Media Planner Resume Examples of 2023

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Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Downloadable Resume Examples

Example #1
Media-Planner_Example-1.pdf

Example #1

Example #2
Media-Planner_Example-2.pdf

Example #2

Example #3
Media-Planner_Example-3.pdf

Example #3

Media Planner Text-Only Resume Examples

Years of Experience
  • Example #1 #1
  • Example #2 #2
  • Example #3 #3

Skyler Thompson
123 W 15th St, Minneapolis, MN 12345 | (123) 456-7890 | [email protected]

Profile

Media planning professional with more than three years of experience serving startups and small businesses. Naturally curious and committed to gaining and applying new work skills. Thrives in collaborative, customer-focused work settings.

Areas of Expertise

  • Advertising & promotions
  • Brand awareness & engagement
  • Business needs assessment
  • Campaign data analysis
  • Client service & relations
  • Competitor trend analysis
  • Complex problem-solving
  • Cross-functional collaboration
  • Digital & social media marketing
  • Marketing collateral development
  • Media monitoring
  • Media plan recommendations
  • Media strategy development
  • Partnerships development
  • Request for proposal (RFP)
  • Stakeholder relations management
  • Writing, editing, & proofreading

Professional Experience

Assistant Media Planner, HVM Corporation, Minneapolis, MN | November 2019–Present

  • Develop and recommend multichannel media plans based on close review of each client’s business needs and priorities
  • Advise on timely, effective product advertising and promotions in competitive markets
  • Conceptualize and create high-quality digital marketing collateral

Highlights:

  • Won a key corporate award for building lucrative, long-term relationships with clients
  • Devised a new, faster system for managing and documenting media buys

Education

Bachelor of Arts in English & Communications, University of Minnesota, Minneapolis, MN

Technical Skills

Adobe Creative Suite (advanced Photoshop) | Campaign Manager 360 | Microsoft Office Suite (advanced Excel, PowerPoint)

Mina Sayed
123 Bedford Ave, New York, NY 12345 | (123) 456-7890 | [email protected]

Profile

Inventive and collaborative media planner with more than five years of experience. Skilled at building productive relationships with other team members and across functional lines. Experienced and confident public speaker. Bilingual: fluent in English and Spanish.

Key Skills

  • Advertising & promotions
  • Brand awareness & engagement
  • Business needs assessment
  • Campaign data analysis
  • Client service & relations
  • Competitor trend analysis
  • Complex problem-solving
  • Cross-functional collaboration
  • Digital & social media marketing
  • Marketing collateral development
  • Media buy management
  • Media plan recommendations
  • Media strategy development
  • Partnership development
  • Process redesign & improvement
  • Public speaking & presentations
  • Request for proposal (RFP)
  • Stakeholder relations management
  • Writing, editing, & proofreading

Professional Experience

Media Planner, UBL Media Services, New York, NY | November 2017–Present

  • Cultivate and maintain media partnerships
  • Monitor various print and digital media outlets to generate insights on consumer behavior
  • Help write, edit, and proofread formal media plans and various marketing materials
  • Analyze market trends and competitor activity to pinpoint new business opportunities

Education

Bachelor of Arts in Business Management, University of Syracuse, Syracuse, NY

Language

Fluency in Spanish

Technical Skills

Adobe Creative Suite (advanced Illustrator) | Microsoft Excel | Nielsen Ad Intel

Sarah Johnson
123 Carpenter St, Philadelphia, PA 12345 | (123) 456-7890 | [email protected]

Profile

Strategic media planner with more than seven years of experience serving large corporations. Highly adaptable to new work challenges and industry conditions. Equally effective in a supervisory or hands-on role.

Key Skills

  • Advertising & promotions
  • Brand awareness & engagement
  • Business needs assessment
  • Campaign data analysis
  • Client service & relations
  • Competitor trend analysis
  • Complex problem-solving
  • Cross-functional collaboration
  • Digital & social media marketing
  • Marketing collateral development
  • Media buy management
  • Media monitoring
  • Media strategy development
  • New hire training
  • Partnerships development
  • Request for proposal (RFP)
  • Stakeholder relations management
  • Strategic planning
  • Writing, editing, & proofreading

Professional Experience

EAA Incorporated, Philadelphia, PA | November 2015–Present
Media Planner (May 2018–Present)
Assistant Media Planner (November 2015–May 2018)

  • Co-develop viable new media strategies for major clients
  • Trained and coached five new hires on team standards and best practices
  • Gather and analyze campaign performance data to inform and hone future promotions
  • Foster high brand awareness and engagement among target demographics

Highlight:

  • Established new best practices that raised media team’s daily efficiency by 10%

Education

Bachelor of Arts in Marketing, Temple University, Philadelphia, PA

Tips for Writing a Better Media Planner Resume

1. Strike the right tone to describe your media planning background

For nearly any piece of regular writing, it’s important to choose language that sets and maintains a clear tone or “voice.” That rule applies no differently to your job search documents. Here’s a quick breakdown of the written voice you should aim for on each one:

  • Resume: formal, forthright
  • Cover letter: engaged, confident
  • LinkedIn profile: friendly, personable

 

To achieve a forthright voice on your resume, use simple sentences and straightforward accounts of your experience.

