How To Write a Social Media Manager Resume
To write an impactful social media manager resume, you need to craft a document that showcases your strongest achievements throughout your marketing career. Hiring managers and companies are drawn to candidates with a proven track record of generating value, so you’ll want to provide tangible examples to illustrate your social media expertise. Throughout this guide, we’ll provide expert tips to help you translate your experience into a compelling social media manager resume.
1. Write a compelling profile summarizing your qualifications
To grab the hiring manager’s attention, you’ll need to craft an eye-catching professional profile at the top of your resume. Your summary of qualifications should provide a concise yet compelling snapshot of your career. Be sure to incorporate three to four specializations that align with the job description, as this will show companies that you’re qualified for the role immediately upon reviewing your resume.
Professional Profile – Example #1
A Social Media Manager with six years of experience executing dynamic marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance.
Professional Profile – Example #2
A results-driven Social Media Manager with over ten years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies.
2. Add an accomplishment-driven professional experience section
To build a strong professional experience section, incorporate hard numbers, metrics, and monetary figures into your bullet points. This is especially important for social media managers, as your chances of landing an interview increase drastically if you can augment your achievements with compelling data. You should also emphasize your experience developing strategies for social media and digital marketing, as this is essential for senior-level roles.
Professional Experience – Example #1
Social Media Manager, Excelsior Technologies, Detroit, MI
March 2019 – Present
- Manage all marketing activities for an enterprise company valued at $20M, including social media, content creation, SEO, and SEM
- Create content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales
- Manage Facebook and Twitter accounts, increase followers from 300K to 4M over a three-year span, and grow an Instagram account to over 500K followers within one year
Professional Experience – Example #2
Social Media Manager, Codex Marketing Inc., Los Angeles, CA
May 2018 – Present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800K
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
3. Include relevant education and certifications
In addition to your education, you should consider obtaining additional certifications to highlight your broad knowledge of digital marketing and social media. In fact, HootSuite and Google Analytics certifications are sometimes requirements for social media manager roles. These certifications aren’t limited to software tools, however. Certifications in content marketing and public relations are also important for defining brand messaging and driving user engagement.
Certifications
Template: [Certification Name], [Awarding Organization], [Completion Year]
Examples:
- Google Data Analytics Professional Certificate, Google, 2018
- Social Media Marketing Certificate, Cornell University, 2017
Education
Template:
- [Degree Name]
- [School Name], [City, State Abbreviation] [Dates Enrolled]
Example:
- Bachelor of Science (B.S.) Marketing
- UNIVERSITY OF MICHIGAN, Ann Arbor, MI September 2012 – June 2016
4. List relevant key skills and proficiencies
Most companies utilize applicant tracking systems (ATS) to identify qualified candidates for job postings. Due to the large volume of candidates, organizations rely on ATS to streamline the hiring process by scanning resumes for specific keywords. If your resume lacks a certain number of these key terms, you may be rejected automatically before your resume reaches the hiring manager. As you build out your document, be sure to incorporate as many key terms as possible from the job description to ensure ATS compliance. Below, you’ll find a list of keywords you may encounter during the job search:
| Key Skills and Proficiencies | |
|---|---|
| Brand Awareness | Brand Marketing |
| Campaign Management | Communication |
| Digital Marketing Strategy | Facebook Marketing |
| Google Analytics | HootSuite |
| Instagram Marketing | Key Performance Indicators (KPIs) |
| LinkedIn Marketing | Paid Search Campaigns |
| Product Marketing | Project Management |
| Public Relations | Search Engine Optimization (SEO) |
| Social Media Marketing | Sprout Social |
| Strategy Development | Twitter Marketing |
How to Pick the Best Social Media Manager Resume Template
Although you may be drawn to a stylish template that emphasizes your creativity and personality, it’s generally best to select a simple template that is straightforward and well-organized. Using too much color or bulky graphics can sometimes be distracting for hiring managers. Remember, your qualifications and achievements will always be the deciding factor in whether or not a company decides to bring you in for an interview.
Social Media Manager Text-Only Resume Templates and Examples
Years of Experience
- Example #1
- Example #2
- Example #3
Anthony Gentile
(123) 456-7890
[email protected]
LinkedIn | Portfolio
Detroit, MI 12345
Profile
A Social Media Manager with six years of experience executing dynamic marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance.
Professional Experience
Social Media Manager, Excelsior Technologies, Detroit, MI
March 2019 – Present
- Manage all marketing activities for an enterprise company valued at $20M, including social media, content creation, SEO, and SEM
- Create content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales
- Manage Facebook and Twitter accounts, increase followers from 300K to 4M over a three-year span, and grow an Instagram account to over 500K followers within one year
Social Media Coordinator, Self-Employed, Detroit, MI
June 2017 – March 2019
- Led weekly meetings with the marketing team to discuss campaign performance, identify solutions to pain points, and develop new strategies to increase user engagement
- Developed innovative social media strategy to align content with target audiences, resulting in a 150% increase in engagement across Facebook, LinkedIn, and Twitter
Certifications
- HubSpot Content Marketing Certification, HubSpot Academy, 2020
- HubSpot Inbound Marketing Certification, HubSpot Academy, 2018
Key Skills
- Content Marketing
- Digital Marketing
- Google Analytics
- Hootsuite
- Social Media Marketing
Education
Bachelor of Science (B.S.) Marketing
University of Michigan, Ann Arbor, MI, September 2013 – June 2017
Aliya Jackson
(123) 456-7890
[email protected]
LinkedIn | Portfolio
Los Angeles, CA 12345
Profile
A Social Media Manager with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.
