Marketing Coordinator Resume Examples of 2022

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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According to Payscale.com, the average annual salary for marketing coordinators was $46,699 in 2022. Data from the Bureau of Labor Statistics indicates that opportunities within the marketing field are expected to increase by 10% over the next decade. Although this field is projected to experience continual growth, you’ll still need to craft a strong accomplishment-driven resume to differentiate yourself from the competition during your job search.

Using our marketing coordinator resume building guide will allow you to:

  • •   Quantify your marketing accomplishments using appropriate numbers and metrics to establish context for the hiring manager and enhance the impact of your bullet points
  • •   Showcase your expertise in defining marketing strategy and leading campaigns to drive brand awareness and audience engagement
  • •   Optimize your resume for Applicant Tracking Systems (ATS) using appropriate keywords
  • •   Create an eye-catching professional profile to grab the attention of potential employers

Marketing Coordinator Resumes Created Using Our ResumeBuilder

Entry-level
Marketing-Coordinator_Entry-level.pdf

Example #1 Entry-level

Mid-career
Marketing-Coordinator_Mid-career.pdf

Example #2 Mid-career

Senior-level
Marketing-Coordinator_Senior-level.pdf

Example #3 Senior-level

Marketing Coordinator Text-Only Resume Examples

Years of Experience
  • Entry-level Entry-level
  • Mid-career Mid-career
  • Senior-level Senior-level

Allison Rosenberg
(123) 456-7890
[email protected]
123 Carpenter Street, Philadelphia, PA, 12345

Profile

A Marketing Coordinator with entry-level experience specializing in social media marketing, brand messaging, copywriting, and storytelling. Adept at crafting compelling content to enhance the impact of marketing campaigns and drive engagement with target audiences.

Professional Experience

Marketing Coordinator, The Fillmore, Philadelphia, PA
May 2021 – Present

  • Coordinate with the marketing team to manage social media platforms for an upscale music venue, conduct post scheduling using Hootsuite, and identify opportunities to refine marketing copy, resulting in a 300% increase in user engagement on Twitter
  • Grow Facebook and Twitter followership by 250% over six months by creating and releasing social media posts during peak hours
  • Write web marketing copy for the monthly newsletter and landing page and provide contributions to the company music blog

Marketing Intern, Fishtown Magazine, Philadelphia, PA
January 2021 – May 2021

  • Wrote 15 blog posts for an online magazine covering various aspects of Philadelphian subcultures, art, music, and communities, including a piece detailing the unique cultural experience of growing up Jewish in South Philadelphia
  • Provided recommendations to the marketing team to enhance voice and brand messaging on Twitter and Facebook social media accounts

Education

Bachelor of Arts (B.A.) Marketing
Temple University, Philadelphia, PA September 2017 – May 2021

Key Skills

  • Social Media Marketing
  • Copywriting
  • Brand Messaging
  • Marketing Strategy
  • Audience Engagement

Raheem Richardson
(123) 456-7890
[email protected]
123 Bridge Street, Boston, MA 12345

Profile

A Marketing Coordinator with five years of experience specializing in product marketing, strategy development, digital marketing, and brand messaging. A proven track record of coordinating with cross-functional teams and client stakeholders to achieve brand objectives.

Professional Experience

Marketing Coordinator, Accelerate Marketing Inc., Boston, MA
May 2018 – Present

  • Manage over 50+ campaigns contributing to a $200K increase in revenue growth YOY and develop project plans across all marketing channels, including print, social, and digital
  • Coordinate cross-functionally with client-facing teams, sales leads, account managers, and marketing personnel to align creative assets with client brand objectives
  • Liaise with internal publisher teams to develop optimization strategies and identify new marketing approaches to drive audience engagement within untapped verticals

Marketing Coordinator, Workforce Mgmt Software, Boston, MA
May 2016 – May 2018

  • Managed logistics, project kickoffs, budgets, and timelines for 25+ marketing campaigns to drive brand awareness for new product launches, which contributed to a 150% increase in annual sales and improved market share within the HR software space
  • Collaborated with product management, marketing, and sales teams to identify opportunities for new features and services based on customer feedback and KPIs

