How To Write a Marketing Director Resume
When applying for a senior marketing position, your resume must demonstrate leadership skills and expertise. If this is your first attempt at a higher-level role, ensure your marketing director resume highlights your abilities to make decisions, lead a team, and meet marketing goals. Include related keywords, phrases, and software platforms. Use the following suggestions and examples to help create an effective marketing director resume for your next career move.
1. Write a dynamic profile summarizing your qualifications
Your introductory profile offers one short paragraph to capture the reviewer’s attention, so place your most valuable skills and accomplishments here. List those specific to the job posting that provide the most benefit for the employer rather than generic activities. Emphasize your competency if you’ve been a director before, focusing on prior leadership experience and the size of your team. For those moving up the career ladder with a limited management background, call attention to media specialties and successful account promotions.
Professional Profile - Example #1
A creative marketing director with over 10 years of experience specializing in product marketing, brand messaging, team leadership, and content marketing. A proven track record of executing multi-million-dollar campaigns for consumer brands and business-to-business (B2B) organizations. Adept at defining content marketing strategies to raise brand awareness, drive sales, and build customer loyalty.
Professional Profile - Example #2
A marketing director with over seven years of experience specializing in Google Analytics, search engine optimization (SEO) marketing, cross-functional collaboration, and brand messaging. A proven track record of defining and executing high-impact digital marketing strategies to expand reach across various market verticals.
2. Add an accomplishment-driven professional experience section
Make your experience section clear and concise, with each line containing an action and its related benefit to the company. Start each bullet point with an action verb to set the tone and include quantifiable results if possible. For instance, consider including the number of people managed or accounts handled, reporting frequency, and profit or client engagement outcomes. When choosing which achievements to highlight, look for those directly related to marketing or management activities.
Professional Experience - Example #1
Senior Marketing Director
6th Street Marketing, Los Angeles, CA | November 2015 – present
- Develop marketing strategies for enterprise clients valued at up to $1.2 million, identify opportunities to refine brand messaging, and successfully manage and execute high-impact digital marketing campaigns
- Provide strategic leadership to clients with an emphasis on developing and enhancing brand perception, including refining messaging to ensure alignment with target audiences
- Lead a team of over 10 digital marketing specialists to execute external campaigns, monitor campaign performance and key performance indicators (KPIs), and improve client retention to 91%
Professional Experience - Example #2
Marketing Director
Righteous Foods, Houston, TX | January 2019 – present
- Collaborate with the sales team to revamp product packaging based on consumer behavior and preferences, contributing to a 40% increase in quarterly sales in 2021
- Analyze KPIs, metrics, and results of marketing campaigns, deliver presentations to senior leadership, and provide recommendations to improve brand alignment with target demographics
- Manage a marketing department with over 30 team members, provide constructive feedback, define workflows, and support professional development
3. Include relevant education and certifications
While your marketing and graduate school degrees are critical information to relay, you can also improve your eligibility by listing additional coursework and certifications. This shows you’re committed to continuous learning within your field and maximizing value for your organization. To spotlight marketing proficiency, note any training or certification in specific types of media or software platforms.
To showcase your qualifications as a supervisor, include your coursework in team management, conflict resolution, and employment law. This will demonstrate your expertise in these areas and your ability to lead and manage a team effectively.
Education
Template:
[Degree Name]
[School Name], [City, State Abbreviation] | [Graduation Year]
Example:
Bachelor of Science in Business Administration
The University of Arizona, Tucson, AZ | 2012
Certifications
Template:
[Certification Name], [Awarding Organization], [Completion Year]
Example:
Digital Marketing Certification, The Digital Marketing Institute, 2018
4. List pertinent key skills
Providing a list of key skills can quickly help hiring managers identify your desirable traits, and it offers another opportunity for you to customize your resume to the job posting. As a marketing director, you’ll need to consider technical marketing expertise and soft skills related to the industry and management. Look at these in-demand skills for marketing directors to see if any match your experiences and qualifications.
