Marketing Director Resume Examples
Years of Experience
- Example #1
- Example #2
- Example #3
John DeLisi
[email protected]
(123) 555-2222
3157 Wines Lane, Houston, TX 77036
Profile
A Marketing Director with over seven years of experience, specializing in Google Analytics, SEO marketing, cross-functional collaboration, and brand messaging. A proven track record of defining and executing high-impact digital marketing strategies to expand reach across various market verticals.
Professional Experience
Marketing Director, Righteous Foods, Houston, TX
January 2019 – Present
- Collaborate with the sales team to revamp product packaging based on consumer behavior and preferences, contributing to a 40% increase in quarterly sales in 2021
- Analyze KPIs, metrics, and results of marketing campaigns, deliver presentations to senior leadership, and provide recommendations to improve brand alignment with target demographics
- Manage a marketing department with over 30+ team members, provide constructive feedback, define workflows, and support professional development
Marketing Director, Hart & Associates, Houston, TX
August 2017 – November 2018
- Led a high performance marketing team with the planning, monitoring, and execution of digital marketing campaigns for a personal injury law firm valued at $10M planning
- Wrote and edited content for social media campaigns, print marketing materials, and blog posts
- Performed an SEO audit on company website, resulting in an average search engine placement of three for relevant keywords and phrases
Key Skills
- Google Ads
- Buffer
- Hootsuite
- Digital Marketing
- Adobe Creative Suite
Education
Bachelor of Arts in Marketing
UNIVERSITY OF HOUSTON, Houston, TX, September 2013 – June 2017
Terry Cloutier
[email protected]
(555) 000-1234
3565 Burnside Court, Phoenix, AZ 85017
Profile
A Senior Marketing Director with 10+ years of experience working with premiere brands to define innovative marketing strategies and drive sales growth. A proven track record of collaborating with third-party agencies and in-house marketing teams to execute campaigns across digital and print channels. Adept at utilizing SEMRush, HubSpot, and Google Analytics to track campaign performance.
Professional Experience
Marketing Director, Digital+ Solutions, Phoenix, AZ
January 2018 – Present
- Oversee the implementation of digital marketing campaigns, report quarterly marketing performance to management team, and successfully increase website traffic by over 200%
- Perform rigorous market research and analysis to optimize existing marketing strategies, resulting in a 10% increase in online conversions
- Lead a team of 15+ marketing specialists, define overarching marketing strategy, and coordinate with senior leadership to ensure campaign alignment with corporate goals and objectives
Digital Marketing Manager, BigHaus, Phoenix, AZ
June 2012 – December 2017
- Implemented marketing tools and Google Ads to execute paid advertising campaigns on Google, resulting in a 100% increase in web traffic and a 5% click-through rate
- Utilized SEMRush to perform competitor analysis and develop an SEO strategy designed to outperform competitors, which resulted in a first page ranking on Google
- Engaged with social media followers to maintain a positive brand image and encourage customer loyalty
Education
Bachelor of Science in Business Administration
THE UNIVERSITY OF ARIZONA, Tucson, AZ, September 2008 – June 2012
Key Skills
- Social Media Marketing
- Marketing Analytics
- Paid Advertising
- Corporate Branding
- Digital Marketing
Certifications
- Digital Marketing Certification, The Digital Marketing Institute, 2018
- HubSpot Social Media Marketing Certification, HubSpot, 2017
Debra Burris
[email protected]
(555) 121-0987
826 Reynolds Alley, Los Angeles, CA 90017
Profile
A creative Marketing Director with over 10 years of experience, specializing in product marketing, brand messaging, team leadership, and content marketing. A proven track record of executing multi-million dollar campaigns for consumer brands and B2B organizations. Adept at defining content marketing strategies to raise brand awareness, drive sales, and build customer loyalty.
Professional Experience
Senior Marketing Director, 6th Street Marketing, Los Angeles, CA
November 2015 – Present
- Develop marketing strategies for enterprise clients valued at up to $1.2M, identify opportunities to refine brand messaging, and successfully manage and execute high-impact digital marketing campaigns
- Provide strategic leadership to clients with an emphasis on developing and enhancing brand perception, including refining messaging to ensure alignment with target audiences
- Lead a team of 10+ digital marketing specialists to execute external campaigns, monitor campaign performance and KPIs, and improve client retention to 91%
Marketing Manager, RedRock Video Production, Los Angeles, CA
July 2011 – February 2015
- Coordinated C-level executives and senior leadership teams to develop innovative B2B marketing strategies, which increased qualified lead generation by 35% in 2014
- Collaborated with clients and marketing teams to execute dynamic video advertising campaigns, which improved social media engagement and grew web traffic by 200% for a key customer account
Education
Bachelor of Arts in Marketing
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2005 – June 2009
Masters of Business Administration – Marketing Program
UNIVERSITY OF CALIFORNIA, Los Angeles, CA, September 2009 – June 2011
Key Skills
- Marketing Strategy
- Client Relations Management
- Digital Marketing
- SEO Strategy
- Communication
Certifications
- HubSpot Inbound Marketing Certification, HubSpot, 2017
Common Key Skills and Action Verbs for Marketing Director Resumes
To get through to the next step of the hiring process, it’s important to emphasize key skills and action verbs that hiring managers and Applicant Tracking Systems (ATS) look for. When you submit your resume, many companies use an ATS to scan through it for relevant keywords that align with what the company is looking for in an applicant. If your resume doesn’t contain these key skills, your resume may not ever make it to a real person for evaluation. As such, the more relevant skills and verbs you include in your resume, the more likely you’ll make it through to an interview.
