SEO Specialist Resume Examples of 2022

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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According to Glassdoor.com, the 2022 average annual salary for SEO (search engine optimization) specialists is $47,757. SEO’s role in digital marketing is expected to experience substantial growth over the next decade. While there’s no shortage of opportunities available, you’ll still need a strong resume to capitalize on them. Creating an accomplishment-driven resume that highlights the strongest aspects of your career is the best way to differentiate yourself in the eyes of hiring managers. Below, you’ll find resume examples for entry-level job seekers and SEO specialists with years of experience.

Downloadable Resume Examples

Entry-level
SEO-Specialist_Entry-level.pdf

Example #1 Entry-level

Mid-career
SEO-Specialist_Mid-career.pdf

Example #2 Mid-career

Senior-level
SEO-Specialist_Senior-level.pdf

Example #3 Senior-level

SEO Specialist Resume Examples

Years of Experience
  • Entry-level Entry-level
  • Mid-career Mid-career
  • Senior-level Senior-level

Alex Rodriguez 
(123) 456-7890
[email protected]
123 Your Street, San Jose, CA 12345

Profile

An SEO Specialist with entry-level experience specializing in Google Analytics, digital marketing, on-page optimization, and link-building campaigns. Adept at improving SEO performance for websites by leveraging data analytics and market research.

Professional Experience

SEO Specialist, Web Marketing Pros., San Jose, CA
May 2021 – Present

  • Perform SEO audits for client websites, conduct research on competitors, identify keyword optimization opportunities, and provide recommendations to enhance web page sitemaps, resulting in a 60%-120% increase in organic traffic for customers
  • Coordinate with marketing teams and clients to develop SEO strategy based on Google Analytics, keyword rankings, and competitive analysis
  • Grow online presence for an online retailer client by driving on-page optimizations and conducting A/B testing to analyze web page performance

Independent Projects

SEO Freelance Project, E-Sports Journalists Inc., San Jose, CA
January 2020 – May 2021

  • Oversaw keyword and on-page optimization for the website of a start-up esports company, which included conducting competitive analysis and identifying SEO strategy
  • Improved Google search rankings by creating alt tags, conducting A/B testing and SEO audits, and performing updates on existing blogs and news pages

Education

Bachelor of Science (B.S.) Marketing
San Jose State University, San Jose CA  September 2017 – May 2021
GPA: 3.75

Key Skills

  • Search Engine Optimization (SEO)
  • On-Page Optimization
  • Data Analytics
  • Google Analytics
  • Competitive Analysis

Certifications

  • Content Marketing Certification, HubSpot Academy, 2021

Meghan Grayson 
(123) 456-7890
[email protected]
123 Your Street, New York, NY 12345

Profile

An SEO Specialist with five years of experience, specializing in digital marketing, HTML, keyword optimization, meta descriptions, and Google Analytics. A proven track record of executing high-impact campaigns to enhance the online presence of emerging brands. Adept at collaborating with cross-functional teams and clients to refine content strategy.

Professional Experience

SEO Specialist, Organic Growth Partners Inc., New York, NY
December 2018 – Present

  • Lead SEO marketing initiatives for 20+ client accounts valued at $100K-$150K, optimize content and on-page elements, identify keywords and title tags with high SEO potential, and drive improvements in organic traffic by up to 200%
  • Oversee a website redesign project for a real estate business following a name change, identify optimal header tags, integrate meta descriptions, and reduce load times on top pages, resulting in a first page Google ranking
  • Increase organic traffic by 110% for a beauty and health blog website by updating web page copy, improving keyword optimization, and selecting high-performance URLs

SEO Specialist, Carter & Johnson Legal Associates, New York, NY
May 2016 – December 2018

  • Defined SEO strategy to revamp the website of a prestigious legal firm, performed SEO audits on web pages, conducted competitor research, and provided recommendations for on-page optimization, which reduced bounce rates from 55% to 30%
  • Identified appropriate titles and keywords for blog posts on personal injury, vehicle laws, worker’s comp, and diversified backlinks, resulting in a top ten Google ranking

