According to, the average median annual income for web designers was $52,234 in 2022. Where web developers are responsible for the more technical aspects of user interfaces, web designers are creative professionals who handle the visual elements and layouts of websites and mobile applications. Although there’s no shortage of opportunities for digital designers, you’ll still need to craft a compelling cover letter to secure interviews during your job search. This document complements your resume and can play a critical role in making a strong first impression on the hiring manager. Below, you’ll find cover letter examples for entry-level job seekers and web designers with years of industry experience.

Web Designer Cover Letter Examples and Templates

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Web Designer Cover Letter Checklist

A web designer cover letter has five main elements:

1. Heading. Make your information stand out by using a stylized template. Be sure that your heading includes the following details:

  • Your name, title, and contact info
  • The date you sent the letter
  • The addressee’s details

2. Salutation. Greet the hiring manager by Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use “Dear Hiring Manager” instead.

3. Introduction. To grab the reader’s attention, you need to lead with a strong opening paragraph highlighting one of your strongest career accomplishments. Focus on building your introduction around an achievement that you can quantify using key metrics and data from your professional experience. You want to highlight examples of you creating value for your previous organization. Employers are attracted to candidates who generate results, and you want to make the most of your limited window to make a positive impression on the hiring manager.

4. Body paragraphs. Continue to showcase career achievements from your work experience in the subsequent paragraphs. Try to highlight web projects and initiatives that align with the organization’s mission statement or reputation. For example, if you notice that a company emphasizes creating holistic web designs, you should feature an example of this in your body paragraphs. Consider using a list of bullet points to break up the monotony of the text on the page.

5. Closing section. Your conclusion should feature a call to action (CTA) that invites the hiring manager to take the next step and bring you in for an interview. This displays both confidence and your interest in the position. You should also use this opportunity to highlight further the alignment between your career experience and the organization’s goals. Be sure to thank the hiring manager for their time in the final sentence of the paragraph.


To craft a strong introduction, you need to focus on drawing attention to one of your most compelling career achievements. Try to draw attention to an achievement that you can quantify using a key metric or monetary figure, as numbers can be highly effective in helping your accomplishments stand out to the hiring manager. This is your first opportunity to make a positive impression on prospective employers. You need to send a clear message that your experience is the right fit for their organization. Below, you’ll find an example to help you build a strong introductory paragraph for your cover letter.


Building out the website for the cryptocurrency trading platform, was one of my proudest career achievements. I conducted wireframing, created the prototype, and designed all visual assets for the sites. Within just one year of launching, we garnered over 1M active users on the platform. I am confident that I can generate similar results for your organization as the new web designer.


As a web designer with many years of experience, I have all the qualifications you’re looking for in a candidate. I’m a passionate designer who’s extremely hardworking and reliable. My ability to lead and collaborate with teams is just another reason why I should be the top applicant for the position.

Body Paragraphs

Your body paragraphs should continue to highlight your career achievements using hard numbers and data. Showcasing positive outcomes from digital web projects you led will show hiring managers that you can create value for their organization. It’s also important to talk about the company’s reputation or mission statement and how its goals align with your professional background. Consider using a list of bullet points in this section to break up the monotony of the text on the page, as this will improve the overall readability of your document. Below, you’ll find an example to help you build out your body paragraphs in your cover letter.


Allaire Web Marketing’s reputation for building visually compelling websites with highly responsive user interfaces that strongly aligns with my background as a web designer. I believe that I can help continue to grow your team’s reputation for excellence based on the following achievements from my professional career:

  • Collaborated with creative teams and client stakeholders to develop high-quality graphic content, wireframes, and templates for the build-out of over 30+ websites
  • Improved web traffic for client businesses by 200%-400% within six months of project completion, which included conducting research on competitors, creating visual designs, and developing brand strategies in alignment with target audiences
  • Provided training and coaching to 15+ web designers on style guidelines, user-centered design principles, and cross-functional communication


Your job posting is seeking a web designer with at least four years of experience. Over the course of my career, I’ve had over seven years of employment within the industry, working on various websites and digital projects. I believe I’m the right candidate for the job based on some of my past duties and responsibilities, which include creating graphics, templates, and prototypes. I also have experience in researching competitor websites and helping the client to make their websites more effective in terms of traffic and page clicks. Due to my experience in this industry, I am confident that I’m the ideal candidate in your applicant pool.


Your closing paragraph is your final opportunity to make a positive impression on the hiring manager. You should open this section with a call to action (CTA) that invites the hiring manager to schedule you for an interview or request follow-up information on your background. In addition, you should also feature a sentence that further highlights how your experience aligns with the organization’s needs. Be sure to thank the hiring manager for their time in the final sentence, as you want to demonstrate your professionalism and your industry expertise. Below, you’ll find an example to help you craft a strong closing section.


I hope to schedule an interview with you to provide more insights into how my creative abilities and technical acumen can serve as a bridge between your web designers and developers throughout the project lifecycle. You may contact me via phone or email at your earliest convenience for any additional questions you have regarding my background. Thank you for your time and consideration.

Best regards,

Jane Doe,


Thanks for taking the time to read my cover letter and consider my application. I’m excited about the opportunity to be a part of your team, and I can’t wait to hear more about the role in the future.


Jane Doe,

Web Designer Cover Letter Examples (Text Format)

  • Entry-level
  • Mid-career
  • Senior-level

Alaina Santos
Web Designer | [email protected] | (123) 456-7890 | 123 Address St., San Francisco, CA 12345

January 1, 2022

Rachel Johnson
Hiring Manager
West Coast Marketing
(987) 654-3210
[email protected]

Dear Ms. Johnson,

As a web designer for Corsair Marketing Inc., I collaborated with the art director and cross-functional teams to create visual assets and holistic UI designs for 35+ digital projects. These included websites, mobile applications, and digital advertisements for a broad range of client businesses. Through these experiences, I developed an expertise in creating innovative digital designs, which I believe will allow me to excel in the web designer position with your organization.

West Coast Marketing has a reputation for excellence that strongly aligns with my background as a web design professional. I believe that my experience in both the creative and technical aspects of web development would be an asset to your team based on the following achievements from my career:

  • Interfaced with the art director, creative teams, and client stakeholders to develop holistic web designs and visually compelling layouts to enhance company branding and improve the user experience for 25 websites and 10 mobile applications
  • Led the redesign of a website for a nutritional supplement business, created graphics, conducted wireframing and prototyping, and improved web traffic by 300% within four months
  • Improved the responsiveness of the UI design for a mobile application and collaborated with the art director to enhance d visual assets, resulting in a 30% increase in user satisfaction

I would like to schedule an interview to provide more insights into how my creative and technical designer background can offer a nuanced perspective for your digital projects. Feel free to contact me via phone or email for any follow-up questions you may have on my experience. I appreciate your time and consideration.

Alaina Santos

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Frank Hackett

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Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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