Digital Marketing Specialist Resume Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Candace Chen
(123) 456-7890
[email protected]
123 Your Street, San Francisco, CA 12345
Profile
A Digital Marketing Specialist with entry-level experience specializing in social media marketing, campaign strategy, brand consistency, and email marketing. A strong history of establishing brand voices for Facebook, Twitter, and Instagram social media channels to improve engagement and grow audiences.
Professional Experience
Digital Marketing Specialist, Atella Clothing Inc., San Francisco, CA
May 2021 – Present
- Oversee social media accounts for a boutique clothing startup, analyze KPIs and campaign performance, and identify strategies to refine brand voice and connect with target audiences, resulting in a 50% increase in engagement
- Grow followership by 40% on Twitter, 55% on Instagram, and 80% on Facebook by scheduling posts during high peak traffic using HootSuite
- Coordinate with the marketing team to evaluate customer responses and create marketing materials in support of new clothing lines for the brand
- Craft marketing copy for social media posts and email marketing campaigns
Academic Experience
Social Media Intern, University of San Francisco, San Francisco, CA
May 2020 – May 2021
- Supported the university marketing department in creating social media posts for current events and university functions to drive student engagement
- Provided recommendations to improve social media outreach for underrepresented groups and increase inclusion and cultural awareness
Education
Bachelor of Arts (B.A.) Marketing
University of San Francisco, San Francisco, CA September 2017 – May 2021
GPA: 3.8
Key Skills
- Digital Marketing
- Social Media Campaigns
- Brand Awareness
- Marketing Research
- Copywriting
- HootSuite
Paul Morrison
(123) 456-7890
[email protected]
123 Your Street, Boston, MA 12345
Profile
A dynamic Digital Marketing Specialist with five years of experience, specializing in paid search, SEO, lead generation, and product marketing. A proven track record of developing innovative strategies to grow web presence and organic traffic for client websites. Expertise in leveraging analytics to refine data-driven decision-making for digital initiatives.
Professional Experience
Digital Marketing Specialist, New England Marketing Consultants, Boston, MA
May 2018 – Present
- Lead paid search initiatives and digital marketing campaigns, analyze customer trends and behavior, recommend UX enhancements, and define marketing strategies for client accounts generating $100K-$400K in annual revenue
- Improve lead generation and traffic for customer websites and social media accounts by 40%-70% by aligning marketing initiatives and brand voice across all channels
- Leverage Google Analytics to evaluate web performance metrics and create reports for the marketing team and senior leadership to refine paid search strategies
Digital Marketing Specialist, Amherst Realtors, Amherst, MA
May 2016 – May 2018
- Executed email marketing campaigns and digital initiatives to enhance lead generation and improve website traffic by 120% for a leading real estate company
- Analyzed SEO performance, conducted marketing research on competitor sites, and identified refinements to web copy and design
- Led an initiative to implement online lead-generation ads on LinkedIn, performed testing, and secured executive buy-in, resulting in a 50% increase in conversion rates
Education
Bachelor of Arts (B.A.) Marketing
University of Boston, Boston, MA September 2012 – May 2016
Key Skills
- Digital Marketing
- Paid Search
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics
Alyssa Demarco
(123) 456-7890
[email protected]
123 Your Street, New York, NY 12345
Profile
A Senior Digital Marketing Specialist with 10+ years of experience, specializing in project management, content marketing, social media advertising, and lead nurturing. A proven track record of leading diverse marketing teams to execute high-impact campaigns. Adept at developing strategies to grow brand awareness and enhance market penetration.
Professional Experience
Senior Digital Marketing Specialist, Brooklyn Craft Inc., New York, NY
May 2016 – Present
- Define overarching digital marketing strategy for a craft beer company with 20+ products, including paid search campaigns and social media initiatives
- Identify partnership opportunities with online craft beer retailers to integrate digital advertisements and promotions, contributing to a $500K sales increase in 2020
- Partner with the Digital Marketing Manager and advertising teams to establish brand identity and differentiate craft beer products in a crowded marketplace
Digital Marketing Specialist, Manhattan Craft Seltzer, New York, NY
May 2011 – May 2016
- Oversaw social media campaigns and digital marketing projects for a craft seltzer beverage company and conducted research on Google Analytics and competitors
- Collaborated with the sales and marketing teams to build a brand identity centered on quality and natural ingredients in alignment with target demographics
- Increase engagement on Instagram by 50% and grow audience from 20K to 600K followers over the course of two years
Education
Bachelor of Arts (B.A.) Marketing
University of Syracuse, Syracuse, NY September 2007 – May 2011
Key Skills
- Project Management
- Cross-Functional Leadership
- Brand Marketing
- Digital Advertising
- Google Analytics
Common Key Skills and Action Verbs for Digital Marketing Specialist Resumes
The key to building a strong resume is integrating appropriate keywords and action verbs that align with individual job postings. Employers rely on Applicant Tracking System (ATS) software to screen applicants during the hiring process. If your document fails to meet specific keyword parameters, the ATS will reject your application before the hiring manager has a chance to review your qualifications. Tactically implementing key terms from the job description will mitigate this risk and give you the best chance of securing an interview. Below, you’ll find a list of keywords and action verbs you may encounter throughout your job search.
