Social Media Manager Resume Examples

Social media is no longer just a way to keep up with far away family members and friends from college. Today, it is an important part of the digital marketing landscape. With the ability to improve visibility online, convert buyers and facilitate sales, social media managers carry significant responsibilities in companies of all shapes and sizes. The industry has grown rapidly over the last decade, and the Bureau of Labor Statistics doesn’t foresee this trend coming to an end. From 2018 to 2028, the field is expected to grow 8%, or the equivalent of 21,800 jobs.

Social media is a way of life for many millennials and Gen Zers, making jobs in this field highly desirable. For those who want to successfully obtain these coveted social media manager roles, the perfect resume is key. These tips and tricks can help you write a resume to help you land one of these coveted social media manager jobs.

Downloadable Resume Examples

No Experience

Example #1 No Experience

2-3 Years

Example #2 2-3 Years

5-10 Years

Example #3 5-10 Years

10+ Years

Example #4 10+ Years

Social Media Manager Resume Examples (Text Format)

Years of Experience
  • No Experience 0
  • 2-3 Years 2-3
  • 5-10 Years 5-10
  • 10+ Years 10+

Thomas Thompson
(123) 456-7890
ttoms47@email.com
123 Address Rd, Anywhere, USA

Profile

Recent graduate in Communication and Marketing. Passionate about using social media to make connections and using images, video and the power of words to attract followers and drive sales. Experienced in Facebook, Twitter, Instagram, Snapchat and Pinterest.

Key Skills

  • Social media
  • Digital marketing
  • Content creation
  • Google Analytics
  • Microsoft Office
  • Content calendars

Education

Bachelor of Science in Business Administration, Marketing, University of Pittsburgh, Pittsburgh, PA
August 2016 to December 2019

  • Minor: Communications

Professional Experience

Marketing Intern, Marketing Services Corp, Pittsburgh, PA
January 2020 – Present

  • Assist marketing team members in creating campaigns, including brainstorming ideas, proposing metrics and creating publication plans
  • Manage company Pinterest account, making posts based on campaigns in place and the social media marketing calendar
  • Create copy for landing pages and banner ads and upload to the Internet using in-house web resources
  • Handle administrative tasks, including taking notes in meetings, creating team documentation and running daily analytics reports

Social Media Intern, Bluebell Marketing, Pittsburgh, PA
May 2019 – August 2019

  • Assisted with all aspects of managing the corporate Instagram account, including connecting with other pages and posting content
  • Participated in weekly strategy meetings to determine the proper direction for current and future campaigns
  • Used Google Analytics data to determine pain points to address in the future
  • Monitored comments sections to interact with users and remove spam or problematic comments

Tania Thompson
(123) 456-7890
ttoms47@email.com
123 Address Rd, Anywhere, USA

Profile

Enthusiastic marketing professional with 2 years’ experience in social media marketing across many platforms, including Facebook, Twitter, Instagram, Snapchat and Pinterest. Familiar with media that includes live videos, video, photos and text. Passionate about building connections, one click at a time.

Key Skills

  • Content marketing
  • Digital marketing
  • Google Analytics
  • Hootsuite
  • Microsoft Office
  • Social media

Education

Bachelor of Arts, Advertising/Public Relations, Pennsylvania State University, State College, PA
August 2015 to May 2019

Professional Experience

Marketing Associate, Darby Lanes, Philadelphia, PA
May 2019 – Present

  • Participate in all forms of marketing activities, including social media, content creation and SEO and SEM
  • Create content for blog posts, landing pages and social media posts to further marketing endeavors
  • Post content on social media based on the provided social media calendar
  • Attend weekly meetings to discuss the status of various campaigns and brainstorm how to address potential pain points

Marketing Intern, Small Co Ltd, Philadelphia, PA
May 2018 – August 2018

  • Worked with marketing team members to create campaigns that resonate with corporate agendas
  • Oversaw photo posts across numerous platforms, including Facebook, Instagram and Twitter
  • Partnered with associates to create text posts and choose hashtags for campaigns
  • Provided input on the direction of campaigns, including making content and distribution suggestions
  • Created content for blog posts and corporate memos

Tabatha Thompson
(123) 456-7890
ttoms47@email.com
123 Address Rd, Anywhere, USA

Profile

Experienced media expert dedicated to driving measurable results through social avenues with over 8 years of hands-on marketing experience. Passionate about using new and cutting-edge strategies to convert customers and drive engagement, including incorporating new platforms and ideas to create marketing campaigns that resonate.

