Marketing Manager Resume Examples in 2023

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Jobs for marketing managers, also known as advertising and promotions managers, are expected to grow by 6% (or, approximately, 20,000 jobs) between 2019 to 2029, according to the Bureau of Labor Statistics.

As companies and organizations attempt to grow or maintain their share of the market, marketing, and marketing managers, will continue to remain important. Of course, this doesn’t mean you’ll see a lack of competition when applying for positions, especially among the best, most coveted marketing management roles. To stand out among other applicants, the first thing you’ll need is a strong resume.

Here, you’ll find a variety of tools to help you create your best resume, including four downloadable resume examples for both every level of experience, from recent graduates to those with 10+ years behind them, as well as tips on writing a better marketing manager resume, and step-by-step directions for tailoring your document to a specific job description.

Downloadable Resume Examples


Example #1 Entry-level


Example #2 Mid-career


Example #3 Senior-level

Marketing Manager Resume Examples

Years of Experience
  • Entry-level Entry-level
  • Mid-career Mid-career
  • 10+ Years 10+

Finn Harwood
(123) 456-7890
[email protected]
123 Your Street, Charleston, SC 12345


A Marketing Manager with six years of experience, specializing in go-to-market strategy, public relations, social media, and Google Analytics. A proven track record of executing high-impact marketing campaigns and rebranding initiatives to expand reach across target audiences. Adept at building and leading diverse teams.

Professional Experience

Content Marketing Manager, United Way, Charleston, SC
August 2019 – Present

  • Manage a six-person marketing team, create and maintain the editorial calendar for web, email, and social media platforms, and oversee an annual marketing budget valued at $600K
  • Lead SEO optimization efforts for the website, implement link building campaigns, and utilize Google Analytics, resulting in a 30% increase in organic traffic
  • Establish guidelines and templates for brand use to protect the United Way brand and deliver training to team members on media relations and PR strategy

Marketing Associate, Sunbelt Rentals, Charleston, SC
June 2018 – July 2019

  • Developed and implemented marketing campaigns, translated data into actionable information for sales and social media teams, and contributed to a 40% increase in annual sales revenue
  • Coordinated with subject matter experts and marketing teams to refine brand messaging and improve targeting for core audiences, resulting in a 150% increase in social media followership

Key Skills/Knowledge Areas:

  • Public Relations
  • Team Building
  • Social Media Marketing
  • Analytics
  • Adobe Creative Suite


Master of Arts in Integrated Marketing and Management Communication
Florida State University, Tallahassee, FL, May 2018

Bachelor of Science in Strategic Communication, Concentration in Social Media Management
Liberty University, Tallahassee, FL, May 2016


  • Google Analytics IQ Certification, 2018
  • HootSuite Social Marketing Certification, 2017

Zara Sparks
(123) 456-7890
[email protected]
123 Your Street, Columbus, OH 12345

Professional Profile

A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.

Professional Experience

Digital Marketing Manager, Vera Bradley, Fort Wayne, IN
March 2019 – Present

  • Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
  • Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
  • Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)

Marketing Manager, CeraVe, Indianapolis, IN
July 2013 – August 2015

  • Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
  • Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K


Bachelor of Business Administration in Finance
University Of North Carolina, Chapel Hill, NC, May 2013

Key Skills

  • Digital Marketing
  • Market Forecasting
  • Social Media Strategy
  • Google Analytics
  • Customer Relationship Management (CRM)


  • HubSpot Content Marketing Certification, 2016

Elysia Knox
(123) 456-7890
[email protected]
123 Your Street Santa Monica, CA 12345

Professional Profile

An experienced leader and brand marketing professional with 10+ years in healthcare marketing, specializing in content marketing, brand messaging, and ad campaigns. A strong history of leading dynamic marketing teams to executing a variety of digital campaigns. A strong history of serving as a thought leader for a Forbes column centered on brand identity and marketing trends.

