How To Write a Content Strategist Resume
To write an eye-catching content strategist resume, demonstrate your mastery of brand storytelling, search engine optimization (SEO) tactics, and digital marketing. Emphasize your ability to define high-impact content strategies that create value for your teams, clients, and organizations. Explore our resume examples and tips below to make your personal brand message shine.
- Entry-level
- Mid-Career
- Senior-level
1. Write a dynamic profile summarizing your content strategist qualifications
Starting your resume with a dynamic overview of your content strategist experience is the most effective way to impress hiring managers. Lead with an opening sentence that lists your title, years of experience, and three to five specializations that align with the job description.
In the subsequent sentences, draw attention to your proven track record of success as a content strategist. Feature unique aspects of your experience to brand yourself as a thought leader within your space. Emphasize your ability to generate results, identify innovative content strategies, and drive market penetration for your brands.
Profile Example #1
A Content Strategist with six years of professional experience specializing in brand messaging, SEO marketing, digital marketing, and copywriting. A proven track record of collaborating with cross-functional teams to drive penetration across competitive marketing landscapes.
Profile Example #2
A Marketing Director with eight years of professional experience specializing in content strategy, digital marketing, project management, and brand messaging. A strong history of leading cross-functional teams and collaborating with C-level executives to identify high-impact content marketing strategies.
2. Showcase your content strategist experience
In the professional experience section of your resume, you share the important details, including accomplishments and accolades. Bullets on a content strategist resume should connect the dots between the content developed and how it helped the organization achieve goals.
As you build your resume, showcase your expertise as a content strategist using tangible examples from your professional career. It isn’t enough to simply mention brand messaging as a skill. Hiring managers want to see specific instances of you defining content strategies and marketing approaches to enhance audience engagement.
For example, your ability to collaborate with cross-functional teams and to ensure cohesive brand messaging might be a good mention, or if your content strategy helped increase organic search traffic. Be sure to use hard numbers and data whenever possible to further enhance the impact of your bullet points.
Professional Experience Example #1
Content Strategist, Sunnyvale Tech Partners, San Francisco, CA
October 2018 – Present
- Manage and develop content strategy for a venture-capital-funded technology startup, including brand messaging, website copy, UX writing, and SEO strategy
- Coordinate with a team of marketing specialists to define product messaging, create the company newsletter, and deliver over 300+ blog posts on the company website
- Develop content strategy for SEO marketing and email marketing campaigns, resulting in a 300% increase in website traffic in 2022
Professional Experience Example #2
Marketing Director, Advanced Online Education Inc., New York, NY
October 2016 – Present
- Lead the development and distribution of engaging content across a variety of platforms and media outlets, including blogs, newsletters, social media, and research publications for an online learning company valued at over $30M
- Manage a 15-person content marketing team to write, publish, and distribute over 150+ blogs and 30 major research reports per year on online learning products
- Coordinate with executive leadership and subject matter experts to define content strategy and product positioning to differentiate company brand
3. Include content strategist-related education and certifications
Sharing your educational background is another component of your resume, including degrees attained and any relevant certifications. While certifications won’t guarantee you a job, they can help further establish your credibility and commitment to continuous learning within your space. For content strategists just starting out, any marketing-related coursework or projects you completed can be included as well.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] | [Graduation Year]
Example
- Bachelor of Arts (B.A.) Marketing
- University of San Francisco, San Francisco, CA | June 2016
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Professional Certification in Digital Marketing, AMA | 2016
4. Outline your most useful content strategist skills and proficiencies
Including relevant professional skills makes it easy for a recruiter to identify if you are a good match for the role. That’s why being strategic about the skills and keywords you include on your resume is important. Also, your resume may go through an applicant tracking system (ATS) before it even gets to the recruiter. Incorporating phrases from the job description can help improve your chances of getting called for an interview. Here’s a list of key skills often sought after in content strategist job postings:
| Key Skills and Proficiencies | |
|---|---|
| Brand marketing | Brand messaging |
| Content development | Content marketing |
| Content strategy | Content writing |
| Copywriting | Cross-functional collaboration |
| Digital marketing | Editing |
| Email marketing | Marketing strategy |
| Product marketing | Project management |
| Public relations | SEO marketing |
| Social media marketing | UX writing |
| White papers | WordPress |
5. Include any industry-specific or technical skills
For some content strategist positions, you may want to highlight any vertical or industry expertise or if you have experience creating content for either a business-to-business (B2B) or business-to-consumer (B2C)-specific audiences. Also, if you are proficient in working with content platforms, content management systems, or marketing automation software, those would be worth including as well.