Professional Experience

Social Media Manager, Xpert Associates, Pittsburgh, PA
May 2014 – Present

  • Oversee all social media campaigns, including managing associates and ensuring content calendars are met and all tasks are carried out properly
  • Partner with marketing executives to determine priorities and create compelling, effective campaigns
  • Work to expand reach across as many platforms as possible, incorporating new opportunities like Snapchat and TikTok as appropriate
  • Spearhead a campaign designed to boost engagement that increased fan base by 30% and yielded increased click-through rates by 18%

Social Media Analyst, Sprout, Pittsburgh, PA
July 2011 – April 2014

  • Worked to determine the efficacy of social media campaigns across all platforms, including Facebook and Twitter, to inform the evolution of plans
  • Used Google Analytics and in-house tools to analyze performance across social media campaigns
  • Tracked metrics including engagement, conversion rates, social sharing, social buying and click-through
  • Used reporting tools to collect information and present it to team leads and executives

Education

Bachelor of Science, Marketing, Pennsylvania State University, State College, PA
August 2007 to May 2011

Key Skills

  • Account management
  • Corporate reporting
  • Google Analytics
  • Microsoft Office
  • Social media analytics
  • Social media management

Terry Thompson
(123) 456-7890
ttoms47@email.com
123 Address Rd, Anywhere, USA

Profile

Talented social media professional with a proven history of attaining measurable results. Experienced in using social media platforms to drive conversion rates, improve online engagement, increase e-commerce sales and grow followers. Over 10 years of practice in digital marketing and social media management.

Professional Experience

Social Media Strategist, Elevate Media, Philadelphia, PA
May 2015 – Present

  • Work with marketing leads to create effective social media campaigns across Facebook, Instagram, Twitter, Snapchat and TikTok
  • Create specialized marketing campaigns targeting Gen Z and millennial web users
  • Develop tracking methods to best assess and present the efficacy of social media campaigns
  • Present on social media strategy and results to senior management based on corporate objectives
  • Assist interns and associates to keep social media account management running smoothly and appropriately

Marketing Associate, XYZ Media Resources, Philadelphia, PA
June 2008 – May 2015

  • Supported all aspects of marketing operations, including SEO and SEM, copywriting and social media marketing
  • Led social media campaigns on Facebook, including overseeing post creation and posting and cultivating follower engagement
  • Participated in the creation of marketing campaigns, including identifying objectives and offering suggestions regarding ways to accomplish goals
  • Tracked marketing performance using tools like Google Analytics to determine how well campaigns are working
  • Identified weaknesses in marketing plans to refine campaigns for best results

Education

Bachelor of Arts, Communication, University of Pittsburgh, Pittsburgh, PA
August 2006 to May 2010

Key Skills

  • Copywriting
  • Digital marketing
  • Facebook
  • Google Analytics
  • Instagram
  • Snapchat
  • TikTok
  • Twitter

Common Key Skills and Action Verbs for Social Media Manager Resumes

In the past, HR was usually the first stop for resumes after applying for a job opening. Today, most large companies use an applicant tracking system, or ATS, to handle the heavy lifting in the early stages. Instead of reading tens or even hundreds of resumes, HR teams now rely on ATS software to make initial screening decisions. This means that a resume that doesn’t contain the right skills and keywords may be automatically rejected by an ATS.

While keywords can vary greatly from one social media job to another, these action verbs and skill sets can be an asset for many different jobs.

Key Skills & Proficiencies
Content calendars Content creation
Digital marketing Facebook
Google Analytics Instagram
Microsoft Office Pinterest
Snapchat Social media
TikTok Twitter
Action Verbs
Analyze Comment
Coordinate Create
Curate Develop
Execute Follow
Implement Maintain
Manage Pitch
Plan Provide
Review Strategize

Tips for Writing a Better Social Media Manager Resume

Quantify Social Media Campaign Performance

As with many fields, marketing runs on metrics. Things like click-through or conversion rates are highly prized by employers, offering a verifiable and quantifiable way to evaluate the success of a particular campaign. When describing prior tasks on your resume, be sure to use statistics to demonstrate your abilities as often as possible.