Education

Bachelor of Science (B.S.) Marketing
Columbia University, New York, NY September 2011 – May 2016

Key Skills

  • Search Engine Optimization (SEO)
  • Link-Building Campaigns
  • Keyword Optimization
  • On-Page Optimization
  • A/B Testing

Certifications

  • Inbound Certification, HubSpot Academy, 2018
  • Content Marketing Certification, HubSpot Academy, 2016

Jose Ramirez 
(123) 456-7890
[email protected]
123 Your Street, Philadelphia, PA 12345

Profile

A results-driven SEO Specialist with 10+ years of experience, specializing in content strategy, search engine marketing (SEM), and meta elements. A strong history of building and leading diverse digital marketing teams to execute complex SEO initiatives. Adept at identifying opportunities to enhance keyword optimization based on market indicators and Google Analytics.

Professional Experience

Senior SEO Specialist, PNC Bank, Philadelphia, PA
August 2016 – Present

  • Develop and execute SEO strategy for the website of a leading national bank, redesigned sitemaps, integrated backlinks, and enhanced keyword optimization to improve unique, organic traffic by 140% YOY across product pages for banking services
  • Manage a team of 15+ digital marketing professionals to conduct in-depth research on industry keywords, perform SEO audits, and refine sitemaps
  • Reduce bounce rates from 45% to 34% by optimizing content relevance for audiences and identifying opportunities to improve page load times

SEO Specialist, Web Solutions Corp., Philadelphia, PA
May 2011 – August 2016

  • Executed digital marketing initiatives and campaigns for ten client accounts valued at up to $250K across various market segments, which included revamping website layouts, identifying optimal URLs, and leveraging Google Analytics to drive web traffic
  • Created meta tags, optimized keywords, identified opportunities to improve on-page aspects, developed title tags, and increased organic traffic by 120%-130% on average

Education

Bachelor of Science (B.S.) Marketing
Temple University, New York, NY September 2007 – May 2011

Key Skills

  • Search Engine Optimization (SEO)
  • Content Development
  • Campaign Management
  • Keyword Optimization
  • Content Management System (CMS)

Certifications

  • Inbound Certification, HubSpot Academy, 2014
  • Content Marketing Certification, HubSpot Academy, 2012

Common Key Skills and Action Verbs for SEO Specialist Resumes

You need to include appropriate keywords from the job description to align with Applicant Tracking Systems (ATS). If your document lacks specific action verbs and key skills from the posting, it’s likely that your resume will automatically be rejected during the initial screening process. To mitigate this risk, you want to strategically integrate specific industry terms into your resume that align with the organization’s needs. Below, you’ll find a list of potential keywords that you may encounter during your job hunt.

Key Skills and Proficiencies
Advertising Alt Tags
Analytics Backlinks
Bounce Rates Campaign Development
Cross-Functional Leadership Content Management System (CMS)
Content Strategy Copywriting
Data-Driven Decision Making Digital Marketing Strategy
Email Marketing Google Adwords
Google Analytics Go-To-Market Strategy
HubSpot Key Performance Indicators (KPIs)
Link Building Campaigns Marketing
Meta Tag Descriptions On-Page Optimization
Organic Traffic Product Marketing
Project Management Search Engine Optimization (SEO)
Search Engine Marketing (SEM) Social Media Marketing
Title Tags WordPress
Action Verbs
Analyzed Conducted
Coordinated Created
Built Designed
Developed Drove
Enhanced Evaluated
Executed Generated
Identified Implemented
Improved Increased
Led Managed
Optimized Oversaw
Partnered Spearheaded
Supported  

Tips for Writing a Better SEO Specialist Resume

Quantify your SEO experience

Leveraging numbers and metrics from your professional experience will provide valuable insights into the success of your SEO initiatives. Rather than simply mentioning a percentage increase in organic traffic, you also want to draw attention to the SEO strategies used to generate these improvements. You’ll also want to establish a sense of scope for the hiring manager to ensure that you’re painting a clear picture for the reader. Below, you’ll find a bullet point example to guide you in quantifying your SEO experience:

