Web developers are responsible for the more complex technical aspects of user interfaces (UI). But web designers are creative professionals who handle the visual elements and layouts of websites and mobile applications. Although there’s no shortage of opportunities for digital designers, building a compelling cover letter can play a critical role in making a strong first impression on the hiring manager. Our guide provides examples and expert tips to help you capture the most impressive aspects of your web design career.

Web Designer Cover Letter Examples and Templates

  • Entry-Level
  • Mid-Career
  • Senior-Level
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How To Write a Web Designer Cover Letter

To write a great web designer cover letter that differentiates you from the competition, you need to emphasize the bottom-line value of your web design projects. How did your efforts improve web traffic, sales conversions, and time-on-page? How has your creativity and expertise generated results for previous employers? These are the questions to answer as you build out your web designer cover letter.

1. Contact information and salutation

List all essential contact information in the header of your web designer cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve taken the time to research the company before applying and conveys your genuine interest in the opportunity.

2. Introduction

Opening your web designer cover letter with a powerful introduction is essential for grabbing the attention of potential employers. Display your talent for delivering stunning visual designs and graphics. Anchor your paragraph with one of your most impressive web design projects, preferably backed by a strong number or metric.

In the example below, the designer focuses on how they contributed to the redesign of both the visuals and UI for an education company. By emphasizing the number of product pages they designed and the resulting increase in product sales, the candidate effectively demonstrates how their unique background would be an asset to potential employers. Using a similar approach will help you make a strong first impression at the start of your web designer cover letter.


Redesigning the LearnNow.org website was one of the proudest achievements of my career. As the senior web designer, I coordinated with technical and creative teams to enhance the visual design and UI for 17 product pages, which increased sales by 400% over three years. My ability to create innovative web designs would be a strong asset to your organization in the lead web designer position.

3. Body paragraphs

In the body of your web design cover letter, include two paragraphs describing your most impressive qualifications and web design projects. Mention something specific about the company’s reputation, products, or culture and how this aligns with your professional background. Highlight accomplishments that demonstrate your creativity as a digital designer and your technical acumen. This shows potential employers you’re a versatile, well-rounded candidate.

Notice how, in the example below, the candidate highlights their experience working with creative teams and stakeholders to create innovative website designs. These details are important to highlight, as web design projects often require a great deal of cross-functional collaboration. By exploring the nuances of your work history, you can truly leverage your web designer cover letter to complement your project portfolio.


Allaire Web Marketing’s reputation for building visually compelling websites with highly responsive UI strongly aligns with my background as a web designer. I can help continue to grow your team’s reputation for excellence based on the following achievements from my professional career:

  • Collaborated with creative teams and client stakeholders to develop high-quality graphic content, wireframes, and templates for the build-out of over 30 websites
  • Improved web traffic for client businesses by 200% to 400% within six months of project completion, which included conducting research on competitors, creating visual designs, and developing brand strategies in alignment with target audiences
  • Provided training and coaching to over 15 web designers on style guidelines, user-centered design principles, and cross-functional communication

4. Web designer skills and qualifications

Rather than listing technical skills using bullet points, tactically integrate keywords from the job description into your web designer cover letter. If the posting heavily emphasizes UI design, feature a specific project that speaks to this expertise. Below, you’ll find a list of potential key terms to consider featuring on your web designer cover letter:

Key Skills and Qualifications
Adobe Illustrator Adobe InDesign
Adobe Photoshop Bootstrap
CSS Front-end development
Graphic design HTML
Invision Prototyping
Responsive web design Search engine optimization (SEO)
Sketch User-centered design principles
User interface (UI) design UX design
Web design Web development
Wireframing WordPress

5. Closing section

The conclusion of your web designer cover letter should include a CTA that encourages the hiring manager to interview you. Show how your unique experience as a web designer can help improve website performance for the company you’re targeting. Be sure to thank the hiring manager for their time and consideration in the last sentence of the paragraph.


I hope to speak with you further regarding how my expertise as a senior web designer can aid your organization in refining both the visual and technical aspects of client websites. You may contact me at your earliest convenience via phone or email for any additional questions you may have. Thank you for your time and consideration.

Best regards,

Vanessa Taylor

Web Designer Cover Letter Tips

1. Highlight your strongest web design projects

An accomplishment-driven cover letter is the best way to stand out from the competition during the job search. When building your content, feature your most impressive projects and achievements as a web designer. In the example below, the candidate highlights one of their most impressive projects in the opening paragraph:

Building the website for the cryptocurrency trading platform DigitalArk.com was one of my proudest career achievements. I conducted wireframing, created the prototype, and designed all visual assets for the sites. Within just one year of launching, we garnered over 1 million active users on the platform. I can generate similar results for your organization as the new web designer.

