When writing your event planner cover letter, focus on how you can manage the various moving parts behind a business or social function. Express your interest in the role, venue, or organization, and cite your related skills like client relations or finding fast solutions.
This guide will help you write a cover letter that gets you interviews for your next job as an event planner.
Event Planner Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write an Event Planner Cover Letter
A good event planner cover letter usually has five sections, outlined below. When possible, connect each section back to the organization and its stated hiring needs. The following advice and examples show how you can use this strategy to optimize your letter for each application.
1. Heading
At the top of the page, include:
- Your resume contact header, which should give your full name, address, email, phone number, and LinkedIn or other social accounts if applicable
- The date
- The recipient’s name, title, company, and contact information (when available)
Note: Feel free to omit this section when sending your cover letter as an email message as long as your contact details are part of your email signature. If you’re unsure whether to send your letter as an email message or attachment, first look for any instructions on the job posting. When the posting doesn’t specify, it’s your choice – just bear in mind email messages are increasingly common, but an attachment is often still better for more formal applications to large employers.
Example
Allison Rosenberg
123 Convoy St, San Diego, CA 12345 | (123) 456-7890 | [email protected]
January 25, 2024
Ms. Rachel Johnson
Hiring Manager
BKA Events Corp.
(123) 456-7890
[email protected]
2. Salutation
Address your recipient by name – this is the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the person’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.
Note: While a colon is standard punctuation here, you can use a comma if you know your recipient or the company has a casual work culture (sometimes indicated by a company description on the job posting).
Examples
Dear Ms. Taylor:
Dear BPZ Conference Services Manager:
3. “Hook” or introduction
Catch the reader’s attention by citing an achievement from your resume or a key credential the employer seeks in applicants. Then, connect that highlight to your main strengths and overall candidacy for the advertised event planner role.
As an alternative to the work highlight approach, you can set yourself apart by networking. Begin your letter by citing any personal or professional connections you have with the hiring manager. If someone at the company alerted you to the job, use a line like “I was excited to hear from your colleague [Name] about [Company]’s new event planner opening.” Or, if you’ve already met your recipient, mention that with a line like “It was great speaking with you at the [conference] last month.”
Example
In my current role as event planner for ABC Conference Planning, I’ve organized business events that set new records for both in-person and digital attendance. I’d be thrilled to apply my skill set to your advertised event coordinator position.
4. Job- or employer-specific paragraph(s)
This section is crucial, so think it through fully for each application in your job search.
On a separate document or sheet of paper, take 10 minutes to brainstorm why this event planner position or employer interests you based on the job posting. When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Adapt those points into one or two brief paragraphs that speak to the job opening at hand. By making this description a central part of your letter, you’re more likely to persuade the manager to call.
Following this explanation, cite a few more of your event planner skills or achievements, possibly as bullet points.
Example
My passion is organizing successful events and conferences for corporate clients. Through over five years of experience, I’ve managed consistent positive experiences for attendees, helping to boost clients’ brands and goodwill with members and customers. My work highlights and qualifications also include the following:
- Negotiated contract updates with three vendors, improving the partnership and lowering costs by an average of 8%
- Helped the business navigate significant disruption and uncertainty in the spring and summer of 2020 caused by the COVID-19 pandemic
- Earned a near-perfect (99.4%) client satisfaction score, ranking No. 1 on a 12-person event planning team
5. Conclusion
Finally, request an interview and thank the hiring manager for their time and attention. Consider briefly restating why this event planner job interests you. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.
Example
The enclosed resume provides a broader overview of my event planning background and achievements. It would be my pleasure to speak with you further about my skills. To schedule an interview, please call or email me. In the near future, I’ll reach out to confirm you received my resume and to see if you have any preliminary questions. Thank you very much for your time and consideration.
Sincerely,
Cameron Malfara
Event Planner Cover Letter Tips
1. Show you can excel in the position
Start your letter strong with a clear example of your success as an event planner. For instance, you could describe how your conferences met or surpassed all attendance goals.
Example
In my current role as event organizer for ABC Ocean Inn, I’ve been praised in all formal reviews for my versatile support of around 15 wedding receptions annually. I hope to bring that same dedication to your advertised event planner role.
2. Tell why you’re a good fit
When brainstorming points for your cover letter, think about what this event planner role has in common with your background or goals. For instance, maybe it involves managing large wedding receptions, similar to your most recent job. Or maybe you identify with the venue’s stated mission around great client relationships.
Example
Your job posting caught my attention, especially the call for someone who “can innovate and adapt to fast-changing industry conditions.” This has been a common thread of my over 12 years of experience.
3. Highlight your other strengths
Consider adding a short list of bullet points to show your success in other key work areas for an event planner, like work scheduling or contract negotiations.
Example
My recent work highlights and qualifications also include the following:
- Negotiated contract updates with three vendors, improving the partnership and lowering costs by an average of 8%
- Helped the business navigate significant disruption and uncertainty in the spring and summer of 2020 caused by the COVID-19 pandemic
- Earned a near-perfect (99.4%) client satisfaction score, ranking No. 1 on a 12-person event planning team
Event Planner Text-Only Cover Letter Templates and Examples
- Example #1
- Example #2
- Example #3
Cameron Malfara
123 Windermere Rd., Seattle, WA 12345 | (123) 456-7890 | [email protected]
January 25, 2024
Ms. Lori Taylor
Hiring Manager
BPZ Conference Services
(123) 456-7890
[email protected]
Dear Ms. Taylor:
In my current role as Event Planner for XYZ Convention Services, I grew membership in three industry associations by planning regional conferences that met 100% of attendance goals. I want to drive similar positive results at your company.
My passion is organizing successful events and conferences for corporate clients. Through five-plus years of experience, I’ve managed consistent positive experiences for attendees, helping to boost clients’ brands and goodwill with members and customers. My recent work highlights and qualifications also include the following:
- Negotiated contract updates with three vendors, improving the partnership and lowering costs by an average of 8%
- Helped the business navigate significant disruption and uncertainty in the spring and summer of 2020 caused by the Covid-19 pandemic
- Earned a near-perfect (99.4%) client satisfaction score, ranking #1 on a 12-person event planning team
The enclosed resume provides a broader overview of my event planning background and achievements. It would be my pleasure to speak with you further about my skills. To schedule an interview, please call or email me. In the near future, I’ll reach out to confirm you received my resume and to see if you have any preliminary questions. Thank you very much for your time and consideration.
Sincerely,
Cameron Malfara
Event Planner Cover Letter Frequently Asked Questions
Do I really need a cover letter for my job search? -
Yes, in most cases. Job postings today usually require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.
What should I do in the first paragraph of my cover letter? -
Give an example of your success in the type of event planner role you’re now seeking.
What’s the most important part of a cover letter? -
Any explanation you give for why the specific job opening or employer interests you. These details distinguish the cover letter from your resume and other application materials and can help you get past applicant tracking systems. They also set the stage for a good interview discussion about how you fit the role and the office’s work culture.
How long should my cover letter be?-
No more than one page, or around 250 words. Hiring managers expect an applicant’s cover letter to be shorter than their resume. Resist the urge to tell your whole career story, even if you have an extensive background as an event planner. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.
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