How To Write a Content Marketing Resume
As a content marketing professional, you have the necessary knowledge to create a winning resume, including your skills in brand awareness, project management, and search engine optimization (SEO). That said, you’ll need to do a bit of research. Gather information about your audience — prospective employers — and keywords and information that might resonate with them. This guide offers advice to help you craft an accomplishment-driven resume and brand yourself as a thought leader within the marketing industry.
- Entry-Level
- Mid-Career
- Senior-Level
1. Write a dynamic profile summarizing your content marketing qualifications
Start with a two-to-four-sentence profile that acts as a hook for the rest of your resume. Like a page’s meta description and headline, this information is meant to capture readers’ attention and drive them to find out more about you as a candidate.
Stick to the most impressive or relevant information. If you’ve handled content management since the dawn of SEO, for example, the summary profile is a great place to highlight your tenure in the industry. Newer content marketing professionals might include important certifications or name-drop projects they’ve worked on that are likely to resonate with employers.
Senior-Level Profile Example
A Content Marketing Manager with 10+ years of experience specializing in content strategy, brand messaging, product marketing, and copy editing. A strong history of defining brand voice and creating dynamic content strategies to enhance market penetration and exposure.
Entry-Level Profile Example
A Content Marketing Professional with entry-level experience specializing in copywriting, brand messaging, social media marketing, and content development. Adept at identifying ideal tone and voice to create impactful marketing content that resonates with target audiences.
2. Add your content marketing experience with compelling examples
Continue telling a story about your viability as a candidate for a specific employer or project in the professional experience section. Arrange your work experience in reverse-chronological order, and include dynamic bullet points under each past job that detail the value you brought to the organization.
Think about the way you might write a product description to entice readers to make a purchase, and use those same skills here. Combine action verbs with real metrics to demonstrate your unique value. For example, you might write that you “curated case studies to increase customer awareness and trust, resulting in 40% more time on page and a 15% increase in conversions.”
Senior-Level Professional Experience Example
Content Marketing Manager, Debt Relief Pros, Boston, MA
May 2016 – Present
- Oversee the development of content strategy and manage a large-scale rebranding initiative for debt consolidation company by creating educational content and building a new brand image focused on integrity and transparency
- Spearhead the creation of new case studies highlighting the positive financial impact of debt consolidation services on previous clients
- Manage a team of four content writers to create promotional materials and educational web pages providing users with resources and information to improve financial literacy
Entry-Level Professional Experience Example
Freelance Content Marketing Specialist, Self-Employed, Miami, FL
May 2021 – Present
- Lead the development of content marketing strategy for a boutique boat fitting business, identify opportunities to enhance online presence, and to improve SEO marketing efforts to drive a 150% increase in web traffic and achieve a first-page Google ranking
- Write website copy, create marketing brochures and materials, and identify opportunities to improve Google search rankings by optimizing keywords
3. Include content marketing-related education and certifications
Employers hiring in the content marketing space don’t all require degrees. However, most do require that candidates demonstrate their knowledge sufficiently through experience. Including your education, whether it’s a degree, certifications, or both, can help foster trust with potential employers and put your work history into context.
For example, if you have a bachelor’s degree in English, communications, or journalism, it inspires confidence in your ability to write high-quality, grammatically correct content that serves an audience. Or if you have SEO certifications from organizations such as HubSpot, it lets hiring managers see you put effort into keeping up with content marketing trends.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] | [Graduation Year]
Example
- Bachelor of Arts (B.A.) Marketing
- University of Miami, Miami, FL | 2021
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Content Marketing Certification, HubSpot, 2023
4. List key skills and proficiencies for content marketing
Including relevant skills on your resume signals to employers that you know what’s important for the position and understand the nature of the industry. When a content marketing professional includes skills such as brand marketing, Google Analytics, and copyediting on their resume, for example, it demonstrates some knowledge of the overall digital marketing process.
Adding the right skills to your resume can also help you perform better in applicant tracking systems (ATS). These are designed to ignore resumes that don’t meet relevance thresholds, and including skills an employer specifically mentions in a job posting can increase your document’s relevance for a position.
| Key Skills and Proficiencies | |
|---|---|
| Brand awareness | Brand marketing |
| Brand messaging | Campaign development |
| Case studies | Content marketing |
| Content strategy | Copyediting |
| Copywriting | Digital advertising |
| Digital marketing strategy | Email marketing |
| Google Analytics | Key performance indicators (KPIs) |
| Marketing research | Product marketing |
| Project management | Search engine marketing (SEM) |
| SEO | Social media marketing |
| WordPress | |
5. Feature your expertise in content strategy
Hiring managers are interested in content marketing professionals who can bring innovative ideas to the table and offer a fresh perspective. As you build your resume, provide tangible examples that showcase your ability to speak to diverse audiences and identify their needs. For example, you might feature key projects where you turned around underperforming pages by strategically aligning content with your user base.
