Copywriter Resume Examples
Years of Experience
- 2-3
- 5-10
- 10+
Sam Sumski
(123) 345-1234
[email protected]
345 Third Street, Boston, MA 02123
Profile
A dynamic Copywriter with three years of experience developing and refining content to support digital marketing campaigns. A proven track record of using A/B testing and SEO marketing strategies to improve conversion rates by up to 70%. Adept at collaborating with marketing teams to develop high performing ads.
Professional Experience
Copywriter, So Glam E-Commerce, Boston, MA
October 2019 – Present
- Conduct research on target audiences and leverage Google analytics to optimize content and refine brand marketing copy for new product launches and campaigns
- Perform SEO keyword and topical relevance research, resulting in a first page Google ranking in local search results for 10+ blog posts within one year
- Develop engagement-oriented email campaigns for 1M users and achieve a 6% conversion rate
Junior Copywriter, AdMarket Agency, Boston, MA
June 2019 – October 2019
- Delivered high quality content and copy writing services for a broad range of projects, including creating HVAC blog posts and writing product descriptions for an array of brands
- Developed style guidelines to establish quality standards for brand marketing content, ensure alignment of tone and voice, and achieved a 10% conversion rate for online articles
Key Skills
- MLA and AP styles
- E-commerce
- Market Research
- Search Engine Optimization (SEO)
- Content Creation
Education
Associate’s Degree in Creative Writing
BOSTON UNIVERSITY, Boston, MA, September 2014 – June 2016
Bachelor of Arts in Advertising and Marketing
BOSTON UNIVERSITY, Boston, MA, September 2017 – June 2019
Carrie Jameson
(283) 832-7281
[email protected]
21 Long Acre Drive, Salt Lake City, Utah, 84103
Profile
A creative and versatile copywriter with eight years of experience in corporate and commercial copywriting. A strong history of writing compelling and innovative copy for press releases, social media, website content, blogs, and advertising materials. Adept at developing style guidelines and brand identity.
Professional Experience
Lead Copywriter, Beauty Industry Group, Salt Lake City, UT
May 2018 – July 2021
- Manage a team of 10+ copywriters to create innovative social media, blog, and website content, ensure compliance with project deadlines, and provide constructive feedback to improve writing
- Identify opportunities to improve content quality and alignment with target audiences, resulting in a 30% increase in user engagement on social media within two months
- Conduct research to enhance SEO marketing efforts and improve online conversion rates
Senior Copywriter, Vitality Medical, Salt Lake City, UT
November 2013 – April 2018
- Developed and implemented new email marketing campaigns, created high quality content, and contributed to a 50% increase in annual sales revenue
- Improved SEO rankings on all platforms to ensure maximum outreach and increased organic search by 15%
- Wrote and edited 30+ blog posts on a wide range of healthcare topics and industry developments
Education
Bachelor of Marketing
UNIVERSITY OF UTAH, Salt Lake City, UT, September 2010 – July 2013
Key Skills
- Social media, website, corporate, and blog copywriting
- Content Marketing
- WordPress
- HubSpot
- Team Leadership
Terri Hartman
(123) 456-7890
[email protected]
345 North Street, New York, NY 10001
Profile
A Senior Copywriter with over 10+ years of experience creating content for a wide variety of markets and industries. A proven track record of translating complex technical terms and concepts into accessible language for audiences. Adept at managing and leading high performance marketing teams.
Professional Experience
Copywriter, J&K Agency, Asbury, NJ
December 2015 – Present
- Create marketing content, blog posts, press releases, and social media copy for 20+ clients accounts valued at $100K-$500K while adhering to strict deadlines
- Develop social media content, track KPIs, and provide weekly analytics reports on results
- Conduct interviews with industry sources, write engaging blog posts, and identify opportunities to improve SEO marketing efforts, resulting in a 150% increase in web traffic
Junior Copywriter, MedTech, Brooklyn, NY
May 2010 – June 2015
- Wrote long-form white papers on medical advances and scientific studies in the fertility treatment space
- Increased readership of the company magazine by over 30% through target ad campaigns
- Worked with a third-party video captioning service to ensure audio/visual content was accessible and met ADA standards
- Managed a group of 3-5 interns and developed copywriting workshops
Education
Bachelor of Science in Communications
PENNSYLVANIA STATE UNIVERSITY, University Park, PA, September 2006 – May 2010
Key skills
- Brand Messaging
- Social Media Marketing
- Editing
- Content Development
- Writing styles: AP, APA, MLA, Chicago
Common Key Skills and Action Verbs for Copywriter Resumes
Copywriting vacancies typically attract a lot of applications, and hiring managers have to rule out unsuitable applicants as quickly as possible to find the best candidates. To do this, they often use applicant tracking systems (ATS), a type of software that scans resumes for relevant keywords and flags the most promising ones for the hiring manager’s consideration. Including the following relevant key skills and action verbs in your resume can help boost your chances of getting to the interview stage.
