Media Planner Resume Examples and Templates for 2023

Media Planner Text-Only Resume Examples

Years of Experience

Tips for Writing a Better Media Planner Resume

1. Strike the right tone to describe your media planning background

For nearly any piece of regular writing, it’s important to choose language that sets and maintains a clear tone or “voice.” That rule applies no differently to your job search documents. Here’s a quick breakdown of the written voice you should aim for on each one:

To achieve a forthright voice on your resume, use simple sentences and straightforward accounts of your experience.

Keep this advice in mind especially when writing your profile section. You may be tempted (or think you need) to use “promotional” terms like “outstanding at”; however, a more modest yet direct phrase like “skilled at” would be a milder choice.

2. Note the results of your media planning work

Each of your duties has some positive impact or influence that helps the broader organization succeed in the short and long term. If you speak to that broader impact in your job descriptions, you’ll bolster your resume.

You may not be able to recall examples or data to quantify a certain work area, so if that’s the case, you can always state the general intended result or value of the duty in question. Try simply adding the phrase “in order to” at the end of the duty statement, then jotting down whatever general purposes or outcomes you can think of (and then delete “in order” from your final resume for brevity).

You might be surprised how much stronger the revised statement is. Just as important, it’s a more accurate account of your work’s depth and influence.

3. Trade out “creative” and “innovative”

It’s great to be creative and innovative in your field, of course. But these two adjectives are so overused on resumes today that they make no real impact on hiring managers. Ironically, calling yourself “creative” now just makes you seem uncreative.

As a better alternative, consider using any of these terms to describe yourself:

Also, consider using any of these terms to describe the products or services you promote:

Key Skills Hiring Managers Look for on Media Planner Resumes

Companies looking to fill a position often use an applicant tracking system (ATS), which scans each submitted resume for keywords relevant to the job at hand. When the ATS scans a resume with many relevant keywords, it’s more likely to flag the document for the hiring manager.

For this reason, you should add a keyword-rich “Skills” or “Expertise” section to your resume (as in the three provided examples). In this section, you can show the breadth of your skill set and boost the chance your application gets noticed. Below are some keywords commonly used for a media planner:

NOTE: As the above list indicates, you should stick with nouns and noun phrases in this section. Reserve personal attributes and adjectives (like “resourceful” or “service-oriented”) for your profile summary.

Common Action Verbs for Media Planner Resumes

One of the most common (yet avoidable) resume mistakes is relying on too few verbs. When you repeat the same generic verb (say, “manage”) several times, it distracts the hiring manager and fails to show the dynamic nature of your work. You can prevent this issue by using a healthy variety of action verbs. Below are 20 verbs to help you spice up the language on your media planner resume:

NOTE: The above verbs are all in present tense. You should use the present tense to describe your current job duties, but use the past tense (e.g., “generated,” “improved”) to describe any projects you’ve completed or achievements you’ve had in your current job. Also use the past tense to describe both duties and achievements in all your previous jobs.

How to Align Your Media Planner Resume With a Job Posting

1. Jot down a few notes on the type of work environment you like best. For instance, you may prefer an environment that’s:

– Collaborative
– Customer-focused
– Fast-paced
– Forward-looking
– Results-driven

2. When you find a job posting that intrigues you, look for any details about the office environment or work culture. They will often appear in any description included about the hiring company or team you’d be part of.

3. Compare those details against your preferred work environment, and highlight any similarities.

4. Add a line or two to your profile emphasizing that similarity. For example, let’s say you prefer a work environment that’s customer-focused, and the posting says “We are a business that places client satisfaction at the center of every decision.” You might then add a profile line such as:

This simple exercise can make your resume more accurately show why you’re a great fit for the hiring company and why they should call you for an interview.

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