There are many ways to assess social media performance. By highlighting a particular campaign — driving engagement, for example — and explaining the outcome — such as increased engagement of 57% — it’s easy for hiring managers to best assess your skills and accomplishments in a concrete, quantifiable way.

Example #1

Good


Worked with marketing leadership to develop a campaign to increase website conversion rates, eventually increasing conversions by 16% versus the prior quarter.

Bad


Supported a campaign to increase website conversion rates

Example #2

Good


Created a series of targeted Facebook advertisements to reach out to millennial buyers, resulting in a return on investment of $4.72 per each dollar spent.

Bad


Built a series of Facebook ads in a campaign designed to target millennial buyers

Demonstrate Knowledge of Latest Trends

Social media is an ever-moving landscape. Today’s social media managers need a thorough knowledge of the old classics, like Facebook and Twitter, as well as the newest platforms, like TikTok. An inability to adapt to the ways in which the market is changing means an inability to capitalize on the evolving face of social media, and this can mean costing an employer valuable growth potential.

When drafting your resume, include references to both sites on which employers rely as well as new and growing options. This helps illustrate your unique knowledge better than a degree can and can ease an employer’s concerns about potentially missing out on the next big thing. However, don’t neglect to mention your experience with Facebook or Instagram expertise. Hiring managers still need to know that you are comfortable with platforms of all kinds.

Example #1

Good


Led a targeted Snapchat campaign that increased followers on the platform to a total of 100,000 and increased overall social media engagement by 7%.

Bad


Implemented a revamped social media strategy in order to increase engagement among teens and college students across modern platforms.

Example #2

Good


Launched a corporate TikTok account, expanding reach among young adults in Generation Z by 11% and successfully showcasing products in a fun, engaging manner.

Bad


Managed profiles on social media sites including Facebook, Twitter, Instagram and additional platforms.

How to Align Your Resume With the Job Description

Attracting attention from employers is the primary purpose of a resume. However, in a competitive field like social media marketing, a resume that’s just good enough may not be enough to impress a hiring manager. As such, it’s highly recommended that candidates customize their resumes with each application.

Instead of sending the same resume to every single job opening, read through each posting in detail and determine the most important skills and qualifications an employer wants to see. Then, update your resume to feature these concepts front and center, demonstrating that you have the knowledge and experience necessary to excel in an open position.

Social Media Manager Job Description


Lightweight, Inc., is seeking a passionate social media manager to join our team of expert marketers. This person will play a key role in ensuring success across all social media platforms, using corporate objectives and company promotions to create thoughtful, compelling and effective campaigns. The social media manager will answer to the Director of Marketing.

Responsibilities:

  • Partner with overarching marketing team to develop and execute winning social media strategies
  • Create, edit and publish engaging stories on a daily basis across multiple different social channels, including Facebook, Twitter and Instagram
  • Manage a content calendar detailing key dates and required publications, including posts, stories and promoted advertising
  • Research new and evolving trends in social media to keep the company’s online activity relevant and engaging
  • Analyze online performance, keeping track of trends to determine successful strategies and effective campaigns

Qualifications:

  • Bachelor’s degree strongly preferred
  • At least four years of experience in social media marketing
  • A thorough understanding of current platforms and best practices
  • Content production experience
  • Experience with Google Analytics and other performance evaluation tools a plus

From reading this job description, it is possible to isolate the skills and experiences this employer prioritizes, including:

  • Creation and implementation of social media strategies
  • Content creation and publication
  • Knowledge of many different platforms
  • Content calendar development and management
  • Online performance analysis, including use of Google Analytics
  • An ability to keep up with current trends
    • Taking this information, a previous social media job can be customized to exemplify the desired qualities outlined above.

      Social Media Manager Work Experience Example


      Social Media Associate, Spelling Corp, Atlanta, GA

      April 2017 – Present

      • Work with other social media leaders in the organization to create winning social media campaigns across Facebook, Twitter, Instagram, and Snapchat
      • Publish posts across all social media accounts per the social media calendar, including images, video, live video and stories
      • Partner with team leads to create effective marketing plans that target corporate goals and objectives
      • Manage social media marketing performance using Google Analytics
      • Research the changing face of social media, including new trends, best practices, evolving platforms and valuable strategies required to resonate with fans and followers