How To Write a Marketing Assistant Resume
As a marketing assistant, your resume is a powerful tool to showcase your skills and experiences from social media to market research to hiring managers. This guide walks you through the step-by-step process of creating a compelling marketing assistant resume. You’ll learn key elements and expert tips and review real marketing assistant resumes. Whether you’re an experienced marketing assistant looking to advance your career or a recent graduate seeking entry-level opportunities, this guide will equip you with the knowledge and strategies to craft a standout resume that aligns with your unique skills and goals.
1. Write a dynamic profile summarizing your qualifications
Immediately communicate the value and qualifications you bring to prospective organizations with a dynamic profile. Start by highlighting your title, years of experience in marketing, and three to four skills that align with the job posting, such as campaign management, social media marketing, or market research. Incorporate keywords commonly used in the field to demonstrate your familiarity with industry terminology.
Consider including an impressive statistic or notable accomplishment to hook readers and call attention to your influence in the workplace. Employers only take a few seconds to scan resumes, so having a well-written profile is crucial to making a strong first impression.
Senior-Level Profile Example
A seasoned marketing assistant with over 10 years of experience developing and executing engaging online campaigns for various industries. A strong history of collaborating with diverse marketing teams to define overarching strategies and create compelling content for social media and client websites.
Entry-Level Profile Example
A forward-thinking marketing assistant with two years of experience collaborating with internal and external stakeholders to increase brand awareness. Adept at researching market trends, optimizing web content, and identifying opportunities to expand reach across target audiences.
2. Add an accomplishment-driven professional experience section
Showcase your tangible contributions and demonstrate your ability to achieve results with an accomplishment-driven professional experience section. To effectively highlight your influence, quantify your experience using specific metrics and numbers whenever possible. For example, mention how you generated a specific number of qualified leads, increased website traffic by a certain percentage, or improved social media engagement. Quantifying your achievements establishes a sense of scale and provides concrete evidence of your impact.
As you build out this section, use action verbs in your descriptions to add a dynamic element to your writing. Start each bullet point with a strong action verb accurately describing your responsibilities. This strategy will make your resume more engaging and convey a sense of proactivity and initiative, which are highly valued skills in marketing roles.
Senior-Level Professional Experience Example:
Marketing Assistant, Scorpion, Salt Lake City, UT
September 2014 – present
- Collaborate with the marketing team to create engaging Facebook ads, grow followership by up to 150% year-over-year, and contribute to a 30% increase in sales revenue
- Support the marketing manager in the creation of materials for digital and print campaigns, develop high-quality content, and ensure consistency with brand identity
- Attend meetings with marketing teams and client stakeholders to discuss campaign performance, marketing strategy, and long-term corporate objectives
Entry-Level Professional Experience Example:
Marketing Assistant, Capital Digital Marketing Enterprise, Fairfax, VA
June 2018 – present
- Create, edit, and define compelling online content for marketing campaigns, web pages, blog posts, and social media accounts, contributing to a 200% increase in customer growth
- Conduct research on market trends, campaign performance metrics, and key performance indicators (KPIs), deliver presentations to the marketing team, and support the development of new strategy and brand messaging
3. Include relevant education and certifications
Employers are looking for candidates with a solid educational foundation and credentials for specialized knowledge or skills. You provide employers with a clear understanding of your academic background and professional development when you include this information. Start with your highest level of education, such as a bachelor’s degree in marketing, business administration, or a related field. List each degree’s name, institution, location, and completion date.
Create a separate certification section, and list the credentials you’ve obtained relevant to the marketing field. Include certifications in digital marketing, social media marketing, Google Analytics, content marketing, or other industry-specific certifications. Mention the certifying body, the certificate’s name, and the year of completion.
Education
Template:
[Degree Name]
[School Name], [City, State Abbreviation] | [Graduation Year]
Example:
Bachelor of Science (B.S.) Marketing Management
Salt Lake City Community College, Salt Lake City, UT | June 2010
Certifications
Template:
[Certification Name], [Awarding Organization], [Completion Year]
Example:
Certified Digital Marketing Professional (CDMP), Coursera, 2018
HubSpot Inbound Marketing Certification, 2017
4. List pertinent key skills
The key skills section of a resume demonstrates your ability to contribute effectively in a marketing role and add value to the organization. Show employers that you possess the necessary competencies to support marketing initiatives and contribute to the organization’s overall success.
