Focus your medical sales representative cover letter on how you engage health care professionals or facilities with a company’s products. Also, emphasize your related skills like public speaking, client retention, or market share growth.
Learn how to write a cover letter that gets you interviews for your next job as a medical sales representative.
Medical Sales Representative Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write a Medical Sales Representative Cover Letter
A good medical sales cover letter usually has five sections, outlined below. When possible, connect each section back to the employer and its stated hiring needs. The following advice and examples show how you can use this strategy to optimize your letter for each application.
1. Heading
At the top of the page, include:
- Your resume contact header, which should give your full name, address, email, phone number, and LinkedIn or other social accounts if applicable
- The date
- The recipient’s name, title, company, and contact information (when available)
(Note: Feel free to omit this section when sending your letter as an email message, as long as your contact details are part of your email signature.)
Example
Sarah Smith
Medical Sales Rep | [email protected] | (123) 456-7890 | 123 Address St., San Diego, CA 91901
June 1, 2024
George Torres
Head of Human Resources
Globus Medical
(123) 456-7890
[email protected]
2. Salutation
Address your recipient by name – this is the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the person’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.
(Note: While a colon is standard punctuation here, you can use a comma if you know your recipient or the company has a more casual work culture.)
Examples
Dear Mr. Smith,
Dear Restech Talent Specialist:
3. "Hook" or introduction
Catch the reader’s attention by citing an achievement from your resume or a key credential the company seeks in applicants. Then, connect that highlight to your main strengths and overall candidacy for the advertised medical sales role. Refer to the hiring organization by name to further convince the recipient you’re applying to them specifically.
As an alternative to the work highlight approach, you can set yourself apart by networking. Begin your letter by citing any personal or professional connections you have with the hiring manager. If someone at the organization alerted you to the job, use a line like “I was excited to hear from your colleague [Name] about [Company]’s new medical sales opening.” Or, if you’ve already met your recipient, mention that with a line like “It was great speaking with you at the [event] last month.”
Example
Meeting and often exceeding my target sales by 20% for the last five years in the field is one of my most significant accomplishments as a sales representative. It’s my desire to bring that same level of excellence to Vatica Health as a senior medical sales representative.
4. Job- or employer-specific paragraph(s)
This section is crucial, so think it through fully for each application in your job search.
On a separate document or sheet of paper, take 10 minutes to brainstorm why this medical sales position or employer interests you based on the job posting. When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Adapt those points into one or two brief paragraphs that speak to the job opening at hand. By making this description a central part of your letter, you’ll more likely persuade the manager to call.
Following this explanation, cite a few more of your medical sales skills or achievements, possibly as bullet points.
Example
Globus’s commitment to listening and responding to the surgeon community is an achievable goal. I can help Globus with this based on my past achievements:
- Marketed to local medical facilities and providers in the region, leading to an increase in awareness of brand and products
- Created an internal sales competition among fellow salespersons, resulting in a 35% increase in annual sales
- Held regular client meetings to assess current needs or concerns and promote new services and products
5. Conclusion
Finally, request an interview and thank the hiring manager for their time and attention. Consider briefly restating why this medical sales job interests you. You can also use this section to refer to your resume or other application materials. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.
Example
I’m looking forward to telling you more about how my proven skills can further grow sales within the Globus Medical organization. I’m available to set up an interview at your convenience.
Best regards,
Sarah Smith
Medical Sales Representative Cover Letter Tips
1. Show you can engage health care clients with a company's products
Start your letter strong with a clear example of your success as a medical sales representative. For instance, maybe you led a popular two-day workshop providing hands-on training for surgical clients. As performance numbers are key to your field, choose a highlight you can quantify in terms of revenue growth or client volume.
Example
While working for Alcon Inc., I acquired over 100 new customers through a digital marketing campaign within my first two years of employment. I built strong relationships with both new and existing clients. I’m excited to bring my dedication to the customer experience to Globus Medical as a medical sales representative.
2. Tell why you're interested in this sales position
When brainstorming points for your cover letter, consider what the job or employer has in common with your background. For example, you could share the company’s focus on understanding and serving providers’ needs. Or maybe the role involves building relationships with large hospitals, similar to your most recent job.
Example
I’m drawn to Vatica Health’s focus on patient engagement and wellness and its commitment to close gaps in care. With my recent promotion to senior medical sales representative within the 3M Company, I’m the right fit for the experienced, sales-driven representative you’re looking for.
3. Highlight your sales skills and health care knowledge
Use your bullet points list to show success in key work areas for your field, like client retention, market share growth, or consultative sales methods. Also, consider citing your expertise in the kinds of medical devices or products you’d be promoting in your next job.
Example
Based on my past achievements, I can help the team at Restech get results:
- Consistently beat sales targets by at least 5% quarterly for four years employed with Nipro Corporation
- Established a digital marketing campaign focusing on referrals, leading to an increase in referral base by 26%
- Created a new client satisfaction survey, increasing client communication and insight
Medical Sales Representative Text-Only Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
Matthew Lopez
Medical Sales Rep | [email protected] | (123) 456-7890 | 123 Address St., Minneapolis, MN 55111
January 1, 2024
Gary Smith
Talent Specialist
Restech
(123) 456-7890
[email protected]
Dear Mr. Smith,
In my six years with the Nipro Corporation, I created and led a two-day workshop for our surgical clients. I walked the surgeons through an educational presentation and provided hands-on training. I hope to share this same organization and leadership as a senior medical sales representative with Restech.
I believe in Restech’s approach in providing simple solutions to providers. I know you’re in search of a highly efficient, client-first salesperson. Based on my past achievements, I can help the team at Restech get results:
- Consistently beat sales targets by at least 5% quarterly for four years employed with Nipro Corporation
- Established a digital marketing campaign focusing on referrals, leading to an increase of referral base by 26%
- Created a new client satisfaction survey, increasing client communication, and insight
As your schedule allows, I want to set up an interview to talk more about how my client profiles can help Restech’s providers. Feel free to contact me with a time that is convenient for you.
Best regards,
Matthew Lopez
Medical Sales Representative Cover Letter Frequently Asked Questions
Do hiring managers still read cover letters?-
Some don't, but many do. Hiring managers seek fast ways to reduce a large pile of applications to just a few promising candidates. One common way they do this is by focusing on applications that include cover letters and then on cover letters that speak to their hiring needs. Send a tailored cover letter with your resume, and you can be confident you'll end up in that select group.
How should I format my cover letter?-
Like your resume. Carry over that document's basic format settings, including font style, line spacing, and page margins.
How long should my cover letter be?-
No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive sales background. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.
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