Keep this advice in mind especially when writing your profile section. You may be tempted (or think you need) to use “promotional” terms like “outstanding at”; however, a more modest yet direct phrase like “skilled at” would be a milder choice.

Example:

Inventive and collaborative media planner with more than years of experience. Skilled at building productive relationships with other team members and across functional lines. Experienced and confident public speaker. Bilingual: fluent in English and Spanish.

2. Note the results of your media planning work

Each of your duties has some positive impact or influence that helps the broader organization succeed in the short and long term. If you speak to that broader impact in your job descriptions, you’ll bolster your resume.

You may not be able to recall examples or data to quantify a certain work area, so if that’s the case, you can always state the general intended result or value of the duty in question. Try simply adding the phrase “in order to” at the end of the duty statement, then jotting down whatever general purposes or outcomes you can think of (and then delete “in order” from your final resume for brevity).

You might be surprised how much stronger the revised statement is. Just as important, it’s a more accurate account of your work’s depth and influence.

Examples:

  • Gather and analyze campaign performance data [in order] to inform and hone future promotions
  • Analyze market trends and competitor activity [in order] to pinpoint new business opportunities

 

3. Trade out “creative” and “innovative”

It’s great to be creative and innovative in your field, of course. But these two adjectives are so overused on resumes today that they make no real impact on hiring managers. Ironically, calling yourself “creative” now just makes you seem uncreative.

As a better alternative, consider using any of these terms to describe yourself:

– Forward-looking
– Imaginative
– Inventive
– Resourceful

Also, consider using any of these terms to describe the products or services you promote:

– Engaging
– First-of-its-kind
– Industry-first
– New
– Novel
– Original

Example:

Inventive and collaborative media planner with more than five years of experience. Skilled at building productive relationships with other team members and across functional lines. Experienced and confident public speaker. Bilingual: fluent in English and Spanish.

Key Skills Hiring Managers Look for on Media Planner Resumes

Companies looking to fill a position often use an applicant tracking system (ATS), which scans each submitted resume for keywords relevant to the job at hand. When the ATS scans a resume with many relevant keywords, it’s more likely to flag the document for the hiring manager.

For this reason, you should add a keyword-rich “Skills” or “Expertise” section to your resume (as in the three provided examples). In this section, you can show the breadth of your skill set and boost the chance your application gets noticed. Below are some keywords commonly used for a media planner:

Key Skills and Proficiencies
Advertising & promotions Brand awareness & engagement
Business needs assessment Campaign data analysis
Client service & relations Competitor trend analysis
Complex problem-solving Cross-functional collaboration
Digital & social media marketing Marketing collateral development
Media buy management Media monitoring
Media plan recommendations Media strategy development
Partnership development Request for proposal (RFP)
Stakeholder relations management Writing, editing, & proofreading

NOTE: As the above list indicates, you should stick with nouns and noun phrases in this section. Reserve personal attributes and adjectives (like “resourceful” or “service-oriented”) for your profile summary.

Common Action Verbs for Media Planner Resumes

One of the most common (yet avoidable) resume mistakes is relying on too few verbs. When you repeat the same generic verb (say, “manage”) several times, it distracts the hiring manager and fails to show the dynamic nature of your work. You can prevent this issue by using a healthy variety of action verbs. Below are 20 verbs to help you spice up the language on your media planner resume:

Action Verbs
Analyze Collaborate
Connect Coordinate
Develop Enhance
Forecast Form
Generate Hone
Improve Launch
Negotiate Optimize
Organize Partner
Recommend Relate
Report Strategize

NOTE: The above verbs are all in present tense. You should use the present tense to describe your current job duties, but use the past tense (e.g., “generated,” “improved”) to describe any projects you’ve completed or achievements you’ve had in your current job. Also use the past tense to describe both duties and achievements in all your previous jobs.

How to Align Your Media Planner Resume With a Job Posting

1. Jot down a few notes on the type of work environment you like best. For instance, you may prefer an environment that’s:

– Collaborative
– Customer-focused
– Fast-paced
– Forward-looking
– Results-driven

2. When you find a job posting that intrigues you, look for any details about the office environment or work culture. They will often appear in any description included about the hiring company or team you’d be part of.

3. Compare those details against your preferred work environment, and highlight any similarities.

4. Add a line or two to your profile emphasizing that similarity. For example, let’s say you prefer a work environment that’s customer-focused, and the posting says “We are a business that places client satisfaction at the center of every decision.” You might then add a profile line such as:

– “Thrives in customer-focused work environments.”
– “Committed to providing high-quality services to satisfied customers.”

This simple exercise can make your resume more accurately show why you’re a great fit for the hiring company and why they should call you for an interview.

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