Professional Experience

VP of Brand Marketing, GoodRX,  Santa Monica, CA
April 2019 – Present

  • Manage and develop overarching marketing strategy for a premiere healthcare organization, oversee a department budget valued at $5.2M, and execute a variety of digital campaigns to increase user growth by over 500% and generate over $10M in new revenue
  • Develop new brand slogans and ad campaigns, ensure consistency of brand messaging, and spearhead social media campaigns to raise brand awareness across target demographics
  • Serve as the industry thought leader for the organization, including writing a monthly column on brand marketing best practices for Forbes

Director of Brand Marketing, Doctors on Demand,  San Francisco, CA
May 2011 – March 2019

  • Planned, defined, and executed content strategy to grow the customer base by 50% over two years, including social media, blog posts, videos, public relations, and media relations
  • Managed, developed, and built a 15-person marketing team, provided coaching and mentorship to facilitate career development, and delivered training on brand marketing best practices
  • Identified opportunities to grow brand visibility, recognition, and engagement in current and new markets


Bachelor of Arts in Advertising
University Of Southern California, Los Angeles, CA, May 2011

Masters of Business Administration – Executive Program
California State University, Los Angeles, CA, May 2013

Key Skills/Knowledge Areas

  • Brand Marketing
  • Digital Advertising
  • Ad Campaigns
  • Social Media Strategy
  • Content Marketing

Common Key Skills and Action Verbs for Marketing Manager Resumes

Emphasizing your key skills and related action verbs on your resume is critical to reaching the next step of the hiring process. Recruiters and hiring managers tend to rely heavily on Applicant Tracking Systems (ATS) in order to pinpoint ideal candidates from the hundreds of other resumes they usually receive for each open position. Once a company receives your resume, it’s sent through an ATS, which scans and appraises it based on how many keywords and phrases match those of the organization’s ideal applicant. Only if the ATS passes your resume is it sent on to a hiring manager. So, the more key skills and action verbs you incorporate into your resume, the more likely a hiring manager will view it and invite you to an interview.

Key Skills and Proficiencies
A/B Testing Account-Based Marketing (ABM)
Adobe Suite Advertising
Analytics Brand Awareness
Brand Marketing Campaign Development
Cross-Functional Leadership CRM
Demand Generation Digital Marketing Strategy
Google Adwords Google Analytics
Go-to-Market Strategy Key Performance Indicators (KPIs)
Lead Generation Marketing
Paid Search Campaigns Product Marketing
Project Management New Product Introduction (NPI)
Search Engine Optimization (SEO) Search Engine Marketing (SEM)
Social Media Marketing  
Action Verbs
Analyzed Conducted
Coordinated Created
Built Designed
Developed Drove
Enhanced Evaluated
Executed Generated
Identified Implemented
Improved Increased
Led Managed
Optimized Oversaw
Partnered Spearheaded

Tips for Writing a Better Marketing Manager Resume

Feature your leadership abilities

As a marketing manager you’re in charge of some or all of your company’s or client’s promotional goals as well as the individuals working under you. Doing this job well requires excellent leadership skills. Frequently, this includes your ability to hire, train, and motivate others.

Outstanding feedback on employee engagement surveys, high retention rates, and effective training programs are just a few positive indicators of your ability to lead that you might want to include.

Example #1


Improved employee retention by 35% over two years by implementing a new research-backed incentive program.


Was well liked by employees and improved retention numbers.

Example #2


Designed and implemented employee appreciation and mindfulness programs, which increased employee engagement by over 30% in one year, according to anonymous employee pulse surveys.


Maintained a solid employee engagement percentage, even occasionally improved it.

Showcase your marketing education achievement

Education matters when applying for a job in marketing, but many hiring managers recognize that not all learning occurs during lectures. They want to see how you apply what you’ve learned and where you stand among your peers. Thus, many potential employers find accomplishments you made while completing your degree just as important as the name of the school you went to. As you develop your resume, make sure you highlight two areas for each education entry — your general information and the details that make you unique. For example, if you’re applying for a position as a marketing manager of a hospital system, list your school, location, degree earned, and graduation year then include any related coursework, projects, award, or experiences.