| Key Skills and Proficiencies | |
|---|---|
| Account-based marketing (ABM) | Advertising |
| Brand marketing | Campaign development |
| Corporate communications | Cross-functional leadership |
| C-suite | Digital marketing strategy |
| Executive leadership | Google Analytics |
| Go-to-market strategy | Lead generation |
| Marketing strategy | Paid search campaigns |
| Product marketing | Public relations |
| Search engine marketing (SEM) | Social media marketing |
| Strategic planning | Team management |
How To Pick the Best Marketing Director Resume Template
If you’re applying for a marketing director position, you should have considerable experience and credentials in related fields. Look for a resume template with adequate space for prior jobs, key skills, and certifications. Since you’ll need to demonstrate proficiencies in marketing and management, ensure the design is tight with a minimum of unused space. Although you can adapt sections as necessary, starting with a template that fits your requirements and is designed for applicant tracking systems is best.
Marketing Director Text-Only Resume Templates and Examples
Years of Experience
- Example #1
- Example #2
- Example #3
John DeLisi
[email protected]
(123) 555-2222
3157 Wines Lane, Houston, TX 77036
Profile
A Marketing Director with over seven years of experience, specializing in Google Analytics, SEO marketing, cross-functional collaboration, and brand messaging. A proven track record of defining and executing high-impact digital marketing strategies to expand reach across various market verticals.
Professional Experience
Marketing Director, Righteous Foods, Houston, TX
January 2019 – Present
- Collaborate with the sales team to revamp product packaging based on consumer behavior and preferences, contributing to a 40% increase in quarterly sales in 2021
- Analyze KPIs, metrics, and results of marketing campaigns, deliver presentations to senior leadership, and provide recommendations to improve brand alignment with target demographics
- Manage a marketing department with over 30+ team members, provide constructive feedback, define workflows, and support professional development
Marketing Director, Hart & Associates, Houston, TX
August 2017 – November 2018
- Led a high performance marketing team with the planning, monitoring, and execution of digital marketing campaigns for a personal injury law firm valued at $10M planning
- Wrote and edited content for social media campaigns, print marketing materials, and blog posts
- Performed an SEO audit on company website, resulting in an average search engine placement of three for relevant keywords and phrases
Key Skills
- Google Ads
- Buffer
- Hootsuite
- Digital Marketing
- Adobe Creative Suite
Education
Bachelor of Arts in Marketing
UNIVERSITY OF HOUSTON, Houston, TX, September 2013 – June 2017
Terry Cloutier
[email protected]
(555) 000-1234
3565 Burnside Court, Phoenix, AZ 85017
Profile
A Senior Marketing Director with 10+ years of experience working with premiere brands to define innovative marketing strategies and drive sales growth. A proven track record of collaborating with third-party agencies and in-house marketing teams to execute campaigns across digital and print channels. Adept at utilizing SEMRush, HubSpot, and Google Analytics to track campaign performance.
Professional Experience
Marketing Director, Digital+ Solutions, Phoenix, AZ
January 2018 – Present
- Oversee the implementation of digital marketing campaigns, report quarterly marketing performance to management team, and successfully increase website traffic by over 200%
- Perform rigorous market research and analysis to optimize existing marketing strategies, resulting in a 10% increase in online conversions
- Lead a team of 15+ marketing specialists, define overarching marketing strategy, and coordinate with senior leadership to ensure campaign alignment with corporate goals and objectives
Digital Marketing Manager, BigHaus, Phoenix, AZ
June 2012 – December 2017
- Implemented marketing tools and Google Ads to execute paid advertising campaigns on Google, resulting in a 100% increase in web traffic and a 5% click-through rate
- Utilized SEMRush to perform competitor analysis and develop an SEO strategy designed to outperform competitors, which resulted in a first page ranking on Google
- Engaged with social media followers to maintain a positive brand image and encourage customer loyalty
Education
Bachelor of Science in Business Administration
THE UNIVERSITY OF ARIZONA, Tucson, AZ, September 2008 – June 2012
Key Skills
- Social Media Marketing
- Marketing Analytics
- Paid Advertising
- Corporate Branding
- Digital Marketing
Certifications
- Digital Marketing Certification, The Digital Marketing Institute, 2018
- HubSpot Social Media Marketing Certification, HubSpot, 2017
Debra Burris
[email protected]
(555) 121-0987
826 Reynolds Alley, Los Angeles, CA 90017
Profile
A creative Marketing Director with over 10 years of experience, specializing in product marketing, brand messaging, team leadership, and content marketing. A proven track record of executing multi-million dollar campaigns for consumer brands and B2B organizations. Adept at defining content marketing strategies to raise brand awareness, drive sales, and build customer loyalty.