How To Pick the Best Content Marketing Resume Template
As a content marketing professional, you might work with templates frequently. Starting with an outline for a blog post can help you get over the dread of the blank page, and the same is true for a resume template.
You might think of a content marketing resume template the same way you would a page wireframe. It provides some boundaries for where information goes and helps ensure a cohesive structure for the final document.
Look for a template that includes all the sections you need and offers some flexibility for customizing text to support your unique experience and background. Also, seek a template that works in a program you’re familiar with, such as Google Docs or Word.
Content Marketing Text-Only Resume Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Selena Ramirez
(123) 456-7890
[email protected]
123 Windermere Rd., Seattle, WA 12345
Profile
A Content Marketing Professional with five years of experience specializing in digital marketing, content strategy, Google Analytics, and copywriting. A proven track record of developing strategies to enhance SEO performance and web traffic for emerging products and brands.
Professional Experience
Content Marketing Specialist, Clear Energy Inc., Seattle, WA
May 2019 – Present
- Develop and implement content marketing strategy for the introduction of new alternative energy products to the market, including the creation of blog posts, landing pages, social media campaigns, and case studies
- Improve SEO search rankings for “solar energy solutions” from 25th to 15th by conducting webpage audits and introducing link-building campaigns across the site
- Support a 200% increase in product sales on the company website by creating web copy and online modules in alignment with target audiences
Content Marketing Specialist, Seattle Marketing Consultants, Seattle, WA
May 2017 – May 2019
- Delivered content marketing services to client businesses throughout the greater Seattle area, evaluated web copy, performed SEO audits, researched target demographics, and provided recommendations to grow online presence
- Coordinated with client marketing teams, content writers, and SEO specialists to identify opportunities to enhance SEO growth and improve time-on-page metrics
Education
Bachelor of Arts (B.A.) Marketing
University of Washington, Seattle, WA September 2013 – May 2017
Key Skills
- Content Marketing
- SEO Strategy
- Google Analytics
- Product Marketing
- Copywriting
Frequently Asked Questions: Content Marketing Resume Examples and Advice
What are common action verbs for content marketing resumes?-
Including action verbs throughout your resume enhances the strength of your writing, makes it easier for employers to engage with the content, and positions you as someone who takes a proactive approach to your job.
Use action verbs in your profile summary and throughout your professional experience section. When possible, start sentences and bullet points with relevant verbs. For example, saying you “Aligned content with target audiences to increase click-through rates” is more dynamic than only listing “audience targeting” as a skill or job responsibility.
| Action Verbs | |
|---|---|
| Analyzed | Built |
| Conducted | Coordinated |
| Created | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
How do you align your resume with a job description?-
Job opportunities in the advertising, promotions, and marketing field are, in general, expected to grow at a faster-than-average pace through 2032, notes the Bureau of Labor Statistics (BLS). Tailoring your resume for each position you apply for can grow your career in this market.
For example, suppose the organization is primarily interested in candidates with a strong background in SEO. In this case, provide examples of how you leveraged Google Analytics to define high-impact content strategies and improve web traffic performances. If the company requires a large-scale rebranding, emphasize your ability to enhance brand messaging in alignment with target audiences.
What is the best content marketing resume format?-
In general, content marketing professionals should stick to the tried-and-true reverse chronological resume format. This format puts an emphasis on your work history and lets you show off the value you can bring employers and clients via metric-packed bullet points.
The reverse chronological format presents your most recent work experience first, which is important in a technical field like digital marketing. Skills and metrics emphasized today are different from those important just five to 10 years ago, and employers should see the most relevant and important factors first.
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If content is king, adding a bit more to your resume package can’t hurt. When written well, a cover letter introduces you to the hiring manager, provides some context about your personality and potential cultural fit, and helps highlight the most impressive accomplishments or qualifications on your resume. Check out our marketing resume cover letter examples for some ideas on how to get started with a cover letter for your content marketing resume.
