Content Marketing Text-Only Resume Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Skyler Thompson
(123) 456-7890
[email protected]
123 Pine Brook Dr, Miami, FL 12345
Profile
A Content Marketing Professional with entry-level experience specializing in copywriting, brand messaging, social media marketing, and content development. Adept at identifying ideal tone and voice to create impactful marketing content that resonates with target audiences.
Professional Experience
Freelance Content Marketing Specialist, Self-Employed, Miami, FL
May 2021 – Present
- Lead the development of content marketing strategy for a boutique boat fitting business, identify opportunities to enhance online presence, and to improve SEO marketing efforts to drive a 150% increase in web traffic and achieve a first-page Google ranking
- Write website copy, create marketing brochures and materials, and identify opportunities to improve Google search rankings by optimizing keywords
Independent Projects
Fair Trade Coffee Blog, Self-Employed, Miami, FL
May 2020 – May 2021
- Provided content marketing services to a non-profit organization focused on growing awareness for fair trade coffee and human rights violations within the industry
- Conducted research on case studies and relevant current events and wrote 13 blog posts for the organization to draw attention to key issues within international coffee trade
Education
Bachelor of Arts (B.A.) Marketing
University of Miami, Miami, FL September 2017 – May 2021
Key Skills
- Content Marketing
- Copywriting
- Social Media Marketing
- Brand Messaging
- Strategy Development
Selena Ramirez
(123) 456-7890
[email protected]
123 Windermere Rd., Seattle, WA 12345
Profile
A Content Marketing Professional with five years of experience specializing in digital marketing, content strategy, Google Analytics, and copywriting. A proven track record of developing strategies to enhance SEO performance and web traffic for emerging products and brands.
Professional Experience
Content Marketing Specialist, Clear Energy Inc., Seattle, WA
May 2019 – Present
- Develop and implement content marketing strategy for the introduction of new alternative energy products to the market, including the creation of blog posts, landing pages, social media campaigns, and case studies
- Improve SEO search rankings for “solar energy solutions” from 25th to 15th by conducting webpage audits and introducing link-building campaigns across the site
- Support a 200% increase in product sales on the company website by creating web copy and online modules in alignment with target audiences
Content Marketing Specialist, Seattle Marketing Consultants, Seattle, WA
May 2017 – May 2019
- Delivered content marketing services to client businesses throughout the greater Seattle area, evaluated web copy, performed SEO audits, researched target demographics, and provided recommendations to grow online presence
- Coordinated with client marketing teams, content writers, and SEO specialists to identify opportunities to enhance SEO growth and improve time-on-page metrics
Education
Bachelor of Arts (B.A.) Marketing
University of Washington, Seattle, WA September 2013 – May 2017
Key Skills
- Content Marketing
- SEO Strategy
- Google Analytics
- Product Marketing
- Copywriting
Amar Singh
(123) 456-7890
[email protected]
123 Bridge Street, Boston, MA 12345
Profile
A Content Marketing Manager with 10+ years of experience specializing in content strategy, brand messaging, product marketing, and copy editing. A strong history of defining brand voice and creating dynamic content strategies to enhance market penetration and exposure.