How To Pick the Best Content Strategist Resume Template
There is no “right” resume template for content strategists, but generally, going with a clean, organized look can serve you well. Let your professional accomplishments and key skills – the content – be the focus rather than flashy designs. Opt for an elegant, single-column format that allows you to control the flow of information and lead with your most compelling qualifications.
Content Strategist Text-Only Resume Templates and Examples
- Example #1
- Example #2
- Example #3
Jessica Lang
(123) 456-7890
[email protected]
123 Bedford Avenue, New York, NY 12345
Profile
A Marketing Director with eight years of professional experience specializing in content strategy, digital marketing, project management, and brand messaging. A strong history of leading cross-functional teams and collaborating with C-level executives to identify high-impact content marketing strategies.
Professional Experience
Marketing Director, Advanced Online Education Inc., New York, NY
October 2016 – Present
- Lead the development and distribution of engaging content across a variety of platforms and media outlets, including blogs, newsletters, social media, and research publications for an online learning company valued at over $30M
- Manage a 15-person content marketing team to write, publish, and distribute over 150+ blogs and 30 major research reports per year on online learning products
- Coordinate with executive leadership and subject matter experts to define content strategy and product positioning to differentiate company brand
Content Strategist, Solaris Software Corp., New York, NY
June 2014 – October 2016
- Defined engaging content strategy with the marketing team and stakeholders for a digital solutions company, including blogs, webpages, white papers, and social media
- Developed and implemented SEO strategies to enhance web traffic and user engagement, including link-building campaigns
Education
Bachelor of Arts (B.A.) Marketing
Columbia University, New York, NY September 2010 – June 2014
Key Skills
- Content Strategy
- SEO Marketing
- Project Management
- Brand Messaging
- Digital Marketing
Frequently Asked Questions: Content Strategist Resume Examples and Advice
What are common action verbs for content strategist resumes?-
It’s easy to run short on action verbs as you build your resume. In many instances, you can use only a limited number of verbs to describe your professional experience accurately. Using the same action verbs continuously can make your bullet points repetitive, which can hurt your application for content strategist roles. To keep your content fresh and engaging, we’ve compiled a list of skills to build your resume:
| Action Verbs | |
|---|---|
| Analyzed | Built |
| Collaborated | Communicated |
| Coordinated | Created |
| Developed | Edited |
| Enhanced | Evaluated |
| Executed | Identified |
| Implemented | Improved |
| Managed | Oversaw |
| Planned | Performed |
| Spearheaded | Wrote |
How do you align your resume with a content strategist job description?-
According to Payscale.com, the average annual salary for mid-career content strategists was $73,592 in 2023. This type of role offers a myriad of pathways for career advancement within the marketing space, including executive-level jobs. To capitalize on opportunities available in the open market, carefully align your resume with the job description.
As you analyze the job posting, pay attention to key terms that appear closer to the top of the document. Also, take notice of any skills mentioned more than once throughout the posting. These are clear indicators the keywords are highly valued by the company, so make a point to provide examples of you using these terms throughout your professional career.
What is the best content strategist resume format?-
Like many professionals, reverse chronological is the most effective resume format for content strategists. This allows you to top-load your resume with your most recent accomplishments and job history. If you’re new to the field or spent time as a freelancer, you can add internship or client projects to your experience section.
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As a content strategist, your job is to share brand messages and get audiences to take action, and that’s a good way to approach your job search as well. Also, including a cover letter lets you make your case about why you’d be a good fit for a particular role and highlight or elaborate on your top skills. Read our marketing manager or social media cover letter guides for some ideas as to how to construct your letter.
