Digital Marketing Manager Resume Examples
Years of Experience
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Arthur Brown
(123) 456-7890
[email protected]
123 Your Street, Pittsburgh, PA 12345
Profile
A Digital Marketing Manager with six years of professional experience, specializing in campaign development, go-to-market strategy, and product marketing. A proven track record of developing innovative marketing strategies to drive penetration across untapped verticals. Adept at collaborating with cross-functional teams to refine campaign execution.
Professional Experience
Digital Marketing Manager, Enhanced B2B Solutions, Pittsburgh, PA
May 2016 – Present
- Develop and execute 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B technology company, resulting in a 35% increase in lead conversions and $1.5M in pipeline revenue
- Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration
- Achieve open rates of 16% and click rates of 3.2% for email blasts and improve engagement across Facebook, Twitter, and LinkedIn social media channels by 50%
- Manage a team of 10+ marketing and sales specialists to drive lead conversion campaigns and enhance marketing operations
Digital Marketing Manager, Accelerated Marketing Inc, Pittsburgh, PA
May 2011 – May 2016
- Managed digital marketing campaigns for 25 client accounts within the automotive industry generating $500K-$3M in annual revenue, which included defining brand messaging and strategy for new product launches
- Conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences
Education
Bachelor of Science (B.S.) Digital Marketing
University of Pittsburgh, Pittsburgh, PA September 2007 – May 2011
Key Skills
- Digital Marketing
- Go-to-Market Strategy
- Campaign Management
- Social Media Marketing
- Product Marketing
Allison Diamond
(123) 456-7890
[email protected]
123 Your Street, Newark, NJ
Profile
A Digital Marketing Manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and brand awareness for clients. A strong cross-functional leader with expertise in marketing automation.
Professional Experience
Digital Marketing Manager, SEO Marketing Pros, Newark, NJ
May 2016 – Present
- Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5M-$5M in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
- Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50%-250% increases in page views
- Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
- Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels
Digital Marketing Manager, Alita Inc., Newark, NJ
May 2011 – May 2016
- Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20M in annual revenue
- Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed KPIs, and coordinated with marketing teams to define customer retention strategy
- Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5M increase in sales
Education
Bachelor of Science (B.S.) Digital Marketing
University of Newark, Newark, NJ September 2007 – May 2011
Key Skills
- Marketing Strategy
- Google Analytics
- Search Engine Optimization (SEO)
- Account-Based Marketing (ABM)
- Social Media Marketing
Jason Lang
(123) 456-7890
[email protected]
123 Your Street, Seattle, WA
Profile
A Digital Marketing Manager with 10+ years of experience, specializing in marketing strategy, paid search, brand marketing, and A/B testing. A proven track record of building and leading high-performance marketing teams to execute end-to-end digital campaigns. A strong history of identifying opportunities to transform brand messaging aligned with target audiences.
Professional Experience
Digital Marketing Manager, Westline Insurance Inc., Seattle, WA
May 2016 – Present
- Enhance website performance and social media presence to drive customer acquisition for an insurance company, and leverage Google Analytics to drive SEO, resulting in a 600% increase in page views and a 100% increase in page clicks month over month
- Partner with product marketing teams and the Director of Marketing to establish a brand identity centered on integrity and transparency
- Collaborate with the data analytics team to build dashboards incorporating data from the CRM, Google, and social media accounts to enhance reporting and provide insights on lead generation and campaign performance
Digital Marketing Manager, Seattle Marketing Solutions, Seattle, WA
May 2011 – May 2016
- Led digital marketing initiatives for five customer brands within the health and wellness industry and developed social media presence on Twitter, Facebook, Instagram, and LinkedIn, resulting in a 50%-150% increase in lead generation
- Interfaced with client stakeholders to align marketing copy and brand voice across all social, paid search, and programmatic channels
Education
Bachelor of Science (B.S.) Digital Marketing
University of Seattle, Seattle, WA September 2007 – May 2011
Key Skills
- Brand Marketing
- Search Engine Optimization (SEO)
- Lead Generation
- Digital Marketing Campaigns
- Social Media Marketing
Common Key Skills and Action Verbs for Digital Marketing Manager Resumes
Integrate appropriate keywords and action verbs into your resume to align with the Applicant Tracking System (ATS) software. Employers seek qualified candidates that meet their criteria, and you won’t generate traction on the open market if you fail to meet these initial benchmarks. This strategy will also ensure that your document makes a positive impression on the hiring manager reviewing your application. Below, you’ll find a list of keywords and action verbs you may encounter during your job search.
| Key Skills and Proficiencies | |
|---|---|
| A/B Testing | Account-Based Marketing (ABM) |
| Adobe Suite | Advertising |
| Analytics | Brand Awareness |
| Brand Marketing | Campaign Development |
| Cross-Functional Leadership | CRM |
| Demand Generation | Digital Marketing Strategy |
| Google Adwords | Google Analytics |
| Go-to-Market Strategy | Key Performance Indicators (KPIs) |
| Lead Generation | Marketing |
| Paid Search Campaigns | Product Marketing |
| Project Management | New Product Introduction (NPI) |
| Search Engine Optimization (SEO) | Search Engine Marketing (SEM) |
| Social Media Marketing | |
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
Tips for Writing a Better Digital Marketing Manager Resume
Quantify your marketing experience
Employers value candidates that generate results for the organizations they work for. This is why quantifying your accomplishments is an excellent strategy for bringing your story to life for the hiring manager. Generic job responsibilities won’t differentiate you from the competition. Showcasing your career achievements will. If you led a digital marketing campaign, provide KPIs to demonstrate the results. If you managed social media accounts, provide some insights into how much you improved engagement or followership. Below, you’ll find some examples to help you quantify your experience on your resume.
