Marketing Intern Resume Examples
Years of Experience
- #1
- #2
- #3
Theresa Diamond
(123) 456-7890
[email protected]
123 Your Street, New York, NY 12345
Profile
A Marketing Professional with entry-level experience specializing in social media marketing, sales, product marketing, and copywriting. Adept at collaborating with creative teams to drive exposure for new products and brands.
Professional Experience
Marketing Intern, Sunlight Watches Inc., New York, NY
May 2021 – Present
- Coordinate with marketing specialists, product managers, and social media marketing staff to develop campaigns to support the launch of new smartwatch products
- Analyze competitors and conduct research on target markets to create brand messaging that resonates with the customer base
- Improve followership across Facebook, Twitter, and Instagram by 100%-150% by identifying optimal release times for posts and creating quality marketing copy
- Create presentations for the marketing team featuring marketing indicators and KPIs
Academic Experience
Marketing Projects, Columbia University, New York, NY
September 2020 – May 2021
- Conducted a project to create a marketing strategy and develop campaigns for a hypothetical startup company in a crowded market by creating marketing materials to educate potential customers on product use cases
Education
Bachelor of Science (B.S.) Marketing
Columbia University, New York, NY September 2017 – May 2021
Key Skills
- Marketing Strategy
- Social Media Marketing
- Campaign Development
- Copywriting
- Competitive Analysis
Raymond Sanchez
(123) 456-7890
[email protected]
123 Your Street, San Diego, CA 12345
Profile
A Marketing Professional with entry-level experience specializing in brand messaging, storytelling, competitive analysis, and communication. A strong history of supporting the development of marketing campaigns and advertisements for large businesses.
Professional Experience
Marketing Intern, Westline Bank, San Diego, CA
May 2021 – Present
- Collaborate with marketing teams and ad agencies to create brand messaging and targeted advertisements across digital channels for a commercial bank
- Support the marketing manager in gathering market data, performing research, and creating copy for websites and social media, including LinkedIn, Facebook, and Twitter
- Write 15+ blog posts on banking products and services and develop 10+ weekly social media advertisements, resulting in a 50% increase in audience engagement on LinkedIn
Academic Experience
Marketing Projects, University of San Diego, San Diego, CA
September 2020 – May 2021
- Executed an academic project to create social media marketing strategies for companies within the boating industry, which included developing a social media campaign, visual assets, and an Instagram page
- Wrote a 10-page research paper analyzing consumer behavior and customer retention approaches within the e-commerce space
Education
Bachelor of Science (B.S.) Marketing
University of San Diego, San Diego, CA September 2017 – May 2021
Key Skills
- Digital Marketing
- Storytelling
- Campaign Strategy
- Data Analysis
- Social Media Marketing
Elizabeth Johnson
(123) 456-7890
[email protected]
123 Your Street, Miami, FL 12345
Profile
A Marketing Professional with entry-level experience specializing in digital marketing, graphic design, event marketing, and project management. Adept at conducting research to develop strategies for high-impact marketing campaigns.
Professional Experience
Marketing Intern, Shoreline Recruiting Inc., Miami, FL
May 2021 – Present
- Provide support to event managers and cross-functional teams to drive marketing initiatives for in-person and virtual networking events, including developing social media posts and email advertising campaigns
- Improve attendance for in-person events by 30% and increase attendance for virtual events by 150% through refining messaging and targeting for ads
- Support the marketing team in developing video marketing ads for social media, including developing scripts and ensuring alignment with brand guidelines
Academic Experience
Marketing Projects, University of Miami, Miami, FL
September 2020 – May 2021
- Coordinated with student organizations to create marketing materials and develop social media campaigns for campus events, resulting in a 20% increase in attendance
- Designed flyers, banners, social media advertisements, and visual assets to improve outreach and exposure for events
Education
Bachelor of Science (B.S.) Marketing
University of Miami, Miami, FL September 2017 – May 2021
Key Skills
- Event Marketing
- Email Marketing Campaigns
- Digital Marketing
- Project Management
- Graphic Design
Common Key Skills and Action Verbs for Marketing Intern Resumes
Optimizing your document for Applicant Tracking Systems (ATS) is essential for securing internships within the marketing field. Implementing keywords that match the job description will ensure that your resume has the appropriate requirements for the initial ATS scan and aid you in making a positive impression on potential employers. You’ll want to incorporate a mix of key skills and action verbs that showcase your versatility as a marketing professional and your alignment with the organization’s needs. Below, you’ll find a list of key terms that you may encounter during your job search.
