When writing your product manager cover letter, show you can set product strategies that serve both customer needs and company goals. Express your interest in the hiring organization or its goods and services, and cite your relevant skills like problem-solving, resource allocation, or stakeholder relations.
This guide will help you write a cover letter that gets you interviews for your next job as a product manager.
Product Manager Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write a Product Manager Cover Letter
Your product manager cover letter should usually have five sections, in this order:
1. Heading
At the top of the page, include:
- Your name and contact information
- The date
- The recipient’s name, title, company, and contact information (when available)
(Note: Feel free to omit this section if you send your letter by email and your contact details are part of your signature.)
Example
David Taylor
Product Manager | [email protected] | (123) 456-7890 | 123 Main Street, New York, NY 12345
February 12, 2024
Celia Logan
Senior Hiring Manager
ABC Technologies
(987) 654-3210
[email protected]
2. Salutation
If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager.”
Examples
Dear Mr. Smith,
Dear JDM Services Hiring Manager:
3. “Hook” or introduction
Catch the reader’s attention by citing an achievement from your resume or a key credential the company seeks in applicants.
Example
During the last financial quarter, I met and exceeded all of my revenue targets by 110%. I achieved this through a combination of hard work and listening to customers’ requirements.
4. Body paragraph(s)
Explain why the job or employer interests you. Then, cite a few more of your key achievements or qualifications, possibly using bullet points.
Example
I see Oceanside Technical wants to increase its medical product line and push sales in the medical industry. The majority of the products that I worked with at Cutting Edge Technologies were aimed at the medical field, and I have experience in custom designing solutions for hospitals.
I have three years of experience in product management, and in that time, I have:
- Collected data from over 200 clients to fuel new and innovative designs
- Expanded market share by representing the company at events and meetings
- Worked on six new product launches
- Increased revenue each quarter by remaining focused on the clients’ requirements
5. Closing
Finally, request an interview for the position.
Example
I’d like to set up an interview to discuss how my experience and competencies are a good fit for your team. Please contact me at your convenience.
Best Regards,
William Harris
Product Manager Cover Letter Tips
1. Show you can guide and develop successful products
Start your letter strong with an example of your success as a product manager and strategist. What’s a key way you’ve led product development to grow company revenue, penetrate markets, or meet new consumer needs?
Example
In my current role at Cutting Edge Technologies, I have exceeded all proposed targets and increased revenue by 38% in the last quarter. I achieved this through hard work and innovative techniques to improve customer satisfaction.
2. Explain why you’re drawn to the opportunity
On a separate document or sheet of paper, take 10 minutes to brainstorm why this job or employer interests you. For example, maybe it centers on solutions for medical facilities, a sector in which you have plenty of experience. Or perhaps the company has a philosophy around product innovation that aligns with your own.
When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Take another 10 minutes to brainstorm and elaborate on them. Repeat this process until you have two or three concise sentences that speak to the job opening. By adding these to your cover letter, you can show managers you’re responding to their job posting directly.
Example
I see ABC Technologies is looking to expand its market share in the medical industry. I have over 16 years of experience overseeing the development of medical products from the initial idea conception to product delivery. In my current position at XYZ Design, I am directly involved in designing custom solutions for medical facilities, and I have a number of contacts in the industry.
3. Highlight your other strengths
Add a short list of bullet points to show your success in other key work areas for a product manager, like data analysis or cross-functional collaboration. Start each bullet point with a strong action verb. Specifically, use verbs that reflect the strategic nature of your role, like “Guided,” “Aligned,” “Coordinated,” or “Refocused.”
Example
Some of my principal accomplishments include:
- Efficiently gathering information from various teams, analyzing the data, and succinctly summarizing the findings to be shared with stakeholders and management
- Coordinated project strategy and execution of products from concept to launch, including a top-selling product that generated over $9 million since 2018
- Recruited and developed a high-performing team of 11 market consultants to fill product gaps and promote the product
Product Manager Text-Only Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
William Harris
Product Manager | [email protected] | (123) 456-7890 | 22 Main Street, Topeka, KS 09876
March 1, 2024
Brad Smith
Hiring Manager
JDM Services
(987) 654-3210
[email protected]
Dear Mr. Smith,
Leading cross-functional teams to execute product development resulting in a yearly revenue increase of $1.2 million through increased engagement is one of my greatest achievements as a product manager. I am eager to bring that same level of success to JDM Services.
With eight years of experience, I am drawn to JDM Services’ high standards, commitment to lifelong learning, and reputation for autonomy for employees.
Some of my principal accomplishments include:
- Efficiently gathering information from various teams, analyzing the data, and succinctly summarizing the findings to be shared with stakeholders and management
- Coordinated project strategy and execution of products from concept to launch, including a top-selling product that generated over $9 million since 2018
- Recruited and developed a high performing team of 11 market consultants to fill product gaps and promote the product
I’d like to set up an interview to discuss how my experience and competencies are a good fit for your team. Please contact me at your convenience.
Best Regards,
William Harris
P.S. I’d love to tell you about how I accelerated the average processing times of transactions from 12 hours to less than 2 minutes.
Product Manager Cover Letter Frequently Asked Questions
Do I really need a cover letter for my job search?-
Yes, in most cases. Job postings today usually require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.
How do I make my cover letter stand out?-
By explaining why the specific employer, product set, or job opening interests you. These details distinguish the cover letter from your resume and other application materials. They also set you apart from the many applicants who send a boilerplate letter.
How long should my cover letter be?-
No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive background as a product manager. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.
Craft a new cover letter in minutes
Get the attention of hiring managers with a cover letter tailored to every job application.