Example #1


Master of Business Administration, Arizona State University, 2010

  • Co-led “Leading and Motivating Teams,” a two-day public seminar for 50+ individuals
  • Published a research paper on overcoming consumer bias in healthcare marketing
  • Vice President of Healthcare Marketing Club, 2009-2010


Master of Business Administration, Arizona State University, 2010

  • Member of Culinary Club, for students interested in culinary marketing
  • Graduated a semester early

Example #2


Bachelor of Arts in Advertising, University of Missouri, 2015

  • Developed a full marketing campaign for a local business’ new product.
  • Member of Ad Team, who won nationals once and regionals three times.


Bachelor of Arts in Advertising, University of Missouri, 2015

  • Historian of Chi Omega sorority.
  • Minored and earned a 4.0 in English Literature.

How to Align Your Resume With the Job Description

Companies that are hiring marketing managers want candidates with a specific blend of experiences and skills, depending on the type of marketing and the staffing gaps the department needs to fill. For example, some companies, especially smaller ones, prefer their marketing managers have a strong understanding of graphic design. Others may care less about design and more about skills like market forecasting. Some simply ask that you have a well-developed writing or ad campaign portfolio.

As you apply for positions, help yourself stand out among the many other marketing manager applicants by spending a few extra minutes reviewing each post and ensuring the resume you submit mirrors the job description’s details.

Unsure which skills and experiences to feature? Keep in mind that the most important requirements for the job are typically listed first in the job posting or, in some cases, mention them more than once. Once you have gone through and identified these keywords for the job you are interested in, go back and naturally sprinkle these words through your resume.

Also, make sure your resume makes it exceptionally clear how you can specifically be of use to your potential employers. Do this by focusing primarily on your best attributes and your notable contributions. Most importantly, avoid using vague, copied-and-pasted descriptions.

Example Marketing Manager Job Description

Cheddar’s Scratch Kitchen is a team-oriented environment searching for an experienced Marketing Manager who is an expert in the digital customer experience, especially social media for business. This individual must also demonstrate top-notch verbal and written communication skills. We offer excellent healthcare options, three weeks of vacation, and the option to work remotely most Thursdays and Fridays.


  • Create a cohesive digital customer experience that drives sales through our website, search, social media, and email.
  • Serve as digital marketing subject matter expert for the entire company.
  • Use Adobe Creative Cloud apps to develop or make edits to advertising or social media images.
  • Supervise five individuals directly and oversee a department of approximately 30.
  • Analyze and report on digital marketing outcomes on a daily, weekly, monthly, and seasonally basis and make adjustments to improve ROI.
  • Select, manage, and guide the work of in-house and freelance employees.
  • Plan, organize, and oversee events and fundraisers in coordination with 150 Cheddar’s locations around the United States.


  • Bachelor’s degree in a related field
  • 2-3 years of marketing experience
  • Proficiency in Microsoft Office and Adobe Creative Cloud
  • Experience supervising at least three employees
  • Top-notch verbal and written communication skills
  • Strong grasp on social media use for business
  • History of using a content management system
  • Committed to working as a team
  • Demonstrates extraordinary time management

Based on the job description, the ideal job applicant should have the following skills and/or experience:

  • Communication skills
  • Team oriented
  • Supervision
  • Adobe Creative Cloud
  • Social media for business
  • Digital customer experience expert

Now, scan your resume for the words you highlighted in the job description. If they aren’t already included, add them. Use the example below as a guide for how to incorporate them in your resume to your advantage:

Marketing Manager Work Experience Example

Social Media Manager

Dunkin’ Donuts, October 2016 – Present

  • Became known as an expert in social media for business after rapid growth of the company’s social media channels.
  • Provided company-wide webinar on how the digital customer experience affects Dunkin’ Donuts’ sales.
  • Designed graphics to enhance social media posts daily using Adobe Creative Cloud.
  • Encouraged team-oriented environment by frequently asking for suggestions from employees and all levels and genuinely listening.
  • Supervised four direct reports.