How To Write a Marketing Manager Resume
As a marketing manager, your resume should reflect your integral role in leading teams responsibly and driving company growth through various marketing channels. These positions are highly lucrative, which means you’ll encounter intense competition in the open market. To generate interviews and advance your career, you must craft a strong, accomplishment-driven resume highlighting the most compelling aspects of your professional achievements and industry expertise. This guide provides expert strategies and insights to help you translate your experience into a powerful marketing document.
- Entry-Level
- Mid-Career
- Senior-Level
1. Create a profile by summarizing your marketing manager qualifications
Your profile summary is the first thing a hiring manager reads, so it needs to make a positive impression. Start with an opening sentence highlighting your title, years of experience, and three to four specializations aligning with the job posting, such as digital marketing or Google Analytics. This will immediately show prospective employers you have the qualifications they’re looking for.
In the subsequent sentences, emphasize your ability to collaborate cross-functionally and lead diverse marketing teams to execute campaigns. Showcase your unique background by highlighting the types of industries you’ve worked in and the positive impact you’ve had on your previous organizations. This will entice the hiring manager to continue reading and increase your odds of landing the interview.
Senior-Level Profile Example
An experienced leader and brand marketing professional with over 10 years in health care marketing, specializing in content marketing, brand messaging, and ad campaigns. A strong history of leading dynamic marketing teams to execute various digital campaigns. A proven track record of serving as a thought leader for a Forbes column focusing on brand identity and marketing.
Entry-Level Profile Example
A marketing manager with six years of experience specializing in go-to-market strategy, public relations, social media, and Google Analytics. A proven track record of executing high-impact marketing campaigns and rebranding initiatives to expand reach across target audiences. Adept at building and leading diverse teams.
2. Add your marketing manager experience with compelling examples
Someone hiring for a marketing manager wants to see a strong track of results from potential applicants, and the professional experience section is a great place to highlight everything you’ve accomplished in previous roles. You might include how you grew a company’s social media following or launched an ad campaign that contributed to a spike in revenue. Add in numbers to quantify your success whenever possible. You can also include metrics that give potential employers an idea of what size team or budget you’re used to handling.
Senior-Level Professional Experience Example
VP of Brand Marketing, GoodRX, Santa Monica, CA | April 2019 – present
- Manage and develop overarching marketing strategy for a premiere health care organization, oversee a department budget of $5.2 million, and execute various digital campaigns to increase user growth by over 500% and generate over $10 million in new revenue
- Develop new brand slogans and ad campaigns, ensure consistency of brand messaging, and spearhead social media campaigns to raise brand awareness across target demographics
- Serve as the industry thought leader for the organization, including writing a monthly column on brand marketing best practices for Forbes
Entry-Level Professional Experience Example
Content Marketing Manager, United Way, Charleston, SC | August 2019 – present
- Manage a six-person marketing team, create and maintain the editorial calendar for web, email, and social media platforms, and oversee an annual marketing budget of $600,000
- Lead search engine optimization (SEO) efforts for the website, implement link-building campaigns, and utilize Google Analytics, resulting in a 30% increase in organic traffic
- Establish guidelines and templates for brand use to protect the United Way brand and deliver training to team members on media relations and public relations (PR) strategy
3. Outline your education and marketing manager-related certifications
Being successful in marketing requires an in-depth knowledge of the trends and technology in the industry, and it’s important to highlight this experience in your resume. Adding a section for education or any certifications you’ve completed lends credibility to your skills and shows potential employers you value continuing education. Because the marketing world is constantly changing, list the dates of any certificates you earn so the hiring manager knows you’re up to date on marketing trends and changes and can hit the ground running in a new position.