Education

Bachelor of Arts (B.A.) Marketing
Boston College, Boston, MA September 2012 – May 2016

Key Skills

  • Product Marketing
  • Digital Marketing
  • Brand Messaging
  • Cross-Functional Leadership
  • Go-to-Market Strategy

Yaling Zhang
(123) 456-7890
[email protected]
23 Bedford Avenue, New York, NY, 12345

Profile

A Marketing Coordinator with 10+ years of experience specializing in digital marketing, campaign development, Google Ad campaigns, and go-to-market strategy. A proven track record of driving revenue growth by executing high-impact marketing campaigns.

Professional Experience

Senior Marketing Coordinator, Advertising Solutions Inc., New York, NY
May 2016 – Present

  • Oversee 75+ digital marketing campaigns with budgets of up to $250K for an online advertising agency, manage all phases of pre-production and post-production, and identify go-to-market strategy to drive annual revenue from $1.5M to $7M over five years
  • Spearhead improvements to Google Ad campaigns to grow lead volume by 60%, reduce cost-per-action (CPA) by 40%, and improve click-through-rate (CTR) from 5.05% to 7.68%
  • Lead a team of 15 marketing specialists, sales coordinators, and graphic designers and coordinate all aspects of daily operations for the marketing department

Marketing Coordinator, Halleck & Norris Legal Associates, New York, NY
May 2011 – May 2016

  • Oversaw the planning and execution of 60+ digital marketing campaigns for a leading legal firm, including email marketing initiatives, blog writing, and SEO campaigns
  • Improved open rates for email blasts by 20% and increased SEO ranking from 24 to 15 for “workers’ compensation law firm” through paid search and web page optimization

Education

Bachelor of Arts (B.A.) Marketing
University of Syracuse, New York, NY September 2007 – May 2011

Key Skills

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Google Ad Campaigns
  • Go-to-Market Strategy
  • Team Management

Tips for Writing a Better Marketing Coordinator Resume

Now that you’ve seen some examples of marketing coordinator resumes, we’ll walk you through how to incorporate our methodology to build your own document. A core aspect of creating a strong marketing coordinator resume is leveraging Key Performance Indicators (KPIs) from your professional experience to demonstrate the success of your campaigns and initiatives. Another core aspect is demonstrating your ability to collaborate cross-functionally with external clients and internal teams to execute marketing projects. Below, you’ll find three expert tips to help you apply these principles to your resume and improve your chances of landing that next big interview.

1. Quantify your marketing achievements

Incorporating numbers from your work experience is a great way to tell your story and paint a clearer picture of your career accomplishments for the hiring manager. You need to be tactical in how you leverage metrics and percentages. For example, simply stating that you increased sales or revenue by 15% won’t mean much to the reader if they don’t have an understanding of the size of the company. In the work experience below, the candidate establishes a context for their KPIs by drawing attention to the scope of the campaigns and the overall impact on revenue growth:

  • Oversee 75+ digital marketing campaigns with budgets of up to $250K for an online advertising agency, manage all phases of pre-production and post-production, and identify go-to-market strategy to drive annual revenue from $1.5M to $7M over five years
  • Spearhead improvements to Google Ad campaigns to grow lead volume by 60%, reduce cost-per-action (CPA) by 40%, and improve click-through-rate (CTR) from 5.05% to 7.68%
  • Lead a team of 15 marketing specialists, sales coordinators, and graphic designers and coordinate all aspects of daily operations for the marketing department

 

2. Feature your leadership capabilities

Leadership and communication skills are essential for any marketing coordinator position. Employers want to see that you can collaborate with cross-functional teams and clients, as they want candidates who are a strong fit for their organization’s work culture. In the example below, the job seeker highlights compelling accomplishments that showcase their effectiveness as a marketing coordinator and their ability to collaborate with diverse teams and stakeholders:

