Marketing Assistant Resume Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Blair L. Comstock
(701) 123-0000
[email protected]
700 W Main Street, Alexandria, VA 22314
Profile
A forward-thinking Marketing Assistant with two years of experience collaborating with internal and external stakeholders to increase brand awareness. Adept at conducting research on market trends, optimizing web content, and identifying opportunities to expand reach across target audiences.
Professional Experience
Marketing Assistant, Capital Digital Marketing Enterprise, Fairfax, VA
June 2018 – Present
- Create, edit, and define compelling online content for marketing campaigns, web pages, blog posts, and social media accounts, contributing to a 200% increase in customer growth
- Conduct research on market trends, campaign performance metrics, and KPIs, deliver presentations to the marketing team, and support the development of new strategy and brand messaging
Marketing Assistant Intern, Capital Digital Marketing Enterprise, Fairfax, VA
January 2018 – May 2018
- Provided support to the marketing manager, conducted research of market trends and competitors, and created reports on KPIs and campaign metrics
- Performed outbound phone surveys to random test subjects for a research case study, compiled and organized data from marketing surveys, and presented findings to senior leadership
Key Skills
- Social Media Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Adobe Creative Suite
- Copywriting
Education
Bachelor of Business Administration with Marketing Specialization
HOWARD UNIVERSITY, Washington, DC, September 2014 – May 2018
Mali Roberts
(678) 901-2345
[email protected]
432 Main Avenue, Lincoln, NE 76543
Profile
A Marketing Assistant with seven years of experience providing support for the development and execution of marketing campaigns for industry-leading brands. A proven track record of defining social media strategy to increase user engagement and grow brand awareness.
Professional Experience
Marketing Assistant, Sampson Construction, Lincoln, NE
September 2016 – Present
- Collaborate with cross-functional teams to market the company’s products and services at trade shows and industry events, increasing sales leads by 43% in 2020
- Coordinate with the marketing management team to define brand messaging and content marketing strategy
- Edit and produce video content for social media campaigns, increasing Facebook engagement by 65%
- Write engaging blog posts, tweets, Facebook updates, and press releases
Marketing Assistant, Anderson Merchandisers, Lincoln, NE
July 2013 – September 2016
- Performed market research to uncover lucrative new business avenues and campaign ideas
- Created and updated printed marketing materials, such as brochures and posters, to ensure consistent and appealing branding for company products
- Supported the marketing manager in coordinating promotional events and social media campaigns
- Responded to user comments on social media channels to increase the company’s online voice and present a positive, professional brand image
Education
Bachelor of Science in Business Administration (Marketing)
UNIVERSITY OF NEBRASKA, Lincoln, NE, September 2009 – June 2013
Key Skills
- Brand Messaging
- Digital Marketing
- Social Media Strategy
- Product Marketing
- User Engagement
Sarah Nolan
(890) 123-4567
[email protected]
345 Main Street, Salt Lake City, UT 45678
Profile
A seasoned Marketing Assistant with 10+ years of experience developing and executing engaging online campaigns for a variety of industries. A strong history of collaborating with diverse marketing teams to define overarching strategies and create compelling content for social media and client websites.
Professional Experience
Marketing Assistant, Scorpion, Salt Lake City, UT
September 2014 – Present
- Collaborate with the marketing team to create engaging Facebook adverts, grow followership by up to 150% YOY, and contribute to a 30% increase in sales revenue
- Support the marketing manager in the creation of materials for digital and print campaigns, develop high quality content, and ensure consistency with brand identity
- Attend meetings with marketing teams and client stakeholders to discuss campaign performance, marketing strategy, and long-term corporate objectives
Marketing Assistant, University of Utah, Salt Lake City, UT
July 2010 – September 2014
- Wrote engaging copy to increase brand awareness, including blog posts and social media updates
- Supported market research activities and used findings to contribute ideas to strategic planning meetings
- Interacted with followers on social media and responded to comments to build a thriving online community and increase engagement
Education
Bachelor of Science in Marketing Management
SALT LAKE CITY COMMUNITY COLLEGE, Salt Lake City, UT, September 2006 – June 2010
Key Skills
- Content Creation
- Market Research
- Strategic Planning
- Marketing Strategy
- Digital Advertising
Common Key Skills and Action Verbs for Marketing Assistant Resumes
Companies often receive hundreds of applications for marketing assistant resumes, so many hiring managers use Applicant Tracking Systems to quickly find the best resumes. ATS software scans applications for keywords and action verbs pertinent to the role and flags the most relevant resumes for hiring managers. Including common marketing assistant keywords and verbs in your resume can place you at an advantage against competing applicants.
| Key Skills & Proficiencies | |
|---|---|
| Analytical skills | Creativity |
| Customer service | IT skills |
| Knowledge of social media campaigns | Numerical ability |
| Organization | Teamwork |
| Written and verbal communication | |
| Key Skills & Proficiencies | |
|---|---|
| Achieve | Adapt |
| Analyze | Build |
| Collaborate | Complete |
| Create | Design |
| Determine | Establish |
| Exceed | Facilitate |
| Generate | Improve |
| Liaise | Organize |
| Plan | Write |
Tips for Writing a Better Marketing Assistant Resume
Quantify your marketing experience on your resume
Marketing companies are looking for individuals with the knowledge and skills to develop effective marketing campaigns and provide outstanding customer service. Quantifying how you demonstrated these attributes in previous roles with concrete figures proves to the hiring manager that you can deliver on their crucial requirements. Include numbers on as many bullet points in the professional experience section of your resume as possible to make your marketing assistant application stand out.
