Visual Merchandising Resume Examples

According to Salary.com, the median annual income for visual merchandiser positions was $58,793 in 2022. In this role, you’ll be responsible for defining the visual presentation of products in store windows, retail environments, and digital platforms. The key to building a strong resume within the visual merchandising space is highlighting career achievements that showcase how your marketing approach has positively impacted product sales and brand growth. Providing specific insights for the reader is important here. For example, you may want to emphasize the strategies you employed to improve the ambience and visual appeal of product displays. Employers want to learn how you can positively impact their organization. Featuring generic content won’t help them learn who you are as a professional.

Using our visual merchandising resume building guide will help you to:

  • •   Highlight your career achievements using appropriate metrics and monetary figures to grab the attention of the hiring manager and differentiate yourself from the competition
  • •   Showcase your unique approach to visual merchandising by providing specific examples and accomplishments detailing the positive impact you’ve had on product sales
  • •   Create an eye-catching professional profile to showcase how your visual merchandising expertise aligns with the needs of the company you’re applying to
  • •   Optimize your resume for Applicant Tracking Systems (ATS) using appropriate keywords

Visual Merchandising Resumes Created Using Our ResumeBuilder

Entry-level
Visual-Merchandising_Entry-level.pdf

Example #1 Entry-level

Mid-career
Visual-Merchandising_Mid-career.pdf

Example #2 Mid-career

Senior-level
Visual-Merchandising_Senior-level.pdf

Example #3 Senior-level

Visual Merchandising Text-Only Resume Examples

Years of Experience
  • Entry-level Entry-level
  • Mid-career Mid-career
  • Senior-level Senior-level

Raymond Ortiz
(123) 456-7890
[email protected]
123 Pine Brook Dr., Miami, FL 12345

Profile

A Visual Merchandiser with entry-level experience, specializing in merchandising, graphic design, print production, and visual marketing. Adept at coordinating with marketing teams to develop, implement, and maintain high-impact retail displays to maximize product sales.

Professional Experience

Visual Merchandiser, Miami Craft Beverages, Miami, FL
May 2021 – Present

  • Coordinate with the visual design manager to develop and implement visual displays for a craft beer retail store, including identifying the optimal placement of floor and window displays based on foot traffic and product section
  • Increase monthly sales by 15% in 2021 by identifying opportunities to enhance the appeal of visual merchandising designs and improve store ambience using landscaping
  • Perform installation and removal of window presentations and in-store displays in support of promotional events for new product launches

Sales Associate, Wine & Spirits, Miami FL
June 2020 – May 2021

  • Conducted retail sales for wine and liquor products, provided high-quality customer service, and coordinated with team members to receive product shipments
  • Installed and maintained visual floor displays for products, which included interfacing with third-party representatives to identify appropriate placement

Education

Bachelor of Arts (B.A.) Marketing
University of Miami, Miami, FL September 2017 – May 2021

Key Skills

  • Visual Merchandising
  • Graphic Design
  • Product Displays
  • Marketing Strategy
  • Visual Design

Allison Rosenberg
(123) 456-7890
[email protected]
123 Convoy St, San Diego, CA 12345

Profile

A Visual Merchandiser with five years of professional experience specializing in fashion design, product marketing, graphic design, and merchandising. A proven track record of creating and implementing visually compelling displays for fashion products in high-traffic retail locations.

Professional Experience

Visual Merchandiser, Anthropologie, San Diego, CA
May 2019 – Present

  • Define visual direction for in-store product marketing displays across five store locations for a high-end women’s fashion brand, manage product flow, and identify opportunities to improve merchandising strategies and print signage
  • Create digital and print signage for product displays, develop planograms, and identify optimal floor placement, resulting in a 20% increase in sales YOY
  • Improve revenue by $550K per year across five store locations by analyzing sales metrics and redesigning visual merchandising materials for underperforming products

Sales Associate, Nordstrom, San Diego, CA
July 2017 – May 2019

  • Conducted research on emerging fashion trends, evaluated sales metrics, performed competitive analysis, and identified opportunities to enhance product stories
  • Oversaw outfitting of mannequins for new product launches and ensured aesthetic alignment of product displays with brand identity and messaging
  • Traveled to seven store locations to provide feedback to field leaders, analyzed floor displays, and delivered visual merchandising solutions based on space and architecture

Education

Bachelor of Arts (B.F.A.) Fine Arts
University of San Diego, San Diego, CA September 2013 – May 2017

Key Skills

  • Visual Merchandising
  • Fashion Trends
  • Retail Sales
  • Product Marketing
  • Visual Displays

Selena Ramirez
(123) 456-7890
[email protected]
123 Bedford Avenue, New York, NY, 12345

Profile

A Visual Merchandising Leader with 10+ years of experience specializing in planograms, merchandising, strategic planning, and product marketing. A strong history of creating compelling visual displays and identifying optimal sightlines and focal points to maximize product exposure.