| Key Skills and Proficiencies | |
|---|---|
| A/B Testing | Account-Based Marketing (ABM) |
| Analytics | Brand Awareness |
| Brand Marketing | Campaign Development |
| Content Marketing | Cross-Functional Leadership |
| CRM | Digital Advertising |
| Digital Marketing Strategy | Digital Media |
| Email Marketing | Google Analytics |
| Key Performance Indicators (KPIs) | Lead Nurturing |
| Lead Generation | Marketing Research |
| Paid Search Campaigns | Product Marketing |
| Project Management | Search Engine Optimization (SEO) |
| Search Engine Marketing (SEM) | Social Media Marketing |
| UX Design | |
| Action Verbs | |
|---|---|
| Analyzed | Conducted |
| Coordinated | Created |
| Built | Designed |
| Developed | Drove |
| Enhanced | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Increased |
| Led | Managed |
| Optimized | Oversaw |
| Partnered | Spearheaded |
| Supported | |
Tips for Writing a Better Digital Marketing Specialist Resume
Quantify your digital marketing experience
Including monetary figures, key metrics, and numbers will heighten the impact of your professional achievements. Hiring managers want to interview candidates that generate results, and providing tangible examples from your career will help you to better tell your story. Instead of simply talking about the types of digital marketing campaigns you led, try pulling metrics from your data to showcase the success of your initiatives. Below, you’ll find some examples to help you properly quantify your achievements on your resume.
Example #1
Good
Spearheaded a digital marketing initiative to improve lead generation in untapped market segments within the healthcare industry and launched social media campaigns to capture new audiences, which contributed to a 25% increase in lead conversions
Bad
Supported digital marketing efforts to acquire new leads and customers, including social media campaigns on various platforms
Example #2
Good
Increased Facebook impressions by 800%, engagement by 400%, and click-through rates by 250% through optimizing social media scheduling and refining marketing copy
Bad
Improved impressions, link clicks, and engagements on the company Facebook account by using scheduling software and writing new social media posts
Feature your leadership abilities
Digital marketing professionals interface with a wide range of teams, clients, and departments to execute campaigns. Employers value candidates who thrive in cross-functional environments, and it’s important to showcase examples of you coordinating with different types of personnel to achieve strategic objectives. Avoid detailing generic job responsibilities and instead focus on providing insights into how you collaborated with team members to generate results. Below, you’ll find some examples to help you highlight your leadership capabilities on your document.
Example #1
Good
Coordinated with cross-functional teams across sales, product marketing, and advertising departments to define marketing strategy for the launch of a new children’s clothing line, contributing to over $400K in product sales within the first year
Bad
Worked with various teams to help launch a new clothing product into the market, which helped to drive sales by a large margin
Example #2
Good
Collaborated with client stakeholders to establish brand goals, develop identity, and ensure consistency of brand voice across the company website and social media channels
Bad
Communicated well with clients to understand their brand needs and requirements in order to ensure the success of marketing initiatives
How to Align Your Resume With the Job Description
Aligning your resume with specific requirements from the opportunities you’re applying for is the best strategy for making an impact on the job market. If your resume doesn’t properly meet the organization’s needs, you’re unlikely to receive the response you’re looking for. Implementing keywords from the job description into your document will enable you to meet the ATS benchmarks and help you grab the attention of hiring managers.
You should prioritize keywords from the job description that are featured closer to the top of the posting. These terms tend to be more important than others. If you notice that a qualification is being repeated more than once, you should make a point to place this into your summary or one of your top bullet points. Below, you’ll find an example to help you tailor your resume to the job description.
Digital Marketing Specialist Job Description Example
XYZ, Inc. is a leading software technology company named one of Chicago’s best places to work. We’re seeking a digital marketing specialist with expertise in SEO and lead nurturing to join our organization. In this role, you’ll collaborate with clients and cross-functional teams to execute dynamic social media marketing campaigns to drive product adoption for our software solutions.
Responsibilities:
- Improve lead generation using paid search campaigns and Google Analytics, which includes performing marketing research on competitors and target audiences
- Manage Facebook and LinkedIn accounts and create compelling marketing copy to improve viewership and grow audiences
- Analyze key performance indicators (KPIs) to identify opportunities to refine marketing strategy and enhance brand awareness
Qualifications:
- Bachelor’s degree in marketing required
- 4-5 years of experience as a digital marketing specialist
- Proficient in HootSuite and Google Analytics
- Strong project management and product marketing skills
According to the job description, the ideal job applicant should have the following qualities and/or experience:
- Digital Marketing Specialist
- SEO
- Key Performance Indicators (KPIs)
- Lead Nurturing
- Lead Generation
- Paid Search Campaigns
- Google Analytics
- Social Media Marketing
- Project Management
- Cross-Functional
- HootSuite
- Product Marketing
- Marketing Strategy
Next, take what you highlighted from the job description and include your experience and skills that match. Below is an example of how to incorporate them in your resume to your advantage:
Digital Marketing Specialist Work Experience Example
Profile
A results-driven Digital Marketing Specialist with five years of experience, specializing in SEO, product marketing, marketing strategy, and cross-functional leadership. A strong history of leading dynamic lead nurturing and paid search campaigns for enterprise companies.
Digital Marketing Specialist
Chicago Software Inc., Chicago, IL October 2016 – Present
- Execute high-performance social media marketing initiatives on Twitter, LinkedIn, and Facebook using HootSuite scheduling software, resulting in a 200% increase in impressions and a 150% increase in followership
- Partner with product marketing and web development teams to drive lead generation and conversions using Google Analytics and lead nurturing campaigns
Key Skills
- Product Marketing
- Project Management
- Lead Nurturing
- Key Performance Indicators (KPIs)
- SEO