Professional Experience
Senior Marketing Director, 6th Street Marketing, Los Angeles, CA
November 2015 – Present
- Develop marketing strategies for enterprise clients valued at up to $1.2M, identify opportunities to refine brand messaging, and successfully manage and execute high-impact digital marketing campaigns
- Provide strategic leadership to clients with an emphasis on developing and enhancing brand perception, including refining messaging to ensure alignment with target audiences
- Lead a team of 10+ digital marketing specialists to execute external campaigns, monitor campaign performance and KPIs, and improve client retention to 91%
Marketing Manager, RedRock Video Production, Los Angeles, CA
July 2011 – February 2015
- Coordinated C-level executives and senior leadership teams to develop innovative B2B marketing strategies, which increased qualified lead generation by 35% in 2014
- Collaborated with clients and marketing teams to execute dynamic video advertising campaigns, which improved social media engagement and grew web traffic by 200% for a key customer account
Education
Bachelor of Arts in Marketing
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2005 – June 2009
Masters of Business Administration – Marketing Program
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2009 – June 2011
Key Skills
- Marketing Strategy
- Client Relations Management
- Digital Marketing
- SEO Strategy
- Communication
Certifications
- HubSpot Inbound Marketing Certification, HubSpot, 2017
Frequently Asked Questions: Marketing Director Resume Examples and Advice
What are common action verbs for marketing director resumes?+
Action verbs help engage the reader, providing a strong intro to your profile section and accomplishments. They focus on what you’ve done rather than on you, a big plus for resumes, which can become I-centered. In addition, action verbs keep your writing concise and can help you receive a better score with applicant tracking systems by creating more keyword matches. If you’re having difficulty coming up with suitable action verbs for marketing or management, consider these suggestions:
| Action Verbs | |
|---|---|
| Communicate | Coordinate |
| Create | Design |
| Develop | Engage |
| Execute | Generate |
| Launch | Lead |
| Manage | Oversee |
| Perform | Present |
| Promote | Refine |
| Research | Strategize |
| Support | Utilize |
How do you align your resume with a job description?+
Your marketing director resume may contain any number of achievements and key skills as a rough draft. However, when you apply for a specific job opening, you must condense and structure the resume to match the qualifications the employer is looking for. Start by identifying keywords and phrases that are repeated or mentioned early in the job description. Then, make sure you incorporate these same terms in your resume.
This strategy will give you a better chance of fulfilling AI scanning algorithms and reaching an actual person. The Bureau of Labor Statistics predicts faster than average job growth for management positions in marketing and advertising, creating more opportunities for individuals interested in moving into senior-level roles.
What is the best marketing director resume format?+
Companies looking for marketing directors typically want an applicant with experience in marketing or management, and hopefully a combination of the two. Using a reverse chronological resume format gives you plenty of space to highlight past work experience and list major achievements. If you are a senior-level professional, it is not advisable to use a functional resume format that only lists your relevant skills. It may not effectively showcase your unique strengths and achievements to potential employers. Hiring managers seek concrete, tangible examples of your marketing and leadership skills used in professional settings. Choosing a format that allows you to create impactful, detailed bullet points is best.
Expert advice: include a cover letter with your resume
Adding a cover letter with your resume gives you another chance to highlight your suitability for the desired role. Open the letter with a strong statement of how your skills and experience will benefit the company. This marketing manager cover letter example can help you draft an effective introduction and statement of intent.