Professional Experience
Content Marketing Manager, Debt Relief Pros, Boston, MA
May 2016 – Present
- Oversee the development of content strategy and manage a large-scale rebranding initiative for debt consolidation company by creating educational content and building a new brand image focused on integrity and transparency
- Spearhead the creation of new case studies highlighting the positive financial impact of debt consolidation services on previous clients
- Manage a team of four content writers to create promotional materials and educational web pages providing users with resources and information to improve financial literacy
Content Marketing Specialist, Crypto Investors Co., Boston, MA
May 2011 – May 2016
- Managed, built, and developed a team of seven content writers to create blogs, web pages, and topical authority pieces on cryptocurrency and blockchain investing
- Identified opportunities to enhance the quality of web content and improve SEO performance by conducting audits and implementing link-building campaigns
Education
Bachelor of Arts (B.A.) Marketing
Boston College, Boston, MA September 2007 – May 2011
Key Skills
- Content Marketing
- Brand Development
- Content Strategy
- Copy Editing
- SEO Marketing
Tips for Writing a Better Content Marketing Resume
Now that you’ve had the opportunity to explore examples of content marketing resumes, we’ll provide additional expert tips to help you build your document. Identifying the right accomplishments to highlight can be challenging during the resume-building process. Many job seekers make the mistake of including too much information. Others streamline their document to the point that the content becomes generic. Finding a balance in establishing context and results for your achievements while keeping your content concise is the key to building a winning resume. Below, you’ll find three expert tips to help you accelerate your job search:
1. Quantify your content marketing achievements
Incorporating numbers and metrics can significantly enhance the impact of your professional achievements. As a content marketing professional, you’re likely involved in creating digital marketing strategies to enhance SEO performance for websites. In the example below, the candidate makes a point to showcase how they improved rankings for specific keywords and supported an increase in product sales:
- Develop and implement content marketing strategy for the introduction of new alternative energy products to the market, including the creation of blog posts, landing pages, social media campaigns, and case studies
- Improve SEO search rankings for “solar energy solutions” from 25th to 15th by conducting webpage audits and introducing link-building campaigns across the site
- Support a 200% increase in product sales on the company website by creating web copy and online modules in alignment with target audiences
2. Highlight independent projects at the entry-level
Content marketing is a challenging field to break into, and you’ll likely encounter some challenges while applying for entry-level positions. Creating a compelling portfolio is essential for grabbing the hiring manager’s attention and securing interviews during the job hunt. In the example below, the candidate references an independent project they worked on to help establish their credibility as both a writer and a content marketing professional:
Fair Trade Coffee Blog, Self-Employed, Miami, FL
May 2020 – May 2021
- Provided content marketing services to a non-profit organization focused on growing awareness for fair trade coffee and human rights violations within the industry
- Conducted research on case studies and relevant current events and wrote 13 blog posts for the organization to draw attention to key issues within international coffee trade
3. Feature your expertise in content strategy
Hiring managers are interested in content marketing professionals who can bring innovative ideas to the table and offer a fresh perspective. You want to provide tangible examples that showcase your ability to speak to diverse audiences and identify their needs. In the example below, the candidate features key projects that highlight their experience turning around underperforming pages by creating content that is better aligned with their user base:
- Oversee the development of content strategy and manage a large-scale rebranding initiative for debt consolidation company by creating educational content and building a new brand image focused on integrity and transparency
- Spearhead the creation of new case studies highlighting the positive financial impact of debt consolidation services on previous clients
- Manage a team of four content writers to create promotional materials and educational web pages providing users with resources and information to improve financial literacy
Key Skills Hiring Managers Look for on Content Marketing Resumes
Companies rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure that your resume is fully optimized to meet the requirements of the initial ATS scan, you’ll want to incorporate as many relevant skill sets and keywords as possible that match the job description. Below, you’ll find a list of potential keywords that you may encounter during the job search:
| Key Skills and Proficiencies | |
|---|---|
| Brand Awareness | Brand Marketing |
| Brand Messaging | Campaign Development |
| Case Studies | Content Marketing |
| Content Strategy | Copyediting |
| Copywriting | Digital Advertising |
| Digital Marketing Strategy | Email Marketing |
| Google Analytics | Key Performance Indicators (KPIs) |
| Marketing Research | Product Marketing |
| Project Management | Search Engine Optimization (SEO) |
| Search Engine Marketing (SEM) | Social Media Marketing |
| WordPress | |
Common Action Verbs for Content Marketing Resumes
Even if you have a strong background in copywriting, you may find yourself running short on action verbs to use during the resume-building process. Often there’s only a limited number of verbs you can use to convey your professional experience accurately. To get you over the hump, we’ve provided a list of action verbs you can use to keep your content fresh and compelling:
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
How to Align Your Content Marketing Resume With the Job Description
According to the Bureau of Labor Statistics, the average annual salary for content marketing manager positions was $133,380 in 2021. Due to the lucrative nature of this field, you’ll encounter no shortage of competition over the course of your job search. To differentiate yourself from the field of applicants, you’ll need to tailor your content toward individual job descriptions carefully. A resume tailored to the needs of an organization is more likely to be noticed by hiring managers than a generic resume.
For example, suppose the organization is primarily interested in candidates with a strong background in SEO. In that case, you’ll want to provide examples of how you leveraged Google Analytics to define high-impact content strategies and improve web traffic performances. If the company requires large-scale rebranding, you may want to draw attention to your ability to enhance brand messaging in alignment with target audiences. By highlighting how your professional background intersects with the needs of the organization you’re applying to, you’ll significantly increase your odds of landing the interview.