Remember to tailor your skills to match the specific requirements of the marketing assistant position you’re applying for, as you’ll need to ensure compliance with applicant tracking system (ATS). Review the job description, identify the key skills mentioned, and present yourself as the answer to those needs. Take a look at our examples below:
| Key Skills and Proficiencies | |
|---|---|
| Advertising | Brand messaging |
| Campaign development | Communication |
| Content development | Copywriting |
| Customer relationship management (CRM) software | Cross-functional collaboration |
| Data analysis | Digital marketing |
| Email marketing | Event coordination |
| Google Analytics | Market research |
| Marketing analytics | Marketing strategy |
| Project management | Product marketing |
| SEO optimization | Social media marketing |
How To Pick the Best Marketing Assistant Resume Template
Lay a solid foundation for your resume by selecting a template that will serve you well. The best resume template for a marketing assistant is simple and organized, emphasizing your most pertinent professional abilities and career accomplishments. Your writing should be the star of the show, so avoid distracting template designs with overly decorative fonts and graphics. Hiring managers should be able to scan your resume and capture all the essential information effortlessly, so prioritize a template with a simple structure and plenty of white space for easy readability.
Marketing Assistant Text-Only Resume Templates and Examples
Years of Experience
- Entry-level
- Mid-career
- Senior-level
Blair L. Comstock
(701) 123-0000
[email protected]
700 W Main Street, Alexandria, VA 22314
Profile
A forward-thinking Marketing Assistant with two years of experience collaborating with internal and external stakeholders to increase brand awareness. Adept at conducting research on market trends, optimizing web content, and identifying opportunities to expand reach across target audiences.
Professional Experience
Marketing Assistant, Capital Digital Marketing Enterprise, Fairfax, VA
June 2018 – Present
- Create, edit, and define compelling online content for marketing campaigns, web pages, blog posts, and social media accounts, contributing to a 200% increase in customer growth
- Conduct research on market trends, campaign performance metrics, and KPIs, deliver presentations to the marketing team, and support the development of new strategy and brand messaging
Marketing Assistant Intern, Capital Digital Marketing Enterprise, Fairfax, VA
January 2018 – May 2018
- Provided support to the marketing manager, conducted research of market trends and competitors, and created reports on KPIs and campaign metrics
- Performed outbound phone surveys to random test subjects for a research case study, compiled and organized data from marketing surveys, and presented findings to senior leadership
Key Skills
- Social Media Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Adobe Creative Suite
- Copywriting
Education
Bachelor of Business Administration with Marketing Specialization
HOWARD UNIVERSITY, Washington, DC, September 2014 – May 2018
Mali Roberts
(678) 901-2345
[email protected]
432 Main Avenue, Lincoln, NE 76543
Profile
A Marketing Assistant with seven years of experience providing support for the development and execution of marketing campaigns for industry-leading brands. A proven track record of defining social media strategy to increase user engagement and grow brand awareness.
Professional Experience
Marketing Assistant, Sampson Construction, Lincoln, NE
September 2016 – Present
- Collaborate with cross-functional teams to market the company’s products and services at trade shows and industry events, increasing sales leads by 43% in 2020
- Coordinate with the marketing management team to define brand messaging and content marketing strategy
- Edit and produce video content for social media campaigns, increasing Facebook engagement by 65%
- Write engaging blog posts, tweets, Facebook updates, and press releases
Marketing Assistant, Anderson Merchandisers, Lincoln, NE
July 2013 – September 2016
- Performed market research to uncover lucrative new business avenues and campaign ideas
- Created and updated printed marketing materials, such as brochures and posters, to ensure consistent and appealing branding for company products
- Supported the marketing manager in coordinating promotional events and social media campaigns
- Responded to user comments on social media channels to increase the company’s online voice and present a positive, professional brand image
Education
Bachelor of Science in Business Administration (Marketing)
UNIVERSITY OF NEBRASKA, Lincoln, NE, September 2009 – June 2013
Key Skills
- Brand Messaging
- Digital Marketing
- Social Media Strategy
- Product Marketing
- User Engagement
Sarah Nolan
(890) 123-4567
[email protected]
345 Main Street, Salt Lake City, UT 45678
Profile
A seasoned Marketing Assistant with 10+ years of experience developing and executing engaging online campaigns for a variety of industries. A strong history of collaborating with diverse marketing teams to define overarching strategies and create compelling content for social media and client websites.
