Marketing Director Resume Examples

Advertising companies, commercial businesses, and nonprofit organizations rely on the expertise provided by marketing directors to expand, generate more revenue, and achieve their long-term business objectives. From 2020 to 2030, the Bureau of Labor Statistics projects jobs for marketing directors and advertising managers to grow by 10%, which equates to approximately 31,800 new jobs.

While this field will experience significant job growth in the near future, that doesn’t mean that there won’t be plenty of competition when applying to these positions. Aspiring marketing directors need a strong, well-written resume that helps them stand out from the crowd.

Below, you’ll find a selection of downloadable resume templates for various experience levels, tips for writing a better resume, and advice on how to customize your resume for specific job descriptions.

Downloadable Resume Examples

No Experience
Marketing-Director_No-Exp.pdf

Example #1 No Experience

2-3 years
Marketing-Director_2-3-Years.pdf

Example #2 2-3 Years

5-10 Years
Marketing-Director_5-10-Years.pdf

Example #3 5-10 Years

10+ Years
Marketing-Director_10-Years.pdf

Example #4 10+ Years

Marketing Director Resume Examples

Years of Experience
  • No Experience 0
  • 2-3 years 2-3
  • 5-10 Years 5-10
  • 10+ Years 10+

Laura Addison
[email protected]
(444) 555-0000
4377 Red Dog Road, Charlotte, NC 28202

Profile

Dynamic and versatile graduate and marketing professional with a strong understanding of modern marketing best practices and strategies. Highly skilled in both digital and print marketing. Experienced in performing marketing research to develop and implement multi-faceted marketing solutions that drive engagement across all platforms and generate conversions.

Key Skills

  • Social Media Marketing
  • Print Advertising
  • Market Research & Analysis
  • Branding
  • Communication Skills

Education

Bachelor of Arts in Marketing, Marketing Analytics Concentration, GPA 3.6
THE UNIVERSITY OF NORTH CAROLINA, Charlotte, NC, September 2016 – May 2020

Courses Completed:

  • Marketing Research
  • Marketing Analytics
  • Marketing Strategy Consultancy
  • Digital Marketing and Web Analytics

Professional Experience

Junior Marketing Associate, J3 Consulting, Charlotte, NC
July 2020 – Present

  • Create and maintain a content marketing schedule for the company’s social media channels, including LinkedIn, Facebook, and Twitter
  • Work with marketing team to implement a revamped social media strategy that increased engagements by 128%
  • Assist in the creation of graphics to accompany social posts

Social Media Marketing Intern, D&E Agency, Charlotte, NC
May 2019 – August 2019

  • Managed agency’s social media accounts and engaged with followers to maintain a positive brand image
  • Used platforms like Buffer and Hootsuite to schedule social posts and increase company’s social following by over 50,000 followers
  • Set up paid advertising campaigns on platforms like Facebook and Google Ads

John DeLisi
[email protected]
(123) 555-2222
3157 Wines Lane, Houston, TX 77036

Profile

Highly motivated and detail-oriented marketing specialist with three years of experience. Experience using platforms like Google Analytics, Google Ads, Hootsuite, and Buffer to create and maintain high-performing digital marketing strategies. Collaborates well with others and is committed to producing measurable results with modern digital marketing solutions.

Key Skills

  • Google Ads
  • Buffer
  • Hootsuite
  • Digital Marketing
  • Adobe Creative Suite

Education

Bachelor of Arts in Marketing, GPA 3.8
UNIVERSITY OF HOUSTON, Houston, TX, September 2013 – June 2017

Courses Completed:

  • Marketing Strategy & Planning
  • Digital Marketing
  • Supply Chain Management Fundamentals

Professional Experience

Marketing Coordinator, Righteous Foods, Houston, TX
January 2019 – Present

  • Collaborate with the sales team to revamp product packaging based on consumer behavior and preferences
  • Measure the results of marketing strategies and present findings at quarterly meetings
  • Train junior marketing associates and delegate marketing assignments to ensure continuity and consistency

Marketing Assistant, Hart & Associates, Houston, TX
August 2017 – November 2018

  • Supported the marketing team with planning, coordinating, monitoring, and measuring the results of digital marketing campaigns
  • Wrote and edited content for social media, print marketing materials, and proposals
  • Performed an SEO audit on company website, resulting in an average search engine placement of three for relevant keywords and phrases

Terry Cloutier
[email protected]
(555) 000-1234
3565 Burnside Court, Phoenix, AZ 85017

Profile

Professional marketing director with nearly 10 years of experience working with brands to generate qualified leads and increase sales. Capable of working with agencies or in-house marketing departments to execute high-performing marketing strategies across digital and print channels. Extensive experience using tools like SEMRush, HubSpot, and Google Analytics to track campaign performance and optimize marketing strategies.