Example #1
Good
Greeted customers warmly and professionally and provided prompt assistance with queries via telephone and email, resulting in a 99% satisfaction rating in 2020.
Bad
Helped customers and answered questions via telephone and email.
Example #2
Good
Contributed ideas to campaign planning meetings, including an innovative Instagram marketing strategy that improved the client’s online engagement by 45% in just three months.
Bad
Came up with marketing ideas and helped customers grow their online engagement.
Explain how your education makes you a great marketing assistant
Marketing assistants require excellent commercial awareness and a thorough grounding in campaign strategies. Many employers prefer applicants with a bachelor’s degree in Business Administration or another relevant subject. It’s worth showing off the skills and knowledge you gained from your education that make you the ideal employee. As well as including basic details about the college and dates you attended, consider describing any coursework you completed that’s relevant to the role, especially if you’re applying for your first entry-level position and don’t have workplace experience.
Example #1
Good
Bachelor of Science in Business Administration (Marketing)
INDIANA STATE UNIVERSITY, Terre Haute, IN, September 2016- June 2020
Coursework completed:
- Principles of Marketing
- Management and Organizational Behavior
- Business Forecasting & Analytics
Bad
Bachelor of Business Administration, September 2016- June 2020
Example #2
Good
Bachelor of Science in Marketing
CALIFORNIA STATE UNIVERSITY, Long Beach, CA, September 2016- June 2020
Coursework completed:
- Marketing Concepts
- Digital Marketing and Media
- Business to Business Marketing
- Green Marketing and Sustainability
Bad
Bachelor of Marketing, California State University, September 2016- June 2020
How to Align Your Resume With the Job Description
Marketing assistant vacancies typically receive a lot of applications, and hiring managers have to sift through many resumes to find the best candidate for the role. To do this, they compare the resumes’ content against the job description to help them narrow down their search to people with the correct skills and experience. You can use this knowledge to your advantage by writing your resume to showcase the skills mentioned in the job description.
To help you figure out what your resume should focus on, remember that companies tend to list their most important priorities at the beginning of a job description and may repeat particularly crucial points. Next, put yourself in the hiring manager’s shoes and check your resume against the job description to see if you sound like a good fit. You should consider tweaking your resume for each job you apply for to make sure you demonstrate how you fit the bill. While this may sound time-consuming, it can significantly increase the likelihood of receiving an interview invitation.
Example Marketing Assistant Job Description
Eclipse Marketing is changing the landscape in the marketing and advertising industry by providing affordable and effective online marketing campaigns for businesses of all sizes. We are now at an exciting point in our company’s journey and expanding our marketing team.
We are seeking a hardworking and creative marketing assistant to join our office in Long Beach. Our ideal candidate is a self-starter who can also work well in a team-based setting. You should demonstrate a strong knowledge of social media marketing strategies and an ability to analyze and improve campaigns.
Responsibilities:
- Build strong rapport and lasting relationships with clients
- Listen actively to clients’ needs and suggest effective, affordable solutions
- Analyze and improve campaigns to increase consumer engagement and help clients meet their sales goals
- Maintain a thorough knowledge of clients’ products and services
- Assist the management team with identifying new business opportunities
Qualifications:
- A bachelor’s degree in marketing or another relevant subject strongly preferred
- Excellent awareness of social media
- 1-2 years of experience in a social media marketing role
- Problem-solving
- Outgoing and confident personality
According to the company’s description, it’s looking for a candidate with the following qualities:
- Active listener
- Problem-solving
- Strong analytical ability
- Knowledge of consumer engagement strategies
- Understanding of social media marketing
- Relationship management
- Independent and collaborative working
- Creativity
- Driven and hardworking
- Outgoing and confident
Once you’ve identified your prospective employer’s priorities, consider how you’ve exemplified these skills and attributes during your education and previous roles. Below is an example of how candidates can weave in key points from the job description:
Marketing Assistant Work Experience Example
Marketing Assistant
Calico Brands Incorporated, Ontario, CA, September 2018- Present
- Assisted during fact-finding meetings with clients and listened carefully to their business challenges, suggesting practical marketing solutions
- Conducted running analyses of ongoing campaigns to measure their effectiveness, making prompt changes to improve their reach by an average of 45%
- Used effective strategies to encourage consumer engagement with social media campaigns, increasing interaction for one client by 95% in just three months
- Maintained positive and productive relationships with clients, achieving a customer satisfaction rating of 98% in 2020