Marketing Manager Resume Examples
Years of Experience
- Entry-level
- Mid-career
- 10+
Finn Harwood
(123) 456-7890
[email protected]
123 Your Street, Charleston, SC 12345
Profile
A Marketing Manager with six years of experience, specializing in go-to-market strategy, public relations, social media, and Google Analytics. A proven track record of executing high-impact marketing campaigns and rebranding initiatives to expand reach across target audiences. Adept at building and leading diverse teams.
Professional Experience
Content Marketing Manager, United Way, Charleston, SC
August 2019 – Present
- Manage a six-person marketing team, create and maintain the editorial calendar for web, email, and social media platforms, and oversee an annual marketing budget valued at $600K
- Lead SEO optimization efforts for the website, implement link building campaigns, and utilize Google Analytics, resulting in a 30% increase in organic traffic
- Establish guidelines and templates for brand use to protect the United Way brand and deliver training to team members on media relations and PR strategy
Marketing Associate, Sunbelt Rentals, Charleston, SC
June 2018 – July 2019
- Developed and implemented marketing campaigns, translated data into actionable information for sales and social media teams, and contributed to a 40% increase in annual sales revenue
- Coordinated with subject matter experts and marketing teams to refine brand messaging and improve targeting for core audiences, resulting in a 150% increase in social media followership
Key Skills/Knowledge Areas:
- Public Relations
- Team Building
- Social Media Marketing
- Analytics
- Adobe Creative Suite
Education
Master of Arts in Integrated Marketing and Management Communication
Florida State University, Tallahassee, FL, May 2018
Bachelor of Science in Strategic Communication, Concentration in Social Media Management
Liberty University, Tallahassee, FL, May 2016
Certifications
- Google Analytics IQ Certification, 2018
- HootSuite Social Marketing Certification, 2017
Zara Sparks
(123) 456-7890
[email protected]
123 Your Street, Columbus, OH 12345
Professional Profile
A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.
Professional Experience
Digital Marketing Manager, Vera Bradley, Fort Wayne, IN
March 2019 – Present
- Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
- Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
- Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)
Marketing Manager, CeraVe, Indianapolis, IN
July 2013 – August 2015
- Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
- Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K
Education
Bachelor of Business Administration in Finance
University Of North Carolina, Chapel Hill, NC, May 2013
Key Skills
- Digital Marketing
- Market Forecasting
- Social Media Strategy
- Google Analytics
- Customer Relationship Management (CRM)
Certifications
- HubSpot Content Marketing Certification, 2016
Elysia Knox
(123) 456-7890
[email protected]
123 Your Street Santa Monica, CA 12345
Professional Profile
An experienced leader and brand marketing professional with 10+ years in healthcare marketing, specializing in content marketing, brand messaging, and ad campaigns. A strong history of leading dynamic marketing teams to executing a variety of digital campaigns. A strong history of serving as a thought leader for a Forbes column centered on brand identity and marketing trends.
Professional Experience
VP of Brand Marketing, GoodRX, Santa Monica, CA
April 2019 – Present
- Manage and develop overarching marketing strategy for a premiere healthcare organization, oversee a department budget valued at $5.2M, and execute a variety of digital campaigns to increase user growth by over 500% and generate over $10M in new revenue
- Develop new brand slogans and ad campaigns, ensure consistency of brand messaging, and spearhead social media campaigns to raise brand awareness across target demographics
- Serve as the industry thought leader for the organization, including writing a monthly column on brand marketing best practices for Forbes
Director of Brand Marketing, Doctors on Demand, San Francisco, CA
May 2011 – March 2019
- Planned, defined, and executed content strategy to grow the customer base by 50% over two years, including social media, blog posts, videos, public relations, and media relations
- Managed, developed, and built a 15-person marketing team, provided coaching and mentorship to facilitate career development, and delivered training on brand marketing best practices
- Identified opportunities to grow brand visibility, recognition, and engagement in current and new markets
Education
Bachelor of Arts in Advertising
University Of Southern California, Los Angeles, CA, May 2011
Masters of Business Administration – Executive Program
California State University, Los Angeles, CA, May 2013
Key Skills/Knowledge Areas
- Brand Marketing
- Digital Advertising
- Ad Campaigns
- Social Media Strategy
- Content Marketing
Common Key Skills and Action Verbs for Marketing Manager Resumes
Emphasizing your key skills and related action verbs on your resume is critical to reaching the next step of the hiring process. Recruiters and hiring managers tend to rely heavily on Applicant Tracking Systems (ATS) in order to pinpoint ideal candidates from the hundreds of other resumes they usually receive for each open position. Once a company receives your resume, it’s sent through an ATS, which scans and appraises it based on how many keywords and phrases match those of the organization’s ideal applicant. Only if the ATS passes your resume is it sent on to a hiring manager. So, the more key skills and action verbs you incorporate into your resume, the more likely a hiring manager will view it and invite you to an interview.
| Key Skills and Proficiencies | |
|---|---|
| A/B Testing | Account-Based Marketing (ABM) |
| Adobe Suite | Advertising |
| Analytics | Brand Awareness |
| Brand Marketing | Campaign Development |
| Cross-Functional Leadership | CRM |
| Demand Generation | Digital Marketing Strategy |
| Google Adwords | Google Analytics |
| Go-to-Market Strategy | Key Performance Indicators (KPIs) |
| Lead Generation | Marketing |
| Paid Search Campaigns | Product Marketing |
| Project Management | New Product Introduction (NPI) |
| Search Engine Optimization (SEO) | Search Engine Marketing (SEM) |
| Social Media Marketing | |
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
Tips for Writing a Better Marketing Manager Resume
Feature your leadership abilities
As a marketing manager you’re in charge of some or all of your company’s or client’s promotional goals as well as the individuals working under you. Doing this job well requires excellent leadership skills. Frequently, this includes your ability to hire, train, and motivate others.
