How To Write a Marketing Coordinator Resume
To create a winning marketing coordinator resume, think about the target audience — a hiring manager — and what might help them evaluate you as a candidate. Showcase your expertise in defining marketing strategy and leading campaigns to drive brand awareness and audience engagement. In this guide, we’ll provide you with expert tips and insights to help capture the nuances of your marketing expertise and land your next job interview.
- Entry-Level
- Mid-Career
- Senior-Level
1. Write a brief summary of your marketing coordinator qualifications
Your profile summary is the teaser for the rest of your resume, so provide enough information to pique the hiring manager’s interest and keep them reading. Start with an opening sentence that lists your title, years of experience, and three to four marketing-related skills that match the job posting.
Craft a compelling snapshot of your career that emphasizes the strongest aspects of your marketing background. Demonstrate your track record of defining brand strategies, leading social media campaigns, and driving audience engagement. Avoid cliches and empty platitudes such as “problem solver,” “hard worker,” or “motivated,” as these traits are expected of any candidate.
Senior-Level Profile Example
A Marketing Coordinator with 10+ years of experience specializing in digital marketing, campaign development, Google Ad campaigns, and go-to-market strategy. A proven track record of driving revenue growth by executing high-impact marketing campaigns.
Entry-Level Profile Example
A Marketing Coordinator with entry-level experience specializing in social media marketing, brand messaging, copywriting, and storytelling. Adept at crafting compelling content to enhance the impact of marketing campaigns and drive engagement with target audiences.
2. Showcase your marketing coordinator experience
A common mistake that many job seekers make is creating generic bullet points that fail to capture the nuances of their marketing background. If your document looks like every other resume the hiring manager is reviewing, it’s unlikely you’ll stand out from other applicants. As you build your professional experience section, feature unique insights into your successful campaigns and marketing initiatives.
One way to accomplish this is by incorporating numbers and metrics to paint a clearer picture of your career achievements. That said, you need to be tactical in how you leverage key performance indicators (KPIs) and percentages. For example, simply stating you increased revenue by 15% won’t mean much to the reader if they don’t understand of the size of the company.
Senior-Level Professional Experience Example
Senior Marketing Coordinator, Advertising Solutions Inc., New York, NY May 2016 – Present
- Oversee 75+ digital marketing campaigns with budgets of up to $250K for an online advertising agency, manage all phases of pre-production and post-production, and identify go-to-market strategy to drive annual revenue from $1.5M to $7M over five years
- Spearhead improvements to Google Ad campaigns to grow lead volume by 60%, reduce cost-per-action (CPA) by 40%, and improve click-through-rate (CTR) from 5.05% to 7.68%
- Lead a team of 15 marketing specialists, sales coordinators, and graphic designers and coordinate all aspects of daily operations for the marketing department
Entry-Level Professional Experience Example
Marketing Coordinator, The Fillmore, Philadelphia, PA May 2021 – Present
- Coordinate with the marketing team to manage social media platforms for an upscale music venue, conduct post scheduling using Hootsuite, and identify opportunities to refine marketing copy, resulting in a 300% increase in user engagement on Twitter
- Grow Facebook and Twitter followership by 250% over six months by creating and releasing social media posts during peak hours
- Write web marketing copy for the monthly newsletter and landing page and provide contributions to the company music blog
3. Add marketing coordinator education and certifications
Some employers have minimum education requirements, so listing your degree or certifications may ensure your resume exceeds that bar. Even if that’s not the case, however, it is best to include relevant education credentials.
Your degree and other education can set you apart from other candidates, create trust and confidence in your knowledge, and provide more information about your skills. For example, a degree in business coupled with previous marketing experience might paint you as a potential leader or someone who comes to marketing tasks with a big-picture strategic understanding.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] | [Graduation Year]
Example
- Bachelor of Arts (B.A.) in Marketing
- Temple University, Philadelphia, PA | 2021
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Professional Certified Marketer, American Marketing Association | 2023
4. List key marketing coordinator skills and proficiencies
Getting into the nitty-gritty when including relevant skills on your resume can help you make it through applicant tracking systems (ATS) and grab the attention of hiring managers. Do this by peppering skills throughout your resume, including in the summary profile and professional experience sections.
