How To Write a Marketing Intern Resume
Your marketing intern resume needs to demonstrate you have a firm grasp on key industry concepts, such as brand messaging, campaign development, and digital advertising. Leverage academic projects to show your unique and creative approach to marketing initiatives. Emphasize your passion for creating engaging content and developing innovative strategies.
With our expert tips and strategies, you’ll learn how to highlight the most intriguing aspects of your professional and academic background in marketing.
1. Write a dynamic profile summarizing your qualifications
Approach your resume like a piece of marketing content. Who’s your target audience? What’s your unique value proposition? How are you going to draw readers in? With a resume, it all starts with your profile.
The best way to hook readers and gain interest is with a persuasive snapshot of your marketing career. Don’t sell yourself short if you don’t have a marketing career yet. School, volunteer work, and part-time jobs can give you plenty of knowledge and transferable skills to pull from.
Start by claiming your “marketing professional” title and mention your entry-level status. Then, list a few qualifications that align with the job description and show you’re the intern they need. For example, if you have an eye for graphic design and collaborate well with others, add that to your profile. If you’ve cultivated a strong understanding of brand marketing strategy or social media marketing in your academic career, emphasize this in your first two sentences.
Example #1:
A marketing professional with entry-level experience specializing in social media marketing, sales, product marketing, and copywriting. Adept at collaborating with creative teams to drive exposure for new products and brands.
Example #2:
A marketing professional with entry-level experience specializing in brand messaging, storytelling, competitive analysis, and communication. A strong history of supporting the development of marketing campaigns and advertisements for large businesses.
2. Add an accomplishment-driven professional experience section
Even if you’ve never had an official marketing job, you can still mine valuable information from your background to create an impactful professional experience section. Any work experience is better than none, so include recent jobs you’ve had, regardless of the industry. If you’ve participated in another internship before, provide insights into the projects you worked on and the experience you garnered.
Under each job, list relevant duties you performed and the results you achieved. Use numbers and action verbs to communicate how you influenced the team and contributed to project outcomes. If you’re an aspiring marketing intern without any work experience, feature your most impressive academic projects to demonstrate your marketing knowledge and expertise.
Professional Experience Example #1:
Marketing Intern, Sunlight Watches Inc., New York, NY
May 2021 – present
- Coordinate with marketing specialists, product managers, and social media marketing staff to develop campaigns to support the launch of new smartwatch products
- Analyze competitors and conduct research on target markets to create brand messaging that resonates with the customer base
- Improve followership across Facebook, Twitter, and Instagram by 100% to 150% by identifying optimal release times for posts and creating quality marketing copy
- Create presentations for the marketing team featuring marketing indicators and key performance indicators (KPIs)
Professional Experience Example #2:
Marketing Intern, Shoreline Recruiting Inc., Miami, FL
May 2021 – present
- Provide support to event managers and cross-functional teams to drive marketing initiatives for in-person and virtual networking events, including developing social media posts and email advertising campaigns
- Improve attendance for in-person events by 30% and increase attendance for virtual events by 150% through refining messaging and targeting for ads
- Support the marketing team in developing video marketing ads for social media, including developing scripts and ensuring alignment with brand guidelines
3. Include relevant education and certifications
If you’re going after an internship, you’re likely a college student or recent graduate. Wherever you’re at with your degree program, start with your highest level of education. List where you earned it and when you graduated. For students who haven’t completed their degree yet, list your degree in progress, the school location, and the expected graduation date instead.
In addition to your education, include any marketing certifications you may have. These credentials add value to your resume and help you stand out from other applicants. Google Analytics, Hootsuite Social Platform, or HubSpot INBOUND certifications are all easy-access options for new marketing professionals.
