How to Update Your LinkedIn Profile

When you apply for a job, one of the first things many employers do is search your social media profiles — in particular, your LinkedIn profile.

Many employers also browse profiles on the site in search of suitable candidates, whether they’ve applied for a job or not. That’s why it’s so important to make sure that your profile is professional, complete and effectively highlighting your best skills.

It’s important to know that there’s more to building your LinkedIn profile than just uploading your work experience. If you want to attract employers that are in your industry, you need to use active language and specific keywords that increase the likelihood of your profile appearing in employer searches. Creating a polished LinkedIn profile that accurately lists your work experience and qualifications while using industry-specific keywords can be time-consuming, especially when you factor in the time it takes to research the terms employers in your industry most frequently use when they’re searching for candidates. Using a LinkedIn profile makeover service can make it easier to connect with recruiters and leave you more time to focus on your job search.

Tip!

Many employers also browse profiles on the site in search of suitable candidates, whether they’ve applied for a job or not.

The guide that follows details what’s typically included in a standard LinkedIn profile makeover, as well as why you may want to consider purchasing this type of service and what it costs.

How a LinkedIn Profile Makeover Works

Your LinkedIn profile consists of several sections, each of which provides colleagues and prospective employers with detailed information about your skills, education and work history. While your profile includes the same basic information as your resume, it doesn’t necessarily go into the same level of detail. Essentially, your profile provides those looking at it with a snapshot of who you are in your professional life and the skills you have that enable you to be good at what you do.

A professional LinkedIn profile makeover can help you tweak this information, ensuring you put your best foot forward with every person who visits your profile.

A professional LinkedIn profile makeover can help you tweak this information, ensuring you put your best foot forward with every person who visits your profile. Companies and freelancers providing this service are well-versed in the algorithms LinkedIn uses to display your profile in searches, and they use specific keywords in your skills and job descriptions to ensure your profile doesn’t go unnoticed. As such, a LinkedIn profile makeover can increase your exposure on the site exponentially.

When you pay someone to overhaul your LinkedIn profile, it doesn’t necessarily mean you’re giving up control of your account. In most cases, companies that provide this service will view your profile and create a document that you can easily copy and paste into the sections of your profile. This ensures that your profile and password are secure. That being said, there are services that offer full-service profile management which do require you to hand over your login information.

Tip!

In most cases, companies that provide this service will view your profile and create a document that you can easily copy and paste into the sections of your profile.

The Cost of a LinkedIn Profile Makeover

The price of a LinkedIn profile makeover can vary quite a bit depending on who you hire and how inclusive the service package you’re purchasing is. Some services offer a basic profile rewrite for as little as $50, but those that offer more comprehensive packages range in price from about $500 up to $1,500. It’s important when shopping for a LinkedIn profile makeover that you consider the reputation of the company or person your hiring to provide the service for you. Conduct some research before committing to a purchase to ensure the service has been given good reviews and the company you’re purchasing it from is reputable.

When you purchase a basic profile makeover package, it usually includes a profile write-up that’s based on either your resume or a questionnaire that’s provided to you by the company writing your profile. Additional services can be added for extra costs, including in-person or over-the-phone consultations or strategy sessions, reviews and revisions, as well as LinkedIn training sessions with social media experts. The package you opt for should depend on how you plan to use the service, the type of employers you’re hoping to attract and your comfort level with using the site.

While a LinkedIn profile makeover can certainly be a useful tool when you’re on a job hunt, it’s not something that’s necessary for every job seeker.

Is a LinkedIn Profile Makeover Right for You?

While a LinkedIn profile makeover can certainly be a useful tool when you’re on a job hunt, it’s not something that’s necessary for every job seeker. Some industries are more apt to use LinkedIn to search for candidates than others, and likewise, some job seekers prefer handing out a traditional resume.

Pros

  • Having an optimized, up-to-date LinkedIn profile shows employers that you’re tech-savvy.
  • Your profile may attract employers and recruiters before they formally post job openings.
  • A complete LinkedIn profile opens you up to new connections and may help you get noticed by peers and leaders of your industry.
  • Part of LinkedIn’s interface includes having peers endorse your skills; therefore, having the right skills listed can quickly convey your credibility to those who view your profile.

Cons

  • A professional LinkedIn profile makeover can be expensive. If you’re not currently employed, the expense might be too high.

How to Choose a LinkedIn Profile Makeover Provider

There are several key considerations to make when you choose a company or person to help you makeover your LinkedIn profile. While cost should be one of your top considerations, it’s also crucial to find a service that goes beyond expanding on what you’ve already included in your profiles. There are several companies that maintain an open line of communication with you throughout the process to ensure that the information they include is accurate and up to date. For most people, this type of comprehensive service is the best option. However, if you’re simply looking for a service that can touch up grammar and spelling while adding a few keywords to the profile you’ve already got, a basic, inexpensive makeover might be a better choice.

Frequently Asked Questions

Do I need to give up control of my LinkedIn account if I get a profile makeover?

In most cases, you don’t. Reputable companies that offer LinkedIn profile makeovers prefer to take your information and provide you with write-ups that you can copy and paste into your profile on your own. Unless you’ve hired a service to manage your account on your behalf, you shouldn’t be asked for your password or any other private information.

Do companies that offer profile makeovers teach you how to use the site?

While not all profile makeover companies provide mentoring services, there are some that do. These companies typically teach you how to upload your information to the site and guide you through interactions with other users until you’re comfortable using it.

Should I consider hiring a company to makeover my other social media profiles, as well?

If you’re applying for a high-level job, you may want to consider a social media scrub, which is a service that analyzes your online presence via your social media pages and advises you on what should be removed to ensure your profiles aren’t deterring recruiters from hiring you.

How do I provide my information to a LinkedIn profile makeover service?

In most cases, you can send your resume or complete a questionnaire about your work history and skills and forward it to the company that’s taking care of your profile makeover. Some advanced profile makeover services conduct phone or in-person interviews, as well.

If I have a resume, why do I need a LinkedIn profile?

In recent years, many employers and recruiters have turned to LinkedIn to begin their searches for new candidates. They use keywords and job titles to search the site for individuals with relevant experience and, at times, contact them without even receiving an application. If you’re hoping to open yourself up to a wider range of opportunities such as these, an optimized LinkedIn profile is absolutely necessary.