Professional Experience

Visual Merchandiser, IKEA, New York, NY
May 2017 – Present

  • Manage visual marketing directives for a leading furniture store, oversee the development of compelling product stories for new launches, create digital signage, and identify key focal points to attract customer attention and maximize sales
  • Achieve a 10%-17% increase in retail sales YOY and drive visual merchandising redesigns to enhance the brand appeal, resulting in over $700K in revenue in 2021
  • Identify optimal lighting for displays to create an attractive ambience and utilize landscaping techniques to elevate products and enhance visibility

Visual Merchandiser, Wayfair, New York, NY
July 2012 – May 2017

  • Served as the lead visual merchandising for a high-end furniture store, developed print signage and visual marketing designs, conducted landscaping to elevate displays, and improved annual sales by 45% over five years
  • Selected seasonal and core product assortment for furniture products, determined pricing strategies based on sales forecasts, and improved floor placement and sightlines

Education

Bachelor of Arts (B.A.) Marketing
Columbia University, New York, NY September 2008 – May 2012

Key Skills

  • Visual Merchandising
  • Landscaping
  • Digital Signage
  • Product Storytelling
  • Retail Sales

Tips for Writing a Better Visual Merchandising Resume

Now that you’ve seen some examples of strong visual merchandising resumes, we’ll walk you through some best practices to help you describe your own experience. Within this space, you’ll want to touch on several elements. First, you’ll want to quantify any sales increase that can be attributed to your visual merchandising efforts, as this is the most important metric hiring managers will be looking for in your document. In addition, you’ll want to showcase your unique approach to visual merchandising using key industry terminologies, such as signage, landscaping, and sightlines. Below, you’ll find three expert tips to help you utilize our resume-building methodology to enhance your document.

1. Quantify your visual merchandising experience

Quantifying your professional achievements using KPIs and monetary figures will significantly enhance the impact of your bullet points. Showcasing a percentage increase monthly or annually is particularly important, as hiring managers will be looking for those numbers as they evaluate your application. If you only provide a percentage increase, the reader may not see the full value of your achievements. A 15% increase at a small boutique store will be very different from a 10% increase at an established brand like Nordstrom or Anthropologie. In the example below, the candidate features a substantial percentage increase but also provides a strong monetary figure to establish a sense of scope for the reader:

  • Define visual direction for in-store product marketing displays across five store locations for a high-end women’s fashion brand, manage product flow, and identify opportunities to improve merchandising strategies and print signage
  • Create digital and print signage for product displays, develop planograms, and determine optimal floor placement, resulting in a 20% increase in sales YOY
  • Improve revenue by $550K per year across five store locations by analyzing sales metrics and redesigning visual merchandising materials for underperforming products

 

2. Highlight key visual merchandising techniques

Visual merchandisers employ a wide range of tactics and approaches to drive product sales and grab customers’ attention. Showcasing your knowledge of signage, landscaping, lighting, and product storytelling will provide deeper insights into your experience and help make a strong impression on the hiring manager. In the example below, the job seeker highlights their expertise in creating ambience for visual displays. They also demonstrate how they utilized visual merchandising techniques to enhance storytelling for new products, a valuable skill set for potential employers.

  • Manage visual marketing directives for a leading furniture store, oversee the development of compelling product stories for new launches, create digital signage, and identify key focal points to attract customer attention and maximize sales
  • Achieve a 10%-17% increase in retail sales YOY and drive visual merchandising redesigns to enhance the brand appeal, resulting in over $700K in revenue in 2021
  • Identify optimal lighting for displays to create an attractive ambience and utilize landscaping techniques to elevate products and enhance visibility

 

3. Feature your leadership capabilities

Visual merchandiser roles are dynamic positions that require expertise in both sales and marketing. To effectively implement your visual designs and product displays, you’ll often collaborate cross-functionally with different personnel across the store.

You may even travel between different store locations to ensure that visual displays comply with brand guidelines and quality standards. Employers value candidates who can communicate effectively with diverse team members, and showcasing your leadership capabilities will also help to paint a broader picture of yourself as a professional:

  • Led the creation and installation of visual product displays and coordinated with the visual merchandising team to perform merchandise updates and identify floor placement
  • Oversee store personnel to outfit mannequins for new product launches and ensure aesthetic alignment of product displays with brand identity and messaging
  • Traveled to seven store locations to provide feedback to field leaders, analyze floor displays, and deliver visual merchandising solutions based on space and architecture

 

Key Skills Hiring Managers Look for on Visual Merchandising Resumes

Employers rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings by scanning resumes for specific keywords. If your document fails to meet certain benchmarks, you may be rejected automatically before the hiring manager has a chance to evaluate your professional experience. To mitigate this risk, we’ve compiled a list of keywords and industry terminology that you may encounter over the course of your job search:

Key Skills and Proficiencies
Digital Signage Fashion Merchandising
Fixtures Graphic Design
Key Focal Points KPIs
Landscaping Lighting
Marketing Merchandising
Planograms Print Signage
Product Displays Product Marketing
Product Storytelling Retail Sales
Sales Forecasting Sightlines
Strategic Planning Upselling
Visual Merchandising  

Common Action Verbs for Visual Merchandising Resumes

It’s easy to run out of action verbs when crafting your bullet points in the professional experience section of your document. Sometimes there’s a limited number of verbs that can describe your work history accurately. That being said, diversifying your usage of action verbs throughout your document can help break up the monotony of the text and improve the reading experience for the hiring manager. To help you keep your content fresh, we’ve provided a list of action verbs you can use to build your visual merchandising resume:

Action Verbs
Analyzed Collaborated
Conducted Coordinated
Created Defined
Designed Developed
Drove Enhanced
Evaluated Executed
Generated Identified
Implemented Improved
Increased Led
Managed Optimized
Oversaw Performed
Planned Provided
Supported  

How to Align Your Visual Merchandising Resume With the Job Description

To maximize the impact of your resume during the job search, you’ll need to tailor your content to the specific needs of individual organizations. Before writing your resume, you should research what companies are looking for and how your experience and skill sets match the job description for the position you’re applying for. Employers will want to see that you have a deep understanding of product marketing within the visual merchandising space.

For example, you may want to showcase how you improved the visual appeal of product displays by customizing fixtures and floor placement according to the architecture and size of the store. You could also draw attention to how you utilized landscaping and lighting techniques to improve the atmosphere of the store environment. First impressions are everything in retail sales, and by showcasing your ability to capture the attention and focus of your customers, employers will see the value that you can bring to their team.

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Author

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).