Professional Experience
Social Media Manager, Codex Marketing Inc., Los Angeles, CA
May 2018 – Present
- Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800K
- Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
- Wrote two case studies on social media that were published in industry publications
Social Media Manager, Advanced Marketing Solutions, Los Angeles, CA
June 2016 – May 2018
- Tracked social metrics daily for clients and provided recommendations to improve user engagement and grow audiences, resulting in a 50%-100% increase on average
- Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, healthcare organizations, and Fortune 100 companies
- Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for 15+ clients concurrently and performed A/B testing to optimize messaging
Certifications
- Google Data Analytics Professional Certificate, Google, 2018
- Social Media Marketing Certificate, Cornell University, 2017
Key Skills
- Social Media Strategy
- Digital Marketing
- Community Management
- Brand Messaging
- Editorial Calendars
Education
Bachelor of Science (B.S.) Marketing
University of Los Angeles, Los Angeles, CA, September 2012 – June 2016
Hideo Araki
(123) 456-7890
[email protected]
LinkedIn | Portfolio
San Diego, CA 12345
Profile
A results-driven Social Media Manager with over ten years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies.
Professional Experience
Social Media Manager, Gen Corp Technologies, San Diego, CA
November 2016 – Present
- Initiate and manage creative social media campaigns to increase awareness of in-person and digital events, resulting in a 150% growth in attendance between 2018 and 2022
- Collaborate with marketing, sales, and advertising teams to ensure consistent brand messaging and drive penetration across various market verticals
- Increased user engagement by 120% across all social media platforms and supported the launch of a new enterprise technology product, contributing to over $1.2M in revenue
Social Media Specialist, CVS, San Diego, CA
June 2013 – November 2016
- Trained 50+ executes across various branches of the company in CVS Health’s corporate social media guidelines and PR best practices
- Grew followership across LinkedIn and Facebook by 150% and developed style guidelines for the marketing department to ensure consistency of brand messaging across all social platforms
- Achieve 180% ROI for social media marketing initiatives and present data results to the marketing department and executive team
Certifications
- Professional Certified Marketer (PCM)® in Digital Marketing, AMA, 2016
- Google Data Analytics Professional Certificate, Google, 2015
- Social Media Marketing Certificate, HootSuite, 2013
Key Skills
- Social Media Strategy
- Digital Marketing
- Community Management
- Brand Messaging
- Editorial Calendars
Education
Bachelor of Science (B.S.) Marketing
University of San Diego, San Diego, CA, September 2009 – June 2013
Frequently Asked Questions: Social Manager Resume Examples and Advice
What are common action verbs for social media manager resumes?+
It’s easy to find yourself running short on action verbs as you craft your bullet points. In some cases, there’s only a limited number of verbs you can use to convey your job responsibilities and achievements accurately. It’s important to diversify your verbiage as much as possible, especially when pursuing a position that requires content writing skills. To help you out, we’ve compiled a list of action verbs you can use to build your resume:
| Key Skills and Proficiencies | |
|---|---|
| Analyzed | Coordinated |
| Created | Built |
| Developed | Drove |
| Enhanced | Executed |
| Generated | Identified |
| Implemented | Improved |
| Increased | Led |
| Managed | Optimized |
| Oversaw | Partnered |
| Spearheaded | Supported |
How do you align your resume with a job description?+
According to the Bureau of Labor Statistics, media jobs, which fall under the category of public relations specialists, are projected to grow by 8% between 2021 and 2031. While the ever-evolving social media industry continues to expand, aspiring social media professionals should keep in mind that social media jobs are competitive, and the number of people eager to join the profession is rapidly increasing.
To maximize your chances of landing the interview, you’ll need to strategically align your resume with the job description. For example, if a company is seeking a social media manager with a strong background in product marketing, you should highlight examples of you executing campaigns to support new product launches and raise brand awareness. Customizing your resume for each unique opportunity will drastically increase your chances of landing an interview.
What is the best social media resume format?+
In most instances, you should use a reverse chronological format to ensure that your most recent accomplishments are featured at the top of your document. A functional resume is still not advised, even if you’re making a career transition into the social media space. Skill-based resumes are generally negatively received by recruiters and hiring managers because they lack detail and tend to appear generic.
Expert Advice: Include a cover letter with your resume
If a company requires a cover letter, it’s important to tailor your document to the company you’re applying to. Be sure to mention something about the organization’s work culture or reputation in the middle paragraphs and why this draws you to apply for the position. The cover letter also allows you to highlight nuances of your experience that don’t always fit on the resume. For more insights, view our social media cover letter guide.
