We’ve compiled a list of action verbs to diversify your word choice and enhance the readability of your brand ambassador resume:
| Action Verbs | |
|---|---|
| Analyzed | Built |
| Collaborated | Conducted |
| Created | Developed |
| Drove | Enhanced |
| Evaluated | Evangelized |
| Executed | Identified |
| Implemented | Improved |
| Integrated | Led |
| Managed | Performed |
| Promoted | Researched |
| Revitalized | Supported |
How do you align your resume with a brand ambassador job description?-
As a brand ambassador, you already understand the importance of tailoring your content and messaging towards your target audience. Writing a resume is no different. As you begin navigating the job market, pay attention to what employers are looking for in the job description.
How do your achievements, skill sets, and prior experience align with the company’s needs?-
For instance, if an organization needs a brand ambassador who can devise impactful PR strategies, your professional experience section should feature tangible examples that demonstrate this. If a company is looking for a candidate who can introduce new products, emphasize your ability to navigate complex market landscapes during launches.
What is the best brand ambassador resume format?-
The reverse chronological format is the only suitable approach for a brand ambassador resume. For this particular role, employers will expect you to have significant marketing achievements and knowledge, so your work history needs to be prioritized over all other considerations. A combination format isn’t a good choice because no amount of skills or certifications can substitute for hands-on marketing experience when promoting a brand or product line.
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Complement your brand ambassador resume with a powerful cover letter that explores the nuances of your marketing expertise. Emphasize how your expertise can create unique value for the company you’re targeting. For more insights, visit our brand ambassador cover letter guide.
