According to Salary.com, the average annual salary for brand ambassadors is $49,337 in 2022. In this role, you’ll be responsible for evangelizing products across key audience demographics and stakeholders. Building a compelling cover letter to complement your resume can go a long way in differentiating yourself from the competition during your job search. To maximize your chances of landing the interview, you’ll want to focus on highlighting key aspects of your experience within your space.

Using our brand ambassador cover letter guide will help you to:

  • Highlight your industry expertise and marketing skills by showcasing examples of your ability to evangelize products and drive adoption across target audiences
  • Customize your cover letter for specific job postings by showcasing how your background aligns with the company’s mission statement and work culture
  • Quantify your professional achievements using appropriate metrics and figures

Brand Ambassador Cover Letter Examples and Templates

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Brand Ambassador Cover Letter Tips

Now that you’ve seen some examples of brand ambassador cover letters, we’ll provide some expert tips to help you put our methodology into practice to build your document. As a brand ambassador, the most important aspect to feature on your cover letter is your expertise within your target industry. As a marketing professional, you can’t sell products if you don’t understand your audience. Below, you’ll find some examples to help you showcase your industry knowledge for hiring managers by showcasing your career achievements.

1. Showcase your product knowledge

You’ll want to showcase your product knowledge by providing insights into how you’ve used your industry expertise to enhance marketing and branding. Tailoring product strategy according to specific customer demographics is an important aspect in driving adoption. In the example below, the candidate demonstrates this in the opening paragraph by highlighting a large-scale rebranding initiative to improve sales by targeting an untapped market vertical within the craft beverage space:

Example


With over five years of experience within the craft beer industry, I’ve developed an expertise in marketing strategy and brand messaging. As a brand ambassador with Cape Cod Craft Ciders, I led the rebrand of a boutique cider product line and transitioned the brand away from sweeter beverages toward drier, hoppier ciders. These efforts enabled us to drive exposure across untapped market verticals and contributed to a $300K annual sales increase. I believe that I can achieve similar success for your organization in the Brand Ambassador position.

2. Quantify your professional achievements

Leveraging numbers and metrics from your career can help you tell your story and paint a clearer picture of your professional achievements for the hiring manager. Hiring managers value candidates with a proven track record of success, and the best way to showcase this is by using specific data to demonstrate the impact of your accomplishments. In the example below, the job seeker uses key monetary figures and percentages to show how their efforts aided the long-term success and growth of product lines within the health and wellness space:

Example


  • Served as the brand ambassador for vitamin products generating $3M in annual revenue, which included attending industry trade shows and creating promotional videos to educate customers on product benefits and scientific case studies
  • Developed strategic partnerships with Whole Foods, Walmart, and Wegmans, negotiated deals, and increased annual sales by 400%
  • Identified opportunities to enhance marketing strategies by conducting research on consumer demographics and improving social media presence for products

3. Customize your cover letter to individual job applications

Submitting a generic cover letter won’t do anything to differentiate you from the pool of applicants. When crafting your document, you want to mention something related to the company’s reputation or mission statement and how it aligns with you as a professional. In the example below, the job seeker highlights the organization’s focus on environmental sustainability.

This is a popular topic within the plant-based food industry, and mentioning this specific aspect shows that the candidate is a strong fit for the company’s work culture.

Example


Impossible Foods’ mission statement of providing an ethically sourced, environmentally sustainable meat alternative strongly aligns with my core values as a brand ambassador within the plant-based food space. I believe that I can aid your brand in continuing to improve its market share based on the following achievements from my career:

Brand Ambassador Text-Only Cover Letters

  • Example #1
  • Example #2
  • Example #3

Jessica Lang
Brand Ambassador | [email protected] | (123) 456-7890 | 123 Address St., San Francisco, CA

January 1, 2022

Hector Santos
Impossible Foods Inc.
Hiring Manager
(987) 654-3210
[email protected]

Dear Mr. Santos,

As a brand ambassador with over seven years of experience within the plant-based food industry, I’ve developed an expertise in go-to-market strategy. During my time with LiteLife Foods, I defined the overarching marketing strategy for an emerging plant-based food product line focusing on vegan burgers and hotdog products. By improving visual merchandising for our plant-based burgers, we improved annual sales by over $450K across eight states. I am confident that I can achieve similar success for your organization in the brand ambassador role.

Impossible Foods’ mission statement of providing an ethically sourced, environmentally sustainable meat alternative strongly aligns with my core values as a brand ambassador within the plant-based food space. I believe that I can aid your brand in continuing to improve its market share based on the following achievements from my career:

  • Managed overarching marketing strategy for vegan burgers and hotdog product lines generating $2.5M in annual revenue, which included conducting market research on target demographics
  • Improved annual sales for plant-based burger products by $450K by improving packaging and visual merchandising to emphasize environmental sustainability
  • Coordinated with media outlets to manage public relations and press releases for new product releases and media coverage of production methods

I would like to schedule an interview to tell you more about how my ability to create innovative marketing strategies can benefit your team in the brand ambassador position. Feel free to reach me via phone or email at your convenience for any additional questions you may have about my background. I appreciate both your time and consideration.

Sincerely,
Jessica Lang

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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