Professional Experience

Marketing Director, Digital+ Solutions, Phoenix, AZ
January 2018 – Present

  • Oversee the implementation of digital marketing campaigns and report quarterly marketing performance to management team
  • Perform rigorous market research and analysis to refine and optimize existing marketing strategies
  • Work closely with upper management to understand long-term business objectives and develop marketing strategies that prioritize these objectives

Digital Marketing Manager, BigHaus, Phoenix, AZ
April 2015 – December 2017

  • Used marketing tools like Google Ads to plan and execute paid advertising campaigns on Google that resulted in a 25% increase in web traffic
  • Utilized SEMRush to perform competitor analysis and develop an SEO strategy designed to outperform competitors
  • Engaged with social media followers to maintain a positive brand image and encourage customer loyalty

Social Media Marketing Associate, Plus 10 Marketing, Phoenix, AZ
September 2012 – February 2015

  • Worked with senior marketing professionals to establish campaign objectives for social media strategies and measure their performance
  • Refined video advertising campaign to increase clickthrough rates by 15%
  • Address customer service issues by responding to followers on social platforms like Twitter, Facebook, and Instagram

Education

Bachelor of Science in Business Administration
THE UNIVERSITY OF ARIZONA, Tucson, AZ, September 2008 – June 2012

Key Skills

  • Social Media Marketing
  • Marketing Analytics
  • Paid Advertising
  • Corporate Branding
  • Sales

Certifications

  • Digital Marketing Certification, The Digital Marketing Institute, 2018
  • HubSpot Social Media Marketing Certification, HubSpot, 2017

Debra Burris
[email protected]
(555) 121-0987
826 Reynolds Alley, Los Angeles, CA 90017

Profile

Creative and versatile marketing director and branding professional with over 10 years of experience in business marketing. Demonstrable history of successfully managing multimillion-dollar marketing budgets for consumer brands and B2B organizations. Coordinates and oversees marketing campaigns that generate brand awareness, increase sales revenue, and build consumer trust.

Professional Experience

Senior Marketing Director, 6th Street Marketing, Los Angeles, CA
November 2015 – Present

  • Work closely with clients to understand their needs and develop marketing strategies with a focus on building relevancy for the future and continued contribution to the bottom line
  • Provide strategic brand leadership for clients with an emphasis on developing and enhancing brand perception
  • Engage with inbound leads to generate new long-term clients, brought in over 50 new clients in first year

Marketing Manager, RedRock Video Production, Los Angeles, CA
July 2011 – February 2015

  • Worked with company executives to develop a B2B marketing strategy that increased qualified lead generation by 35%
  • Worked with clients to coordinate video advertising campaigns with the goal of increasing social media engagement and web traffic
  • Executed day-to-day client management responsibilities and maintained positive client relationships

Junior Marketing Coordinator, Creative Lounge, Los Angeles, CA
July 2011 – February 2015

  • Supported senior marketing staff by creating social media calendars, managing Google ad campaigns, and using Google Analytics to measure campaign results
  • Collaborated with the marketing and sales team to develop creative and innovative product presentations
  • Helped establish strong customer and client relations while representing the company

Education

Bachelor of Arts in Marketing
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2005 – June 2009

Masters of Business Administration – Marketing Program
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2009 – June 2011

Key Skills

  • Marketing Strategy
  • Client Relations Management
  • Digital Marketing
  • Adaptability
  • Communication

Certifications

  • HubSpot Inbound Marketing Certification, HubSpot, 2017

Common Key Skills and Action Verbs for Marketing Director Resumes

To get through to the next step of the hiring process, it’s important to emphasize key skills and action verbs that hiring managers and Applicant Tracking Systems (ATS) look for. When you submit your resume, many companies use an ATS to scan through it for relevant keywords that align with what the company is looking for in an applicant. If your resume doesn’t contain these key skills, your resume may not ever make it to a real person for evaluation. As such, the more relevant skills and verbs you include in your resume, the more likely you’ll make it through to an interview.