Education
Template
- [Degree Name]
- [School Name], [City, State Abbreviation] | [Graduation Year]
Example
- Masters of Business Administration – Executive Program
- California State University, Los Angeles, CA | 2013
Certifications
Template
- [Certification Name], [Awarding Organization], [Completion Year]
Example
- Content Marketing Certification, HubSpot, 2016
4. List key skills and proficiencies for marketing managers
You probably have more skills than can fit into the bullets in your professional experience section. Adding in a key skills and proficiencies list gives you room to highlight those and lets you tailor your resume to the job posting. Look through the job description, mark any specific skills or systems the hiring manager says are important, and include those in this section. This will ensure compliance with applicant tracking systems (ATS) and help you make a positive impression on the hiring manager. Here are common skills often listed in these positions to help get you started.
| Key Skills and Proficiencies | |
|---|---|
| Account-based marketing (ABM) | Advertising |
| Brand marketing | Campaign development |
| Consumer behavior analysis | Cross-functional leadership |
| Digital marketing strategy | Google Analytics |
| Go-to-market strategy | Lead generation |
| Marketing analytics | Marketing strategy |
| Paid search campaigns | Product marketing |
| Project management | Public relations |
| Search engine marketing (SEM) | Social media marketing |
| Strategic planning | Team management |
How To Pick the Best Marketing Manager Resume Template
You’re good at your job and can excel in the position you’re applying for, but getting all of that into a page or two that convinces a hiring manager can be daunting. Using a template for your marketing manager resume can give you a starting point for structure and organization and ensure you’ve covered all the sections.
A good template should have a profile, professional experience, and key skills section. It should be easy for a hiring manager to skim. It’s best to stay away from busy formats or lots of graphics. Instead, opt for a black, easy-to-read font on a white background, and use bullets, bolding, and italics for visual separation.
Marketing Manager Text-Only Resume Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Zara Sparks
(123) 456-7890
[email protected]
123 Your Street, Columbus, OH 12345
Professional Profile
A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.
Professional Experience
Digital Marketing Manager, Vera Bradley, Fort Wayne, IN
March 2019 – Present
- Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
- Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
- Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)
Marketing Manager, CeraVe, Indianapolis, IN
July 2013 – August 2015
- Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
- Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K
Education
Bachelor of Business Administration in Finance
University Of North Carolina, Chapel Hill, NC, May 2013
Key Skills
- Digital Marketing
- Market Forecasting
- Social Media Strategy
- Google Analytics
- Customer Relationship Management (CRM)
Certifications
- HubSpot Content Marketing Certification, 2016
Frequently Asked Questions: Marketing Manager Resume Examples and Advice
What are common action verbs for marketing manager resumes?-
Action verbs are important in your resume's professional experience section by turning boring bullets into powerful descriptors of your achievements and responsibilities. Each bullet should start with a unique action verb that shows how you led your team or implemented a new tactic that increased conversions. We’ve compiled a list of action verbs to enhance the impact of your content:
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Defined | Developed |
| Directed | Drove |
| Enhanced | Executed |
| Generated | Identified |
| Implemented | Increased |
| Launched | Led |
| Monitored | Managed |
| Optimized | Spearheaded |
How do you align your resume with a marketing manager job description?-
Marketing is a key component of every business, making it a fast-growing industry. The Bureau of Labor Statistics predicts 10% job growth in advertising, promotions, and marketing manager positions. This is excellent news for anyone seeking to advance their career, as it suggests that more job opportunities may be on the horizon. You’ll still need to align your resume with the job description to maximize your chances of landing the interview.
For example, if a company is seeking a marketing manager to help launch a new product, emphasize your expertise in brand messaging and go-to-market strategies by highlighting specific campaigns. If an organization is looking for a candidate with strong leadership capabilities, showcase examples of you leading dynamic marketing teams and collaborating cross-functionally with clients, stakeholders, and other departments.
What is the best marketing manager resume format?-
Reverse chronological format is ideal for marketing manager resumes. This approach ensures your most recent and relevant work experience is featured toward the top of your document. It’s generally best to avoid functional resumes, especially when pursuing management-level positions, as skill-based formats don’t provide a framework to create detailed bullet points. Prospective employers want to see examples of your past success as a marketing professional, and simply listing skills will only get you so far.
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While a solid resume is crucial in getting a job offer, it’s not the only puzzle piece. When your cover letter matches, it provides more room to go into detail about how you increased email signups or got the CEO of a past company on a popular podcast. A marketing manager cover letter should be about one page long and focus on the value you could bring to the position and the employer.