  • Develop and execute SEO strategy for the website of a leading national bank, including redesigning sitemaps, integrating backlinks, and enhancing keyword optimization to improve unique, organic traffic by 140% YOY across product pages for banking services

Feature your leadership abilities

As an SEO specialist, you’ll be collaborating with cross-functional teams and client stakeholders on a daily basis to execute digital marketing projects. Employers are interested in more than just your industry qualifications. They also want to see that you’re the right fit for their company’s work culture. Showcasing your ability to coordinate effectively with diverse teams and organizations will help brand you as a strong leader in the eyes of hiring managers. Below, you’ll find an example to help you feature your leadership capabilities on your resume:

  • Managed a cross-functional team of five marketing specialists and four web developers to execute complex SEO campaigns, provided coaching and mentorship, and facilitated open lines of communication to foster a culture of collaboration

How to Align Your Resume With the Job Description

As an SEO specialist, your role is to optimize web pages and marketing content by strategically integrating appropriate keywords. The resume writing process is no different. To meet the requirements of the Applicant Tracking Systems (ATS), you’ll need to insert key terms from the job description into your profile, skill, and work experience sections. This strategy will also showcase your advanced knowledge of industry terms to the hiring manager, which will help to further brand you as a subject matter expert within your field.

When determining what keywords to feature on your resume, you should pay close attention to how the information is presented in the job posting. Key terms mentioned towards the top of the page tend to carry more weight. If a qualification appears more than once, this is another clear indicator that this is a keyword present in the ATS scan. Below, you’ll find an example to help you tailor your resume to the job description.

SEO Specialist Job Description Example


XYZ, Inc. is a leading digital marketing company named one of the best places to work in Boston. We’re seeking an SEO specialist with expertise in content strategy and search engine marketing (SEM) to join our team. We pride ourselves on our reputation for excellence in providing dynamic solutions to improve organic traffic for our clients. We value cross-functional leaders who excel in collaborating with diverse teams in fast-paced creative environments.

Responsibilities:

  • Develop SEO strategy for customer website redesigns, perform competitive analysis, and conduct research to inform keyword optimization tactics, URLs, and link building efforts
  • Leverage Google Analytics to drive growth for unique, organic traffic, including meta descriptions, sitemap enhancements, and backlink portfolios
  • Coordinate with cross-functional teams to develop and execute digital marketing campaigns, and enhance content performance

Qualifications:

  • Bachelor’s degree in marketing preferred
  • 2-3 years of experience in search engine optimization (SEO)
  • Knowledge of HubSpot and WordPress
  • Strong copywriting and project management skills

According to the job description, the ideal job applicant should have the following qualities and/or experience:

  • SEO Specialist
  • SEO Strategy
  • Search Engine Marketing (SEM)
  • Keyword Optimization
  • Organic Traffic
  • Google Analytics
  • Cross-Functional
  • Digital Marketing Campaigns
  • Meta Descriptions
  • Backlinks
  • Search Engine Optimization (SEO)
  • Link Building
  • Copywriting
  • Project Management
  • HubSpot
  • WordPress
  • Competitive Analysis

Next, take what you highlighted from the job description and include your experience and skills that match. Below is an example of how to incorporate them into your resume to your advantage:

SEO Specialist Work Experience Example


Profile

 

An innovative SEO Specialist with four years of experience, specializing in project management, copywriting, link building, and competitive analysis. A proven track record of leading digital marketing initiatives to increase organic traffic and conversions for high-value client accounts.

SEO Specialist

Cape Cod Web Marketing, Falmouth, MA October 2017 – Present

  • Collaborate with client stakeholders and cross-functional teams to lead search engine marketing (SEM) and keyword optimization efforts for product pages, including identifying optimal meta descriptions, headers, backlinks, and URLs to a grow web presence
  • Conduct competitive analysis and utilize Google Analytics to increase sales conversions by 5% and improve organic traffic by 120% for a $200K customer account

 

Key Skills

  • Search Engine Optimization (SEO)
  • Meta Descriptions
  • WordPress
  • HubSpot
  • SEO Strategy