Key Skills & Proficiencies
Active listening Advertising
Analytics B2B marketing
Branding Collaboration
Communication Consumer behavior analysis
Creativity Digital marketing
Leadership Marketing
Market research Organizational skills
Project management Sales
SEO Social media marketing
Teamwork Time management
Video marketing
Action Verbs
Accomplish Analyze
Assist Brand
Collaborate Communicate
Conceptualize Contribute
Coordinate Create
Cultivate Deliver
Design Develop
Establish Evaluate
Generate Implement
Innovate Lead
Measure Prepare
Present Supervise

Tips for Writing a Better Marketing Director Resume

Showcase your digital and print marketing skills

As a marketing director, you will be responsible for developing and overseeing the implementation of both digital and print marketing strategies. This includes social media marketing, video marketing, direct mail marketing, and more. Highlighting your print and digital marketing skills and experience will help hiring managers understand what you can contribute to their company or organization.

Example #1

Good


Worked with clients to develop and implement a multi-faceted digital and print marketing strategy with a focus on driving engagement and generating conversions.

Bad


Developed marketing strategy to boost sales.

Example #2

Good


Pitched and edited copy for marketing materials to be distributed on social media channels like Twitter, LinkedIn, and Facebook.

Bad


Implemented a successful social media marketing campaign.

Quantify your marketing experience

Marketing is all about delivering measurable results to help businesses expand and increase their sales revenue. While hiring managers want to know about your skills and experience, they also want to know exactly how your marketing efforts can contribute to business growth. One of the best ways to do this is to quantify your marketing experience by explaining the results of your previous work.

Example #1

Good


Created and implemented a paid advertising campaign that led to a 40% increase in conversions and a 60% increase in web traffic.

Bad


Created a marketing strategy that generated great results.

Example #2

Good


Revamped client’s social media strategy which resulted in a 35% increase in engagements across all social channels.

Bad


Helped clients achieve more engagements on social media.

How to Align Your Resume With the Job Description

Everything you need to know about what hiring managers are looking for is listed directly in every job description. Depending on the job description, it’s important to alter your resume as needed to include the specific skills and qualifications that the company is prioritizing.

A good tip to keep in mind is that job ads often list the most important requirements at the top of the description. These skills and requirements should always be included on your resume to give you the best chance at getting through the screening process. Moreover, you should make sure to include skills and verbs that are listed more than once in the job description, and if possible, give specific examples of times that you have successfully exercised these skills throughout your career.

Example Marketing Director Job Description


HiLife Marketing is looking for a creative marketing director to join our marketing and sales team. The right candidate has extensive experience coordinating successful digital marketing and print marketing campaigns that contribute to revenue growth. You should have experience using marketing tools like Buffer, Hootsuite, Google AdWords, and SEMRush to aid in the implementation and analysis of marketing strategies. Applicants should possess strong communication and collaboration skills. The successful applicant will be expected to present quarterly marketing results to the company’s management team.

Responsibilities:

  • Work with CEO and management team to develop company marketing strategy
  • Use platforms like Google Analytics to track camping performance
  • Use Google Ads to plan and implement paid advertising campaigns
  • Stay up-to-date with modern marketing strategies and technologies
  • Present quarterly marketing reports
  • Communicate with clients to develop marketing campaigns that adhere to their brand guidelines
  • Collaborate with the market research team to refine campaigns based on consumer behavior and trends

Qualifications:

  • Bachelor’s degree in marketing, communications, or related field (MBA preferred)
  • 3-5 years of marketing experience
  • Experience with Google Ads and Google Analytics
  • Strong communication and collaboration skills
  • Branding experience
  • Print marketing experience
  • Digital marketing experience

Based on this job description, the company is looking for a candidate that possesses the following skills and qualifications:

  • Google Ads
  • Google Analytics
  • Hootsuite
  • Buffer
  • SEMRush
  • Communication
  • Collaboration
  • Branding
  • Print marketing
  • Digital marketing
  • Branding
  • Creative

After reading the job description, you should adapt your resume to accommodate the wants and needs listed in the ad. Here’s an example of how you adjust your resume to fit this job description:

Marketing Director Work Experience Example


Marketing Director, Digital Dash Marketing, Los Angeles, CA

November 2015 – Present

  • Communicate with clients to develop print marketing campaigns, including billboard and direct mail marketing, that build brand awareness and consumer trust
  • Use Google Ads to coordinate paid advertising campaigns, and measure campaign results using Google Analytics
  • Utilize platforms like Hootsuite and Buffer to maintain optimized social media calendars and engage with followers
  • Collaborate with sales and marketing team to refine brand guidelines and appeal to new demographics
  • Implement paid and organic digital marketing strategies with the ultimate goal of increasing web traffic and conversions