| Key Skills & Proficiencies | |
|---|---|
| Active listening | Advertising |
| Analytics | B2B marketing |
| Branding | Collaboration |
| Communication | Consumer behavior analysis |
| Creativity | Digital marketing |
| Leadership | Marketing |
| Market research | Organizational skills |
| Project management | Sales |
| SEO | Social media marketing |
| Teamwork | Time management |
| Video marketing | |
| Action Verbs | |
|---|---|
| Accomplish | Analyze |
| Assist | Brand |
| Collaborate | Communicate |
| Conceptualize | Contribute |
| Coordinate | Create |
| Cultivate | Deliver |
| Design | Develop |
| Establish | Evaluate |
| Generate | Implement |
| Innovate | Lead |
| Measure | Prepare |
| Present | Supervise |
Tips for Writing a Better Marketing Director Resume
Showcase your digital and print marketing skills
As a marketing director, you will be responsible for developing and overseeing the implementation of both digital and print marketing strategies. This includes social media marketing, video marketing, direct mail marketing, and more. Highlighting your print and digital marketing skills and experience will help hiring managers understand what you can contribute to their company or organization.
Example #1
Good
Worked with clients to develop and implement a multi-faceted digital and print marketing strategy with a focus on driving engagement and generating conversions.
Bad
Developed marketing strategy to boost sales.
Example #2
Good
Pitched and edited copy for marketing materials to be distributed on social media channels like Twitter, LinkedIn, and Facebook.
Bad
Implemented a successful social media marketing campaign.
Quantify your marketing experience
Marketing is all about delivering measurable results to help businesses expand and increase their sales revenue. While hiring managers want to know about your skills and experience, they also want to know exactly how your marketing efforts can contribute to business growth. One of the best ways to do this is to quantify your marketing experience by explaining the results of your previous work.
Example #1
Good
Created and implemented a paid advertising campaign that led to a 40% increase in conversions and a 60% increase in web traffic.
Bad
Created a marketing strategy that generated great results.
Example #2
Good
Revamped client’s social media strategy which resulted in a 35% increase in engagements across all social channels.
Bad
Helped clients achieve more engagements on social media.
How to Align Your Resume With the Job Description
Everything you need to know about what hiring managers are looking for is listed directly in every job description. Depending on the job description, it’s important to alter your resume as needed to include the specific skills and qualifications that the company is prioritizing.
A good tip to keep in mind is that job ads often list the most important requirements at the top of the description. These skills and requirements should always be included on your resume to give you the best chance at getting through the screening process. Moreover, you should make sure to include skills and verbs that are listed more than once in the job description, and if possible, give specific examples of times that you have successfully exercised these skills throughout your career.
Example Marketing Director Job Description
HiLife Marketing is looking for a creative marketing director to join our marketing and sales team. The right candidate has extensive experience coordinating successful digital marketing and print marketing campaigns that contribute to revenue growth. You should have experience using marketing tools like Buffer, Hootsuite, Google AdWords, and SEMRush to aid in the implementation and analysis of marketing strategies. Applicants should possess strong communication and collaboration skills. The successful applicant will be expected to present quarterly marketing results to the company’s management team.
Responsibilities:
- Work with CEO and management team to develop company marketing strategy
- Use platforms like Google Analytics to track camping performance
- Use Google Ads to plan and implement paid advertising campaigns
- Stay up-to-date with modern marketing strategies and technologies
- Present quarterly marketing reports
- Communicate with clients to develop marketing campaigns that adhere to their brand guidelines
- Collaborate with the market research team to refine campaigns based on consumer behavior and trends
Qualifications:
- Bachelor’s degree in marketing, communications, or related field (MBA preferred)
- 3-5 years of marketing experience
- Experience with Google Ads and Google Analytics
- Strong communication and collaboration skills
- Branding experience
- Print marketing experience
- Digital marketing experience
Based on this job description, the company is looking for a candidate that possesses the following skills and qualifications:
- Google Ads
- Google Analytics
- Hootsuite
- Buffer
- SEMRush
- Communication
- Collaboration
- Branding
- Print marketing
- Digital marketing
- Branding
- Creative
After reading the job description, you should adapt your resume to accommodate the wants and needs listed in the ad. Here’s an example of how you adjust your resume to fit this job description:
Marketing Director Work Experience Example
Marketing Director, Digital Dash Marketing, Los Angeles, CA
November 2015 – Present
- Communicate with clients to develop print marketing campaigns, including billboard and direct mail marketing, that build brand awareness and consumer trust
- Use Google Ads to coordinate paid advertising campaigns, and measure campaign results using Google Analytics
- Utilize platforms like Hootsuite and Buffer to maintain optimized social media calendars and engage with followers
- Collaborate with sales and marketing team to refine brand guidelines and appeal to new demographics
- Implement paid and organic digital marketing strategies with the ultimate goal of increasing web traffic and conversions