| Key Skills & Proficiencies | |
|---|---|
| Accuracy | Content management system (CMS) |
| Creativity | Customer service |
| Explanation | Following briefs |
| Grammar | Headline creation |
| HTML | Knowledge of search engine optimization (SEO) |
| Punctuation | Reader awareness |
| Research | Responding to feedback |
| Sales and marketing content creation | Spelling |
| Time management | Verbal and written communication |
| Action Verbs | |
|---|---|
| Adapt | Analyze |
| Communicate | Create |
| Describe | Edit |
| Explain | Identify |
| Optimize | Present |
| Prioritize | Produce |
| Promote | Proofread |
| Research | Respond |
| Write | |
Tips for Writing a Better Copywriter Resume
Highlight your educational achievements for copywriting
A thorough educational grounding is crucial for a successful copywriting career because the job requires detailed knowledge of different writing styles, content marketing, and grammar. Showcasing your educational achievements can help you stand out from a large pool of applicants. It’s especially important to focus on your education if you’re applying for your first copywriting role without any industry experience under your belt. Listing any relevant coursework you’ve completed shows that you have the knowledge and skills to succeed and is a good opportunity to incorporate some job-specific keywords.
Example #1
Good
Bachelor of Science in Journalism
UNIVERSITY OF FLORIDA, Gainesville, FL, September 2014 – June 2018
Coursework completed:
- Writing Fundamentals for Communicators
- Applied Researching
- Law of Mass Communication
Bad
Bachelor of Science in Journalism
UNIVERSITY OF FLORIDA, September 2014 – June 2018
Example #2
Good
Master of Arts in English (Rhetoric and Composition)
UNIVERSITY OF CENTRAL FLORIDA, Orlando, FL, September 2018 – June 2020
Coursework completed:
- Research Methods in Rhetoric and Composition
- English Grammar and Usage
- Professional Writing Studies
Bad
Master of Arts in English
UNIVERSITY OF CENTRAL FLORIDA, September 2018 – June 2020
Focus on your communication skills
One of the key ingredients in a successful copywriting career is outstanding written and verbal communication skills. The ability to explain complex ideas clearly is essential, and hiring managers also want to know you can use your communication skills to gain an understanding of the brief and handle feedback. Try to include examples of when you’ve demonstrated outstanding communication skills, and use performance metrics if possible to show how your skills helped you deliver results.
Example #1
Good
Leveraged strong communication skills in fact-finding meetings with clients to gain insight into the brief and establish priorities, receiving a consistent customer service rating of 98% or higher.
Bad
Listened to clients’ needs and provided excellent customer service.
Example #2
Good
Maintained clear and regular communication with clients to reduce revision requests by 54% in 2020, receiving praise for outstanding client care five times during performance reviews.
Bad
Made revisions when required following client feedback.
How to Align Your Resume With the Job Description
Hiring managers generally have to wade through a lot of applications to find the most suitable person for the job. Employers generally publish a detailed job description explaining which key skills and qualifications they’re looking for to try and attract the best talent. Using the information in the job ad can help you create a tailored resume that perfectly demonstrates your suitability for the position.
While it’s quicker to submit the same resume for every opening, adapting your application to mirror the job ad is more likely to deliver results. Try to include examples of the key skills shown in the job description in the professional experience section of your resume, emphasizing anything mentioned first or more than once. Quantify your statements with statistics whenever possible to showcase the scope of your abilities.
Example Copywriter Job Description
This is an exciting opportunity to use your creativity to write compelling marketing copy for one of the best-loved movie studios in America. Universal Studios is seeking a passionate and dedicated communicator to join its copywriting team in Orlando. The successful candidate will benefit from a competitive health package and the opportunity to qualify for generous annual bonuses.
Responsibilities:
- Follow the company’s SEO policy to create optimized marketing copy
- Write engagingly and persuasively on a range of topics, showing awareness of reader and target audience
- Maintain high standards of written grammar and proofread writing thoroughly for errors
- Conduct thorough subject research to create accurate and authoritative articles
- Manage time effectively to prioritize competing tasks with tight deadlines
Qualifications:
- Bachelor’s degree in English, journalism, or another related field; a master’s degree is preferred but not mandatory for the right candidate
- 3-4 years of experience writing marketing content
- Expert knowledge of spelling, punctuation, and grammar
- Strong written and verbal communication skills
- Time management
Analyzing the job description shows that the hiring manager is looking for candidates with the following qualities:
- Creativity
- Content marketing
- SEO
- Persuasive writing
- Target audience awareness
- Spelling, punctuation, and grammar
- Prioritization
- Time management
- Written and verbal communications
- Research
- Accuracy
- Proofreading
Once you’ve established the employer’s priorities, you can mirror what you’ve learned from the job description in your resume. Here’s an example of a tailored professional experience section written to match the job ad above:
Copywriter Work Experience Example
Copywriter, Ashley Furniture Industries, Tampa, FL
September 2013 – August 2019
- Wrote creative and persuasive marketing copy tailored to the company’s target audience, receiving positive feedback for excellent reader awareness eight times during performance reviews
- Leveraged effective SEO strategies to create optimized content, increasing website traffic by 45% in 2018
- Researched a wide range of topics using authoritative and respected sources, earning a workplace commendation for accuracy and attention to detail in July 2019
- Proofread content thoroughly to ensure the highest standards of spelling, punctuation, and grammar, reducing errors by 87% over 3 years
- Worked efficiently to complete tasks in order of priority, managing time effectively to outperform 34% of set deadlines