Professional Experience
Marketing Assistant, Scorpion, Salt Lake City, UT
September 2014 – Present
- Collaborate with the marketing team to create engaging Facebook adverts, grow followership by up to 150% YOY, and contribute to a 30% increase in sales revenue
- Support the marketing manager in the creation of materials for digital and print campaigns, develop high quality content, and ensure consistency with brand identity
- Attend meetings with marketing teams and client stakeholders to discuss campaign performance, marketing strategy, and long-term corporate objectives
Marketing Assistant, University of Utah, Salt Lake City, UT
July 2010 – September 2014
- Wrote engaging copy to increase brand awareness, including blog posts and social media updates
- Supported market research activities and used findings to contribute ideas to strategic planning meetings
- Interacted with followers on social media and responded to comments to build a thriving online community and increase engagement
Education
Bachelor of Science in Marketing Management
SALT LAKE CITY COMMUNITY COLLEGE, Salt Lake City, UT, September 2006 – June 2010
Key Skills
- Content Creation
- Market Research
- Strategic Planning
- Marketing Strategy
- Digital Advertising
Frequently Asked Questions: Marketing Assistant Resume Examples and Advice
What are common action verbs for marketing assistant resumes?+
Crafting the professional experience section of your resume can be challenging, especially when finding the right words to describe your work. We've compiled a list of common action verbs you can use to articulate your marketing responsibilities and achievements. Using action verbs demonstrates your active involvement in various marketing tasks and projects, showcasing your ability to take the initiative, drive results, and contribute to the success of marketing campaigns. Consider using some of the following verbs in your marketing assistant resume:
| Action Verbs | |
|---|---|
| Achieved | Analyzed |
| Built | Collaborated |
| Conducted | Created |
| Designed | Developed |
| Drove | Evaluated |
| Executed | Generated |
| Identified | Implemented |
| Improved | Led |
| Liaised | Managed |
| Optimized | Performed |
How do you align your resume with a marketing assistant job description?+
Job opportunities in the advertising, promotions, and marketing management sectors are projected to increase by 10% between 2021 and 2031, with demand for marketing assistants likely to grow at a similar rate. Although the number of marketing assistant job opportunities is expected to increase, there will still be healthy competition for open positions. A tailored marketing assistant resume can give your application a significant edge and bring you to the hiring manager's attention.
It's crucial to align your resume to the job description, especially when applying for a specific marketing assistant job opening. For example, if you’re applying for a position that involves social media marketing, emphasize your experience leading campaigns across various social channels. If a company seeks a marketing assistant to support product marketing activities, highlight your expertise in brand messaging and go-to-market strategy. This approach will give you the best chance of landing the interview and advancing your career.
What is the best marketing assistant resume format?+
Generally speaking, a reverse chronological resume format is the most appropriate choice for marketing assistants. It allows you to demonstrate your growth and development in marketing roles, emphasizing your accomplishments and responsibilities in each position. The chronological format works well for marketing assistants with a stable work history and a clear career trajectory.
However, if you lack a robust work history, you might consider reordering sections to ensure your most relevant experience is featured toward the top of the resume. Placing relevant academic projects or professional skills is appropriate in this situation, though it is best to provide detailed bullet points and descriptions still. Generally, avoid functional resume formats, even at the entry-level, as you need the right framework to tell your story properly.
Expert advice: include a cover letter with your resume
A well-crafted cover letter can significantly enhance your chances of securing an interview in your job search as a marketing assistant. The key to a solid cover letter is tailoring it to the organization you’re sending it to. Learn how to do this with our marketing assistant cover letter guide. Explore our marketing and marketing manager cover letter guides for more related examples and inspiration.
