When writing your account manager cover letter, focus on how you can maintain strong client relationships for the company that posted the job. Also, emphasize your related skills, such as cross-selling or business development.
This guide will help you write a cover letter that gets you interviews for your next job as an account manager.
Account Manager Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write an Account Manager Cover Letter
Your account manager cover letter should usually have five sections, outlined below. When possible, connect each section to the employer and its stated hiring needs. The following advice and examples will show you what to include in your account manager cover letter so it’s optimized for each application.
1. Heading
At the top of the page, include:
- Your resume contact header, which should give your full name, address, email, phone number, and LinkedIn or other social accounts if applicable
- The date
- The recipient’s name, title, organization, and contact information (when available)
(Note: Feel free to omit this section when sending your letter as an email message, as long as your contact details are part of your email signature.)
Example
Natalie Byers
Account Manager | [email protected] | (123) 456-7890 | 55 Address Street, Akron, OH 01234
March 1, 2024
Andy Sanders
HR Recruiter
Advocate Solutions
(987) 654-3210
[email protected]
2. Salutation
Address your recipient by name – this is the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the person’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each account manager job opening.
Examples
Dear Mr. Abbyson:
Dear BBB Corporate Services Recruiter:
3. “Hook” or introduction
Catch the reader’s attention by citing an achievement from your resume or a key credential the employer seeks in applicants. Then, connect that highlight to your main strengths and overall candidacy for the advertised account manager role. Refer to the hiring organization by name here to further convince the recipient you’re applying to them specifically.
As an alternative to the work highlight approach, you can set yourself apart by networking. Begin your letter by citing any personal or professional connections you have with the hiring manager. If someone at the company alerted you to the job, use a line like “I was excited to hear from your colleague [Name] about [Company]’s new account manager opening.” Or, if you’ve already met your recipient, mention that with a line like “It was great speaking with you at the [event] last month.”
Example
Last year, I spearheaded a project to create a new set of promotional and educational materials that generated a 23% revenue increase. My strong leadership style and comprehensive product knowledge allowed me to lead my team to success. I hope to bring the same vision and industry expertise to the role of account manager at Figma.
4. Job- or employer-specific paragraph(s)
On a separate document or sheet of paper, take 10 minutes to brainstorm why this account manager position or employer interests you based on the job posting. When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Adapt those points into one or two brief paragraphs that speak to the job opening at hand. By making this description a central part of your letter, you’ll have a better chance of persuading the manager to give you a call.
Following this explanation, cite a few more of your account manager skills or achievements, possibly as bullet points.
Example
It was intriguing to learn about Advocate Solutions’s goals for national growth and future potential for exciting career opportunities. I would like to bring my experience in problem resolution and my ability to execute marketing and sales plans to your organization.
Some of my past successes include:
- Overseeing and managing over 50 accounts while prospecting up to 200 companies
- Selecting a pitch team and developing our presentation strategy, resulting in a 38% win rate of new accounts
- Creating appealing new visual merchandise materials to attract new customers
5. Conclusion
Finally, request an interview and thank the hiring manager for their time and attention. Consider briefly restating why this account manager job interests you. You can also use this section to refer to your resume or other application materials. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.
Example
I’d truly appreciate the opportunity for an interview with you, which would give us a chance to discuss how I can boost BBB Corporate Services’s capabilities in more detail. At your convenience, please let me know if there is a window in the near future that works for your schedule.
Kind regards,
Darnell Darnoldson, MBA
Account Manager Cover Letter Tips
1. Show you can maintain positive relationships with clients
The highlight you use to open your letter should reflect your ability to engage customers and build a strong book of business. Name a key way you’ve enhanced client communications, and spell out how that affected your rate of referrals or yearly revenue growth.
Example
During eight years at my current company, I have been humbled by the chance to work with several Fortune 500 clients and thrilled by the success I have found while doing so. My hope is that I can continue down that path of achievement at BBB Corporate Services.
2. Explain why you’re a strong fit
When writing your body paragraph(s), consider what this account manager job has in common with your background. For example, maybe the average account size compares to your current position. Or maybe the role focuses on defining clients’ long-term needs, an area in which you excel. Also, think about how the company’s stated service approach or sales philosophy aligns with your own.
Example
As a seasoned account manager with over 11 years of experience in the online design tool sector, the opportunity to contribute to the success of an innovative and fast-growing company like Figma appeals to me.
3. Highlight your other strengths
Use your bullet points list to show success in other account manager areas like cross-selling or public speaking. With each bullet, describe how you applied the skill to cultivate accounts and grow revenue. For instance, you could show your talent for contract negotiation by giving the dollar amounts of your top three deals in your current job.
Example
I believe the following highlights demonstrate I can be an asset to your account management team:
- Achieving a 98% customer retention rate in 2023 thanks to my strong relationship management skills and outstanding customer service
- Growing revenue from existing clients by 32% by anticipating their business needs and suggesting additional applications of the company’s products and services
- Receiving a workplace commendation for identifying a major new business opportunity after analyzing client feedback
Account Manager Text-Only Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Darnell Darnoldson
Account Manager | [email protected] | (123) 456-7890 | 123 Address Ave., Chicago, IL 60602
January 1, 2024
Arnold Abbyson
Talent Recruiter
BBB Corporate Services
(123) 123-1232
[email protected]
Dear Mr. Abbyson,
Over the course of eight years at my current company, I have been humbled by the chance to work with several Fortune 500 clients and thrilled that I found success while doing so. My hope is that I can continue down that path of achievement at BBB Corporate Services.
I have long been impressed at both your organization’s reputation and the clients with which it works. Past successes like the below are examples of what I can bring to the table for those clients and your organization:
- Acted as lead negotiator on numerous multimillion-dollar deals
- Trained three up-and-coming account managers, who have all received promotions of their own
- Increased business volume from my current company’s top-tier clients by 200% over three years
I’d truly appreciate the opportunity for an interview with you, which would give us a chance to discuss how I can boost BBB Corporate Services’ capabilities in more detail. At your convenience, please let me know if there is a window in the near future that works for your schedule.
Kind regards,
Darnell Darnoldson, MBA
Account Manager Cover Letter Frequently Asked Questions
What’s the most important part of a cover letter?-
Any explanation you give for why the specific job opening or employer interests you. These details distinguish the cover letter from your resume and other application materials and can help you get past applicant tracking systems. They also set the stage for a good interview discussion about how you fit the role and the office’s work culture.
How long should my cover letter be?-
No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive background as an account manager. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.
How do I persuade the hiring manager of my skills?-
Show rather than just tell. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next job.
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