Don’t just list your relevant skills. Show off your content-creation knowledge by telling a story. Combine skills like brand marketing with specific results from past work, such as “improved brand marketing strategy to increase product awareness by 15%.”
| Key Skills and Proficiencies | |
|---|---|
| Account-based marketing (ABM) | Adobe Suite |
| Brand marketing | Campaign development |
| Client relations | Content marketing |
| Copywriting | Cross-functional collaboration |
| Digital advertising | Digital marketing strategy |
| Digital media | Email marketing |
| Event marketing | Google Analytics |
| Graphic design | Hootsuite |
| KPIs | Lead generation |
| Marketing campaigns | Marketing research |
| Microsoft Office Suite | Product marketing |
| Project management | Public relations |
| Sales | Search engine optimization (SEO) |
| Search engine marketing (SEM) | Social media marketing |
How To Pick the Best Marketing Coordinator Resume Template
Demonstrate your commitment to keeping up with an ever-changing marketing landscape by choosing a template that reflects a modern design. Your document should look clean and professional, though, so avoid options with excess graphics and flourishes.
Because marketing roles can vary widely from organization to organization, opt for a template that is easy to customize and tweak as you apply for marketing coordinator positions. Depending on what each employer is looking for, you may want to highlight different accomplishments.
Marketing Coordinator Text-Only Resume Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Raheem Richardson
(123) 456-7890
[email protected]
123 Bridge Street, Boston, MA 12345
Profile
A Marketing Coordinator with five years of experience specializing in product marketing, strategy development, digital marketing, and brand messaging. A proven track record of coordinating with cross-functional teams and client stakeholders to achieve brand objectives.
Professional Experience
Marketing Coordinator, Accelerate Marketing Inc., Boston, MA
May 2018 – Present
- Manage over 50+ campaigns contributing to a $200K increase in revenue growth YOY and develop project plans across all marketing channels, including print, social, and digital
- Coordinate cross-functionally with client-facing teams, sales leads, account managers, and marketing personnel to align creative assets with client brand objectives
- Liaise with internal publisher teams to develop optimization strategies and identify new marketing approaches to drive audience engagement within untapped verticals
Marketing Coordinator, Workforce Mgmt Software, Boston, MA
May 2016 – May 2018
- Managed logistics, project kickoffs, budgets, and timelines for 25+ marketing campaigns to drive brand awareness for new product launches, which contributed to a 150% increase in annual sales and improved market share within the HR software space
- Collaborated with product management, marketing, and sales teams to identify opportunities for new features and services based on customer feedback and KPIs
Education
Bachelor of Arts (B.A.) Marketing
Boston College, Boston, MA September 2012 – May 2016
Key Skills
- Product Marketing
- Digital Marketing
- Brand Messaging
- Cross-Functional Leadership
- Go-to-Market Strategy
Frequently Asked Questions: Marketing Coordinator Resume Examples and Advice
What are common action verbs for marketing coordinator resumes?-
Action verbs help make your resume more dynamic and scannable. They also draw the reader in, engaging a hiring manager with the story of your experience. However, you must use the right action verbs to convey competence and experience in your niche.
Start with some of the verbs listed below, which are common for marketing coordinator resumes. Use verbs mentioned in the employer’s job posting and those specific to your experience. Try to combine verbs with skills and results. For example, say that you “enhanced visual storytelling and brand messaging, resulting in a 20% increase in audience engagement.”
| Action Verbs | |
|---|---|
| Analyzed | Collaborated |
| Conducted | Coordinated |
| Created | Developed |
| Drove | Enhanced |
| Executed | Implemented |
| Improved | Led |
| Managed | Monitored |
| Oversaw | Planned |
| Produced | Provided |
| Researched | Supported |
How do you align your resume with a job description?-
Although the Bureau of Labor Statistics (BLS) doesn’t provide details for marketing coordinator positions, it does offer insight into marketing analyst positions. Job growth for these positions is expected to be 10% through 2032. That’s a much faster-than-average pace, which is common for many marketing niches.
For example, if a company seems to focus heavily on product marketing, feature these types of campaigns prominently on your resume. If an organization is looking for a marketing coordinator who specializes in search engine optimization (SEO), mention this skill in the first sentence of your profile.
What is the best marketing coordinator resume format?-
The reverse chronological resume format offers ample flexibility in showing off your qualifications while delivering an easy-to-read, scannable document hiring managers can connect with.
It’s especially helpful in a sector like marketing because the skills and technologies you used for positions just five years ago are different from what employers look for today. A reverse chronological format ensures your most recent work experience is first, making it likely that potential employers will pay it the most attention.
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As a marketing professional, you know content is king. A cover letter provides an opportunity to deliver more relevant content about your qualifications as a candidate to hiring managers. Keep it short and supplement your resume, adding explanations about something you think a hiring might want more information on. Check out our marketing resume cover letter examples for some ideas on how to get started.