Example #1
Good
Executed 15+ digital marketing campaigns to support the launch of a new product line for a boutique clothing brand, conducted market research on target demographics, and defined brand messaging, which contributed to a $600K increase in sales within the first year
Bad
Led digital campaigns for a new product, researched audiences, and helped define the brand, which supported large sales numbers
Example #2
Good
Led initiatives to grow social media presence for an emerging plant-based food startup, identified the voice of the brand, and managed Facebook, LinkedIn, and Instagram accounts, resulting in a 300% increase in followership and 250% increase in engagement
Bad
Grew social media for a new company, managed social media accounts, and wrote copy, increasing followership and engagement
Feature your leadership abilities
Leadership skills are essential for digital marketing managers. Not only will you be responsible for managing marketing teams, but you’ll also be collaborating cross-functionally with sales and product teams. Demonstrating your ability to interface with diverse teams and client stakeholders will go a long way in helping you secure interviews during the job search. Focus on providing examples of you creating a high-performance work culture or empowering your team members rather than simply detailing the responsibilities you delegated. Below, you’ll find examples to help you feature your leadership capabilities on your resume.
Example #1
Good
Managed a diverse marketing team with 20+ personnel, established a collaborative work culture centered on accountability and creativity, and provided ongoing support and mentorship to facilitate the professional development of team members
Bad
Managed the marketing team, assigned tasks and responsibilities, reviewed work, provided feedback, and maintained working relationships with staff
Example #2
Good
Coordinated with cross-functional teams across the sales and product management departments and interfaced with client stakeholders to establish brand identity and ensure alignment with target audiences
Bad
Worked well with various teams and clients to execute marketing projects, which included helping with branding efforts
How to Align Your Resume With the Job Description
Aligning your resume with individual job postings is critical for generating traction on the open market. Companies want applicants who fit their organizational needs, and if your document isn’t tailored towards specific opportunities, you may not advance to the next phase of the hiring process. Tactically integrating key words from the job description will ensure that your resume meets the ATS software requirements and positively impacts the hiring manager.
When deciding what key terms to prioritize on your resume, you should pay attention to how the information is being presented in the job posting. Keywords that appear more than once should be included in your professional profile or in one of your top bullet points. Skills and qualifications listed towards the top of the posting also tend to carry more weight. Below, you’ll find an example to help you tailor your resume to the job description.
Digital Marketing Manager Job Description Example
XYZ, Inc. is a leading benefits administrative firm named one of Philadelphia’s best places to work. Put your digital marketing skills to the test in a fast-paced creative environment. We’re seeking a professional with expertise in social media marketing and Google analytics to join our organization. We value candidates that excel in collaborating with cross-functional teams to drive SEO and SEM initiatives.
Responsibilities:
- Lead digital marketing campaigns for the launch of new products with the food and beverage space, analyze campaign performance, and drive brand awareness
- Drive SEO for the company website using Google AdWords and paid search campaigns
- Enhance social media marketing efforts across Facebook, Instagram, and Twitter
- Coordinate with cross-functional teams to develop go-to-market strategy, evaluate KPIs, and identify marketing automation opportunities
Qualifications:
- Bachelor’s degree in marketing required
- 4-5 years of digital marketing experience preferred
- Expertise in product marketing and email marketing
- Strong team leadership and campaign development skills
According to the job description, the ideal job applicant should have the following qualities and/or experience:
- Digital Marketing
- Social Media Marketing
- Google Analytics
- Google AdWords
- SEO
- SEM
- Go-to-Market Strategy
- KPIs
- Marketing Automation
- Product Marketing
- Email Marketing
- Team Leadership
- Campaign Development
- Marketing Campaigns
- Paid Search
- Cross-Functional Leadership
Next, take what you highlighted from the job description and include your experience and skills that match. Below is an example of how to incorporate them in your resume to your advantage:
Digital Marketing Manager Work Experience Example
Profile
A Digital Marketing Manager with seven years of experience, specializing in Google AdWords, product marketing, SEO, and SEM. A strong history of identifying opportunities to drive marketing automation and improve social media presence for high-quality brands.
Digital Marketing Manager
Earth Brands Inc., October 2017 – Present
- Lead digital marketing initiatives for a plant-based food company, manage end-to-end marketing campaigns, and define go-to-market strategy, resulting in a 40% increase in sales for almond milk and cheese product lines
- Oversee all aspects of social media marketing and lead campaign development for email marketing initiatives
Key Skills
- Google Analytics
- KPIs
- Cross-functional Collaboration
- Team Leadership
- Paid Search Campaigns