2. Quantify your web designer experience

Incorporate eye-catching metrics and establish appropriate context for your accomplishments to paint a clearer picture of your experience. For example, you might demonstrate how your designs positively impacted web traffic or user satisfaction. You could also highlight the number of websites you designed or the size of the project budgets. These insights can bolster the impact of your career achievements and help you tell a more engaging story for the hiring manager:

  • Interfaced with the art director, creative teams, and client stakeholders to develop holistic web designs and visually engaging layouts to enhance company branding and improve the UX for 25 websites and 10 mobile applications
  • Led the redesign of a website for a nutritional supplement business, created graphics, conducted wireframing and prototyping, and improved web traffic by 300% within four months
  • Improved the responsiveness of the UI design for a mobile application and collaborated with the art director to enhance visual assets, resulting in a 30% increase in user satisfaction

3. Feature your leadership capabilities and technical skills

Web designer roles often require a unique blend of technical knowledge, creativity, and leadership skills. During the project lifecycle, you’ll likely collaborate cross-functionally with a variety of teams and clients. As you detail your achievements, feature these aspects of your experience. In the example below, the applicant emphasizes their people management background and comprehensive understanding of the technical aspects of web design:

  • Managed and built a team of 15 web designers and developers to create and implement wireframes, prototypes, and web templates for the redesign of a multi-million dollar online education company, which grew revenue by over $300,000
  • Oversaw meetings with creative teams to develop style guidelines, visual assets, graphic content, and web layouts to enhance brand appeal amongst target audiences
  • Led efforts to improve the responsiveness of UI and integrated CTAs for upselling opportunities on product web pages in coordination with UX writers

Web Designer Text-Only Cover Letter Templates and Examples

  • Entry-Level
  • Mid-Career
  • Senior-Level

Alaina Santos
Web Designer | [email protected] | (123) 456-7890 | San Francisco, CA 12345 | LinkedIn

January 1, 2024

Rachel Johnson
Hiring Manager
West Coast Marketing
(987) 654-3210
[email protected]

Dear Ms. Johnson,

As a web designer for Corsair Marketing Inc., I collaborated with the art director and cross-functional teams to create visual assets and holistic UI designs for over 35 digital projects. These included websites, mobile applications, and digital advertisements for many client businesses. Through these experiences, I developed an expertise in creating innovative digital designs, which will allow me to excel in the web designer position with your company.

West Coast Marketing has a reputation for excellence that strongly aligns with my background as a web design professional. My expertise in both the creative and technical aspects of web development would be an asset to your team based on my previous successes:

  • Interfaced with the art director, creative teams, and client stakeholders to develop holistic web designs and visually compelling layouts to enhance company branding and improve the user experience (UX) for 25 websites and 10 mobile applications
  • Led the redesign of a website for a nutritional supplement business, created graphics, conducted wireframing and prototyping, and improved web traffic by 300% within four months
  • Improved the responsiveness of the UI design for a mobile application and collaborated with the art director to enhance visual assets, resulting in a 30% increase in user satisfaction

I would like to schedule an interview to provide more insights into how my creative and technical designer background can offer a nuanced perspective for your digital projects. Feel free to contact me via phone or email for any follow-up questions you may have about my experience. I appreciate your time and consideration.


Alaina Santos

Web Designer Cover Letter FAQs

Why should I submit a web designer cover letter?-

Not every job application will ask for a cover letter, but taking the time to submit one can often increase your odds of landing the interview. A cover letter allows you to establish context for your project portfolio using a more personalized approach. It also lets you speak to target employers directly, which can help differentiate you from other applicants.

Should I use artificial intelligence to write my cover letter?-

As a technical professional, you likely already understand the power and utility of artificial intelligence (AI) tools. That said, while AI is incredibly useful, it’s not the right approach for building a stand-out cover letter. In most cases, you’ll likely be left with a generic document that fails to capture the nuances of your experience. To make a lasting impression on the reader, you need to describe your creative approach to web design using your own voice.

How long should my web designer cover letter be?-

The ideal length for a cover letter is 250 to 400 words, comprised of no more than four paragraphs. If you are struggling to keep your cover letter concise, trim out job responsibilities that hiring managers are already expecting you to have. Instead, prioritize information that demonstrates how you can create value for potential employers.

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