Advertising Text-Only Resume Examples
Years of Experience
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Allison Rosenberg
(123) 456-7890
[email protected]
123 Carpenter Street, Philadelphia, PA 12345
Profile
An Advertising Professional with five years of marketing experience specializing in brand development, paid advertising, and social media marketing. A proven track record of developing innovative marketing strategies to enhance brand messaging and grow awareness.
Professional Experience
Marketing & Advertising Specialist, Jensen Marketing Consultants, Philadelphia, PA
May 2019 – Present
- Deliver advertising and marketing solutions to support client businesses during new product introductions and launches, analyze industry trends and customer metrics, and grow product sales by 150%-300% for client accounts
- Lead the implementation of new advertising capabilities and develop brand marketing solutions in alignment with target audiences and market trends
- Execute a large advertising campaign for a $1M client account, including social media, television, print advertisements, and digital marketing efforts
Marketing & Advertising Specialist, Advertising Solutions Firm, Philadelphia, PA
May 2017 – May 2019
- Developed and implemented marketing strategies to improve awareness of client brands, accelerate sales growth, and establish unique brand identities to disrupt stagnant markets
- Collaborated with client stakeholders and marketing teams to evaluate consumer metrics and industry trends to align marketing campaigns with target audiences
Education
Bachelor of Science (B.S.) Marketing
Temple University, Philadelphia, PA September 2013 – May 2017
Key Skills
- Advertising
- Digital Marketing
- Client Relations
- Brand Messaging
- Marketing Strategy
Hideo Araki
(123) 456-7890
[email protected]
123 Bedford Avenue, New York, NY 12345
Profile
An Advertising Professional with eight years of marketing experience specializing in brand development, paid advertising, and social media marketing. A proven track record of developing innovative marketing strategies to enhance brand messaging and grow awareness.
Professional Experience
Marketing & Advertising Specialist, Campbell Marketing Firm, New York, NY
September 2017 – Present
- Serve as the advertising specialist for client accounts valued at $300K-$2.5M, coordinate with production studios to create engaging television commercials, and develop innovative brand messaging based on target audiences and demographics
- Create strategic partnerships with media outlets to secure ideal ad placement, including airing commercials on both digital platforms, streaming services, and live television
- Secure a paid advertisement placement for a client product launch on Hulu, resulting in a 200% increase in product sales within one month of airing
Advertising Specialist, Enhanced Advertising Productions, New York, NY
May 2013 – September 2017
- Coordinated with dynamic marketing teams and client stakeholders to develop engaging brand messaging based on consumer demographics
- Identified and delivered ideal advertising solutions for new product launches, including television commercials, radio advertisements, and digital ads
Education
Bachelor of Science (B.S.) Marketing
Columbia University, New York, NY September 2009 – May 2013
Key Skills
- Advertising
- Marketing Strategy
- Strategic Partnerships
- Brand Marketing
- Trend Analysis
Yaling Zhang
(123) 456-7890
[email protected]
123 Santa Maria, San Francisco, CA 12345
Profile
A Director of Advertising with 10+ years of experience specializing in marketing strategy, brand messaging, and digital marketing. A strong history of building and leading diverse marketing teams to deliver integrated advertising campaigns and drive brand growth.
Professional Experience
Director of Advertising, Project Management Software Inc., San Francisco, CA
October 2016 – Present
- Develop advertising and digital marketing strategy for an innovative project management software solution, manage Google Ad campaigns, and secure a strategic partnership with PMI to advertise service offerings, resulting in a 150% increase in lead generation
- Lead a marketing team of 20+ personnel to improve web page, SEO, and social media performance, resulting in a 200% increase in web traffic
- Perform analysis of competitors and consumer demographics to align brand messaging across digital platforms and drive market penetration across untapped verticals
Advertising Specialist, Bay Area Marketing Consultants, San Francisco, CA
May 2011 – October 2016
- Analyzed and redefined digital marketing strategy for client businesses, which included identifying opportunities to improve social media presence and paid search ads
- Provided recommendations to client stakeholders based on consumer data and industry trends and led rebranding efforts to improve sales for underperforming products
Education
Bachelor of Science (B.S.) Marketing
University of San Francisco, San Francisco, CA September 2007 – May 2011
Key Skills
- Advertising
- Digital Marketing
- Google Ad Campaigns
- Data Analytics
- Brand Messaging
Tips for Writing a Better Advertising Resume
Now that you’ve seen some examples of strong advertising resumes, we’ll provide additional insights to help you craft your own unique document. The key to generating traction during the job search is creating an accomplishment-driven resume highlighting the most compelling aspects of your professional experience. As a marketing professional within the advertising space, you’ll want to showcase specific projects that highlight your ability to create innovative brand messaging that truly resonates with target audiences. Below, you’ll find three expert tips to help you grab the hiring manager’s attention and secure your next job interview:
1. Quantify Your Career Achievements