Education
Template:
[Degree Name]
[School Name], [City, State Abbreviation] | [Graduation Year]
Example:
Bachelor of Science (B.S.) Marketing
University of Miami, Miami, FL | 2021
Certifications
Template:
[Certification Name], [Awarding Organization], [Completion Year]
Example:
Content Marketing Certification, HubSpot Academy, 2023
Social Media Marketing Certification, HubSpot Academy, 2022
4. List pertinent key skills
As a marketing professional, you understand how important keywords can be when reaching your audience. With the rise of applicant tracking systems (ATS), optimizing your resume with these terms and phrases is essential. Pull keywords from the internship job description that match your abilities and incorporate them throughout the main sections of your resume. Look over the list below to get familiar with some of the terms you may encounter:
| Key Skills and Proficiencies | |
|---|---|
| Brand awareness | Campaign development |
| Content marketing | Copywriting |
| Cross-functional collaboration | Customer relationship management (CRM) |
| Digital advertising | Digital marketing strategy |
| Email marketing | Google Analytics |
| Graphic design | KPIs |
| Lead generation | Marketing campaigns |
| Marketing research | Product marketing |
| Public relations | Search engine marketing (SEM) |
| Search engine optimization (SEO) | Social media marketing |
5. Create an academic project section
If you’re worried about an empty or sparse professional experience section, we’ve got good news – you can absolutely use your academic projects as a supplement. These projects took real learning, planning, teamwork, and action. You gained skills and knowledge that can be used in the real world, and hiring managers will see the value in that.
Approach this section the same as you would for professional experience. Provide as much information as possible about your project role and how you contributed. If you helped real businesses, all the better. Remember to use numbers and data to quantify your accomplishments when possible.
Academic Experience Example #1:
Marketing Projects, University of San Diego, San Diego, CA
September 2020 – May 2021
- Executed an academic project to create social media marketing strategies for companies within the boating industry, which included developing a social media campaign, visual assets, and an Instagram page
- Wrote a 10-page research paper analyzing consumer behavior and customer retention approaches within the e-commerce space
Academic Experience Example #2:
Marketing Projects, University of Miami, Miami, FL
September 2020 – May 2021
- Coordinated with student organizations to create marketing materials and develop social media campaigns for campus events, resulting in a 20% increase in attendance
- Designed flyers, banners, social media advertisements, and visual assets to improve outreach and exposure for events
How To Pick the Best Marketing Intern Resume Template
It’s easy to get overwhelmed with the number of templates you can choose from, but don’t overthink it. Keep your target audience (hiring managers) and their pain points in mind. They have dozens of resumes to sort through, so make their job easier with a simple, well-structured document. Help readers focus on your content by avoiding overly colorful templates with busy graphics. Clean designs and organized layouts will make your resume easy to read and navigate.
Marketing Intern Text-Only Resume Templates and Examples
Years of Experience
- #1
- #2
- #3
Theresa Diamond
(123) 456-7890
[email protected]
123 Your Street, New York, NY 12345
Profile
A Marketing Professional with entry-level experience specializing in social media marketing, sales, product marketing, and copywriting. Adept at collaborating with creative teams to drive exposure for new products and brands.
Professional Experience
Marketing Intern, Sunlight Watches Inc., New York, NY
May 2021 – Present
- Coordinate with marketing specialists, product managers, and social media marketing staff to develop campaigns to support the launch of new smartwatch products
- Analyze competitors and conduct research on target markets to create brand messaging that resonates with the customer base
- Improve followership across Facebook, Twitter, and Instagram by 100%-150% by identifying optimal release times for posts and creating quality marketing copy
- Create presentations for the marketing team featuring marketing indicators and KPIs
Academic Experience
Marketing Projects, Columbia University, New York, NY
September 2020 – May 2021
- Conducted a project to create a marketing strategy and develop campaigns for a hypothetical startup company in a crowded market by creating marketing materials to educate potential customers on product use cases
Education
Bachelor of Science (B.S.) Marketing
Columbia University, New York, NY September 2017 – May 2021
Key Skills
- Marketing Strategy
- Social Media Marketing
- Campaign Development
- Copywriting
- Competitive Analysis
Raymond Sanchez
(123) 456-7890
[email protected]
123 Your Street, San Diego, CA 12345
Profile
A Marketing Professional with entry-level experience specializing in brand messaging, storytelling, competitive analysis, and communication. A strong history of supporting the development of marketing campaigns and advertisements for large businesses.