Outstanding feedback on employee engagement surveys, high retention rates, and effective training programs are just a few positive indicators of your ability to lead that you might want to include.
Example #1
Good
Improved employee retention by 35% over two years by implementing a new research-backed incentive program.
Bad
Was well liked by employees and improved retention numbers.
Example #2
Good
Designed and implemented employee appreciation and mindfulness programs, which increased employee engagement by over 30% in one year, according to anonymous employee pulse surveys.
Bad
Maintained a solid employee engagement percentage, even occasionally improved it.
Showcase your marketing education achievement
Education matters when applying for a job in marketing, but many hiring managers recognize that not all learning occurs during lectures. They want to see how you apply what you’ve learned and where you stand among your peers. Thus, many potential employers find accomplishments you made while completing your degree just as important as the name of the school you went to. As you develop your resume, make sure you highlight two areas for each education entry — your general information and the details that make you unique. For example, if you’re applying for a position as a marketing manager of a hospital system, list your school, location, degree earned, and graduation year then include any related coursework, projects, award, or experiences.
Example #1
Good
Master of Business Administration, Arizona State University, 2010
- Co-led “Leading and Motivating Teams,” a two-day public seminar for 50+ individuals
- Published a research paper on overcoming consumer bias in healthcare marketing
- Vice President of Healthcare Marketing Club, 2009-2010
Bad
Master of Business Administration, Arizona State University, 2010
- Member of Culinary Club, for students interested in culinary marketing
- Graduated a semester early
Example #2
Good
Bachelor of Arts in Advertising, University of Missouri, 2015
- Developed a full marketing campaign for a local business’ new product.
- Member of Ad Team, who won nationals once and regionals three times.
Bad
Bachelor of Arts in Advertising, University of Missouri, 2015
- Historian of Chi Omega sorority.
- Minored and earned a 4.0 in English Literature.
How to Align Your Resume With the Job Description
Companies that are hiring marketing managers want candidates with a specific blend of experiences and skills, depending on the type of marketing and the staffing gaps the department needs to fill. For example, some companies, especially smaller ones, prefer their marketing managers have a strong understanding of graphic design. Others may care less about design and more about skills like market forecasting. Some simply ask that you have a well-developed writing or ad campaign portfolio.
As you apply for positions, help yourself stand out among the many other marketing manager applicants by spending a few extra minutes reviewing each post and ensuring the resume you submit mirrors the job description’s details.
Unsure which skills and experiences to feature? Keep in mind that the most important requirements for the job are typically listed first in the job posting or, in some cases, mention them more than once. Once you have gone through and identified these keywords for the job you are interested in, go back and naturally sprinkle these words through your resume.
Also, make sure your resume makes it exceptionally clear how you can specifically be of use to your potential employers. Do this by focusing primarily on your best attributes and your notable contributions. Most importantly, avoid using vague, copied-and-pasted descriptions.
Example Marketing Manager Job Description
Cheddar’s Scratch Kitchen is a team-oriented environment searching for an experienced Marketing Manager who is an expert in the digital customer experience, especially social media for business. This individual must also demonstrate top-notch verbal and written communication skills. We offer excellent healthcare options, three weeks of vacation, and the option to work remotely most Thursdays and Fridays.
Responsibilities:
- Create a cohesive digital customer experience that drives sales through our website, search, social media, and email.
- Serve as digital marketing subject matter expert for the entire company.
- Use Adobe Creative Cloud apps to develop or make edits to advertising or social media images.
- Supervise five individuals directly and oversee a department of approximately 30.
- Analyze and report on digital marketing outcomes on a daily, weekly, monthly, and seasonally basis and make adjustments to improve ROI.
- Select, manage, and guide the work of in-house and freelance employees.
- Plan, organize, and oversee events and fundraisers in coordination with 150 Cheddar’s locations around the United States.
Qualifications:
- Bachelor’s degree in a related field
- 2-3 years of marketing experience
- Proficiency in Microsoft Office and Adobe Creative Cloud
- Experience supervising at least three employees
- Top-notch verbal and written communication skills
- Strong grasp on social media use for business
- History of using a content management system
- Committed to working as a team
- Demonstrates extraordinary time management
Based on the job description, the ideal job applicant should have the following skills and/or experience:
- Communication skills
- Team oriented
- Supervision
- Adobe Creative Cloud
- Social media for business
- Digital customer experience expert
Now, scan your resume for the words you highlighted in the job description. If they aren’t already included, add them. Use the example below as a guide for how to incorporate them in your resume to your advantage:
Marketing Manager Work Experience Example
Social Media Manager
Dunkin’ Donuts, October 2016 – Present
- Became known as an expert in social media for business after rapid growth of the company’s social media channels.
- Provided company-wide webinar on how the digital customer experience affects Dunkin’ Donuts’ sales.
- Designed graphics to enhance social media posts daily using Adobe Creative Cloud.
- Encouraged team-oriented environment by frequently asking for suggestions from employees and all levels and genuinely listening.
- Supervised four direct reports.