As an advertising professional, you’ll want to incorporate key metrics, numbers, and monetary figures to enhance the impact of your bullet points. Quantifying your achievements can help provide the hiring manager with a sense of scope for past marketing efforts and differentiate you from the competition during your job search. In the example below, the candidate draws attention to how they were able to successfully increase sales for new product launches, which demonstrates their qualifications for the advertising role:
- Deliver advertising and marketing solutions to support client businesses during new product introductions and launches, analyze industry trends and customer metrics, and grow product sales by 150%-300% for client accounts
- Lead the implementation of new advertising capabilities and develop brand marketing solutions in alignment with target audiences and market trends
- Execute a large advertising campaign for a $1M client account, including social media, television, print advertisements, and digital marketing efforts
2. Highlight Your Expertise in Brand Messaging
Understanding how to market brands and align advertising campaigns with consumer demographics is essential for a career in advertising. Prospective employers want candidates who excel in developing innovative brand messaging to drive growth and awareness. If you aren’t able to adapt your marketing strategy to new industry developments and consumer trends, you won’t be able to maximize engagement with your audience. In the example below, the candidate showcases their ability to analyze market trends and identify ideal advertising solutions to drive exposure for emerging brands:
- Develop advertising and digital marketing strategy for an innovative project management software solution, manage Google Ad campaigns, and secure a strategic partnership with PMI to advertise service offerings, resulting in a 150% increase in lead generation
- Lead a marketing team of 20+ personnel to improve web page, SEO, and social media performance, resulting in a 200% increase in web traffic
- Perform analysis of competitors and consumer demographics to align brand messaging across digital platforms and drive market penetration across untapped verticals
3. Showcase Your Advertising Experience
To grab the attention of prospective employers, you’ll want to highlight specific accomplishments from your career that demonstrate your previous success in advertising. Hiring managers want to see tangible examples to help them better understand the nuances of your professional experience. In the example below, the candidate draws attention to their background in securing high-traffic ad placements for commercials, which may separate the job seeker from other applicants during the hiring process:
- Serve as the advertising specialist for client accounts valued at $300K-$2.5M, coordinate with production studios to create engaging television commercials, and develop innovative brand messaging based on target audiences and demographics
- Create strategic partnerships with media outlets to secure ideal ad placement, including airing commercials on both digital platforms, streaming services, and live television
- Secure a paid advertisement placement for a client product launch on Hulu, resulting in a 200% increase in product sales within one month of airing
Key Skills Hiring Managers Look for on Advertising Resumes
Most organizations rely on an Applicant Tracking System (ATS) to identify qualified candidates during the hiring process. If your resume lacks a certain number of keywords, your application may automatically be rejected before it reaches the hiring manager. You’ll want to integrate relevant keywords into your summary, bullet points, and skills section that match the job description to achieve ATS compliance. Below, you’ll find a list of common skills and key terms that you may encounter while pursuing advertising positions:
| Key Skills and Proficiencies | |
|---|---|
| Advertising | Advertising Strategy |
| Campaign Development | Competitor Analysis |
| Brand Development | Brand Marketing |
| Brand Messaging | Digital Advertising |
| Digital Marketing | Event Management |
| Google Analytics | Key Performance Indicators (KPIs) |
| Lead Generation | Marketing |
| Marketing Strategy | Online Marketing |
| Paid Search Campaigns | Print Advertising |
| Product Marketing | Search Engine Optimization (SEO) Marketing |
| Social Media Marketing | |
Common Action Verbs for Advertising Resumes
It’s easy to find yourself running short on action verbs as you build out the bullet points on your resume. Often there’s only a limited number of verbs you can use to describe your career accomplishments and daily job responsibilities accurately. Differentiating your usage of verbs can improve the reading experience for the hiring manager. To help you keep your content fresh and compelling, we’ve compiled a list of action verbs you can use to craft your content:
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
How to Align Your Advertising Resume With the Job Description
According to the Bureau of Labor Statistics, the average annual salary for advertising positions was $133,380 in 2021. Due to the lucrative compensation and upward mobility of these roles, you’ll face no shortage of competition on the open market. You’ll need to carefully align your resume with individual job descriptions to distinguish yourself from the applicant field.
For example, if an organization is seeking an advertising manager who excels in digital marketing, you’ll want to highlight accomplishments related to social media, Google Ads, and paid search campaigns. The key to generating traction during the job hunt is to evaluate the company’s needs and determine how your experience can benefit prospective employers.
By customizing your resume for individual job applications, you’ll significantly increase your odds of securing your next interview and job opportunity.