Professional Experience
Marketing Intern, Westline Bank, San Diego, CA
May 2021 – Present
- Collaborate with marketing teams and ad agencies to create brand messaging and targeted advertisements across digital channels for a commercial bank
- Support the marketing manager in gathering market data, performing research, and creating copy for websites and social media, including LinkedIn, Facebook, and Twitter
- Write 15+ blog posts on banking products and services and develop 10+ weekly social media advertisements, resulting in a 50% increase in audience engagement on LinkedIn
Academic Experience
Marketing Projects, University of San Diego, San Diego, CA
September 2020 – May 2021
- Executed an academic project to create social media marketing strategies for companies within the boating industry, which included developing a social media campaign, visual assets, and an Instagram page
- Wrote a 10-page research paper analyzing consumer behavior and customer retention approaches within the e-commerce space
Education
Bachelor of Science (B.S.) Marketing
University of San Diego, San Diego, CA September 2017 – May 2021
Key Skills
- Digital Marketing
- Storytelling
- Campaign Strategy
- Data Analysis
- Social Media Marketing
Elizabeth Johnson
(123) 456-7890
[email protected]
123 Your Street, Miami, FL 12345
Profile
A Marketing Professional with entry-level experience specializing in digital marketing, graphic design, event marketing, and project management. Adept at conducting research to develop strategies for high-impact marketing campaigns.
Professional Experience
Marketing Intern, Shoreline Recruiting Inc., Miami, FL
May 2021 – Present
- Provide support to event managers and cross-functional teams to drive marketing initiatives for in-person and virtual networking events, including developing social media posts and email advertising campaigns
- Improve attendance for in-person events by 30% and increase attendance for virtual events by 150% through refining messaging and targeting for ads
- Support the marketing team in developing video marketing ads for social media, including developing scripts and ensuring alignment with brand guidelines
Academic Experience
Marketing Projects, University of Miami, Miami, FL
September 2020 – May 2021
- Coordinated with student organizations to create marketing materials and develop social media campaigns for campus events, resulting in a 20% increase in attendance
- Designed flyers, banners, social media advertisements, and visual assets to improve outreach and exposure for events
Education
Bachelor of Science (B.S.) Marketing
University of Miami, Miami, FL September 2017 – May 2021
Key Skills
- Event Marketing
- Email Marketing Campaigns
- Digital Marketing
- Project Management
- Graphic Design
Frequently Asked Questions: Marketing Intern Resume Examples and Advice
What are common action verbs for marketing intern resumes?+
If your writing sounds redundant, action verbs can help you simplify and condense your descriptions. However, coming up with the right words can be a challenge. We compiled a list of common action verbs to liven up your bullet points. Consider using the words below as you write your marketing intern resume:
| Action Verbs | |
|---|---|
| Analyzed | Collaborated |
| Conducted | Coordinated |
| Created | Designed |
| Developed | Drove |
| Evaluated | Executed |
| Identified | Implemented |
| Improved | Led |
| Managed | Performed |
| Planned | Spearheaded |
| Supported | Wrote |
How do you align your resume with a marketing intern job description?+
According to the Bureau of Labor Statistics, employment for marketing occupations is projected to increase between 2022 and 2032. Over the next decade, management roles will see a 6% increase, and analyst roles can expect even more growth at 13%. This is driven by the continued need for businesses to understand and reach customers.
As a marketing intern, you’re stepping into a growing, competitive industry full of opportunity. To land the most lucrative internships, align your resume with the job description. Using keywords that meet requirements and speak to the company’s needs will help get you past the initial ATS scan and in front of hiring managers.
For example, suppose a marketing firm is looking for an intern who excels in social media and email marketing to help them refine and implement new campaign strategies. In that scenario, you would discuss social media follower growth, email click-through rates, and analytics throughout your resume.
What is the best marketing intern resume format?+
The reverse chronological format is usually the best option for a marketing intern resume because of its straightforward approach. This resume layout provides a brief summary followed by your experience, education, and skills sections. Everything hiring managers need to know about in an easy-to-follow progression. However, a combination format could also work, with your skills and education presented before a brief work history section.
Expert advice: include a cover letter with your resume
To boost your chances of landing an interview, write a cover letter to accompany your resume. The key to creating a compelling cover letter is to tailor it to the specific organization you’re applying to. Learn how with our internship cover letter guide. Check out our computer science and recent graduate cover letter guides for inspiration and examples.