  • Manage over 50+ campaigns contributing to a $200K increase in revenue growth YOY and develop project plans across all marketing channels, including print, social, and digital
  • Coordinate cross-functionally with client-facing teams, sales leads, account managers, and marketing personnel to align creative assets with client brand objectives
  • Liaise with internal publisher teams to develop optimization strategies and identify new marketing approaches to drive audience engagement within untapped verticals

 

3. Avoid featuring generic job duties

A common mistake that many job seekers make is creating generic bullet points that fail to capture the nuances of their experience within the marketing space. If your document looks like every other resume the hiring manager is reviewing, it’s unlikely that you’ll stand out from the crowded field of applicants. Providing unique insights into how you developed a marketing strategy and executed campaigns for a specific type of company will help you to differentiate yourself from the competition during your job search. In the example below, the candidate paints a clear picture for the reader by showcasing how they were able to improve social media engagement for an upscale concert venue:

  • Coordinate with the marketing team to manage social media platforms for an upscale music venue, conduct post scheduling using Hootsuite, and identify opportunities to refine marketing copy, resulting in a 300% increase in user engagement on Twitter
  • Grow Facebook and Twitter followership by 250% over six months by creating compelling social media content for concert announcements in alignment with target demographics
  • Write web marketing copy for the monthly newsletter and landing page and provide contributions to the company music blog

 

Key Skills Hiring Managers Look for on Marketing Coordinator Resumes

Most companies rely on Applicant Tracking Systems (ATS) to identify qualified candidates by scanning resumes for specific keywords. If you fail to meet specific benchmarks or lack key qualifications, your application will likely be rejected before it reaches the hiring manager. To mitigate this risk, you’ll need to carefully evaluate the job description and incorporate as many relevant keywords as possible into your document. Below, you’ll find a list of key skills and industry terms that you may encounter during the job hunt:

Key Skills and Proficiencies
Account-Based Marketing (ABM) Adobe Suite
Brand Marketing Campaign Development
Client Relations Content Marketing
Copywriting Cross-Functional Collaboration
Digital Advertising Digital Marketing Strategy
Digital Media Email Marketing
Event Marketing Google Analytics
Graphic Design Hootsuite
Key Performance Indicators (KPIs) Lead Generation
Marketing Campaigns Marketing Research
Microsoft Office Suite Product Marketing
Project Management Public Relations
Sales Search Engine Optimization (SEO)
Search Engine Marketing (SEM) Social Media Marketing

Common Action Verbs for Marketing Coordinator Resumes

You may find yourself running short on action verbs to use while building out your bullet points in your professional experience section. Diversifying your usage of verbs can enhance your content quality and improve the hiring manager’s reading experience. To help you keep your content fresh and compelling throughout your document, we’ve compiled a list of action verbs you can use while crafting your resume:

Action Verbs
Analyzed Collaborated
Conducted Coordinated
Created Designed
Developed Drove
Evaluated Executed
Identified Implemented
Improved Led
Managed Oversaw
Performed Planned
Spearheaded Supported
Wrote  

How to Align Your Marketing Coordinator Resume With the Job Description

Aligning your resume with the job description is one of the most important aspects of the resume-building process. Understanding that the resume is, in and of itself, a marketing document will help identify what aspects of your experience you need to prioritize to grab the attention of prospective employers. It’s also important to keep in mind that hiring managers often review hundreds of resumes for job openings, and you have a limited window to make a strong impression.

Pay attention to what key industry terms are featured closer to the top of the description as you craft your content. If a company seems to focus heavily on product marketing, you’ll want to incorporate bullet points that highlight your expertise in this specific area. If an organization is looking for a marketing coordinator who specializes in Search Engine Optimization (SEO), you may want to consider including this skill set in the first sentence of your professional profile.
By customizing your document towards individual job postings, you’ll significantly increase your chances of generating interviews and securing your next job opportunity.