| Key Skills and Proficiencies | |
|---|---|
| Account-Based Marketing (ABM) | Adobe Suite |
| Brand Awareness | Brand Marketing |
| Campaign Development | Content Marketing |
| Copywriting | Cross-Functional Collaboration |
| Customer Relationship Management (CRM) | Digital Advertising |
| Digital Marketing Strategy | Digital Media |
| Email Marketing | Event Marketing |
| Google Analytics | Graphic Design |
| Hootsuite | Key Performance Indicators (KPIs) |
| Lead Generation | Marketing Campaigns |
| Marketing Research | Microsoft Office Suite |
| Product Marketing | Project Management |
| Public Relations | Search Engine Optimization (SEO) |
| Search Engine Marketing (SEM) | Social Media Marketing |
| Action Verbs | |
|---|---|
| Analyzed | Collaborated |
| Conducted | Coordinated |
| Created | Designed |
| Developed | Drove |
| Evaluated | Executed |
| Identified | Implemented |
| Improved | Led |
| Managed | Oversaw |
| Performed | Planned |
| Spearheaded | Supported |
| Wrote | |
Tips for Writing a Better Marketing Intern Resume
Quantify your marketing experience
It’s important to gather as much relevant data as possible during your marketing internships. Implementing numbers into your resume will significantly enhance your bullet points and help you to tell your story better. Hiring managers want to see more than just skills listed on a page. They want to see achievements that demonstrate how you can use these skills to benefit their organization. By tactically integrating metrics into your document, you’ll greatly increase your chances of landing the interview. Below, you’ll see examples to help you quantify your experience on your resume.
Example #1
Good
Led the development of social media marketing campaigns for a startup company delivering an innovative networking platform for college students to secure internships, which increased Facebook followership by over 250%
Bad
Executed social media campaigns for a startup company, planned campaign strategies, and improved Facebook followership
Example #2
Good
Managed and developed an email marketing campaign for a meal subscription service with 300K customers, refined CTAs, and achieved a 10.46% open rate and a 2.5% click rate
Bad
Created email blasts for a subscription business, wrote marketing copy, created materials, and achieved high open rates and click rates
Feature your leadership abilities
As a marketing professional, you’ll be regularly interfacing with cross-functional teams spanning sales, product management, and project management departments. Hiring managers want candidates who thrive in team-based environments, and it’s essential to provide tangible examples from your career that show you’re the ideal fit for the organization.
Focus on highlighting situations where you collaborated with diverse teams or clients to execute complex marketing initiatives. By showcasing a range of marketing and leadership skills, you’ll be branding yourself as a well-rounded professional to potential employers. Below, you’ll find some examples to help you feature your leadership abilities on your resume.
Example #1
Good
Supported a 15-person cross-functional team of product managers, sales staff, and marketing personnel to define marketing strategies for the introduction of a new at-home fitness product, including social media campaigns and brand messaging
Bad
Worked effectively with various team members to create strategies in order to market a new product being launched in 2021
Example #2
Good
Interfaced with marketing managers, cross-functional teams, and client stakeholders to align marketing strategy and campaigns with long-term customer goals
Bad
Communicated in a professional manner with managers and clients and ensured projects were executed successfully to meet customer needs
How to Align Your Resume With the Job Description
To secure marketing internships, you need to craft a resume that is targeted towards specific job opportunities. To do this, you’ll need to tactically integrate keywords from the posting directly into your profile, work experience, and skills section. The first goal is to meet the benchmarks of the initial ATS scan. The second objective is to market yourself to hiring managers by drawing attention to specific skill sets that meet the organization’s needs.
When determining what qualifications to prioritize on your document, you should pay attention to where the keywords appear in the job description. Skills mentioned within the first two paragraphs tend to be especially important to hiring managers. If you notice that a keyword is being repeated more than once, this is another indicator that the term will be present during the ATS screening. Below, you’ll find an example to help you tailor your resume to the job description.
Marketing Intern Job Description Example
XYZ, Inc. is a marketing firm named one of Boston’s best places to work. We’re seeking a creative marketing intern to join our team in developing high-impact marketing campaigns for our clients. Our organization is looking for a professional who excels in social media marketing and email marketing to help us refine and implement new campaign strategies.
Responsibilities:
- Provide support to the marketing team in the development and execution of social media marketing campaigns on Twitter, TicTok, and Facebook
- Schedule weekly and monthly social media posts using Hootsuite and perform copywriting activities to enhance brand messaging
Qualifications:
- Bachelor of Science in marketing required
- Proficient in Microsoft Office and Adobe Suite
- Strong communication and brand marketing skills
- Expertise in data analysis and marketing research
According to the job description, the ideal job applicant should have the following qualities and/or experience:
- Marketing
- Marketing Intern
- Marketing Campaigns
- Social Media Marketing
- Email Marketing
- Event Marketing
- TikTok
- Copywriting
- Hootsuite
- Brand Messaging
- Microsoft Office
- Adobe Suite
- Communication